AWS security strategy relies on rigorous cloud security processes

LAS VEGAS â€" The top security executive at Amazon Web Services understands that information security is the No. 1 concern voiced by potential customers and worry of existing customers.

It's important that we differentiate what we do from what you can choose to do.

 Stephen Schmidt, CISO, Amazon Web Services 

His response is simple: secure customers' systems and data better than they ever could themselves.

During a session Tuesday at the inaugural AWS re:Invent conference, AWS CISO Stephen Schmidt offered an insider's look at the AWS security strategy, highlighting the painstaking detail that encompasses the cloud computing giant's overall approach to security and its day-to-day practices.

Early on, however, Schmidt was careful to outline that security in the cloud is a shared responsibility. "It's important that we differentiate what we do from what you can choose to do," Schmidt said, noting that customers themselves have to decide how to secure their platforms, applications and ultimately access to their data, but that AWS takes responsibility for securing everything that sits below the operating system.

That way, Schmidt said, "you can spend your time and attention on the pieces of the security puzzle that are important to you, choosing your applications, configuring your systems, and monitoring access your employees have to that data."

That's not to say that role isn't without its challenges. In talking about direct denial-of-service (DDoS) attacks, he said AWS often mitigates hundreds of DDoS attacks against its customers on any given day, typically without customers ever being affected. However, it's not always easy to determine what is or isn't a DDoS attack.

"For example, when Michael Jackson passed away, a record label associated with him put a tribute site up on AWS, and we saw a huge spike in traffic going after those resources," Schmidt said. "To us, it looked like a DDoS attack. The important thing is we didn't shut off that traffic without figuring out what was going on."

AWS offers both stateful and stateless firewalls based on the type of infrastructure being used. As standard operating procedure, Schmidt said AWS requires every virtual machine it hosts to have a firewall installed on it, and it starts off closed. That way, he said, customers have the opportunity to choose good firewall rulesets, which can often close off broad avenues of potential attacks.

One of the most common security questions customers have, Schmidt said, is around packet flow and whether one customer can use promiscuous scanning to see another customer's traffic on the same physical machine. It's not possible, he said, because traffic has to flow through the firewall and hypervisor layers before it can be passed anywhere else, regardless of whether that's off that physical machine or to another virtual machine sharing the same hardware.

With such a large, distributed infrastructure -- five global regions, 15 availability zones and dozens of stand-alone facilities â€" change management is managed carefully. Schmidt said any software or configuration change is deployed first to a test environment, then a beta environment, then a single production machine, and finally across all the machines in a single availability zone, which may span several physical locations in the same geographic area. If all goes well, the change is then deployed to a different availability zone in a different region.

"We don't change two availability zones in the same region at the same time," Schmidt said. "Customers expect to be able to depend on multiple availability zones."

Regarding data integrity specifically of Amazon's S3 Simple Storage Service, Schmidt said every data object that goes into the store gets an MD5 encryption hash, which the company uses to validate that the data remains intact throughout its life in S3.

Schmidt emphasized the transparency of the AWS security program. He said not only can AWS customers run API scans as often as every minute to confirm the status of all their cloud assets, but the company also relies on a number of third-party auditors to validate its security posture.

"It's a series of independent audits by third parties that have a reputation in the industry, and it allows you to depend on their judgment regarding whether we're practicing security efficiently or not," Schmidt said. "It's impossible to have 9,000 customers traipse through the data centers themselves. The auditors do that for you."

The independent auditors certify AWS's adherence to a number of standards, including SOC1 and SOC2, ISO 27001, FISMA and PCI DSS.

"PCI is obviously something that's really important to one of our biggest customers, Amazon.com," Schmidt said. "You can run your business on AWS just as effectively as Amazon.com does."

Regarding physical security, which Schmidt called "fundamentally important to everything else we do," he said not only does AWS not advertise the exact locations of its data centers, but most of its own employees don't know where the locations are.

"Employees can give you a geographic region, and we do expose the cities in our audit process, but they won't tell you the street addresses because they don't know them to do their jobs," Schmidt said. "If our employees don't require access to information to do their jobs, why give it to them? It just exposes you."

Interestingly enough, the same rigor applied to the AWS security program is applied to its security staff. Schmidt said potential employees undergo background checks "to the fullest extent that's permissible" including review of credit history, criminal records, and residence history, and then those who are brought on board are rechecked on a regular basis.

Attendee Joe Stevensen, a security manager with a well-known software company, said he found the session comprehensive, but mostly covered information that existing AWS customers already know.

However, he lauded AWS for its security program, particularly what it's doing in the area of identity and access management, which he called "a really key feature that separates AWS from competitors."




SBA Opens Nominations for 2013 Small Business Week Awards

The U.S. Small Business Administration is now accepting nominations for its 2013 National Small Business Week Awards. In addition, it just announced the launch of a new online portal to accept and track all of the nominations for each award category.

Awards include National Small Business Person of the Year, Small Business Prime Contractor of the Year, Women's Business Center of Excellence Award, Veterans Business Outreach Center Excellence in Service Award, and more.

Winners for each award are chosen based on different sets of criteria. For example, nominees for the Phoenix Award for Disaster Recovery must own small businesses that suffered physical damage due to a disaster during the previous year, and they must have received an SBA disaster loan. Then those businesses nominated are evaluated based on a number of related factors, including extent of the damage, resiliency, and speed of recovery.

The National Small Business Person of the Year award is perhaps the most highly anticipated and coveted award in the community. Winners are selected from those who were named State Small Business Persons of the Year. A panel of judges selects the winners in each district and then each state. State winners will be announced on April 1, 2013.

Winners of the awards will be invited to Washington D.C. to attend the 2013 Small Business Week events and compete for national titles in their respective categories.

The online portal is now accepting and tracking nominations in all categories. In addition, nominations can be sent to SBA District Offices. All nominations need to be submitted or postmarked by January 3, 2013 in order to be counted.

Nominations can be made by any person or organization dedicated to the support of the small business community in the U.S. These can include professional trade organizations or associations. Upon submitting a nomination, users are asked to either sign in or create an account on the National Small Business Week site.

Small Business Week began in 1963 as a way to recognize the achievements and contributions of America's small business community. The events also offer networking and educational resources and opportunities for small business owners and professionals.

The 2013 Small Business Week will be the 50th anniversary of National Small Business Week, and will take place May 19 â€" 24, 2013.




Small Business Owners Think Local For 2013

As the year draws to a close, it's time for small business owners to take stock of what they can expect in 2013 â€" and most of them are expecting something good, according to the Fall 2012 Bank of America Small Business Owner Report.

The semi-annual survey found more than half of small business owners expect their revenues to grow in the next year, with just 7 percent expecting sales to drop. Nearly one-third plan to hire employees in 2013, while 56 percent will maintain the status quo, and just 3 percent foresee having to downsize.

shop local

Despite these optimistic projections, small business owners do have some major concerns heading into the new year.  Not surprisingly, the top five concerns (all cited by between 63 and 68 percent of respondents) were:

  • the effectiveness of government leaders
  • rising commodities prices
  • healthcare costs
  • the recovery of consumer spending
  • the strength of the dollar

One reason small business owners may be so optimistic despite these concerns is their local focus. Nearly two-thirds (63 percent) say their customers primarily come from the local community. Just 27 percent say that most of their customers come from outside the community (but still in the U.S.), and only 3 percent primarily focus on customers outside the U.S.

As a result, 75 percent report the local economy plays a significant role in their businesses; for 59 percent the national economy does holds the most sway, and 28 percent say the global economy is the most important. Small business owners were also more optimistic about their local economies improving in the coming year than about the national economy doing so.

Small business owners' local focus also came through loud and clear when asked about marketing. For 87 percent, “word of mouth” is the most effective marketing tactic; just 32 percent cite social media.

In general, traditional marketing was more effective for the small business owners than digital marketing. Networking with other business owners (49 percent), advertising (41 percent) and direct mail (37 percent) were their other top tactics. (I wonder, though, if this is because they aren't sure how to use digital marketing effectively, and whether â€" if they truly tried it â€" it would end up surpassing those more traditional methods.)

You might be surprised by the positive view small businesses in the study took regarding big business. Fewer than one in five (17 percent) thought of big businesses as their competition. In contrast, nearly four out of five (79 percent) have big businesses as customers.

Finally, despite the popular belief, small business owners aren't going begging for capital. Au contraire, 70 percent have access to all the capital they need to run their businesses, and just 16 percent plan to apply for a loan next year.

How does your business compare to what these small business owners are feeling? Are you equally optimistic? Why or why not?

For more details, download the Fall 2012 Bank of America Small Business Owner Report.

Local Shopping Photo via Shutterstock




Inaugural AWS re:Invent show to highlight AWS security issues

LAS VEGAS â€" It's good to be Amazon.com Inc. CEO Jeff Bezos.

Not only did the retail arm of Bezos's online conglomerate report record sales for its line of Kindle tablets on Cyber Monday, but Bezos also graces the cover of the Dec. 3 edition of Fortune magazine as its 2012 businessperson of the year.

With the wind seemingly at his back, Bezos will be the biggest name to take the stage this week at Amazon Web Services (AWS) re: Invent, the Seattle-based company's inaugural cloud computing conference.

The event, geared toward customers and partners of its burgeoning cloud computing service, promises to deliver "everything needed to thrive in the AWS Cloud," according to event organizers.

While Amazon doesn't release financial figures for AWS, the business unit by all accounts has enjoyed impressive growth. In an

Investor's Business Daily report this week, financial analyst firm R.W. Baird called AWS a "potentially under-appreciated asset" that will likely generate $1.5 billion in revenue in 2012.

Opening Wednesday with a keynote address by AWS Senior Vice President Andy Jassy, the conference will feature sessions led by Amazon technical experts on a variety of cloud computing topics, as well as partners and industry experts.

Bezos himself will take the stage Wednesday in what's being billed as a "fireside chat" alongside Amazon CTO Werner Vogels. Other notables slated to speak this week include Netflix CEO Reed Hastings, whose company is the industry's most well-known AWS customer, SAP AG President Sanjay Poonen and NASA/Jet Propulsion Laboratory CTO Tom Soderstrom.

To its credit, AWS re: Invent is by no means glossing over AWS security issues, as nearly a dozen sessions are slated to cover cloud computing security.

AWS has unveiled a variety of security initiatives this year. On the product front, April saw the introduction of the AWS Marketplace, which allows customers to launch any of a number of software products and SaaS services in their EC2 environments with a single click. The offering launched with several security applications as options, including a virtual appliance from Check Point Software Technologies, SaaS endpoint protection from McAfee Inc., and SaaS network IDS and vulnerability assessment from Alert Logic Inc.

In July, AWS joined the CSA STAR program, an online registry where cloud providers voluntarily submit documentation of their security controls. Industry observers lauded Amazon for joining, calling it a significant step forward in regard to the transparency of the cloud giant's risk and compliance practices.

However, AWS has faced some recent scrutiny. According to published reports, an online dating company abandoned AWS in June after major storms caused power outages and knocked out service in one of Amazon's U.S. East-1 Availability Zones. Netflix and other major customers, despite disruptions to their businesses, continue to remain "bullish on the cloud."

Late last year, researchers discovered flaws in AWS that they claimed could enable an attacker to access users' accounts and data. Amazon said the vulnerabilities were quickly repaired and no customers were affected.




5 Appliances For The Ultimate Small Business Network – No Cloud. On Premise.

Special Report from Tech Guru and Business Strategist Asish George who dispenses money tips for life at Money Tips For Life

You've heard that cloud computing is great and it is.

But it's also important to look at your computer network and ensure it's able to grow with your business, is secure and optimized to handle the growing traffic (videos, telephone traffic, images and more) that it needs to carry.

In this article I want to give you the foundation for a solid small business network and share with you four network devices we used to build a test network.

Thanks to Buffallo, ZyXel and Netgear for proving network equipment for the network. See full details below.

Most of you know this, but in case you don't, a network connects multiple electronic devices (such as a computer, printer, scanner, etc) so that they can all “talk” to each other or be accessible by anyone on the network.

This network is called a LAN (Local Area Network).

Why is a LAN important?

A LAN is designed to not only allow communication between devices but also to make the sharing of resources between users easier.

This sharing results in your investment in computing and technological resources being shared by multiple users resulting in a better return on your investment.  A LAN will allow for organization wide localized data storage and backup, printer sharing, and deployment of security resources.  Regardless of whether you invest in cloud based solutions or not, you should also invest in the basic building blocks of a LAN.

What are the key components of a good small business LAN?

  • Router â€" Many small businesses are content with using the router supplied by their ISP not realizing that these “default” routers tend to be very limited in capacity.  Purchasing a good full featured router will not only give you a more reliable connection to the Internet but will offer you a whole slew of added features that will make running your business easier.
  • Switch â€" Most routers contain only  4 â€" 6 Ethernet ports for you to attach network devices to.  If you have more than that many devices, you can purchase a switch to add more devices to the network.  Switches come in two flavors â€" managed and unmanaged.  A managed switch has a web interface that will allow you to customize and control the traffic passing through the switch.  An unmanaged switch has a default set of configurations and can not be modified.  For most small businesses, the low cost option (unmanaged switch) is more than adequate.
  • Firewall â€" Most routers have some level of pre-built security features that may be sufficient for home owners and even small businesses.  However, businesses with more complex IT infrastructure should consider adding a Firewall to their infrastructure.  The firewall will keep your internal network safe by not allowing dangerous data packets from the Internet (spam, viruses, etc.) through.  When purchasing a firewall, note that some features â€" virus detection for example â€" are sold as subscription services.
  • VPN Gateway â€" Some full featured routers also have VPN capability pre-built however, for a more comprehensive solution that will allow multiple users to securely access your network remotely, a physical VPN appliance should be purchase.  I recommend a physical appliance over software based solutions for SMBs.
  • NAS â€" Network Attached Storage devices are a great way to securely backup your data.  Since these devices can be connected to your LAN, it can also be used to backup multiple computers.  A good NAS also comes with software that will automate the data backup by allowing you to set the backup methods and schedules.

With these devices, your business can have a secure, reliable local network.  

We wanted to build a small business network for a Smallbiztechnology.com and for this project reached out to vendors asking them to provide the products for us to evaluate and implement in our network.

We've successfully tested these products in our network for 2-3 months and feel that they are great solutions for the needs of small businesses.

We evaluated and implemented the following products:

  • Netgear N900 dual band router â€" With features such as simultaneous dual band offering up to 900 Mbps throughout, gigabit LAN ports, advanced QoS, and guest network access, this router is a steal at around $150.  We are especially impressed with the signal quality and strength as well as the ability to set up a separate secure guest network (easy to do via the web management interface).  This router is a beast and can easily support all your wireless devices.
  • Netgear JGS516 gigabit switch â€" Our test LAN consists of multiple PCs, an Ubuntu server, and a NAS.  To support all our devices, we chose the Netgear JGS516 16-port Gigabit Switch.  This unmanaged switch offers 16 gigabit ports with each port delivering up to 2000 Mbps throughput.  It also has other standard features for this price point (about $160) such as auto uplink technology to adjust for straight-through or crossover cables.  This is a simple business class plug and play device and plays nicely with the Netgear N900 router's gigabit ports.
  • Netgear ProSecure UTM25 VPN and firewall - Rather than buy a separate firewall and vpn gateway, we chose this combination device from Netgear's Unified Threat Management suit of appliances.  This device is price at around $415 and has features that you would expect in a comprehensive security appliance.  The beauty of this device is that it protects your network from web, network, and email vulnerabilities using multiple state of the art technologies and partnerships with leading security firms.  Being a VPN appliance, it also allows remote users to securely connect to your organization's network.  Many VPN appliances geared towards small businesses require remote users to download and configure the VPN software but that's not the case with the UTM25.  Configuring the appli ance does require some know-how (even though the user interface is intuitive and setup is wizard based) but I've always found Netgear's phone support to be helpful.  Lastly, the ProSecure UTM offers Web and email protection subscriptions with no “per-user ” licensing and come with 30 day trials of their subscription services.  This appliance is a great solution for growing SMBs with a significant IT infrastructure and multiple remote users.
  • ZyXEL ZyWALL USG20 Internet Security Firewall â€" For our satellite office, we deployed the ZyWall USG20 by ZyXEL.  This security appliance also serves the dual purpose of firewall and VPN gateway and is a great solution for SOHOs and small businesses up to 5 PC users and is a value at around $145.  For this price point, it offers a ton of features including packet inspection to protect your network from security vulnerabilities.  Some features are subscription based but what you get out of the box is pretty impressive.  We were particularly impressed with the ability to create VLANs and the ability to control bandwidth and network access based on user login.  In addition, as part of advanced QoS, we can prioritize traffic for mission critical applications and VoIP.  The VPN f eatures are also relatively easy to configure and remote users can connect to the network through a web browser.
  • Buffalo LinkStation Pro Duo 2-Bay 2 TB NAS â€" Every business needs a good local backup solution and the LinkStation Pro Duo is simply great.  Priced at $240, this NAS is a bargain considering that it offers 1 TB of storage with RAID configuration (2 X 1 TB hard drives) to provide data redundancy and protection as well as many advanced features.  I want to note that the NAS arrives with RAID 0 configuration instead of RAID 1 but you can (and should) easily change it in the web management tool.  This NAS is also blazing fast making backup and restore a simple process.  There are 3 features of this NAS that make this an excellent buy.  First, you can remotely access your files on the the NAS via the Web and Web Apps.  Second, it comes with data backup software for both PC s and MACs to ensure that all your devices can be backed up properly.  Third, it has a USB port on the back that you can use to attach a hard drive or camera to easily transfer files or you can even connect a USB printer and turn it into a network printer.  With a simple intuitive user interface, a small form factor, and lots of great features, this is a great investment.


5 Appliances For The Ultimate Small Business Network – No Cloud. On Premise.

Special Report from Tech Guru and Business Strategist Asish George who dispenses money tips for life at Money Tips For Life

You've heard that cloud computing is great and it is.

But it's also important to look at your computer network and ensure it's able to grow with your business, is secure and optimized to handle the growing traffic (videos, telephone traffic, images and more) that it needs to carry.

In this article I want to give you the foundation for a solid small business network and share with you four network devices we used to build a test network.

Thanks to Buffallo, ZyXel and Netgear for proving network equipment for the network. See full details below.

Most of you know this, but in case you don't, a network connects multiple electronic devices (such as a computer, printer, scanner, etc) so that they can all “talk” to each other or be accessible by anyone on the network.

This network is called a LAN (Local Area Network).

Why is a LAN important?

A LAN is designed to not only allow communication between devices but also to make the sharing of resources between users easier.

This sharing results in your investment in computing and technological resources being shared by multiple users resulting in a better return on your investment.  A LAN will allow for organization wide localized data storage and backup, printer sharing, and deployment of security resources.  Regardless of whether you invest in cloud based solutions or not, you should also invest in the basic building blocks of a LAN.

What are the key components of a good small business LAN?

  • Router â€" Many small businesses are content with using the router supplied by their ISP not realizing that these “default” routers tend to be very limited in capacity.  Purchasing a good full featured router will not only give you a more reliable connection to the Internet but will offer you a whole slew of added features that will make running your business easier.
  • Switch â€" Most routers contain only  4 â€" 6 Ethernet ports for you to attach network devices to.  If you have more than that many devices, you can purchase a switch to add more devices to the network.  Switches come in two flavors â€" managed and unmanaged.  A managed switch has a web interface that will allow you to customize and control the traffic passing through the switch.  An unmanaged switch has a default set of configurations and can not be modified.  For most small businesses, the low cost option (unmanaged switch) is more than adequate.
  • Firewall â€" Most routers have some level of pre-built security features that may be sufficient for home owners and even small businesses.  However, businesses with more complex IT infrastructure should consider adding a Firewall to their infrastructure.  The firewall will keep your internal network safe by not allowing dangerous data packets from the Internet (spam, viruses, etc.) through.  When purchasing a firewall, note that some features â€" virus detection for example â€" are sold as subscription services.
  • VPN Gateway â€" Some full featured routers also have VPN capability pre-built however, for a more comprehensive solution that will allow multiple users to securely access your network remotely, a physical VPN appliance should be purchase.  I recommend a physical appliance over software based solutions for SMBs.
  • NAS â€" Network Attached Storage devices are a great way to securely backup your data.  Since these devices can be connected to your LAN, it can also be used to backup multiple computers.  A good NAS also comes with software that will automate the data backup by allowing you to set the backup methods and schedules.

With these devices, your business can have a secure, reliable local network.  

We wanted to build a small business network for a Smallbiztechnology.com and for this project reached out to vendors asking them to provide the products for us to evaluate and implement in our network.

We've successfully tested these products in our network for 2-3 months and feel that they are great solutions for the needs of small businesses.

We evaluated and implemented the following products:

  • Netgear N900 dual band router â€" With features such as simultaneous dual band offering up to 900 Mbps throughout, gigabit LAN ports, advanced QoS, and guest network access, this router is a steal at around $150.  We are especially impressed with the signal quality and strength as well as the ability to set up a separate secure guest network (easy to do via the web management interface).  This router is a beast and can easily support all your wireless devices.
  • Netgear JGS516 gigabit switch â€" Our test LAN consists of multiple PCs, an Ubuntu server, and a NAS.  To support all our devices, we chose the Netgear JGS516 16-port Gigabit Switch.  This unmanaged switch offers 16 gigabit ports with each port delivering up to 2000 Mbps throughput.  It also has other standard features for this price point (about $160) such as auto uplink technology to adjust for straight-through or crossover cables.  This is a simple business class plug and play device and plays nicely with the Netgear N900 router's gigabit ports.
  • Netgear ProSecure UTM25 VPN and firewall - Rather than buy a separate firewall and vpn gateway, we chose this combination device from Netgear's Unified Threat Management suit of appliances.  This device is price at around $415 and has features that you would expect in a comprehensive security appliance.  The beauty of this device is that it protects your network from web, network, and email vulnerabilities using multiple state of the art technologies and partnerships with leading security firms.  Being a VPN appliance, it also allows remote users to securely connect to your organization's network.  Many VPN appliances geared towards small businesses require remote users to download and configure the VPN software but that's not the case with the UTM25.  Configuring the appli ance does require some know-how (even though the user interface is intuitive and setup is wizard based) but I've always found Netgear's phone support to be helpful.  Lastly, the ProSecure UTM offers Web and email protection subscriptions with no “per-user ” licensing and come with 30 day trials of their subscription services.  This appliance is a great solution for growing SMBs with a significant IT infrastructure and multiple remote users.
  • ZyXEL ZyWALL USG20 Internet Security Firewall â€" For our satellite office, we deployed the ZyWall USG20 by ZyXEL.  This security appliance also serves the dual purpose of firewall and VPN gateway and is a great solution for SOHOs and small businesses up to 5 PC users and is a value at around $145.  For this price point, it offers a ton of features including packet inspection to protect your network from security vulnerabilities.  Some features are subscription based but what you get out of the box is pretty impressive.  We were particularly impressed with the ability to create VLANs and the ability to control bandwidth and network access based on user login.  In addition, as part of advanced QoS, we can prioritize traffic for mission critical applications and VoIP.  The VPN f eatures are also relatively easy to configure and remote users can connect to the network through a web browser.
  • Buffalo LinkStation Pro Duo 2-Bay 2 TB NAS â€" Every business needs a good local backup solution and the LinkStation Pro Duo is simply great.  Priced at $240, this NAS is a bargain considering that it offers 1 TB of storage with RAID configuration (2 X 1 TB hard drives) to provide data redundancy and protection as well as many advanced features.  I want to note that the NAS arrives with RAID 0 configuration instead of RAID 1 but you can (and should) easily change it in the web management tool.  This NAS is also blazing fast making backup and restore a simple process.  There are 3 features of this NAS that make this an excellent buy.  First, you can remotely access your files on the the NAS via the Web and Web Apps.  Second, it comes with data backup software for both PC s and MACs to ensure that all your devices can be backed up properly.  Third, it has a USB port on the back that you can use to attach a hard drive or camera to easily transfer files or you can even connect a USB printer and turn it into a network printer.  With a simple intuitive user interface, a small form factor, and lots of great features, this is a great investment.


What Does Your Social Brand Say About You Online?

You know that social media marketing is here to stay BIG time, right?  Are you still kind of fighting how essential it has become?  Do you believe it will do nothing but grow in importance for business success?

social chat

Consider These Trends

  • While Generation C represents 23% of the US population (US Census data), it represented an out-sized portion of online video consumption (27%), social networking and blog sites visits (27%), tablet ownership (33%) and smartphone use (39%), as of February 2012.

We engage, convene, share, connect, market, help, research, buy, sell, rant, rave and riff online. It's the other world, the parallel universe we live in when we are not in person and face to face with people.

What Does Your Social Brand Say About You?

How do you present who you are, what you do, whom you serve and why anyone should care on the web?

This is your calling card and visual home that people will use to determine why connecting with you is viable and has value. Is your web presence active and relevant? Do you engage regularly on the social platforms where your customers, community and colleagues are congregating?

The Illusion of Success

It's very easy to create an illusion of success and credibility online. People usually believe what they see if they don't know you. The slick images, buzz words, promises of lot's of followers, leads, sales and quick success are usually phony carrots people dangle online.

Be careful, get referrals and get to know good people who are trusted in their circles and platforms. Most importantly, be exactly who you say you are.

Online Image

Your online image will usually get you one chance to make a great first impression. Are your sites and media platforms current, clean, easy to navigate and do all the links work? When someone pulls you up on LinkedIn or goes directly to your sites, are they seeing what you want them to know and see about you now?

Online Messaging

heck all your online copy and marketing messaging and make sure it is timely. Frequently update your pictures, services, testimonials, awards and activities, which show and tell people who you are in real time.

Show people what are you doing NOW!

Serving is the New Selling

Trendwatching started talking about becoming a “Brand Butler” in 2010:

“With pragmatic, convenience-loving consumers enjoying instant access to an ever-growing number of supporting services and tools (both offline and online), brands urgently need to hone their ‘butlering skills', focusing on assisting consumers to make the most of their daily lives, versus the old model of selling them a lifestyle if not identity.”

Visual + Visceral = Your Social Brand

How you visually present yourself plus how you viscerally describe your who, what and why creates your social brand. Your social brand should inspire people to want to make an emotional connection to and with you. People need to like what they see and believe what you and others say. Your social brand helps them do that.

Check out the 5 drivers, when reviewing or creating your social brand from Trendwatching, which talks about the  “Expectation Economy:

“. . .where consumers want the best, they want it now and first, and they want real, human connection, too. In fact, they demand all that.”

Are you using these drivers? And what does your social marketing brand say about you now and what do you need to do to make it stand out?




Don\'t Fall Victim to Presentation Resentment!

Having the opportunity to do a presentation in front of an audience of just about any size is an absolute privilege.

What a wonderful thing it is.  You have a captive audience and it's up to you … the presenter….to engage, energize and enthrall. (Okay, enthrall might be reaching a bit but you get my point.)

Whether your presentation is short or long, the situation provides you with the chance to present yourself as a thought leader and as someone with information and wisdom about a specific topic. It is, quite frankly, your opportunity to shine.

What a shame it is when a presenter uses this time to talk about their products or services in such a manner that attendees feel as if they are being given a sales pitch. What a waste of an opportunity.

If you are persuasive about your product or service and explain it in such a way that the benefits and advantages come through well then, you simply  don't have to “sell”.  Participants will be drawn in by the value of your information and begin to understand the appeal. At the same time they won't be resentful and feel as if they have been duped.

It's easy:

  • Prepare a presentation that is chocked full of information and benefits and present them in a factual manner.
  • Unless specifically asked, don't provide prices, terms, etc.
  • Have a few well crafted questions and use them to engage the audience.
  • Have well developed hand-outs to validate your presentation.
  • Gather names and contact information so that you can follow up with the attendees.

Be attentive to how you “come across” and if you are wondering if your presentation is too “salesy” practice it with a friend or colleague and get their honest opinion.

A little preparation can go a long way in making certain that you leave the attendees with the very best and most positive impression.  Any questions?  As a sales consultant I regularly review presentations and I'm happy to help you with yours.

Connect with me by email!



Insightly: A Free CRM Solution That Has Everything You Need To Manage Your Small Business

Today, small businesses have an overwhelming amount of choices in the apps they can use to keep the lights on. This labyrinth of choices, instead of empowering professionals with their own businesses, stymies them. It's very difficult to run your own operation when you don't know where to begin when choosing what you're going to manage your projects and leads with.

If you find yourself in such a situation, you might want to have a look at Insightly CRM. This customer relationship management (CRM) platform has an interface that introduces task management, project management, a contact organizer, and many other apps in one platform. I've had the opportunity to try it out for a bit, and it looks pretty decent. First things first: Have a look at their video.

After looking through it, the platform looks like a very sophisticated organizer. You're able to import contacts from a number of sources and integrate with Google Apps. All your users will be able to see their tasks, emails related to the project, and other details they might need to know to finish each task. As with any CRM, there are ways to organize your leads and remember to follow up with them. I've also used Citrix's Podio in the past. Insightly CRM seems to be more focused and comprehensive, but one of the things I liked about Podio was the ability to add and remove certain components of my apps that I don't really use. It also allowed me to create new platforms with components of my own. Although Insightly doesn't have that “Legos” kind of vibe, it still is a very powerful CRM.

The best thing, perhaps, about this particular CRM is that you can try it out for an indefinite amount of time for free. Insightly's free plan allows you to manage a team of 3 people with 200 MB storage and up to 2,500 contacts. The solution is scalable, allowing you to upgrade to a “starter” package that gives you up to 6 users, 6 GB of storage, and 25,000 contacts. As you grow further, there are other plans that let you have much more.

To sum it all up, Insightly CRM looks like a very promising platform with a powerful and organized suite of applications that can help you manage your day-to-day operations smoothly as long as you stick to its model. The only backdraw is the lack of customization, but its ability to let you make quick adjustments and manage your tasks fluidly makes up for this by far!



Clearswift launches gateway for file inspection

Clearswift has announced the launch of the Secure file gateway that it said enables users to add file content inspection features to existing applications and services.

According to the company, the file gateway identifies and manages sensitive data and prevents data loss, with a deep content inspection engine that inspects files and applies data loss prevention policies based on both the content and the metadata before the files are moved from one location to another.

It also offers a flexible policy creation using a web-based user interface an administrators can use a sophisticated web interface to manage and review policy violations.

Dr Guy Bunker, senior vice president of products at Clearswift, said: “Increasingly our customers require internal sanity checking of information before it is transferred from one department to another, or across to partners.

“The Secure file gateway enables policies to be set that support this business need and provide the assurance to businesses that the information shared complies with policy. For many of our customers, this is not just about ‘small' files, but also those that are multiple gigabytes.”



Study finds most antivirus products ineffective

Signature-based antivirus products have long been dismissed for failing to provide adequate security for systems and a new study undertaken by Imperva has found that sluggish update mechanisms to the signature databases of some products may pose a significant decrease in effectiveness.



Study finds most antivirus products ineffective

Signature-based antivirus products have long been dismissed for failing to provide adequate security for systems and a new study undertaken by Imperva has found that sluggish update mechanisms to the signature databases of some products may pose a significant decrease in effectiveness.



US-CERT warns of new Samsung, Dell printer threat

The United States Computer Emergency Readiness Team (US-CERT) has issued a warning about the threat posed by hard-coded passwords on some Samsung and Dell printers.

The CERT advisory warns that a remote attacker can use the hard-coded password to gain administrative privileges, view sensitive device and network information as well as credentials and other data passed to the printer. While experts say the threat posed by endpoint devices such as printers is minimal, they could be leveraged by an attacker to gain access to more critical systems.

"Secondary impacts include: the ability to make changes to the device configuration, access to sensitive information … and the ability to leverage further attacks through arbitrary code execution," according to the CERT advisory issued on Monday.

The issue impacts Samsung printers and some Dell printers manufactured by Samsung, according to CERT. The affected devices "contain a hard-coded SNMP full read-write community string that remains active even when SNMP is disabled in the printer management utility."

Models released after October 31, 2012 are not affected by this vulnerability. Samsung said that it will be release a patch tool later this year to address vulnerable devices, according to the advisory.

Embedded device security has slowly gained interest at enterprises dealing with extremely sensitive data or concerned about protecting intellectual property. Last year, a team of researchers from Columbia University's Department of Computer Science issued a study that warned that tens of millions of Hewlett-Packard printers were vulnerable to attack. Vulnerabilities in embedded devices, such as network printers, scanners and copiers, are typically difficult to patch, experts say. Instead, organizations can take steps to limit access to the devices.

A good security practice is to restrict access, only allowing connections from trusted hosts and networks. "Restricting access would prevent an attacker from accessing an SNMP interface using the affected credentials from a blocked network location," CERT said.

~Robert Westervelt




US-CERT warns of new Samsung, Dell printer threat

The United States Computer Emergency Readiness Team (US-CERT) has issued a warning about the threat posed by hard-coded passwords on some Samsung and Dell printers.

The CERT advisory warns that a remote attacker can use the hard-coded password to gain administrative privileges, view sensitive device and network information as well as credentials and other data passed to the printer. While experts say the threat posed by endpoint devices such as printers is minimal, they could be leveraged by an attacker to gain access to more critical systems.

"Secondary impacts include: the ability to make changes to the device configuration, access to sensitive information … and the ability to leverage further attacks through arbitrary code execution," according to the CERT advisory issued on Monday.

The issue impacts Samsung printers and some Dell printers manufactured by Samsung, according to CERT. The affected devices "contain a hard-coded SNMP full read-write community string that remains active even when SNMP is disabled in the printer management utility."

Models released after October 31, 2012 are not affected by this vulnerability. Samsung said that it will be release a patch tool later this year to address vulnerable devices, according to the advisory.

Embedded device security has slowly gained interest at enterprises dealing with extremely sensitive data or concerned about protecting intellectual property. Last year, a team of researchers from Columbia University's Department of Computer Science issued a study that warned that tens of millions of Hewlett-Packard printers were vulnerable to attack. Vulnerabilities in embedded devices, such as network printers, scanners and copiers, are typically difficult to patch, experts say. Instead, organizations can take steps to limit access to the devices.

A good security practice is to restrict access, only allowing connections from trusted hosts and networks. "Restricting access would prevent an attacker from accessing an SNMP interface using the affected credentials from a blocked network location," CERT said.

~Robert Westervelt




Unrealistic expectations, skills gap mire market for IT security jobs

Chief information security officers report having a challenging time finding the security talent they need. However, it's not necessarily a lack of IT talent that's proving to be the challenge.

There is a certain set of people who consider themselves security people, but whose jobs are increasingly being shipped overseas.

Richard Bejtlich,
CSO, Mandiant

Rather, according to veteran infosec pros, the IT security job market faces a steep hill of unrealistic HR and hiring manager expectations, rapid commoditization of certain technologies, and a lack of security professionals that can adequately communicate IT security and risk to business executives.

Richard Bejtlich, chief security officer at Alexandria, Va.-based Mandiant Corp., and author of the popular TaoSecurity blog, said one of the first hurdles hit by security job seekers is the unrealistic expectations of many hiring organizations.

"HR departments will get the idea that they need multi-talented experts, rather than experts in one area and generalists in most others. So they go on to create laundry lists of requirements based on the false notion that these multi-talented specialists actually exist," Bejtlich said. "They probably never find what they seek. Especially when the skills they are looking for are at different ends of the spectrum, such as an expert network defender, but also a red team leader. Or they want somebody to be an expert systems admin, but also an expert coder."

That's not to say that the same person can't have these skills; they can. "But generally, they don't exist to the same level because to get to a high level you generally have to specialize," he said.

IT security help wanted: Business communication skills

While there's little job seekers can directly do about unrealistic expectations, there's certainly plenty they can do about one of the biggest letdowns in candidates the security officers we spoke with expressed: business communication skills. "I'm always looking for a good balance between technical hands-on experience, not theoretical or academic, who can also communicate well," said Jay Leek, senior vice president and CISO at the Blackstone Group. "It's not as common to find in one person as you might assume," he said.

Eric Cowperthwaite, CSO at Providence Health & Services, agreed that security professionals with solid business communications skills are too tough to find. "One of the most important skills for someone who wants to build a career in information security, at any level, is communication skills. More and more the value of what we are attempting to do, and risks we face, need to be communicated to the business. And it's one of the most difficult things to find … someone who has adequate technical abilities, but also strong business sense and communication ability," Cowperthwaite said.

IT security skills at risk of being commoditized

While it seems like common sense, a number of security job seekers are not maintaining their skills with what the IT security job market demands.

Leek recalled a couple of candidates, who possessed either the right communication skills or where otherwise a good fit, were overlooked because their security experience was limited to firewall management and networking. "That's not an information security person. It's not even a network security person. It is a firewall person," Leek said.

And for tasks that can be managed remotely, expect more job consolidation and elimination. "I think there is a certain set of people who consider themselves security people, but whose jobs are increasingly being shipped overseas. It's the same sort of IT pressures that moved other technology jobs overseas. Anybody who administers firewalls, antivirus, any sort of the commodity products, is at risk of their job being commoditized if it hasn't been already," Bejtlich said.

That's not to say that there isn't room for highly technical IT security pros. There is. "You just have to keep developing. A few years ago, all you needed to do was know how to manage the technology, today you need a technical skill and to more fully understand the nature of the business," Cowperthwaite said.

About the author:
George V. Hulme writes about security and technology from his home in Minneapolis. You can also find him tweeting about those topics on Twitter
@georgevhulme.




Unrealistic expectations, skills gap mire market for IT security jobs

Chief information security officers report having a challenging time finding the security talent they need. However, it's not necessarily a lack of IT talent that's proving to be the challenge.

There is a certain set of people who consider themselves security people, but whose jobs are increasingly being shipped overseas.

Richard Bejtlich,
CSO, Mandiant

Rather, according to veteran infosec pros, the IT security job market faces a steep hill of unrealistic HR and hiring manager expectations, rapid commoditization of certain technologies, and a lack of security professionals that can adequately communicate IT security and risk to business executives.

Richard Bejtlich, chief security officer at Alexandria, Va.-based Mandiant Corp., and author of the popular TaoSecurity blog, said one of the first hurdles hit by security job seekers is the unrealistic expectations of many hiring organizations.

"HR departments will get the idea that they need multi-talented experts, rather than experts in one area and generalists in most others. So they go on to create laundry lists of requirements based on the false notion that these multi-talented specialists actually exist," Bejtlich said. "They probably never find what they seek. Especially when the skills they are looking for are at different ends of the spectrum, such as an expert network defender, but also a red team leader. Or they want somebody to be an expert systems admin, but also an expert coder."

That's not to say that the same person can't have these skills; they can. "But generally, they don't exist to the same level because to get to a high level you generally have to specialize," he said.

IT security help wanted: Business communication skills

While there's little job seekers can directly do about unrealistic expectations, there's certainly plenty they can do about one of the biggest letdowns in candidates the security officers we spoke with expressed: business communication skills. "I'm always looking for a good balance between technical hands-on experience, not theoretical or academic, who can also communicate well," said Jay Leek, senior vice president and CISO at the Blackstone Group. "It's not as common to find in one person as you might assume," he said.

Eric Cowperthwaite, CSO at Providence Health & Services, agreed that security professionals with solid business communications skills are too tough to find. "One of the most important skills for someone who wants to build a career in information security, at any level, is communication skills. More and more the value of what we are attempting to do, and risks we face, need to be communicated to the business. And it's one of the most difficult things to find … someone who has adequate technical abilities, but also strong business sense and communication ability," Cowperthwaite said.

IT security skills at risk of being commoditized

While it seems like common sense, a number of security job seekers are not maintaining their skills with what the IT security job market demands.

Leek recalled a couple of candidates, who possessed either the right communication skills or where otherwise a good fit, were overlooked because their security experience was limited to firewall management and networking. "That's not an information security person. It's not even a network security person. It is a firewall person," Leek said.

And for tasks that can be managed remotely, expect more job consolidation and elimination. "I think there is a certain set of people who consider themselves security people, but whose jobs are increasingly being shipped overseas. It's the same sort of IT pressures that moved other technology jobs overseas. Anybody who administers firewalls, antivirus, any sort of the commodity products, is at risk of their job being commoditized if it hasn't been already," Bejtlich said.

That's not to say that there isn't room for highly technical IT security pros. There is. "You just have to keep developing. A few years ago, all you needed to do was know how to manage the technology, today you need a technical skill and to more fully understand the nature of the business," Cowperthwaite said.

About the author:
George V. Hulme writes about security and technology from his home in Minneapolis. You can also find him tweeting about those topics on Twitter
@georgevhulme.




Ready To Launch A Business: Here\'s What\'s Next

If you've already asked yourself the hard questions about starting a business and are ready to launch it, congratulations. There are just a few more steps you need to take before you skyrocket to success.

Start with a Splash

Once you have your business structure chosen and your business plan in place, focus on launching your business with a splash. Create a promotion strategy to attract as many people as possible for your grand opening.

If you're a local business, spread the word in your community. If you're online only, start the social media promotion before you open your virtual doors. The bigger launch you create, the bigger the momentum you'll have for the weeks and months following your opening.

Check in on Your Progress

Keep tabs on how you're doing. Use analytics to see how much web traffic you're getting, and where your traffic is coming from. Track which marketing efforts are generating the best results and focus on those.

Keep the Big Picture in Mind

When you get ready to launch a business, keep in mind your “big picture” goals for why you wanted to be an entrepreneur in the first place. Starting a business might be the best way for you to:

  1. Earn more income
  2. Spend more time with your family
  3. Pursue a passion
  4. Build something or create something that has never been done
  5. Become recognized as an expert in your field
  6. Create jobs and opportunity for others
  7. Cultivate a community of people who have a common interest
  8. Make a difference in people's lives
  9. Build a better future for your family
  10. Leave a legacy to be remembered by

As you go through your journey of entrepreneurship, it's important to remember your roots. Try to keep a clear picture of “why” you wanted to launch a business, and remember what kind of life you wanted this business to help you achieve.

No matter how much money your business makes, some of the most successful entrepreneurs are the ones who treat being a business owner as a way to achieve the life they want, and to make a bigger difference for the people they love.

launch a business

Welcome to the community of passionate, engaged, focused and excellence-driven people who have decided to change their lives by starting a business.  We've created a quiz to help you figure out the right business structure.  Ready to start?  Take the quiz. 



Santa Shouldn\'t Be The Only One Worried About Getting Gifts Under The Tree: 5 Tips on How To Improve Your Holiday Shipping Process

Today is Cyber Monday, one of the largest online shopping days of the season.  With less than a month to go until your customers expect their gifts to arrive, safe and sound, you'll want to ensure that your shipping processes are solid and fool-proof.

Jason Hodges, founder and President of Auctane LLC, a provider of cloud-based shipping solutions for eCommerce merchant, including ShipStation, has offered us five tips to help small businesses better manage the shipping process this holiday season.  Here are Jason's tips:

  1. Use A Consolidated Shipping Solution. If you are selling on multiple channels, consider using a software solution that will consolidate all of your orders into a single place and automate the communication between those channels.  With a single click, you can create a shipping label with packing slip, email the tracking information to your buyer, and communicate tracking information to the sales channel.
  2. Take Advantage of the USPS SCAN form. If you ship with the US Postal Service, consider printing a SCAN form at the end of each day.  The USPS SCAN form (Shipment Confirmation Acceptance Notice) consolidates all of your shipments for the day into a single barcode.  USPS employees then scan this barcode instead of each individual package.   This allows the tracking information for all packages to be recorded in the USPS tracking system, providing your buyers with confirmation that their package has entered the mailstream.
  3. Process Orders in Batches Instead of One At A Time. If you are creating a single shipping label at a time, you're likely fulfilling 30 to 60 orders per hour.  If you use software that can print labels in batch, you can double or triple your efficiency!  Some sellers are concerned that batch shipping will increase the chance for human errors, but this can be minimized with a few safeguards.  Many shipping solutions can print identifying information such as the order number or product SKU(s) on each shipping label.  You can also print a shipping label on half of a page and a packing slip on the other half so that you can easily match labels with inventory.
  4. Use A Thermal Label Printer.  If you are printing labels on a laser printer, consider switching to a thermal printer such as the Zebra ZP 450 or DYMO LabelWriter 4XL.  These printers can speed up label generation and they don't use ink!  UPS leases the Zebra ZP 450 thermal printer for only $2 per week and they provide thermal labels for free.  If you are not ready to move away from your laser printer, make sure you are printing on label sticker sheets instead of plain paper.  You can waste a considerable amount of time by cutting and taping labels.
  5. Pay AttentionTo Shipping Carrier Deadlines.  Shipping deadlines vary for each carrier and service, so keep a list handy to ensure that you don't ruin Joey's Christmas. Check out the image below for various deadlines and important calendar dates.

 

Hopefully these tips will help to take some of the stress out of meeting your holiday shipping deadlines and make your processes even more simple and efficient.  By doing so, you'll save time and money â€" both of which you can quickly spend doing your own shopping for your loved ones!



Ready To Launch A Business: Here\'s What\'s Next

If you've already asked yourself the hard questions about starting a business and are ready to launch it, congratulations. There are just a few more steps you need to take before you skyrocket to success.

Start with a Splash

Once you have your business structure chosen and your business plan in place, focus on launching your business with a splash. Create a promotion strategy to attract as many people as possible for your grand opening.

If you're a local business, spread the word in your community. If you're online only, start the social media promotion before you open your virtual doors. The bigger launch you create, the bigger the momentum you'll have for the weeks and months following your opening.

Check in on Your Progress

Keep tabs on how you're doing. Use analytics to see how much web traffic you're getting, and where your traffic is coming from. Track which marketing efforts are generating the best results and focus on those.

Keep the Big Picture in Mind

When you get ready to launch a business, keep in mind your “big picture” goals for why you wanted to be an entrepreneur in the first place. Starting a business might be the best way for you to:

  1. Earn more income
  2. Spend more time with your family
  3. Pursue a passion
  4. Build something or create something that has never been done
  5. Become recognized as an expert in your field
  6. Create jobs and opportunity for others
  7. Cultivate a community of people who have a common interest
  8. Make a difference in people's lives
  9. Build a better future for your family
  10. Leave a legacy to be remembered by

As you go through your journey of entrepreneurship, it's important to remember your roots. Try to keep a clear picture of “why” you wanted to launch a business, and remember what kind of life you wanted this business to help you achieve.

No matter how much money your business makes, some of the most successful entrepreneurs are the ones who treat being a business owner as a way to achieve the life they want, and to make a bigger difference for the people they love.

launch a business

Welcome to the community of passionate, engaged, focused and excellence-driven people who have decided to change their lives by starting a business.  We've created a quiz to help you figure out the right business structure.  Ready to start?  Take the quiz. 



Obamacare, Franchise Owners And Choices

It's over. The votes (for the most part) have been counted; a few virtual handshakes have taken place between former rivals. TV ads and lawn signs are gone. It's time to get back to business.

Franchise owners who've been, “waiting to see what happens with the election” have some decisions to make. And, I don't think that those decisions are going to be difficult at all.  That's because franchisees really only have two choices. They are:

  1. Grow
  2. Go

Why Are Franchises Purchased?

I've never met a prospective franchise owner who's wanted to become a franchisee for the heck of it.

In other words, people don't invest a significant portion of their life's savings into a business unless they feel that they can come out as winners. And, winning to them usually has to do with the growth of their bank accounts. The word to key in on here is “growth.”

Of course, there's no guarantee that the franchise concept chosen will turn a profit-even one that is a well-known brand. A great brand can become a not-so-great brand in a hurry these days, thanks to the rise in internet use and the 24/7 social media world we live in. But, for the most part, today's franchise buyer's take a hard look at the pros and cons, and make their decisions accordingly.

Once they've signed their franchise agreement and loan papers, they're off and running.  At first, their goal is to break-even. Once that happens, it's strategy-time. More times than not, that strategy involves profit-seeking.  It may even involve growth.

In franchise business ownership, growth is pretty easy to visualize, especially if it's in the retail or food service space. It even has a name; multi-unit franchise ownership.  Attaining multi-unit ownership status is pretty high up on the list of things that define success for today's franchise owners.

Or Not

Believe it or not, some franchisees appear to be ready to not grow their businesses, and they seem to be blaming it all on Obamacare.

Zane Tankel, a multi-unit franchisee of Applebees, says that he won't be able to add more restaurants to his 40-unit empire. That means that he won't be able to create more jobs.

Helping to add fuel to the fire of his assertion that he'll have to stop his company's growth because of Obamacare, is a detailed report created for The International Franchise Association (IFA) by The Hudson Institute.

Titled, “The Effects of the Patient Protection and Affordable Care Act on the Franchise Industry,” this report states the following:

“The new health care law will have negative effects on the franchising industry's ability to grow and create much-needed jobs for the U.S. economy.  We estimate that the law will negatively affect tens of thousands of franchise businesses, adding more than $6.4 billion in increased costs, not including the cost of regulatory compliance.  Further, we estimate that the jobs of more than 3.2 million full-time employees in franchise businesses would be put at risk.”

Spin Can Get In The Way

I've always had the ability â€" and the desire â€" to listen to both sides of a story. But realize that I always have to consider the source.

For example, John Schnatter, CEO of the Papa John's pizza franchise empire, said that he would have to increase the price of his pizza because of Obamacare.  I'm more inclined to take Schattner at his word if it wasn't for the fact that he was one of Governor Romney's most visible donors, even holding a fund raiser or two at his private mansion.

Update: Schnattner has apparently walked back his statement about raising his prices and will instead be cutting employee hours due to Obamacare.

The Bottom Line

Some franchisees will continue to grow their businesses. They will also continue to find ways to cut costs. That's what small business owners do.

While none of us really know what the next year…the next four years actually â€" will bring in terms of business growth, one thing is certain.  Small business owners are in it to win it â€" and they'll keep finding ways to do it.

John Schnatter, CEO of Papa John's Pizza Photo via Shutterstock




Obamacare, Franchise Owners And Choices

It's over. The votes (for the most part) have been counted; a few virtual handshakes have taken place between former rivals. TV ads and lawn signs are gone. It's time to get back to business.

Franchise owners who've been, “waiting to see what happens with the election” have some decisions to make. And, I don't think that those decisions are going to be difficult at all.  That's because franchisees really only have two choices. They are:

  1. Grow
  2. Go

Why Are Franchises Purchased?

I've never met a prospective franchise owner who's wanted to become a franchisee for the heck of it.

In other words, people don't invest a significant portion of their life's savings into a business unless they feel that they can come out as winners. And, winning to them usually has to do with the growth of their bank accounts. The word to key in on here is “growth.”

Of course, there's no guarantee that the franchise concept chosen will turn a profit-even one that is a well-known brand. A great brand can become a not-so-great brand in a hurry these days, thanks to the rise in internet use and the 24/7 social media world we live in. But, for the most part, today's franchise buyer's take a hard look at the pros and cons, and make their decisions accordingly.

Once they've signed their franchise agreement and loan papers, they're off and running.  At first, their goal is to break-even. Once that happens, it's strategy-time. More times than not, that strategy involves profit-seeking.  It may even involve growth.

In franchise business ownership, growth is pretty easy to visualize, especially if it's in the retail or food service space. It even has a name; multi-unit franchise ownership.  Attaining multi-unit ownership status is pretty high up on the list of things that define success for today's franchise owners.

Or Not

Believe it or not, some franchisees appear to be ready to not grow their businesses, and they seem to be blaming it all on Obamacare.

Zane Tankel, a multi-unit franchisee of Applebees, says that he won't be able to add more restaurants to his 40-unit empire. That means that he won't be able to create more jobs.

Helping to add fuel to the fire of his assertion that he'll have to stop his company's growth because of Obamacare, is a detailed report created for The International Franchise Association (IFA) by The Hudson Institute.

Titled, “The Effects of the Patient Protection and Affordable Care Act on the Franchise Industry,” this report states the following:

“The new health care law will have negative effects on the franchising industry's ability to grow and create much-needed jobs for the U.S. economy.  We estimate that the law will negatively affect tens of thousands of franchise businesses, adding more than $6.4 billion in increased costs, not including the cost of regulatory compliance.  Further, we estimate that the jobs of more than 3.2 million full-time employees in franchise businesses would be put at risk.”

Spin Can Get In The Way

I've always had the ability â€" and the desire â€" to listen to both sides of a story. But realize that I always have to consider the source.

For example, John Schnatter, CEO of the Papa John's pizza franchise empire, said that he would have to increase the price of his pizza because of Obamacare.  I'm more inclined to take Schattner at his word if it wasn't for the fact that he was one of Governor Romney's most visible donors, even holding a fund raiser or two at his private mansion.

Update: Schnattner has apparently walked back his statement about raising his prices and will instead be cutting employee hours due to Obamacare.

The Bottom Line

Some franchisees will continue to grow their businesses. They will also continue to find ways to cut costs. That's what small business owners do.

While none of us really know what the next year…the next four years actually â€" will bring in terms of business growth, one thing is certain.  Small business owners are in it to win it â€" and they'll keep finding ways to do it.

John Schnatter, CEO of Papa John's Pizza Photo via Shutterstock




RetailMeNot Facebook App: Improved Targeting

More and more consumers are steering away from traditional paper coupons in favor of electronic deals and coupon codes. But not only can these electronic coupons be more convenient for consumers, they can also allow for more effective targeting and analytics options for the businesses that offer them. And since social media sites hold so much information about their users and their interests, it only makes sense that these sites could assist businesses better target deals to their best customers.

RetailMeNot

Coupon website RetailMeNot just launched a Facebook app that recommends deals and coupons based on users' Likes and interests.

The RetailMeNot site, which currently boasts more than 500,000 offers a year, can often seem overwhelming for consumers looking for deals. But the new Facebook can help make these offers more relevant to consumers, and thus more effective for the businesses that submit offers.

Users of the RetailMeNot app simply give it permission to see their Likes, and then they can also select a few of their favorite retailers in order to get an even more personalized feed of offers and coupons. Then, over time, the RetailMeNot app also takes into account the offers that users click.

The photo above shows the Facebook app, which includes a customized feed of coupons and offers. It details how much of a discount the user can receive, the expiration date, and more personalized information. Users can also save coupons and add favorite stores to their preferences.

Coupon codes can be submitted by any online retailer, and printable coupons that include scannable bar codes can be submitted by local stores. In addition, the site allows businesses to submit sales or shopping tips that just give consumers information about saving money.

To submit a coupon or sale, you need only create an account and then provide the name of the retailer, type of deal, and any other information necessary for shoppers to redeem the offer.

Offers are then reviewed by the site and often go live within a few hours. You can then track how many users have redeemed your coupon and how much they saved.

RetailMeNot was launched in 2006 and is owned by Whale Shark Media. RetailMeNot also offers a coupon app for iPhone, as well as a weekly email with a stream of recent deals.




RetailMeNot Facebook App: Improved Targeting

More and more consumers are steering away from traditional paper coupons in favor of electronic deals and coupon codes. But not only can these electronic coupons be more convenient for consumers, they can also allow for more effective targeting and analytics options for the businesses that offer them. And since social media sites hold so much information about their users and their interests, it only makes sense that these sites could assist businesses better target deals to their best customers.

RetailMeNot

Coupon website RetailMeNot just launched a Facebook app that recommends deals and coupons based on users' Likes and interests.

The RetailMeNot site, which currently boasts more than 500,000 offers a year, can often seem overwhelming for consumers looking for deals. But the new Facebook can help make these offers more relevant to consumers, and thus more effective for the businesses that submit offers.

Users of the RetailMeNot app simply give it permission to see their Likes, and then they can also select a few of their favorite retailers in order to get an even more personalized feed of offers and coupons. Then, over time, the RetailMeNot app also takes into account the offers that users click.

The photo above shows the Facebook app, which includes a customized feed of coupons and offers. It details how much of a discount the user can receive, the expiration date, and more personalized information. Users can also save coupons and add favorite stores to their preferences.

Coupon codes can be submitted by any online retailer, and printable coupons that include scannable bar codes can be submitted by local stores. In addition, the site allows businesses to submit sales or shopping tips that just give consumers information about saving money.

To submit a coupon or sale, you need only create an account and then provide the name of the retailer, type of deal, and any other information necessary for shoppers to redeem the offer.

Offers are then reviewed by the site and often go live within a few hours. You can then track how many users have redeemed your coupon and how much they saved.

RetailMeNot was launched in 2006 and is owned by Whale Shark Media. RetailMeNot also offers a coupon app for iPhone, as well as a weekly email with a stream of recent deals.




Online Sales Rise 30 Percent On Cyber Monday

The results are in and the popularity of online shopping continues to rise. It's a clear sign to businesses already expanding into online sales that they are on the right track. And for companies who do only limited online marketing and sales or…gasp…none at all, it's a warning that you could be missing out big! We'll be looking at the results of Cyber Monday, a day set aside to promote online shopping for businesses large and small, and at some tips we all might consider when bringing our A game to the new online business space. Check it out!

The New Shopping Experience

The sky's the limit. There seems no end in sight for the growth of online sales as total revenue rose by 30 percent on Cyber Monday. The growth was a bit below last year's 33 percent rise, but experts think this may be due to the ever increasing window of online discounts, some extending beyond the designated online shopping day, causing some customers to spread out their purchases and not buy all at once. Either way, it's a clear sign there's money to be made online. The Wall Street Journal

A mobile revolution. This was clearly the year for shopping via smartphone or tablet. In fact, PayPal, which tracks the kind of transactions passing through its service, says mobile purchases, distinguished here from online purchases in general, were up by an incredible 190 percent over 2011. There's no doubt mobile shopping is becoming the norm. It's time to make sure your Web presence is ready and able to handle the customers of the future. They'll be visiting your store not in the flesh or on a PC, but from a mobile device while on the move. Quartz

Social left behind? If you're wondering what role social media played in all this hoopla, well, as Tricia Duryee reports, it's a bit complicated. You see, while data shows that sites like Etsy, which reported its strongest sales in its seven year history, received most of its customers via mobile devices, it also shows that almost none of those visitors came from social media at all. But wait a minute! Before you count Facebook and Twitter out, remember that social traffic can be harder to follow. So some of those purchases may have started with social referrals from friends, though this can be more difficult to measure. All Things Digital

Online Sales Survival

Always stay engaged. While data may indicate social media is not the prime driver for online sales, this doesn't mean you should ignore social tools entirely when trying to improve your virtual store. Take page rank with search engines, for example. In a recent post, SEO copywriter Rachel O'Riordan explains how a recent study by Search Engine Optimization and digital design company Tasty Placement shows social media has very definite impact on page ranking with Google. But as it turns out, not all social media channels are created equal. Mission Imblogable

How to beat Amazon. When trying to get your piece of the online sales pie, it seems obvious that online retailer Amazon is the one to beat. Many small online businesses may assume that trying to outrank an Amazon page on Google is an unrealistic goal. Online marketing expert Tom Shivers doesn't agree. Watch a video about ranking against Amazon by Google's Matt Cutts. Then, read Shivers' ideas for doing Amazon one better with a simple strategy that should bring a better Google ranking against stiff competition. Capture Commerce

Spread the Word

LinkedIn leverage. And if you're looking for one more place to highlight the product or service you offer online, LinkedIn can be another great option. You may never have thought of sharing your products or services on LinkedIn. If that's the case, you'll want to read this blog post and watch the video tutorial as new media strategist Jacob Curtis shows you how LinkedIn's new products and services tab provides a whole new option for getting customers' attention. Social Media Tutorials

The real deal. You can't develop better online sales without taking a look at your online marketing first. PR and marketing expert Marsha Friedman warns that the most important quality to keep in mind when doing this marketing is authenticity. Nothing will turn your online customers off faster than becoming part of the “fakeosphere.” If you want to know how to create more authentic online marketing to boost your sales, don't miss Marsha's full post. EMSI



Online Sales Rise 30 Percent On Cyber Monday

The results are in and the popularity of online shopping continues to rise. It's a clear sign to businesses already expanding into online sales that they are on the right track. And for companies who do only limited online marketing and sales or…gasp…none at all, it's a warning that you could be missing out big! We'll be looking at the results of Cyber Monday, a day set aside to promote online shopping for businesses large and small, and at some tips we all might consider when bringing our A game to the new online business space. Check it out!

The New Shopping Experience

The sky's the limit. There seems no end in sight for the growth of online sales as total revenue rose by 30 percent on Cyber Monday. The growth was a bit below last year's 33 percent rise, but experts think this may be due to the ever increasing window of online discounts, some extending beyond the designated online shopping day, causing some customers to spread out their purchases and not buy all at once. Either way, it's a clear sign there's money to be made online. The Wall Street Journal

A mobile revolution. This was clearly the year for shopping via smartphone or tablet. In fact, PayPal, which tracks the kind of transactions passing through its service, says mobile purchases, distinguished here from online purchases in general, were up by an incredible 190 percent over 2011. There's no doubt mobile shopping is becoming the norm. It's time to make sure your Web presence is ready and able to handle the customers of the future. They'll be visiting your store not in the flesh or on a PC, but from a mobile device while on the move. Quartz

Social left behind? If you're wondering what role social media played in all this hoopla, well, as Tricia Duryee reports, it's a bit complicated. You see, while data shows that sites like Etsy, which reported its strongest sales in its seven year history, received most of its customers via mobile devices, it also shows that almost none of those visitors came from social media at all. But wait a minute! Before you count Facebook and Twitter out, remember that social traffic can be harder to follow. So some of those purchases may have started with social referrals from friends, though this can be more difficult to measure. All Things Digital

Online Sales Survival

Always stay engaged. While data may indicate social media is not the prime driver for online sales, this doesn't mean you should ignore social tools entirely when trying to improve your virtual store. Take page rank with search engines, for example. In a recent post, SEO copywriter Rachel O'Riordan explains how a recent study by Search Engine Optimization and digital design company Tasty Placement shows social media has very definite impact on page ranking with Google. But as it turns out, not all social media channels are created equal. Mission Imblogable

How to beat Amazon. When trying to get your piece of the online sales pie, it seems obvious that online retailer Amazon is the one to beat. Many small online businesses may assume that trying to outrank an Amazon page on Google is an unrealistic goal. Online marketing expert Tom Shivers doesn't agree. Watch a video about ranking against Amazon by Google's Matt Cutts. Then, read Shivers' ideas for doing Amazon one better with a simple strategy that should bring a better Google ranking against stiff competition. Capture Commerce

Spread the Word

LinkedIn leverage. And if you're looking for one more place to highlight the product or service you offer online, LinkedIn can be another great option. You may never have thought of sharing your products or services on LinkedIn. If that's the case, you'll want to read this blog post and watch the video tutorial as new media strategist Jacob Curtis shows you how LinkedIn's new products and services tab provides a whole new option for getting customers' attention. Social Media Tutorials

The real deal. You can't develop better online sales without taking a look at your online marketing first. PR and marketing expert Marsha Friedman warns that the most important quality to keep in mind when doing this marketing is authenticity. Nothing will turn your online customers off faster than becoming part of the “fakeosphere.” If you want to know how to create more authentic online marketing to boost your sales, don't miss Marsha's full post. EMSI



7 Things Your Business Can Do To Boost Sales Next Holiday Season (This Year, You\'re Probably Too Late)

If you are NOT ready to BOOST sales this Holiday season, using online marketing strategies and tools, you're probably too late.

Preparation to BOOST holiday sales starts MONTHS before the Holiday season. Why?

You need to get inside of the minds of your CURRENT customers and POTENTIAL customers so they can consider buying from you early. You need the tools in place to attract traffic, capture leads, nurture prospects and so much more.

When November comes around, there is so much online and offline noise and clutter â€" it will be VERY hard for your small business to break through the clutter- especially if you are not known.

One of my points in my presentation on personal branding  is that “in a sea of unkowns, brands rule”.

SMB Digital Scape offers the following insight in a recent infographic

  1. Include a street address in your web site
  2. Include a map and directions on your web site
  3. Include a phone number on your web site
  4. Include an email address or form on your web site
  5. Include links to your Facebook and Twitter profiles
  6. The more information you have on your web site about your product/service, the better
  7. The speed of your web site matters
  8. and more
NFIB also release a study which is headlined, “More Americans Plan to Shop Small and Spend Big on Small Business Saturday, According to Pre-Holiday Research from NFIB and American Express” read the full press release here.

.



7 Things Your Business Can Do To Boost Sales Next Holiday Season (This Year, You\'re Probably Too Late)

If you are NOT ready to BOOST sales this Holiday season, using online marketing strategies and tools, you're probably too late.

Preparation to BOOST holiday sales starts MONTHS before the Holiday season. Why?

You need to get inside of the minds of your CURRENT customers and POTENTIAL customers so they can consider buying from you early. You need the tools in place to attract traffic, capture leads, nurture prospects and so much more.

When November comes around, there is so much online and offline noise and clutter â€" it will be VERY hard for your small business to break through the clutter- especially if you are not known.

One of my points in my presentation on personal branding  is that “in a sea of unkowns, brands rule”.

SMB Digital Scape offers the following insight in a recent infographic

  1. Include a street address in your web site
  2. Include a map and directions on your web site
  3. Include a phone number on your web site
  4. Include an email address or form on your web site
  5. Include links to your Facebook and Twitter profiles
  6. The more information you have on your web site about your product/service, the better
  7. The speed of your web site matters
  8. and more
NFIB also release a study which is headlined, “More Americans Plan to Shop Small and Spend Big on Small Business Saturday, According to Pre-Holiday Research from NFIB and American Express” read the full press release here.

.



7 Things To Buy Your Tech Guru This Christmas (or Holiday Season)

As you go through your list of people to get gifts for, it's pretty easy.

Tie for dad. Crock pot for mom. Bone for the family dog. Knitting kit for grandma. Slippers for grandpa. Pink teddy bear for sister. Shirt for brother. You get the point â€" innovative gifts for all.

However, when it comes to your IT consultant or Marketing guru â€" what do you get them? It's not easy, and YOU SHOULD get them something. Get them the right gift and you can keep calling them late at night for help throughout the year!

This is a picture of my good friend Grant Wickes of Wasp Bar Code at the 7th Annual Small Business Summit

Spiceworks, a community of IT professionals, came up with an infographic based on a survey, that lists the top gifts geeks want!

These gifts include:

  • Microsoft surface tablet
  • Alienware notebook
  • Samsung TV
  • Custom built desktop computer
  • Nikon D7000 camera
  • and an Xbox
  • Samsung Galaxy phone

I'm not sure I'd vote for these gifts, except for the tablet â€" but the INFOGRAPHIC has spoken â€" go forth and BUY! :)

 



7 Things To Buy Your Tech Guru This Christmas (or Holiday Season)

As you go through your list of people to get gifts for, it's pretty easy.

Tie for dad. Crock pot for mom. Bone for the family dog. Knitting kit for grandma. Slippers for grandpa. Pink teddy bear for sister. Shirt for brother. You get the point â€" innovative gifts for all.

However, when it comes to your IT consultant or Marketing guru â€" what do you get them? It's not easy, and YOU SHOULD get them something. Get them the right gift and you can keep calling them late at night for help throughout the year!

This is a picture of my good friend Grant Wickes of Wasp Bar Code at the 7th Annual Small Business Summit

Spiceworks, a community of IT professionals, came up with an infographic based on a survey, that lists the top gifts geeks want!

These gifts include:

  • Microsoft surface tablet
  • Alienware notebook
  • Samsung TV
  • Custom built desktop computer
  • Nikon D7000 camera
  • and an Xbox
  • Samsung Galaxy phone

I'm not sure I'd vote for these gifts, except for the tablet â€" but the INFOGRAPHIC has spoken â€" go forth and BUY! :)

Â