Will AT&T’s 4G InFlight WiFi Network Improve Your Flight Or Ruin It?

AT&T has announced that by 2015 they expect to provide fast, 4G, WiFi service in the air. GoGo is the leading provider of in flight services, so far, but with AT&T adding it’s power to the in-flight experience expect service to get better and possibly prices to come down.

But the bigger issue is not price, for many business travelers, its being able to communicate and get work done when they want - hence the opportunity for AT&T.

With faster online connections, expect the road warriors to work from home, to taxi, to terminal, in the air, at the their hotel, in the meeting and back again.

Expect more heads to be down, working on documents or watching streamed movies.

The bad side of this, is that there are less and less places that we can be forced to NOT work but to relax a bit.

Is this a problem for AT&T - no? It’s a problem - more a challenge for each one of us.

AT&T’s press release reads ““Everyone wants access to high-speed, reliable mobile Internet wherever they are, including at 35,000 feet,” said John Stankey, Chief Strategy Officer at AT&T. “We are building on AT&T’s significant strengths to develop in-flight connectivity technology unlike any other that exists today, based on 4G LTE standards. We believe this will enable airlines and passengers to benefit from reliable high speeds and a better experience. We expect this service to transform connectivity in the aviation industry - we are truly mobilizing the sky.””

Social Media As a Customer Service Tool; Data As An Asset and more…3TechGuys Show

Each Monday join Gene Marks, Brent Leary and Ramon Ray for 15 minutes (give or take) of small business technology and marketing insight.

The latest show, Monday, 28 April 2014, we spoke about:

1. Social Media as a tool for customer service

2. Big Data: How Small Businesses can use their own data as a weapon

3. Should Facebook buy Forbes?

Hear our show, now, on demand at 3TechGuys.com or below

Did You Know That Wrong Conversations Rule Workplace Communication?

There’s a new concept, The 4 Workplace Conversations, which came out of a recent client case study from facilitating a training session to help a senior leadership team of a clients confront issues directly in a way that reduced workplace conflict.

This workplace communication model is celebrating its one-year anniversary this month. It’s application has an even deeper one than originally realized.

You may want to revisit the original article with this graphic representation of The 4 Workplace Conversations model to get a general understanding. This article will focus on the conversation causing the biggest challenge in workplaces today.

You will find it represented in the lower right quadrant of the model, identified as The Wrong Conversation with the Right Person.

There are two primary ways The Wrong Conversation with the Right Person plays out in the workplace.

One is the “hijacked” conversation and the other is the “elephant in the room” conversation. Conceptually, you may be more familiar with the latter than the former, although chances are you have experienced both in your workplace communication.

Hijacked Conversations

These situations occur in two contexts. One is where an individual is speaking with a superior with a very strong personality, communication style, and agenda.

Often, the subordinate feels intimidated, so despite having a strong need and desire to discuss a certain topic, they allow the superior to control the conversation.

When this occurs, the subordinate leaves without having been able to neither make their point(s), nor get their workplace needs met, and they become frustrated and confused about their value to the organization.

The other context is on the other side of workplace performance. This is where someone is speaking with a subordinate or a peer about his or her individual performance, behavior or actions in need of correction. It may be the “constructive feedback” type of conversation.

Whichever it is, what occurs here is that the other person in conversation goes on a rambling tangent of blame, excuses and distraction.

Some are so good at this “wrong conversation” it creates uncertainty about what really occurred, creating so much confusion you decide to walk away without resolution.

Both of these “wrong conversations” are missed opportunities because the work up to the conversation takes a lot of time and energy. Sometimes getting the conversation on the calendar of the “right person” is a long time developing.

Once that appointment is complete, both sides assume the conversation that was supposed to take place, has, and revisiting it becomes difficult.

I call these “credibility and confidence killing conversations” because the person who does not get to make their point is at risk of losing credibility with the right person, while also reconciling in their own mind what happened. Often, these conversations cause a questioning of confidence and damage self-esteem.

The Elephant in the Room

The other “wrong conversation with the right person” is when the right people are in the room, aware of situations that need addressing but due to the sensitivity of the topic and fear of reactions, the topic is ignored or avoided.

These, like the hijacked conversations, are missed opportunities.

The more one coaches, consults and trains organizational leaders and their employees on workplace communication, the more prevalent you find these “wrong conversations.”

These “wrong conversations with the right person” are very difficult to identify and often, people do not even realize the wrong conversation is taking place until it’s too late.

Republished by permission. Original here.

Communication Photo via Shutterstock

Reduce Workers’ Compensation Claims with Accident and Disability Insurance

There’s no doubt that the costs related to workers’ compensation claims are a universal concern for business owners. Gauging the financial impact of workers’ compensation claims can be burdensome and challenging in limiting those costs.

One of the challenges employers grapple with is assessing the real costs associated to absenteeism, productivity and the bottom line when faced with workers’ compensation claims. Understanding the relationship between voluntary accident and disability insurance, and workers’ compensation can help small-business employers weigh the potential positive financial effects of making these types of products available to employees.

The Aflac Workers’ Compensation Report asked companies whether they’d experienced fewer workers’ compensation claims as a result of offering voluntary accident or disability insurance as part of their benefits packages. The report found that 34 percent of small companies that provide access to accident insurance and 43 percent of small employers that provide access to disability insurance reported declines in workers’ compensation claims.

In addition to asking employers if they could confirm declines in workers’ compensation claims, the survey assessed the significance of those declines.  Here’s what participants had to say:

• 15 percent of small businesses that offered accident insurance reported reductions of 50 percent or more, while 9 percent reported declines of 25 to 49 percent.
• 18 percent of small employers that offered disability insurance reported declines of 50 percent or more, while 17 percent reported declines of 25 to 49 percent.

What do these findings mean for small businesses?

By making voluntary accident or disability insurance available to workers, small companies can often decrease the frequency and expense of their workers’ compensation claims.

Additionally, voluntary insurance coverage is available at no additional cost to the company while boosting employers’ benefits offerings.

Accident Photo via Shutterstock

Podio Redesign Makes Project Management Simpler for Non-Project Managers

Podio is a tool that allows teams create their own collaboration apps without knowing code or bringing in an IT department to help. So, for example, if you need an app to track your team as they complete a major marketing or other project, Podio can do that, the tool’s creators say.

Today, Citrix, the Fort Lauderdale software company that acquired Podio in 2012, announced a redesign of Podio that makes creating apps even faster. Podio Creative Lead Aaron Bateman says the new version attempts to further streamline and speed up the process of creating management apps.

So, for example, he says that instead of setting up the app and adding content in two separate steps, the new Podio now allows you to do it in one.

Podio Founder Kasper Hulthin says the tool allows teams to avoid hundreds of unnecessary meetings and emails. It does this just by creating apps that let teams track the progress of projects through various stages or departments.

In this video, the Podio team describes the new version of Podio:

A simple tutorial shows how to create an app to manage your project. To create a Podio app, you first choose the people you wish to invite to collaborate.

Then enter detailed information about the project you wish to manage. This should include a complete description of the project, the timing for completion and the key people involved. Then create a list of deliverables (basically pieces of the project that need to be completed). You can then track members of your team as they add their parts to the project.

By clicking on each deliverable, you can see who on your team is responsible for each, check the progress and get an estimate of when it will be completed. To complete the project, team members can attach Google Docs, files from other major file sharing services or even files from their computers.

You can also schedule and hold meetings with your team about the progress of the project in HD video. And you can follow progress in an activity stream which shows work on the project as it occurs.

In the company’s official release, customers like Ryan Brock, CEO of Metonymy Media, a creative copywriting firm, say Podio is effective for creative teams that don’t want to spend all their time managing projects. He explains:

“As writers, we want to spend our time writing - not on data entry and updating spreadsheets. Podio allows us to work better by saving time on the backend tasks so we can really focus on the creative process. As a result, we’re able to maintain a high level of contact with our clients - they love our creative processes and our approach to copywriting.”

Currently, Podio has a free version of its service for teams of five members or less and charges $9 per employee per month for its “Teams” plan. Rates on a “Business Plan” are also available by contacting the company.

Image: Podio

50+ Tools for Content Curation and Content Marketing

Content curation and content marketing are hot terms today. Curation involves weeding through the vastness of the Web to find the information your audience will find useful and meaningful. Curation is one way, in my view, to do content marketing.

If you’re looking for ideas, there are some strong content marketing posts here on Small Business Trends:

This list of 50+ tools is meant to help you find, sift and organize, then share - what’s relevant to your readers and audience.

1. Rebel Mouse is a program that allows you to organize your social creation and curation of content, including social amplification, advertising, and digital publishing in one platform.
2. Prepare.io is a new player aimed at helping you prepare and manage your content - think of it as the intelligent editorial calendar.
3. If you want to keep your content fresh, try Content Scheduler. It’s a WordPress app that automatically removes old content from your website or reminds you when your content is old.
4. Create a daily or weekly online newspaper with content relevant to your audience using Paper.li.
5. Or, take the next step with Scoop.it, which allows you to add your own content to content you are sharing.
6. If you want to have a search engine work full time so you don’t have to, try ContentGems. You type in search topics and receive a daily email digest or view items on the website.
7. Pocket takes your bookmarks and displays them in a Pinterest or Tumblr type format. You can tag items to create a portfolio, of sorts. Works offline, too.
8. Let your users get in touch with you and tell you what they want with Contact Form 7 for your WordPress website.
9. Consider using List.ly to create embedded, interactive lists on your blog for crowdsourcing content and reader engagement, too.
10. If you have specific RSS feeds you would like to follow, but don’t have the code, RSSsearchhub can help you find it. Loads of people love to use RSS to keep up with and curate the news and important topics.
11. Woisio allows you to scan live broadcasts, audio, video, and blogs for active content.
12. The WordPress plugin, MyCurator, actively finds content and can be trained for accuracy. You can also capture Web content as you browse.
13. Delicious is certainly one of the most well-known Web services from the dotcom days. Their cloud-based bookmarking tool allows you to keep track of links and sites, via your computer or, of course, via your mobile device.
14. Use Kippt instead of your typical bookmark and add keywords and notes to the content.
15. If you are looking for a unique way to share your content, you can use LiveBinders to create digital binders collaboratively or to share.
16. This book is listed in Ivana’s post mentioned above, but I had to list it down in here, too, “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.” This book teaches you how to trim down and focus your content while generating more interest in your niche.
17. Since it is difficult to view scheduled posts with WordPress, the Editorial Calendar allows you to see when your posts are scheduled, drop and drag posts, and manage your site easier.
18. If you are handling content on a large scale, Curata is the industrial-strength content creation software for you. It doesn’t have transparent pricing, as I often require of any company I mention, but it does come recommended by some executives I know. Complete with a self-learning engine, it allows you to organize and publish your content whenever and wherever you need it.
19. Kuratur is similar to Paper.li in that it allows you to create your own blog newspaper with targeted content. It has a little more customization, though.
20. You can manage content newsletters at Mailchimp. Many people share their content through just email and then make the email archive available to subscribers or the Web at large.
21. Headslinger is a news feed that allows you to select headline sources and share favorites to collaborate.
22. If you are looking for desktop-based curation software, CurationSoft helps you find, evaluate, and curate content to drag and drop into an HTML editor.
23. Zemanta offers many tools including plugins that either recommend content directly on your site or offer link suggestions while you are typing in a search box.
24. Use ifttt to easily set up time-saving, automated tasks between 35 supported platforms. For example, you could have it monitor your favorite WordPress blog and automatically bookmark new posts in Delicious. This service can be a bit intimidating, but I have found it worth the learning curve.
25. The Addict-o-matic is really a curation search engine. You put in a term and it displays results from Bing, Friendfeed, Twitter, and a bunch of other sites. You then have this custom search from a healthy diversity of sites.
26. Attrakt is a smart search engine that allows you to create search boxes of favorite websites and then search within those websites.
27. If your business is ready to take content monitoring to the next level, try Postano. This service helps you not only monitor and curate content, but also to monitor the content of your competitors. Think of it as a Google Alert, on steroids.
28. Create your own content magazine for your mobile device with Flipboard to stay on top of your favorite topics while on the go. They acquired Zite, which is a mobile app that learns what you like as you use it.
29. Aggregage turns content into its own social media. They start with topics and then identify high-quality blogs that would fit it. Visit the topic to see the all the blogs in one place.
30. If you need a good resource on editorial calendar creation, take a look at Velocity Partners post on the topic.
31. If you are looking for an “uncluttered” RSS reader for your content filtering, take a look at Rivered.
32. The Tweeted Times gives you an hourly update of the most important news you receive on your Twitter stream.
33. If you prefer searching video content, Redux offers channels of content or you can curate for your own channel.
34. Although not exactly a content marketing tool, this interesting service lets you create and manage email marketing templates/campaigns from Gmail directly. FlashIssue does help you pull content into your newsletters, however, you can search and it will go find fresh content you can drag and drop into your message.
35. Juxtapost is a social, content-pinning library that allows you to build content to share or keep private. When you see something you like, you can search for “more like this.”
36. You can collect, share, organize, and access your favorite pictures on Kweeper.
37. Trap!t is another smart content manager that allows you to view searches in boxes filtered by keywords. The more you use it, the more it learns the type of content you want.
38. You can keep all your curation under one roof with Shareist. It allows you to research and capture digital information, collaborate and create content, plan a sharing strategy and share content on social media all in one stop.
39. Storify is a social media collection forum. You can search the top posts that are relevant to your keywords and curate your own content to embed on your website.
40. PearlTrees is a social, digital library for depositing and organizing your content.
41. Do you have difficulty summarizing the content you find? SoCXO helps you find new, relevant content and then will write a summary, a “custom blurb” of it for you, for a fee of course, but if you’re pressed for time. Nifty.
42. Taptu is a nifty bare-bones reader that allows you to select general topics and your favorite websites for information on those topics.
43. Those who prefer to curate video content for their website or social media can get the Stitch app from Klablab to create movies out of found content.
44. Another option for content filtering and collaborative curation is Spundge. It lets you create public notebooks - not unlike tools like Evernote.
45. The Gimme Bar+ stores your favorites (not just bookmarks) in a cloud based personal library that you can download to Dropbox or share with others.
46. Storyful offers breaking news videos and content tailored to your needs. You can even obtain licensing rights to the articles here.
47. You can build your website right on Flockler or integrate their service with your existing website. This tool lets you choose how frequently to update website content from real-time to monthly editions.
48. Feedly is a mobile friendly reader that allows you to monitor your favorite websites or topics.
49. Use Eqentia to create your own personal news page where you can see content from the portals you have chosen or from your own personal stream.
50. Bag the Web takes digital libraries a step further and allows you to embed content in your bags, divide bags, summarize content, share your bags, and re-bag content others have bagged.
51. If you want to keep an eye on content on Facebook and Twitter, News.Me sends you an email with the top five stories shared every day.
52. Kbucket is a user-generated bookmark site. So, someone starts doing some research and makes a publicly available bookmark list. It gives you a list of links for each topic. It is a work in progress so it can be hit or miss, by topic.
53. Looking for a tool to help you collect content while surfing the Web? Bundlr creates a browser button to click content into bundles, which you can embed on your website.
54. YourVersion is a real-time content filter that allows you to bookmark, organize, and share content or have the week’s top stories emailed to you in digest form.
55. You can filter, collaborate with others, and share content using iflow.

Keeping up with the flood of content created on the Web is no easy task. These tools for content curation and marketing should help. Let me know in the comments what tools you use and why.

AdRoll Raises $70 Million as Retargeting Space Heats Up

Those ads for new shoes or a new car or for your favorite store may be following you. They’re known as retargeting ads and you may be seeing a lot more of them on your computer and now your smartphone.

The company behind a lot of those ads, AdRoll, recently announced $70 million more in funding led by its primary shareholder, Foundation Capital. Fortune magazine reports that the company plans to use that funding to expand its mostly computer and laptop-based Web browsing service to mobile devices.

Retargeting ads work by literally following consumers around the Web, wherever they browse. If a consumer searches for new sneakers on a site like Zappos but doesn’t make a purchase, there’s a good chance they’ll see a Zappos ad somewhere else on the Web very soon. Here’s a video from from AdRolls to show how the service works:

You can see how this might work when promoting your website or online store, too. It would be great if your visitors received little reminders to return and visit you again…and maybe make a purchase. If AdRoll has its way, they may soon be getting those little reminders on their smartphones and tablets, too.

TechCrunch says that AdRoll currently has 15,000 customers. Many of those customers are demanding that they reach Web users no matter where they go.

AdRoll is already working on mobile integration of its product. The company says that it has deals with Twitter and Facebook. In these arrangements, AdRoll can follow consumers from their laptops to their smartphones or tablets. The company will be able to show your ads to them in all those places. That includes on social media mobile apps, too.

In addition to bridging its ad service between home or office and mobile environments, AdRoll also plans to use some of the $70 million on acquisitions of other companies.

Though this may seem a pretty narrow niche, AdRoll is seeing some competition from another company, Dispop. which also provides a one-stop-shop for banner ads. We recently spoke with Dispop regarding the perceived ease of use of its product. Small businesses can quickly create banner ad campaigns through Dispop. These can be targeted or retargeted ad campaigns.

Image: Adroll

IE zero-day flaw unpatched on XP

April 28, 2014

Barely three weeks after Microsoft shut-off patching support for Windows XP and a new zero-day flaw for Internet Explorer is likely to go unpatched on the dated operating system.

In a security advisory note post published over the weekend, Microsoft revealed that the remote code execution vulnerability affects versions of Internet Explorer from 6 through to 11 - with these running on all versions of Windows from Vista to 8 and Windows Server 2003 to 2012 R2.

What's most worrying about the flaw however is that - should a user click on a malicious phishing link - it potentially allows hackers to access memory data on a user's computer or even install and delete programmes if the user has administrative user rights.

Microsoft explains more: “An attacker could host a specially crafted website that is designed to exploit this vulnerability through Internet Explorer and then convince a user to view the website.”

The Redmond software giant is now investigating and has assigned the vulnerability an official name of CVE-2014-1776.

"On completion of this investigation, Microsoft will take the appropriate action to protect our customers, which may include providing a solution through our monthly security update release process, or an out-of-cycle security update, depending on customer needs."

This ‘appropriate action' is likely to entail patches for more recent versions of Windows and Windows Server, but the one notable absence in all this is Windows XP, which went end-of-life on April 8.

With many businesses still running the 12-year old operating system, Microsoft admitted that it's likely to result in ‘targeted attacks' - although some companies are now paying the firm roughly £120 per machine per year for extended support.

"At this time we are aware of limited, targeted attacks. We encourage customers to follow the suggested mitigations outlined in the security advisory while an update is finalised", said a spokesman.

 

Independent security researcher Graham Cluley said that the vulnerability will probably remain unpatched on Windows XP.

 

“That's not because it's immune to attack. It's because Microsoft released its last ever security patches for Windows XP on 8 April 2014,” wrote Cluley in a blog post.

“As such, this is worth saying out loud: If you are still running Windows XP you will never receive a patch for this zero-day vulnerability,” he said.

Anti-virus maker Symantec also spotted the vulnerability while FireEye - which protects against advanced persistent threats - has since blogged how the zero-day bypasses Microsoft's ASLR (Address Space Layout Randomization) and DEP (Data Execution Prevention) security protections. The firm added that NetMarketShare stats suggest that the vulnerability affects approximately a half of the browser market.

 

Pedro Bustamante, director of special projects at Malwarebytes, believes that companies that are yet to upgrade to Windows 7 could be targeted by spam and phishing attacks.

“The interim risk to people and businesses using IE 6 to 11, until MS pushes out a patch, is worrying,” he said in an email to SCMagazineUK.com.

“However, there is also an ongoing problem that anyone still using XP will be completely exposed as long as they continue to use the OS, as there will never be a patch.  This is worrying because it can put a significant amount of personal data at risk from highly stealthy attacks, including bank details and other private information.

“Businesses using IE should remain ultra-cautious as they will obviously hold a far greater cache of potentially sensitive information. In large organisations, the default advice of switching to another browser may be difficult to administer. Therefore, if you are running a corporate network, this is a prime opportunity to ensure all software updates are applied, anti-malware and anti-virus definitions are current and increased vigilance around spam and phishing.  

All is not lost for organisations still reliant on the OS though; Microsoft has advised firms to deploy version 4.1 of The Enhanced Mitigation Experience Toolkit (EMET) as the software “helps mitigate the exploitation of this vulnerability by adding additional protection layers that make the vulnerability harder to exploit.” 

 

Furthermore, it has advised companies to switch on IE's Enhanced Protected Mode, or set security settings to “High” to stop ActiveX controls - something anti-virus vendor ESET also advises.

“Firstly, don't panic. The known attacks at present are limited in scope and volume. Being reasonably careful about which sites you visit is in itself likely to reduce the risk. On the other hand, users shouldn't lapse into complacency,”  said ESET senior research fellow David Harley in an email to SCMagazineUK.com.

 

“Setting IE Active Scripting and ActiveX to prompt can be mildly irritating for a user, but it does seems to reduce the attack surface if you actually disallow it on prompt, unless you know you need it, or try disabling it altogether.

 

“The simplest route is to set IE security levels to ‘high', or use Enhanced Protected Mode in IE versions that support it. As a way of generally decreasing the attack surface on an unsupported OS, Windows XP users should already be setting IE security level to ‘high'.”

Higher Earners are more likely to be Self-Employed

Statistics from the Internal Revenue Service (IRS) show that the tendency to be self-employed increases with income.

IRS data inform our understanding of self-employment because individual income tax filings reveal which taxpayers took the self-employment tax deduction, and which did not. Federal Insurance Contribution Act (FICA) taxes take 15.3 percent of workers’ pay to fund social security and Medicare, with half of these taxes paid by employers and half by employees. (In tax year 2013, high income earners have to pay an additional 0.9 percent Medicare tax). Self-employed people with net earnings - revenues less permitted business expenses - of at least $400 must pay both the employer and employee portions of these payroll taxes. However, those working for themselves are allowed to deduct the employer portion of these taxes from their income when filing their individual income taxes.

IRS tax statistics reveal that 12.6 percent of individual filers took the self-employment tax deduction in 2011 (the most recent year data are available). Taxpayers with adjusted gross incomes of between $25,000 and $50,000 were the least likely to use the tax break - less than 10 percent of them took it.

As the figure below indicates, the share making use of the self-employment tax deduction rises rapidly with income. While only 11.7 percent of tax returns with an adjusted gross income of $100,000 or less made use of the tax break, 46.9 percent of returns with an adjusted gross income of $10 million or more took advantage of it. Moreover, the fraction of returns that included this deduction rises rapidly with income up to $1 million.

For measuring self-employment, IRS data offer an important advantage over other data sources. They are administrative data. Because taxpayers must file tax returns, IRS data are not subject to non-response bias present with employment surveys, such as those administered by the Bureau of Labor Statistics (BLS) and the Census Bureau.

On the other hand, the IRS data don’t measure self-employment per se, but rather the use of the self-employment tax deduction. Some self-employed taxpayers might not take this tax deduction. Moreover, the deduction is for earnings that the tax authority considers self-employment earnings, some of which isn’t what most of us think of as self-employment income.

Nevertheless, IRS data on the use of the self-employment tax deduction is at least as good a measure of self-employment as that provided by other federal agencies. Even with possible biases, the tax authority’s numbers show clearly that more high income taxpayers have self-employment income than low income filers.

Source: Created from IRS Statistics of Income data

Google Plus Users With More Than 1,000 Followers Can Now Use +Post Ads

At the end of last year, Google started testing the concept of +Post ads. The ads enable those with an account to turn any of their Google Plus content into an interactive ad, and have it run across the Google Display Ad network. Now Google has moved +Post ads out of their limited testing phase. The ads are now available to any Google Plus member with more than 1,000 followers.

+Post ads can be used to get other users engaging. People can comment on your ad, share the ad with a friend, or join a live Hangout On Air. Brands can also reply to any comments, giving them a one-on-one engagement with their customers. Another advantage with these types of ads is that once your ad campaign is over, the posts will remain in our archive (and become searchable on Google Search). So you can continue advertising your product.

With the Hangout option, the advertiser can show their products live. Google Plus users logging on can watch the Hangout and perhaps talk directly to the company representative and ask questions. Once the Hangout is finished, people who missed it will be able to watch a recording of it.

Google says that the companies involved in the limited test reported a higher engagement rate (as much as 50% higher) from +Post ads.

As Wordstream reminds us, social media advertising is going to be “the next big thing.”  As we’ve seen, Facebook is ramping up the pressure on companies to buy Facebook advertising if they want their Page content to be seen. The company is also making its ads bigger. So Google has probably decided to go after a bigger chunk of this advertising revenue pie, too. There is certainly a lot of positive buzz about it.

Besides the 1,000 plus follower requirement, other criteria to be met are that your +post ads must contain content that’s relevant to your Google Plus audience. You must also have opted in to shared endorsements for Google Plus pages.

Images: ASOS, Toyota USA, Google

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