Napolitano calls for cybersecurity intelligence information sharing

PHILADELPHIA â€" Describing threats to the U.S. cyber infrastructure as perhaps the most serious danger facing the nation today, the secretary of the Department of Homeland Security renewed the call for guidelines to facilitate public-private cybersecurity information sharing.

At the 58th annual ASIS International conference, an event geared largely toward physical security professionals, DHS Secretary Janet Napolitano made an impassioned plea to the private sector audience to help establish new protocols to share cybersecurity-related information with the government in a faster and more collaborative way.

"[Cybersecurity] threats are real and ever-evolving, they are serious, and they go to the heart of the safety and security of our economies," Napolitano said. "We must maintain a cyberspace that's safe and resilient and remains a source of tremendous growth for years to come."

Napolitano stressed the importance of establishing baseline cybsersecurity practices for the nation's core critical infrastructure, most of which is owned by private-sector companies. Napolitano said guidelines are needed to ensure gas companies, water suppliers, and other infrastructure providers, which are at constant risk of cyberattack, have implemented the baseline security measures necessary to ward of such attacks.

Just as important, Napolitano said, is the need for protocols to enable rapid cybersecurity information sharing by the private sector and local and state government agencies when an attack occurs. Sometimes, she said, these groups are unsure if they can share information with the federal government.

"In cyberspace, seconds matter. When information isn't shared quickly, it makes it harder to respond effectively, and delays hurt all of us," Napolitano said. "We need to make it easier for companies to share data and information with the Department of Homeland Security when they are attacked, so we can help prepare others and provide assistance if requested."

Napolitano said the rules governing cybersecurity information sharing reside under a variety of statutes. In August, legislation that sought to ease information sharing and set information security standards for critical infrastructure providers -- the Cybersecurity Act of 2012 -- died in the Senate. Many lawmakers expressed privacy concerns about the bill, but Napolitano renewed the call for action.

"I don't want to rehash last summer's Senate debate on cybersecurity," Napolitano said. "The plain fact of the matter is we need to address cybersecurity now, not in the years to come."

Underscoring her message, Napolitano noted that cyberattacks have increased steadily over the past decade, and increased significantly during her three-plus years as DHS secretary. She said in 2011 the U.S. Computer Emergency Response Team (US-CERT), which provides response support and defense against cyberattacks affecting the civilian portions of the U.S. government computer network infrastructure, responded to more than 106,000 reports and released more than 5,000 actionable alerts to its public and private sector partners. She also noted a 2011 Symantec report that calculated the cost of global cybercrime to be $114 billion annually, and as much as $388 billion when accounting for financial and time losses, which is more than the combined global black market for marijuana, cocaine and heroin.

"My friends, we are all in this together," Napolitano added. "We need a place where all of us have an opportunity to make a positive impact. [Cybersecurity] is the most active, the most dynamic, and potentially the most threatening area of risk we all confront today."

Information sharing aside, Napolitano said DHS is taking broad action today to limit the risk posed by cyberattacks by working with owners and operators of critical infrastructure providers to conduct risk assessments, provide mitigation assistance and incident response capabilities.

It is also deploying new technology to detect and respond to intrusions at federal civil agencies, working closely with the National Security Agency and the Department of Defense, and working with the Department of Justice and the FBI to investigate, attribute and prosecute those who commit Internet crimes.

Napolitano also cited the important role the general public plays and the need for "situational awareness" to ensure the integrity of cyberspace. She noted DHS' support of the "Stop. Think. Connect." campaign, a national public awareness effort led by the Anti-Phishing Working Group and the National Cyber Security Alliance to encourage young Americans to engage in and promote safe online practices.

"We know cyberthreats can encompass a broad range of activities, from denial of service to theft of IP and intrusions into secure government networks and systems that control our critical infrastructure," Napolitano said. "These crimes have real-life victims and real-life human consequences."




GoDaddy investigates service disruption

Web hosting and domain registrar GoDaddy said it was working to restore services after a widespread outage affected millions of websites.

"We're working feverishly to resolve as soon as possible," the company stated to customers via its Twitter page on Monday afternoon. The service went down at approximately 2:30 p.m. ET. The GoDaddy website was also brought down. The company said some service was restored by about 4 p.m. ET. 

The disruption also impacts any website URL that is registered with GoDaddy and also uses its name servers and DNS records. 

A person claiming to be an "official" member of the hacktivist group Anonymous claimed responsibility for the attack. GoDaddy has not released information about the source of the disruption.

GoDaddy has had service disruptions in the past. In 2007 some GoDaddy websites were disrupted by a distributed denial-of-service attack (DDoS). 




Android malware uses Anime character Anaru to entice users

Symantec Corp. has identified new Android malware hidden in an application featuring the popular Anime character Anaru. If downloaded, the application steals contact data from the victim's device.

The app is not available on Google Play, as far as I am aware of, and is only available on these dedicated websites.

Joji Hamada,
Symantec Corp.

Called Android.Maistealer, the application requests permission to access contact data, a function that shouldn't be required for this type of application, Symantec said. After the installation process, the application provides the service it advertised: It allows a user to use the touchscreen to manipulate Anaru's body.

The Maistealer app is advertised using spam written in Japanese, Symantec's Joji Hamada said. Users are directed to a website that looks like the official Google Play store. "The app is not available on Google Play, as far as I am aware of, and is only available on these dedicated websites," Hamada wrote.

Security firms have shown concern about mobile malware in the last month. Mobile security firm Lookout Inc. warned about the growing prevalence of malicious mobile applications in its State of Mobile Security 2012. McAfee Inc. reported that malware has been on the rise in 2012, and Android devices are the main targets.

Symantec discovered Maistealer in July when the application was in the testing phase. Since then, its makers have made Maistealer fully functional and have developed another way to attack Android users. Symantec also has detected another malicious application from the same group: Android.Enesoluty poses as a fake battery-saver application called EnergyHelper1.

Enesoluty plays on users' dissatisfaction with Android battery life, Symantec says. "Users are tricked into believing that the malicious app is a handy utility that saves battery life or charges the battery by turning the screen into a solar panel," Hamada wrote. "These types of apps have become very popular among Japanese scammers."

This is a common point of attack among Japanese Android scams. Other malware using this approach include Android.Ackposts, Android.Ecobatry, and Android.Sumzand.

Like Maistealer, Enesoluty steals personal information during the installation process. Once it is installed, the app appears to run, then states that it is incompatible with the device.

Symantec advises mobile users to visit established and trusted application markets when they download applications.




Outgrow.me Spotlights Successful Crowdfunded Projects

Crowdfunding sites like Kickstarter and Indiegogo have helped many startups and entrepreneurs get much needed funding for their ideas and projects. But what happens to those projects once their campaigns are completed? Without all the visibility that comes with launching a campaign on this type of site, the new products or services that have received funding can fall flat. But now a new site is attempting to put the spotlight back on those new products and startups once they've actually launched.

Outgrow.me is a marketplace where consumers can browse projects that were the product of a successful crowdfunding campaign. With this new site, people who helped to fund projects on sites like Kickstarter and thought “that would be a great product to own,” can actually make purchases and benefit from their investment.

Of course, you don't have to be a funder to browse products on the site â€" anyone looking for new and innovative products from new startups or individuals can sift through the selection of completed projects.

From games to gadgets to books and more, the variety of products available on the site provide proof that crowdfunding can be successful. Of course, that's not always the case, but for those that do make it, sites like Outgrow.me can help them to succeed after making it over that initial funding goal.

Users of the site can filter products by those available for immediate order or those available for pre-order. They can also search by type of product and price range.

Prospective buyers can see how much funding the project received and when the campaign was completed. If they decide to make a purchase, Outgrow.me directs them to the company's site where they can order their new product.

For startups and entrepreneurs that are considering using sites like Kickstarter or Indiegogo to fund their new products, but who might be wary since some fail to reach their funding goals, Outgrow.me can provide a place for those projects to get the visibility they need to be successful long term.




Go Social: Why Phone Support Still Matters

Social media is permanently changing the customer-business relationship, giving consumers more power than ever to voice their opinions and shape a brand's fate. However, when it comes to customer support, is social media leaving the customer behind?

With live web chats, customer support pages on Facebook, customer support on Twitter and direct messages (DM), social media provides wonderful new channels for customers to connect with their favorite (and not so favorite) brands.

But What About The Plain Old Phone Call?

Phone Support

A recent New York Times article illustrated just how hard it is to reach a social technology company on the phone:

“Twitter's phone system hangs up after providing Web or email addresses three times. At the end of a long phone tree, Facebook's system explains it is, in fact, “an Internet-based company.” Try email, it suggests.”

While some may see the shift from phone support as a sign of the times, any business needs to evaluate if it's right for their customers.

Last year, American Express produced the 2011 Global Customer Service Barometer. Would you be surprised to hear that the majority of customers in the U.S. were most interested in resolving issues speaking on the phone with a real person?

In the study, American Express asked respondents if they were “very/somewhat interested in resolving customer service issues” using a range of methods (see Figure 1). 90% of U.S. respondents said “speaking with a real person on the phone.”  Compare that with just 22% who showed interest in handling a support issue via a social networking site. And then, compare those findings with the customer service priorities across many companies today.

Very/Somewhat Interested in Resolving Customer Service Issues Using the Following Methods

Differentiating With Customer Service

As a small business (who needs to compete with some rather big fish in a mature market), we made the important decision early on to differentiate with customer service. We always provided live phone support (no automated phone systems here) during our business hours, but we decided to up the ante even more. We began providing free business phone consultations to everyone who wanted one.

We increased our investment in phone support, so we could give more customers more personal time. We even increased our prices in order to maintain the higher service levels. And as a result, our sales have grown; we have more repeat business; and we just got a top rating from a “secret shopper.”

Phone support doesn't just benefit your customers. Talking to customers one-on-one is the best way to truly take the pulse of your customer needs and find out just how your company is doing.

Metrics and market data yield fantastic insight, but nothing beats personal conversations with the people that make up your target base. That's why I frequently jump into phone support.

Nothing Beats One On One Conversation

No matter how big your business gets and how much staff you bring on, I always advise business owners and top management to stay as close to their customers as possible by talking one on one. Think of customer support as free market research.

For example, FreshBooks (a company that really gets customer service) has its employees do a rotation in customer support, giving all team members the opportunity to hear from customers directly and understand their pain points. FreshBooks CEO, Mike McDerment, even spends some time on the support lines, as it helps him stay in touch with FreshBooks' customers and reinforce the energy around the company's customer service culture.

Of course, the key here is to move away from the traditional concept of customer service as a cost center, where efficiency (i.e. getting people off the phone as quickly as possible) is the valued metric.

Think Of It This Way

Every interaction your customers have with your company is an opportunity.

Customer support can be considered the most important of all these opportunities. If a customer is calling, they need your help. How your company fulfills that need will have a profound effect beyond that immediate support need. It will impact your customer's enthusiasm, loyalty, referrals and repeat business.

Phone support can boost sales.  It just might be harder to measure. And those companies that build bridges to their customers â€" including both social media channels and ‘back to the basics' phone calls â€" will be the ones that humanize and differentiate their brand.

Customer Service Photo via Shutterstock




2-Day Atlanta Event – Internet Commerce Entrepreneurs:ICE eBusiness Conference

The best way to learn how to do something is to talk with people who are already doing it successfully!  On October 5 & 6, 2012, you'll have the opportunity to do just that at the  Internet Commerce Entrepreneurs: ICE eBusiness Conference in Atlanta, GA.

This 2-day event will bring together 9 Masterminds in eCommerce, Internet Marketing, Promotions, SEO, Web Development, Conversion and eBusiness â€" and give you the opportunity to learn their secrets of how they've made millions doing what they do.

Beyond intimate, face-to face time with thought leaders, successful epreneuers and eCommerce experts, some of what you'll leave the conference with is:

  • The best methods for marketing and promoting your website and your products
  • How to develop online marketing initiatives and channels
  • How to benchmark the important key metrics that measure ebusiness success.
  • What the best tools to measure your social marketing efforts are.
  • How to manage computer networks that enable customers to make secure and private financial tranactions.

There are only 50 seats available for this conference, so you'll want to register today!  Use code sbt2012 when registering to receive $50 off the registration fee.

For more information on the conference and a list of key note speakers, click here.

 



Turn Visitors Into Buyers: Benefits of Retargeting

When you browse the Internet, you probably notice very personalized banner ads following you around. Often, when you visit a particular company site but don't purchase, that site will drop a cookie so the company may then serve you relevant ads to bring you back. This is a form of online advertising called retargeting, behavioral retargeting or remarketing.

retargeting

Retargeting has proven to be a highly effective way to convert customers. Consider how distracted we are as we do online research or purchasing. Phone calls, emails, or chat windows regularly interrupt me, for example. These interruptions result in my abandoning a shopping cart or forgetting what I was doing entirely.

Retargeting is rapidly become an integral part of online marketing and advertising for one simple reason - it works.

You can effectively capture those visitors who have already expressed interest in your products or services and never completed a purchase. As consumers, we are going to be served ads no matter what, so why not have those ads be for the things we are interested in?

Below, I've listed a quick look at some of the best (and more affordable) retargeting companies that can help you get your campaigns started.

Retargeting Companies

Google Remarketing:  Built into your existing Adwords account, Google makes it easy to begin remarketing on the Google Display Network, with very flexible pricing.

AdRoll:  Set up a campaign in minutes and gain access to prime online real estate with AdRoll. They've been around since 2007 and they know what they're doing.

ReTargeter:  ReTargeter offers a comprehensive starter package for just $500. Known for their stellar customer service, you even get a dedicated account manager working to make sure all of your needs are met.

Fetchback:  Fetchback offers a full product suite to make sure your campaign is set up in the way that is most effective for your business.

One Tip

Don't overdo it.  Make sure you limit the number of times you serve ads to the same people so as to not scare away someone who could become a very loyal customer.

You don't want to be the creepy company that doesn't appear to value privacy because it follows its customers all across the Internet.

Retargeting Photo via Shutterstock




White House prepares executive order for cyber attack readiness

The White House is drafting a preliminary executive order aimed at strengthening its network against a cyber attack.

According to the Washington Post, the draft order would create voluntary standards to guide companies in guarding themselves against cyber attacks and would also establish a council made up of key government agencies to identify threats that could compromise critical sectors.

White House spokeswoman Caitlin Hayden said the administration was not going to discuss details of internal deliberations 'but an Executive Order is among the things we're considering to fulfil the president's direction to us to do absolutely everything we can to better protect our nation against today's cyber threats'.

The four-page draft order, whose contents were described to The Washington Post by several officials this week, is in the early stages, yet completion could take months, officials said.

Under the draft, an inter agency Cyber Security Council would be led by the Department of Homeland Security and it would have representatives from the commerce, defence, treasury, energy and justice departments, as well as from the director of National Intelligence's Office.

The council would take intelligence on cyber threats and translate it into guidance that would be used to develop security standards. The standards, along with best practices, would be written by the National Institute of Standards and Technology, an arm of the Commerce Department, in collaboration with the private sector. Companies would determine what technologies to use to improve cyber security.

John O. Brennan, President Obama's top adviser on homeland security and counter terrorism, said last month that an executive order was a good vehicle to make sure 'the nation is protected'. He said: “If the Congress is not going to act on something like this, then the president wants to make sure that we're doing everything possible.”

In April, then White House cyber security co-ordinator Howard Schmidt announced that action on botnets would be a priority and that there had been 'a lot of discussion about botnets' in trying to identify how many are out there, what they are doing, what they could do and what the impact could be. A working group was established in March, yet Schmidt announced in May that he was retiring from his position. He later joined the board of directors at Qualys.

Last week, the UK government announced plans for GCHQ to educate UK businesses on cyber threats, with GCHQ employed to teach private industry to create a more security-conscious culture.



Sony hacker u-turns on sale of breached data

The hacker behind the recent attack and data breach on Sony has admitted that he is no longer selling the data which he seized last week.

In a statement, hacker 'NullCrew' claimed to have hit the electronics giant and posted information gained from its systems after taking control of eight servers. It said that it had a list of usernames, email addresses, passwords and other information that appeared to be related to Sonymobile.com.

The statement, which is no longer on Pastebin, read: “Sony, we are dearly dissapointed [sic] in your security. This is just one of eight sony servers that we hve [sic] control of. Maybe, just maybe considering IP addresses are avaliable [sic]. Maybe, just maybe it's the fact that not even your customers can trust you. Or maybe, just maybe the fact that you can not [sic] do anything correct technologically."

The list included 441 usernames with additional email addresses, 24 usernames with hashed passwords and three admin data sets. In an email to SC Magazine, a spokesperson for 'Official Null', who revealed his name to be 'Jonah', said that it 'got the data using SQL Injection'.

He said: “Of course, the server was terribly insecure, so we shelled the Sony Mobile site using 'INTO OUTFILE'. Now we've managed to gain access to eight different servers since we only had shelled one.”

However he also revealed that that the group is no longer planning to sell the data. “I'm not selling anymore because I'll probably release more data (for example on PSN) in the future,” he said.

'Jonah' did not respond to further emails in regard to where the SQL Injection vulnerability was, whether this was targeted deliberately against Sony, or regarding any affiliation to other hacktivist groups or previous actions against Sony, which were prevalent last year.

Sony issued a statement confirming the hack saying that no credit card information was compromised in the attack and mostly users of its mobile unit in China and Taiwan were impacted. It also said it did not know the source of the attack.



You Didn\'t Build That, You Were Just Lucky

Just when it looked like President Obama's now famous “if you've got a business, you didn't build that” line was history, the President decided to clarify his remarks to a Norfolk, Virginia television station. He said, “Obviously, I have regrets for my syntax. But not for the point, because everyone who was there watching knows exactly what I was saying.”

If we look at the context in which the President made his remarks, we can see that he meant that entrepreneurs don't succeed by their efforts alone; others, including the government, made their successes possible by building the infrastructure that they drew upon to succeed. Back in July he said, “If you were successful, somebody along the line gave you some help …. Somebody helped to create this unbelievable American system that we have that allowed you to thrive.”

The Republicans have jumped on the opportunity to paint the President as anti-business with the repeated sound bite “you didn't build that.” While it's great for politicians when they can attack their opponents with line that fit on a tee shirt, the Republicans are oversimplifying their philosophical disagreement with the President. While it takes more space to highlight the Presidential candidates different philosophies about the source of small business success, those differences are stark, and it's important to highlight them.

Anyone thinking seriously about why some small business owners are more successful than others realize that there is merit in President Obama's July comment. He's right when he says, “if you've been successful, you didn't get there on your own. There was a great teacher somewhere in your life…. Somebody invested in roads and bridges…. Government research created the Internet so that all the companies could make money off the Internet.” Whether you are a trucking company founder who benefited from the country's transportation infrastructure ; an Internet entrepreneur whose company drew upon the nation's investment in the ARPA net; or a hardware store founder whose third grade math teach taught her the basic skills necessary to later manage cash flow, everyone who runs their own company somehow benefited from the actions of others.

But the nation's infrastructure is available to all of us. It is there for people who didn't start companies and people who started them but weren't successful. So how do we explain why some Americans are more successful at starting businesses than others? One way is to say that some people are smarter and work harder than others.

President Obama doesn't think it's that. Back in July he said, “I'm always struck by people who think, well, it must be because I was just so smart. There are a lot of smart people out there. It must be because I worked harder than everybody else. Let me tell you something - there are a whole bunch of hardworking people out there.”

This view puzzles me. If so many people are smart and hardworking, like the President says, and we built this great infrastructure that contributes to the success of entrepreneurs, then why isn't everyone an equally successful entrepreneur? It seems that the President believes the answer must be luck.

The Republicans disagree with this philosophy. They don't deny that the system in which we operate helps entrepreneurs to succeed. In fact, they think that it's very important to provide the right context â€" good legal system, effective capital market, and an absence of onerous and arbitrary regulation â€" for small business owners to make money. But they recognize that some people are smarter and work harder than others. And that intelligence and hard work allows them to get better outcomes than others who also had great teachers and who lived in a country where the government built roads and bridges and funded the Internet.

The difference here isn't in the stark contrast of the sound bites, but in the subtlety of emphasis. It's a question of what matters more to the success of certain American entrepreneurs: the “unbelievable American system that we have that allowed [them] to thrive,” as the President describes it, or their intelligence and hard work?

I think you know my answer. When it comes to explaining entrepreneurial success, I believe that differences between people matter more than the President thinks.




Staying Productive While On the Go: 10 Must Have Mobile Apps

It used to be that if you spent most of the day out of the office, you spent the rest of the evening catching up on the emails and projects that were left sitting on your PC or laptop.  But now, with the ever increasing world of mobile applications and the ability to work in the ‘Cloud', productivity doesn't have to end just because you are not sitting behind your desk.

Ramon Ray, editor of Smallbiztechnology.com, knows all about being on the go and recently wrote an article entitled ‘Road Warrior Productivity: Mobile Apps‘ for Dun & Bradstreet.  In the article he outlines ten apps that can help you become more productive while on the road; saving you time and keeping you on track.

Here is an outline of the ten apps Ramon mentions:

  1. iOnRoad - An Advanced Driving Assistance System (ADAS) app that will quickly become your personal driving assistant.  Advanced Collision Warning, Headway Distance Monitoring & Alert and SMS and Notification Narrator are only a few of the great features of this app.  This app is only available for android devices as of this writing.
  2. Top25 - A great app for visiting or navigating around large cities. Get the local weather, city history and top 25 must see points of interest, restaurants and more.
  3. WalkJogRun - For those who like to get out and walk, jog or run when they travel, you'll want to download this app.  Choose from over 1.5 million running routes worldwide and then let the GPS guide you so you don't get lost!
  4. Seamless - Looking for takeout from a local restaurant?  Then this is your app! More than 10,000 restaurants in more than 50 cities in the U.S. and U.K, this app lets you read the menu and reviews of nearby restaurants and order via phone or online.
  5. Evi â€" Need a travel assistant, or maybe just a little help finding nearby hotels and making reservations?  Then Evi may work for you.  While it's not as comprehensive as the infamous ‘Siri', Evi will answer your voice commands with location-based answers.
  6. VoiceCal â€" This app gives you a quick and easy way to update your Google Calendar or ICalendar by speaking the appointments.  Click the launch tab, speak your appointment and Voila…it's added!
  7. RightSignature â€" Here's an app I wish I'd known about last week while I was traveling.  This app lets you sign documents that you upload or access via the cloud, saves them and can even send along to others in your organization in a matter of minutes!
  8. LogMeIn / Ignition â€" It's like having your PC in your pocket or briefcase! LogMeIn, for your iPhone or iPad and Ignition, for Android, let you access your PC or other device from your mobile device â€" giving you instant access to all your files and programs.
  9. Flightboard - Turn your phone into the airport arrivals /departures board with this app and never sit at the wrong gate again!
  10. Skyscanner â€" Looking for the cheapest airfares? This app compares over 1000 airlines to deliver that result.  The app will also compare and find the cheapest hotels and car rentals for your next trip.

So if you are looking to stay productive, even when traveling, download a few of these apps and give them a try.  Odds are you'll find at least one that will help you gain back some time or, at least, make your travel a bit more fun and organized.



Google acquires VirusTotal

Google has acquired VirusTotal, a free web service that inspects suspicious files against the most commonly deployed anti-virus solutions.

Founded in 2004, the service also allows users to input suspect URLs to scan websites for malware threats. According to an announcement on VirusTotal's website, the company is a longtime partner of Google.

“VirusTotal also has a strong track record in web security, and we're delighted to be able to provide them with the infrastructure they need to ensure that their service continues to improve,” a Google spokeswoman told SC Magazine US. Terms of the deal were not disclosed.

Mike Tuchen, CEO of Rapid7, said that because VirusTotal, which runs tests against more than 40 anti-virus providers, will remain as an independent entity, existing partnerships can be maintained.

The Google spokeswoman declined to comment on how the company plans to use VirusTotal, but Tuchen suggested the technology could be integrated into Google's array of web offerings, including its search engine, Chrome browser, as well as Gmail virus detection.



Zenprise adds geo-fencing and location detection for devices in new technology

Zenprise has launched the next version of its mobile device management software to include geo-fencing and the ability to share and view secure content and collaboration material.

According to the company, Zenprise MobileManager 7.0 focuses on 'business-ready' apps, mobile content security and harmonising IT needs with the user experience. It said that the geo-fencing which enables users to track devices via GPS and take action in the event of a device being removed from a specific location if an approved area for the device is specified.

In the case of theft or other mishandling, all corporate-owned information can be wiped from the device in order to protect sensitive data stored on the device.

Also new in Zenprise MobileManager 7.0 is an integration with Samsung SAFE devices so companies can add strict access configurations and lock all but a few business apps down. Secure content and collaboration capabilities are also added for Android, by providing secure integration with Microsoft SharePoint and Office365, as well as enhanced mobile DLP for iOS, by enabling users to annotate documents in the secure mobile content container provided by Zenprise.

Amit Pandey, CEO of Zenprise, said: “The advanced MDM features we are introducing in Zenprise MobileManager 7.0 are the building blocks in the realization of our future vision for MDM.

“Until now, the industry has been singularly focused on managing devices and, while that will always be the foundation of any enterprise mobile strategy, it's the ability to secure applications and content on mobile devices that will give businesses a holistic approach to mobility.”



Facebook Purchase of Instagram Finalized

Following an announcement back in April, the sale of photo sharing company Instagram to social networking giant Facebook has finally closed. Businesses have already discovered the benefits of using Instagram for marketing. Here are some details about the big sale, what happens next, and how others are already using the service as a powerful social networking tool.

Come Together

All in the family. Noises from the Facebook camp since the acquisition suggest a commitment by the larger company to develop Instagram independently and to continue serving its community. It remains to be seen whether users of the service will see any change with the new ownership. Facebook Newsroom

The latest milestone. The closing of the Instagram purchase happens just as the company reached its latest milestone of 5 billion photos shared. Though it cannot yet compete with Facebook's astonishing 300 million photos uploaded daily, it still represents a popular channel through which entrepreneurs can communicate. The Next Web

The next chapter. The closing of the sale already has the tech universe speculating about what will happen next. Here's what tech writer Josh Constine predicts. Instagram's founding team will stay on for a while but are likely to drift away over time. Meanwhile, Facebook is expected to take on a bigger role in product development. TechCrunch

Taking Care of Business

Adding some flair. Instagram offers online entrepreneurs the opportunity to quickly create original images that tell a story about their business, product, or service. They can then add hashtags and keywords, and share the photos over numerous platforms from Facebook to WordPress. Social media writer Holli Friedland offers advice on how to use the tool to give your company an added oomph. Social Networking for Business Growth

Burnishing your brand. Entrepreneurs have started realizing how creating powerful images with Instagram can build a business brand. The possibilities are endless, claim bloggers Janette Speyer and Alison M. Brown who, in this post, also suggest plenty of examples for creative online business owners to take their brand to new levels with the photo sharing service. Web Success Team

Improving their image. Speaking of brands, some big ones are already using Instagram to boost their presence with photo sharing. Red Bull, Starbucks, Audi, and Nike are among big established companies that are already using the service in different ways to reach customers. Don't let your business be left behind! Econsultancy

Getting into the act. And last but not least, some small business owners have started getting the idea too. In this post from the National Federation of Independent Business, three small business owners share how they used Instagram's service to market their own companies. Have a look and see if any of their ideas resonate with you. NFIB