Create Forms to Add to Your Website the Easy Way with Wufoo

Wufoo is an online form building website with a strange name. But I’m willing to bet that many people remember the name. This review is for small business owners who want to collect customer data and who find Google forms or other spreadsheet-connected options to be insufficient.

The service allows you to create an unlimited number of Web forms from basic template fields. You decide which fields you need to serve your purpose. Examples are mailing lists, job applications, invitations (with maps), online orders, address books, quizzes or tests, surveys, and contact forms.

Wufoo tries to make its services available to everyone and supports Internet Explorer, Firefox, and Safari. You need JavaScript and Flash to build your forms, but people using the forms will not (thankfully). As you can see in this screenshot, it is pretty simple to pick and choose for your basic form.

create forms

You can use Wufoo for free, and they encourage it. The forever free plan is useful:

  • 1 User
  • 3 Forms
  • 3 Reports
  • 10 Fields
  • 100 Entries / Month

However, if you want the full capabilities of the website, including encryption and secure data storage, you will need to purchase one of the paid subscriptions that run from $14.95 to $199.95 per month.

What I Really Like:

  • You do not have to be a super programmer to build forms. All it takes is the ability to point and click.
  • You can imbed your forms into your website with paid plans. You also can use Wufoo to generate the xhtml and css for the forms.
  • You can use the data collected from your forms to create visually stimulating reports and share them. You control who can view your reports. The screenshot below shows some of the awesome power, and I seriously mean this is one of the best report builders I’ve tried. Drag and drop, of course.

create forms

  • You can attach files to your forms. This is pretty cool, I think.
  • Wufoo offers data storage with paid plans. You can view and download all your information securely on Wufoo.
  • There are no long-term contracts to sign. If you only want to use the service for a month, you can. All your data is deleted once you delete your account.

What I Would Like to See:

  • A variety of form designs. Although you can create a seemingly infinite number of forms, they all have basically the same look.
  • If you go over your number of submissions per month on a free plan, your form is deactivated. There could be a better way of regulating this, such as a pre-paid overage account with email warnings. I haven’t gone over in my limited tests, but it would be comforting to know that you would get a notification so you wouldn’t lose prospects or data.

I did a search for Wu and Woo with the word Forms in it and both times, of course, Wufoo came up. I was betting that many small business owners might remember the first syllable and put it in as a search. Good branding effort on their part.

If you want to incorporate forms into your website but do not want to spend days building databases and designing them, an online form builder like Wufoo can be a great small business asset.

Categories: Product Reviews



14 Days of Facebook Marketing Tips. Tip #12: Use Facebook Apps With Your Business Page

14 Days of Facebook Marketing Tips. Tip #12:  Use Facebook Apps With Your Business Page

Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing ” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.

Buy Ramon’s latest book  on February 19th and get a digital box of goodies as your gift for buying the book, educating yourself and growing your business with Facebook.

In The Facebook Guide to Small Business Marketing , you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.

Tip #9:  Use Facebook Apps With Your Business Page

Just like those you find on your smartphone or tablet, there are apps (applications) you can find on Facebook that are meant to entertain or accomplish certain tasks within the Facebook platform. This includes apps for things like photo-sharing, video sharing, static HTML, notes, etc. If added correctly to your Facebook page, these apps can be a definite enhancement that adds value to your page and your followers experience. For example, SlideShare is a very popular online platform for sharing PowerPoint presentations and if you add their app to your Facebook Page, you can then share those same presentations on your Page. Many business apps for Facebook are created as a way to incorporate content that has been created elsewhere into your Page, such as presentations or blogs, which is a huge operational benefit to your business.

There are a number of third-party apps available to add to your Page.  You can find these apps through existing products you use (many services, such as SlideShare, that you are currently using probably have a Facebook app) or through a site like Appbistro. To give you an idea of some of the different types of apps you can add, here is a listing of some of the top apps for Facebook:

  • ContactMe. This app allows you to add a contact form to your Facebook page, which followers can fill in to gain access to your newsletter, etc.
  • Easypromos. This app allows you to add, manage and modify promotions.
  • Pagemodo.  This app helps you to ‘dress up’ your Facebook page.
  • Twitter Feed For Timeline.  This app allows you to add your Twitter feed on your Facebook Page.
  • Show & Sell For Timeline. This app allows you to create a store front on your Facebook Page.
Apps allow you to take your Facebook business page to the next level and create an interactive area that engages your followers.  It’s just a matter of finding the right apps for your business, or perhaps even building your own…but that’s a Facebook Marketing tip all it’s own!

 



14 Days of Facebook Marketing Tips. Tip #12: Use Facebook Apps With Your Business Page

14 Days of Facebook Marketing Tips. Tip #12:  Use Facebook Apps With Your Business Page

Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing ” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.

Buy Ramon’s latest book  on February 19th and get a digital box of goodies as your gift for buying the book, educating yourself and growing your business with Facebook.

In The Facebook Guide to Small Business Marketing , you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.

Tip #9:  Use Facebook Apps With Your Business Page

Just like those you find on your smartphone or tablet, there are apps (applications) you can find on Facebook that are meant to entertain or accomplish certain tasks within the Facebook platform. This includes apps for things like photo-sharing, video sharing, static HTML, notes, etc. If added correctly to your Facebook page, these apps can be a definite enhancement that adds value to your page and your followers experience. For example, SlideShare is a very popular online platform for sharing PowerPoint presentations and if you add their app to your Facebook Page, you can then share those same presentations on your Page. Many business apps for Facebook are created as a way to incorporate content that has been created elsewhere into your Page, such as presentations or blogs, which is a huge operational benefit to your business.

There are a number of third-party apps available to add to your Page.  You can find these apps through existing products you use (many services, such as SlideShare, that you are currently using probably have a Facebook app) or through a site like Appbistro. To give you an idea of some of the different types of apps you can add, here is a listing of some of the top apps for Facebook:

  • ContactMe. This app allows you to add a contact form to your Facebook page, which followers can fill in to gain access to your newsletter, etc.
  • Easypromos. This app allows you to add, manage and modify promotions.
  • Pagemodo.  This app helps you to ‘dress up’ your Facebook page.
  • Twitter Feed For Timeline.  This app allows you to add your Twitter feed on your Facebook Page.
  • Show & Sell For Timeline. This app allows you to create a store front on your Facebook Page.
Apps allow you to take your Facebook business page to the next level and create an interactive area that engages your followers.  It’s just a matter of finding the right apps for your business, or perhaps even building your own…but that’s a Facebook Marketing tip all it’s own!

 



‘Goody Bag’ of Gifts Available For Purchasers of ‘The Facebook Guide to Small Business Marketing’

Ramon Ray, editor of Smallbiztechnology.com, is releasing his third book, The Facebook Guide to Small Business Marketing.  As part of the launch promotion, a digital ‘Goody Bag’, consisting of products and services from various vendors, is being given to all those who purchase the book on February 19th.

This very cool digital ‘Goody Bag’ contains products that every small business needs and wants.  Everything from printing to tech gadgets to service subscriptions - we’ve got a little bit of everything!

Here’s what you’ll find in your very own digital goody bag if you buy the book on February 19th:

$500 worth of discounts and products from our partners including:

  • VistaPrint - Free Shipping on Orders Over $50, Plus 25% off Sitewide!
  • 5+ FivePlus - Free One Year Subscription
  • Solve-It! Store - 40% Off Pad Grip Products
  • Mozy - One-time 15% off MozyPro services
  • ViewBix - 30% Off Gold, Platinum or Titanium Plans
  • FunctionFox - Time and Project Tracking for 5 months
  • VerticalResponse - A Free One-Year subscription to VerticalResponse Social
  • Opiniator - First Month of Service - Free
  • Personal Branding For Regular People - eBook: How Business Professionals Can Boost Revenues With Their Personal Brand
  • FREE Marketing and Sales Audit (Ramon will audit your company’s current marketing and sales and offer you concrete advice on how to improve it)

The digital Goody Bag can be claimed by submitting the form on our webpage and providing a valid receipt of purchase, dated February 19th.

The Facebook Guide To Small Business Marketing  is the ULTIMATE resource helping YOU (small business owner, entrepreneur, solopreneur, senior executive) learn how to GET MORE CUSTOMERS and KEEP MORE CUSTOMERS by marketing on Facebook. So pick up your copy tomorrow (Feb. 19th) and enjoy the great gifts for your business, as well!  



‘Goody Bag’ of Free Gifts Available For Purchasers of ‘The Facebook Guide to Small Business Marketing’

Ramon Ray, editor of Smallbiztechnology.com, is releasing his third book, The Facebook Guide to Small Business Marketing.  As part of the launch promotion, a digital ‘Goody Bag’, consisting of products and services from various vendors, is being given to all those who purchase the book on February 19th.

This very cool digital ‘Goody Bag’ contains products that every small business needs and wants.  Everything from printing to tech gadgets to service subscriptions - we’ve got a little bit of everything!

Here’s what you’ll find in your very own digital goody bag if you buy the book on February 19th:

$500 worth of discounts and products from our partners including:

  • VistaPrint - Free Shipping on Orders Over $50, Plus 25% off Sitewide!
  • 5+ FivePlus - Free One Year Subscription
  • Solve-It! Store - 40% Off Pad Grip Products
  • Mozy - One-time 15% off MozyPro services
  • ViewBix - 30% Off Gold, Platinum or Titanium Plans
  • FunctionFox - Time and Project Tracking for 5 months
  • VerticalResponse - A Free One-Year subscription to VerticalResponse Social
  • Opiniator - First Month of Service - Free
  • Personal Branding For Regular People - eBook: How Business Professionals Can Boost Revenues With Their Personal Brand
  • FREE Marketing and Sales Audit (Ramon will audit your company’s current marketing and sales and offer you concrete advice on how to improve it)

The digital Goody Bag can be claimed by submitting the form on our webpage and providing a valid receipt of purchase, dated February 19th.

The Facebook Guide To Small Business Marketing  is the ULTIMATE resource helping YOU (small business owner, entrepreneur, solopreneur, senior executive) learn how to GET MORE CUSTOMERS and KEEP MORE CUSTOMERS by marketing on Facebook. So pick up your copy tomorrow (Feb. 19th) and enjoy the great gifts for your business, as well!  



Franchise Ownership: When Can You Expect The Payoff

franchise payoffIn most cases, the payoff is not instant. Once in a while, it comes faster than expected but, on average, not fast enough. And, in a few rare occasions, it never happens. I’d like for you to avoid that.

Expectations

The professors at Stanford University are at fault.  They’ve taught some of the world’s best and brightest. Brin, Page, Thiel, and Hastings have all contributed to our current “instant gratification” mindset.  We want everything now. And, our kids want (and expect) everything, “yesterday.”

Some of today’s future franchise owners want instant gratification, too. That’s why they look for the hottest franchises. They really want quick success and fast payoffs. But, is achieving profit rapidly in a start-up franchise business really possible Or, is it a totally unrealistic expectation

Transitioning

If you’ve decided that you want to take more control of your life, becoming a small business owner- can accomplish that goal for you. But, if you’ve been an employee for all of your life, making the transition to employer may be tougher than you think.

Think about it; you’re used to collecting a paycheck. (At predetermined times every month) You do the work, you get paid. And, unless you’re in sales (where you are paid a commission that usually fluctuates) you generally know what your paycheck is going to look like.

Now, fast forward to your new franchise business. Your business has been open for 6 months. You have 3 employees, and soon, you’ll need to hire at least one more. Your revenue isn’t bad…you’re just about paying all of your bills, including payroll. In other words, you’re almost at break-even.

But, you’ll have to increase your revenue a lot more before you blow past your break-even point.

Go Long

If you’re looking to replace your paycheck quickly, the most valuable piece of advice I can give you is this; find employment. I’ve told countless people who’ve wanted to work with me - but needed to replace their incomes right away, the exact same thing. (Some of them were not very happy with my suggestion.)

I’d much rather have potential clients disappointed with my “get a job” suggestion, than have them call me 3 - 4 months into their startup franchise purchase asking for tips on how to “get out” of their franchises.

Here’s a statement from The New York State Attorney General:

“A franchise is a long-term investment. You will not get rich quick. It may take you several years to develop your business to a point where you have paid off loans and are making the amount of money you anticipated. If your business does not become profitable or you tire of it, you cannot simply close up shop and forget about it. Like it or not, you must continue to work for the full amount of time agreed to in your contract.”

Please read that again.

The Reality

Not everyone I talk to can wait.

For example, if I’m working with a 50 year old woman who was the victim of a corporate downsizing, and whose oldest child is about to start college (with child #2 nipping at child #1’s heels). Her short-term income needs are real. Investing in and running a startup franchise may not be in the cards for her. That’s just reality. (Unless she has college for both of her children fully paid for and extra money in the bank.)

But, some people can wait for the payoff; they already know that they’re going to have to. And, they’re 100% comfortable with that fact, as long as they know (or have faith) that eventually there will be a payoff.

So, if you know going in that you’re probably not going to see a paycheck for a while, and you have enough of a financial cushion to allow you to breathe a bit as your new business ramps up, all the better.

How To Determine When The Payoff Will Happen

This is actually the easy part.  All you need is a formal business plan. If you’ve never written one, there is plenty of help available to guide you through the process.

The Small Business Development Center

Your local SBDC usually has counselors on hand that can assist you with your business plan. Go here to find the closest one. Their services are free, because of a unique collaboration of the Small Business Administration, state and local governments, and private sector funding resources.

CPA’s

Most Certified Public Accountants can help you write your business plan.  Go to The American Institute of CPA’s (AICPA) website to find CPA’s in your state, or get a referral from a business attorney or small business owner in your area.

Business Plan Software

Tim Berry has written numerous articles for Small Business Trends over the years. In addition, he was principal author to what’s now the best-selling business plan software in the world, Business Plan Pro. All you have to do is plug-in the numbers and the calculations are done for you. (Plus a whole lot more.)

A properly written business plan takes most of the guesswork out of things like when you’re franchise business will break-even, and when you’ll start to see a payoff.

One more thing:  In addition to asking existing franchisees great research questions like these, ask them how long it took them to break-even and become profitable. I’ve found that franchisees are very amenable to answering questions related to their finances if approached properly.

If you do enough things right in the franchise exploration process, and go into your new business with no expectation of an instant payoff, you could come out a winner.

Raining Money Photo via Shutterstock




4 Lessons The Shifting Legal Sector Can Teach Small Business Owners

There was a recent report highlighting the fact that the legal sector will never return to its pre-recession heyday. The report was jointly produced by the Center for the Study of the Legal Profession at Georgetown University Law Center and Thomson Reuters Peer Monitor.

Too many lawyers, chasing not enough work, and pressure  from clients to provide discounts have become a fact of life in the current market.

In fact, because of the high unemployment, law school applications are on pace to hit a 30-year low. Since the recession, the fraction of new J.D.s finding a full-time job requiring a state bar license dropped from 74 percent down to less than 60 percent, according to data compiled by the National Association for Legal Placement.

NALP Employment for New Graqds

Now to be fair, this is not to say that ALL firms are sinking. Quite the contrary.

Still, the legal sector is undergoing major changes. And these changes are HUGE lessons for the smart business owner. So what can small business owners learn Namely:

Cybercriminals Are Real, Defend Against Them

President Obama recently issued an executive order designed to get the government and private companies working more closely to protect the nation against cyber attacks. Cyber attacks on U.S. businesses have increased dramatically as hackers look to steal financial and intellectual assets from computer systems.

The smartest cyber criminals have even figured out that the best way to get what they want is to avoid the target corporation entirely and aim straight for their law firm. According to Mary Galligan, special agent in charge of cybersecurity for the FBI:

“We have hundreds of law firms that we see increasingly being targeted by hackers.”

Why Well, the truth is, most law firms aren’t very technologically saavy. Most small businesses look at their business and say, “I’m small. No one wants to attack little ole’ me.”

But sophisticated hackers attack in either one of two ways:

  • Attacking the business to siphon funds or data.
  • Using the smaller business to get to larger business. Or in other words, use YOU to get to your customers, vendors, suppliers, or potential customers.

Bottom line, invest in your cyber security. Use:

  • Encryption software.
  • Educate your employees about phishing scams.
  • Use better passwords.
  • Strengthen your firewall
  • Protect your smartphone.

People Want Accountability, Give It To Them

Because of the recession, many clients are fed up with the billable hour. Many experts agree the system itself is fundamentally flawed.

Why

  • It rewards people for being unproductive. If you can finish a job in less time, you’re penalized. But, if you can drag it out…cha ching!
  • It’s unpredictable. Clients may not know if they’re being charged $1,000 or $10,000.

Some law firms are starting to see the value in simply offering flat fees. According to Kyle Westaway, a social enterprise attorney:

“There is a new model of the practice of law, and it’s about applying lean startup principles and challenging the old norms of the billable hour, command-and-control structure at a price that’s more approachable, lacking all the extra added bloat.”

It’s a smart move considering the amount of LPOs and other alternative legal service providers taking away clients. Your customers are smarter than they’ve ever been. Be real with them, be transparent and be accountable. They’ll reward you for it.

Your Competitor Is A Potential Partner, Befriend Them

Some law firms are outraged that LPO’s are taking away clients- even major U.S. law firms are scrambling. While most are outraged there are a few firms that are actually partnering with the LPO’s to win businesses. One Washington, D.C. firm is bringing in LPO representatives to pitch meetings to demonstrate how it can do the work at lower costs than other traditional firms.

Smart.

Truly smart business owners understand the power of strategic partnership. If the cost sharing and economies of scale work, if there’s up-selling or cross-selling potential, if both products or services complement each other and if there is a good non-disclosure and non-compete agreement in place - why not turn your foe into a partner

If you can’t beat em. . .

There Are People Just As Capable As You, Develop Them

In a study by consulting firm Altman Weil Inc., it was found that most in the legal sector are slow to implement succession plans. Unfortunately, without that transition in place, firms could “face expertise gaps and ultimately could lose clients.”  This is even more significant as the study points out, 30 percent to 40 percent of practicing lawyers in the U.S. and Canada are starting to retire.

Succession planning often takes a backseat to the daily operations and hassles of running the business.

How much of a backseat

According to a global survey of 1,300 companies by Korn/Ferry, though 98 percent of companies believe a CEO succession plan to be important, only 35 percent currently have one in place. And 49 percent haven’t had one in place for the last three years.

Yikes.

Don’t make the mistake of waiting too long. Find those “now” leaders (people who can take over immediately if need be) and make sure they’re not a carbon copy of you. Develop them to replace you. The time to do this is now.

Is there anything else we can learn from this changing industry




Is The Social Space Taking Over 3 Tips To Ensure Your Success With Social Media

Social media has opened up lines of communication across traditional barriers, with long-lost friends and relatives staying in touch on a daily basis, year after year. So it’s no surprise many companies are dismantling private communication networks to move to the social space.

Facebook, Twitter, and LinkedIn are all great resources for communicating with colleagues and co-workers. Instead of limited communication to a select group of exclusive business partners and members, businesses are realizing the widespread benefit of opening communication to a larger audience.

Visa recently joined the ranks of businesses moving toward the social space. Visa’s Small Business Network was once a resource for members to network and share ideas, but those members were forced to visit a special page. By moving its network to a Facebook page, Visa takes the conversation to a forum with approximately one billion existing members.

As the social space invades more areas of our lives, more businesses are realizing the benefits of creating a public social space. As your business expands its social media presence to include networking among members, here are a few tips to ensure success.

  • Gain followers. Whether you’re building your forum on Facebook, LinkedIn, or another social media site, the first step will be to make sure your page has members. Reach out to your current associates, professional contacts, and clients and invite them to join your page.
  • Post relevant, informative content. This may seem like a no-brainer, but once you’ve engaged someone to look at your page, that page’s content will determine whether that person stays or leaves. Photos, videos, and links to blogs and articles can provide your members with the meaty material they’re seeking.
  • Encourage interaction. On its Facebook page, Visa asks questions to engage followers and encourages shares and likes. Visa has created a community of small businesses who interact with each other and with Visa itself. By having an active presence on its page, Visa gives followers the feeling that they are in an active forum.

There are still definite benefits to more private channels, including the ability to immediately access articles and blogs. While businesses can create blogs and articles on separate pages and link to them in social media posts, the content isn’t readable right away, which can lower the audience for your content.

American Express’s Open Forum is an example of a private networking opportunity. Small businesses navigate to Open Forum to gain insight and read valuable tips. But even Open Forum is no stranger to the benefits of social media. The site links to its Twitter, Facebook, LinkedIn, and YouTube accounts directly from the Open Forum main page. Open Forum uses the techniques mentioned above to engage small business owners and encourage interaction.

Even businesses with a private forum can use an interaction between websites and social media sites to attract as many customers as possible. Social media users will click through to check out the original site, while forum members will click over to see what’s happening on your business’s social media sites. Combined, it can work hand in hand to improve a business’s online presence.



Is The Social Space Taking Over 3 Tips To Ensure Your Success With Social Media

Social media has opened up lines of communication across traditional barriers, with long-lost friends and relatives staying in touch on a daily basis, year after year. So it’s no surprise many companies are dismantling private communication networks to move to the social space.

Facebook, Twitter, and LinkedIn are all great resources for communicating with colleagues and co-workers. Instead of limited communication to a select group of exclusive business partners and members, businesses are realizing the widespread benefit of opening communication to a larger audience.

Visa recently joined the ranks of businesses moving toward the social space. Visa’s Small Business Network was once a resource for members to network and share ideas, but those members were forced to visit a special page. By moving its network to a Facebook page, Visa takes the conversation to a forum with approximately one billion existing members.

As the social space invades more areas of our lives, more businesses are realizing the benefits of creating a public social space. As your business expands its social media presence to include networking among members, here are a few tips to ensure success.

  • Gain followers. Whether you’re building your forum on Facebook, LinkedIn, or another social media site, the first step will be to make sure your page has members. Reach out to your current associates, professional contacts, and clients and invite them to join your page.
  • Post relevant, informative content. This may seem like a no-brainer, but once you’ve engaged someone to look at your page, that page’s content will determine whether that person stays or leaves. Photos, videos, and links to blogs and articles can provide your members with the meaty material they’re seeking.
  • Encourage interaction. On its Facebook page, Visa asks questions to engage followers and encourages shares and likes. Visa has created a community of small businesses who interact with each other and with Visa itself. By having an active presence on its page, Visa gives followers the feeling that they are in an active forum.

There are still definite benefits to more private channels, including the ability to immediately access articles and blogs. While businesses can create blogs and articles on separate pages and link to them in social media posts, the content isn’t readable right away, which can lower the audience for your content.

American Express’s Open Forum is an example of a private networking opportunity. Small businesses navigate to Open Forum to gain insight and read valuable tips. But even Open Forum is no stranger to the benefits of social media. The site links to its Twitter, Facebook, LinkedIn, and YouTube accounts directly from the Open Forum main page. Open Forum uses the techniques mentioned above to engage small business owners and encourage interaction.

Even businesses with a private forum can use an interaction between websites and social media sites to attract as many customers as possible. Social media users will click through to check out the original site, while forum members will click over to see what’s happening on your business’s social media sites. Combined, it can work hand in hand to improve a business’s online presence.



You Can Now Do More With Your Favorite Apps on Do.com

With the sheer number of apps and other platforms available to help business owners and professionals manage different aspects of their business, it can be very easy to get overwhelmed by constantly switching back and forth and updating data on different platforms.

Salesforce’s Do.com aims to help solve this problem by integrating with several different types of productivity apps and services, so that they can all be controlled and tracked in one central location.

do more app

The app has just added several platforms to its list of integrations, which now includes Dropbox, Google Drive, Salesforce’s customer support system Desk, time management app Harvest, contact management system Contactually, and online forms service Wufoo.

With Do More, Do hopes to become a central hub for workers to manage their projects on all these different platforms, helping them access and update data in real time.

These integrations can benefit small business users by simply saving time on updating multiple apps. For example, when a user shares a Dropbox file with another user, that person is automatically added to the file in Do as well. The photo above shows how users can view and share their Dropbox documents from their Do dashboard.

So if a company uses one app for accounting, one for customer relations, one for managing contacts, one for sending documents, and one for every other business function, finding a way to merge and centralize all these accounts can certainly cut down on a lot of time and energy. And Do said that the apps it chose to integrate with were specifically requested by users so that they would be most likely to be useful for them.

Other features of Do include organizing and tracking project progress, note taking, task lists, conversations, reminders and more.

Accounts are free for individuals, but collaboration accounts start at $15 for three people. Do also offers iPhone and Android apps for mobile users.

Do first launched in November 2011 and nearly 100,000 businesses to date have signed up to use its service.




Small Business Contests & Awards: TechAmerica, Enrich Your Pitch, Top Entrepreneurs, SCORE Awards + More

Here’s a fresh list of awards, contests and competitions for growing companies and entrepreneurs.

There are some great contests and awards in this week’s roundup.

If you’ve entered and won a contest or award listed here, let me know so we can share your news.

This list is brought to you every other week by Small Business Trends and Smallbiztechnology.com.

*****

One Spark
Enter by February 22, 2013, Jacksonville, FL

Jacksonville Jaguars owner Shahid Khan is partnering with One Spark to offer up to $1 million in capital investment for entrepreneurs who participate in the event in April.

One Spark, an arts-and-innovation festival with the goal of connecting entrepreneurs and capital resources, will hold its inaugural event April 17 to 21 in Downtown Jacksonville.

Inc. Enrich Your Pitch Contest
Enter by February 25, 2013

In this fast-paced competition, entrepreneurs will go head-to-head for the chance to win big. Contestants will have 90 seconds to pitch their business live on stage at Inc. GrowCo, and judges will ask questions and provide feedback about their pitch and business concepts. The all-star panel of seasoned experts will judge the pitches and choose a winner.

$35K Innovative Product Competition
Enter by February 26, 2013

Fishbowl and Intuit present a competition where entrepreneurs can enter their cool idea or recently launched product for a chance to win between $5,000 and $20,000 in cash prizes and more. See website for details.

2013 Small Business Online Marketing Contest
Enter by February 28, 2013

Constant Contact has launched the 2013 Small Business Online Marketing Contest in partnership with the Chicago City Treasurer’s Office. The contest is open from now until February 28th, and will award more than $12,000 in cash and prizes to Chicago small businesses for best email marketing and social media marketing campaigns.

The Small Business Book Awards
Nominations open through March 3, 2013

The 5th Annual Small Business Book Awards, presented by Namecheap.com, are open for nominations. These distinguished awards bring recognition from fans, the public, the industry and your peers.

Business books may be nominated in the following categories: marketing, technology, management, social media, economics, startups, personal finance, leadership/memoirs, and self-help.

New this year is also a category for “Classics” which allows books regardless of year of publishing, to be nominated. For the first time, there is also a category for book resources, which will recognize and honor publishers, publishing platforms, publicists and other resources for authors. Print books and electronic books (ebooks) are welcome.

Brother CreativeCenter “Back to Business” Contest
Ends March 4, 2013

BizSugar is running a contest where you get to show your creativity. Three winners will receive a prize suite of Brother products including a printer, labelmaker, ink and supplies - valued at approximately $500. To enter just go to the Brother CreativeCenter and use the free tools to design a brochure, business cards, poster, calendar or other item. Then post it at BizSugar.com.

Contest sponsored by Brother (@BrotherOffice). Contest details here.

2013 Northeast Kentucky Small Business Awards
Enter by March 8, 2013

Morehead State University’s Ashland Small Business Development Center is accepting nominations for the 2013 Northeast Kentucky Small Business Awards. The public is encouraged to nominate outstanding small-business owners and/or advocates in three northeastern Kentucky counties â€" Boyd, Carter and Greenup.

Crain’s New York Business Top Entrepreneurs
Enter by March 15, 2013

Crain’s New York is seeking successful businesspeople for its annual Top Entrepreneurs feature to run in May. Companies must be located in New York City, been in business for at least three years, and have revenue of less than $100 million. See website for entry form and eligibility rules.

American Technology Awards
Enter by March 15, 2013

Known as the Termans after Frederick Terman the widely credited father of Silicon Valley, the awards are the only national “Best Of” for technology products and services across the technology industry. Awarded on the basis of a thorough evaluation by industry experts and technology leaders, the Termans are presented at the Technology and Government Dinner in Washington, D.C.

The Company Corporation Business Plan Contest
Enter by March 31, 2013

Open to participants from around the country, the Business Plan Contest encourages would-be entrepreneurs to grow their ideas into start-up and early-stage To win, entrants should write a one-page business plan executive summary and send it to The Company Corporation no later than March 31, 2013. Entries will be judged by a panel of The Company Corporation’s Small Business Specialists. The contestant who submits the most thought-provoking and well-reasoned business plan executive summary will bring home a $1,000 cash award.

2013 SCORE Awards
Enter by March 31, 2013

The SCORE Awards is an annual event that celebrates the outstanding achievements of America’s small businesses. It recognizes the people and companies that have demonstrated unique vision, innovation and achievement in support of America’s economy and small business community. The awards ceremony will take place in August 2013. Net revenues from the event help support The SCORE Foundation and its programs, a 501 (c) 3 non-profit. All nominees must agree to come to the SCORE Awards to be eligible.

Dell $100M Innovators Credit Fund

Dell $100M Innovators Credit Fund
Ongoing

Dell has launched a $100 million Innovators Credit Fund, with the purpose of helping entrepreneurs “maximize potential for innovation, speed to market and job creation.” The credit fund will offer both funding and technology resources with IT support, depending on what each start-up needs.

To be eligible, you must have already received some angel funding or venture capital before you can apply. Start-ups can get up to 10% of its current funding or up to $150,000 with limited credit terms. See website for details and application.

If you are putting on a small business contest, award or competition, and want to get the word out to the community, please submit it through our Events & Contests Submission Form. (We do not charge a fee to be included in this listing.) Only events of interest to small business people, freelancers and entrepreneurs will be considered and included.

Please note: The descriptions provided here are for convenience only and are NOT the official rules. ALWAYS read official rules carefully at the site holding the competition, contest or award.

[photo credit: Shorts and Longs Flickr]



10 Brand Tips To Pin And Win On Pinterest

Internet analytics company comScore reported 28 million users on Pinterest in December 2012. And while the number of brands on Pinterest is unknown, even a casual observer can see that businesses have flocked to the image-driven social network.

What’s the Pinterest allure for brands Website referral traffic. After all, Pinterest is the third largest source of Internet referral traffic.

But don’t expect Pinterest to be a slam-dunk.

First, Pinterest isn’t necessarily well-suited for all brands. For example, it’s well known that the large majority of Pinterest users are women. So if your product/service is targeted towards men, and it’s not easy to portray visually -then you’ should probably exert your marketing efforts elsewhere. Of course, there are always exceptions but they are, by definition, rare.

Second, based on my observation, many brands are not factoring in SEO and content strategy â€" both of which help drive engagement, discoverability, and website visits. By applying just a few best practices, you can drive a noticeable lift in referral traffic.

The following tips have a theme: Social SEO.

1. Get Your Pinterest Page Verified

Pinterest Tips1
Verification enables you to create a clickable website url on your page. As seen in the Anthropologie example above, verified accounts have a red check mark next to the hyperlinked url.

2. Apply SEO Tactics To Your About Section

Pinterest Best Practices

Pinterest is indexed by Google search and content is searchable from within the social network. So it’s critical to incorporate your brand’s most important SEO words (top keywords that bring users to your site, as well as aspirational keywords you’d like to align with your business). Hubspot is a great example of  SEO done right on Pinterest. Their About section includes two keywords that explain exactly what the business offers: software and marketing.

In contrast, The Home Depot fails to include keywords in the About section that would improve their search discoverability. They should incorporate words like home improvement, household repairs, and gardening.

Pinterest SEO Mistakes

3. Align Your Board Topics With Your Brand Topics

Pinterest Tips2

Victoria’s Secret Board topics are laser focused on its products, gorgeous models, and themes that resonate with its lingerie-loving audience. The brand’s Boards feature women’s undergarments by color (“Pretty in Pink”), mood (Sexy is…Delicate Romance”), and occasion (“Party Like An Angel”). Additionally, there are Boards on extended beauty topics like hair (“Mane Attraction”) and beautiful models throughout history (“Bombshell Icons”).

4. Be Visually Strategic with Boards

Pinterest Tips

Re-arrange your Boards so the most important onces appear in the first two rows â€" above the fold â€" of your Pinterest page. For example, Volkswagen features its 2012 and 2013 car models and customer stories in Boards that appear in the first row. What VW could do better is set a main image for each of its Boards, one that best conveys the topic. Unless you specify an image to represent a Board, Pinterest uses the most recent Pin image by default.

5. SEO-Enable Descriptions and Categorize Every Board

Pinterest Board Category

Like your About section, your Board descriptions should include keywords to make your specific Board more discoverable in Google and Pinterest search. Equally important, be sure to select a category for your Board, which allows people browsing through those categories to see your Pins, even if they are not following you.

6. Include Links and CTAs in Your Pin Descriptions

Pinterest Case Study

According to various reports, Pinterest blocks or strips links that are affiliate, shortened or tagged. In simple speak, this means you can’t measure clicks on urls that you include in a Board or Pin description. But as long as you don’t break the link rules, why not include a link to your website or blog as often as possible If it’s relevant,  give users an option to learn more about your product or service.

Another tactic that has proved effective is including a call-to-action (CTA) in your Pin description. Marketing service Reachli conducted a study that revealed an 80% increase in engagement when a CTA is included. This can be as simple as “Re-pin for a chance to win,” or “Click on the link to enter the drawing.”

7. Upload Images with Relevant File Names

If you’re uploading an image, e.g., a photo or infographic, be sure the file name is relevant to the image. Don’t use a default photo file name like “photo.jpg” or “SN1234.” Instead, re-name the file to specific keywords. Why It’s more search-friendly.

For instance, if you sell hats and you upload a photo of a red beret, name the file “red_beret.” Simple as that. The same rule applies to images on your website or blog: the image’s clear alt text should be relevant to the image for increased discoverability.

8. Use Hashtags in Your Pin Descriptions

Pinterest case study

Just like on Twitter, Pinterest hashtags are hyperlinked, allowing users to easily browse Pins related to specific topics. So for example, if you sell jewelry, include “#jewelry” and/or something more specific like “#rings” in the Pin description.

9. Engage: You’ve Got to Give in Order To Get
Pinterest is just like every social network in that you must engage if you want more followers, likes, comments, re-pins, and clicks. In general, I recommend that you pin half of your own content and half of other people’s content. However, it really depends on the type of business.

10. Measure Pinterest Referrals

Pinterest analytics

A free and easy way to measure Pinterest traffic to your website is Google Analytics. Look in the Traffic Sources section and track referral traffic from Pinterest as compared to other networks. See the above graph as an example of data you can obtain from Google Analytics.

If you’ve already employed these tips, did you experience a lift in Pinterest referral traffic Do you have any additional tips on Pinterest best practices



10 Brand Tips To Pin And Win On Pinterest

Internet analytics company comScore reported 28 million users on Pinterest in December 2012. And while the number of brands on Pinterest is unknown, even a casual observer can see that businesses have flocked to the image-driven social network.

What’s the Pinterest allure for brands Website referral traffic. After all, Pinterest is the third largest source of Internet referral traffic.

But don’t expect Pinterest to be a slam-dunk.

First, Pinterest isn’t necessarily well-suited for all brands. For example, it’s well known that the large majority of Pinterest users are women. So if your product/service is targeted towards men, and it’s not easy to portray visually -then you’ should probably exert your marketing efforts elsewhere. Of course, there are always exceptions but they are, by definition, rare.

Second, based on my observation, many brands are not factoring in SEO and content strategy â€" both of which help drive engagement, discoverability, and website visits. By applying just a few best practices, you can drive a noticeable lift in referral traffic.

The following tips have a theme: Social SEO.

1. Get Your Pinterest Page Verified

Pinterest Tips1
Verification enables you to create a clickable website url on your page. As seen in the Anthropologie example above, verified accounts have a red check mark next to the hyperlinked url.

2. Apply SEO Tactics To Your About Section

Pinterest Best Practices

Pinterest is indexed by Google search and content is searchable from within the social network. So it’s critical to incorporate your brand’s most important SEO words (top keywords that bring users to your site, as well as aspirational keywords you’d like to align with your business). Hubspot is a great example of  SEO done right on Pinterest. Their About section includes two keywords that explain exactly what the business offers: software and marketing.

In contrast, The Home Depot fails to include keywords in the About section that would improve their search discoverability. They should incorporate words like home improvement, household repairs, and gardening.

Pinterest SEO Mistakes

3. Align Your Board Topics With Your Brand Topics

Pinterest Tips2

Victoria’s Secret Board topics are laser focused on its products, gorgeous models, and themes that resonate with its lingerie-loving audience. The brand’s Boards feature women’s undergarments by color (“Pretty in Pink”), mood (Sexy is…Delicate Romance”), and occasion (“Party Like An Angel”). Additionally, there are Boards on extended beauty topics like hair (“Mane Attraction”) and beautiful models throughout history (“Bombshell Icons”).

4. Be Visually Strategic with Boards

Pinterest Tips

Re-arrange your Boards so the most important onces appear in the first two rows â€" above the fold â€" of your Pinterest page. For example, Volkswagen features its 2012 and 2013 car models and customer stories in Boards that appear in the first row. What VW could do better is set a main image for each of its Boards, one that best conveys the topic. Unless you specify an image to represent a Board, Pinterest uses the most recent Pin image by default.

5. SEO-Enable Descriptions and Categorize Every Board

Pinterest Board Category

Like your About section, your Board descriptions should include keywords to make your specific Board more discoverable in Google and Pinterest search. Equally important, be sure to select a category for your Board, which allows people browsing through those categories to see your Pins, even if they are not following you.

6. Include Links and CTAs in Your Pin Descriptions

Pinterest Case Study

According to various reports, Pinterest blocks or strips links that are affiliate, shortened or tagged. In simple speak, this means you can’t measure clicks on urls that you include in a Board or Pin description. But as long as you don’t break the link rules, why not include a link to your website or blog as often as possible If it’s relevant,  give users an option to learn more about your product or service.

Another tactic that has proved effective is including a call-to-action (CTA) in your Pin description. Marketing service Reachli conducted a study that revealed an 80% increase in engagement when a CTA is included. This can be as simple as “Re-pin for a chance to win,” or “Click on the link to enter the drawing.”

7. Upload Images with Relevant File Names

If you’re uploading an image, e.g., a photo or infographic, be sure the file name is relevant to the image. Don’t use a default photo file name like “photo.jpg” or “SN1234.” Instead, re-name the file to specific keywords. Why It’s more search-friendly.

For instance, if you sell hats and you upload a photo of a red beret, name the file “red_beret.” Simple as that. The same rule applies to images on your website or blog: the image’s clear alt text should be relevant to the image for increased discoverability.

8. Use Hashtags in Your Pin Descriptions

Pinterest case study

Just like on Twitter, Pinterest hashtags are hyperlinked, allowing users to easily browse Pins related to specific topics. So for example, if you sell jewelry, include “#jewelry” and/or something more specific like “#rings” in the Pin description.

9. Engage: You’ve Got to Give in Order To Get
Pinterest is just like every social network in that you must engage if you want more followers, likes, comments, re-pins, and clicks. In general, I recommend that you pin half of your own content and half of other people’s content. However, it really depends on the type of business.

10. Measure Pinterest Referrals

Pinterest analytics

A free and easy way to measure Pinterest traffic to your website is Google Analytics. Look in the Traffic Sources section and track referral traffic from Pinterest as compared to other networks. See the above graph as an example of data you can obtain from Google Analytics.

If you’ve already employed these tips, did you experience a lift in Pinterest referral traffic Do you have any additional tips on Pinterest best practices