GM’s 2015 Cars Will Have In Car WiFi. Safety Hazard Or Productivity Boost?

GMs line of cars in 2015 will come with built in WiFi, reports the Wall Street Journal. For some this is a productivity boost and for others it’s a safety hazards.

We have enough distractions on our cell phones, in car apps, and avoiding potholes.

Would the ability to have in car WiFi increase our distractions?

On the other hand, on the go professionals often want to access the Internet through more than their cell phones – this includes tablets, notebook computers and other devices.

Overall, I believe that it’s an ADVANTAGE for GM to have a WiFi option in its vehicles. For professionals who want to MAXIMIZE their productivity, in car WiFi will be yet another way to be more productive.

The post GM’s 2015 Cars Will Have In Car WiFi. Safety Hazard Or Productivity Boost? appeared first on SmallBizTechnology.

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Pacific54 Creates Killer Custom Marketing for the Web

Pacific54EDIT
Avi Cohen and Matti Marshak were just a couple of young, hungry entrepreneurs in the big Internet jungle when they launched Pacific54.

An online marketing agency specializing in custom solutions, Pacific54 was a change in direction after Cohen and Marshak had started in a totally different industry.

In this small business spotlight, Marshak recounts their entrepreneurial adventures including million dollar deals, aggressive marketing and learning to never take “no” for an answer.

HOW DID THE BUSINESS GET STARTED?

It’s a funny story, because the decision wasn’t made for strictly business reasons. To hear Marshak tell it, the pair started in the IT industry doing the same kind of work they had done in the Israeli Army before moving to Miami. But soon they realized that people only call IT to complain about things. How sad! They switched to marketing and haven’t looked back since.

WHAT SETS YOU APART FROM THE COMPETITION?

Cohen and Marshak describe their approach as ROI driven marketing. Think online techniques like search engine optimization, social media marketing, content strategy development, Web design, and app development. But unlike many other agencies, Pacific54 focuses on creating custom marketing solutions for each client. In fact, they estimate 99.9 percent of the time, they  create a custom solution specifically to fit their customer’s needs.

WHAT WAS YOUR BIGGEST WIN?

Marshak’s story of the company’s biggest win comes with a glimpse of the scrappy little company’s tenacity and creativity too. In an email exchange, he explains:

“We signed on a new super big client. [This company] spends over $1 mil a year in marketing. When we first met with them they didn’t want to sign on with us since we looked young and weren’t well known compared to the big companies they were interviewing. So after I left the meeting, I did a super aggressive re-marketing campaign on FB/Linkedin/G+/Google and made sure to target everyone who mentioned in their title that they work for [this company]. Two weeks later all the employees were constantly seeing our banners all over the Web.”

The result? Marshak adds:

“Not too long after I got a phone call from their marketing director apologizing for saying that we were a small company and that everywhere she goes she sees our banners. (Little did she know that it was targeted specifically for her.)”

AND THE BIGGEST RISK?

Being a startup, Pacific54 just didn’t have the budget to hire local developers. But there were also disadvantages to outsourcing all the programming work to India, as most of their competitors were doing. Instead, the team decided to look for their own pool of overseas talent. Following the path less traveled can sometimes be risky when dealing with so many other variables. But Pacific54 finally did succeed in finding its own source of tech workers in eastern Europe with a steady flow of developers…from Romania!

WHAT WOULD YOU DO WITH AN EXTRA $100,000 RIGHT NOW?

Marshak has no doubt the company would put that money into creating new jobs…and maybe an espresso machine?

TELL US A FUN TIDBIT ABOUT YOUR COMPANY

Every Tuesday, the company has a happy hour brainstorming session, says Marshak, and every Wednesday the team starts their workday an hour late.

IF YOU HAD IT TO DO OVER AGAIN, WHAT WOULD YOU DO DIFFERENTLY, AND WHY?

The answer might surprise you. Marshak says:

“I would skip university so I could focus on my business FULL TIME. In the first couple of years, I was combining night studies with a full time job running a business. In [retrospect], I could be much more successful today if I would [have been] 100% focused on the business.”

* * * * *

Find out more about the Small Biz Spotlight program.

Image: Pacific54

The post Pacific54 Creates Killer Custom Marketing for the Web appeared first on Small Business Trends.

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STEP Program Renewal Could Boost U.S. Small Business Exports

step program renewal

U.S. lawmakers are pushing for renewal of the State Trade and Export Promotion Program (STEP). Officially sunsetting on Sept. 30, 2014 (unless it is renewed), the program funds a variety of activities to boost U.S. small business exports.

For example, grants from the program allow small businesses to participate in foreign trade missions and foreign market sales trips.

Eric Hahn is vice president of organizational development at General Plastics, a Tacoma, Wash. manufacturer with a little under 200 employees. He said his company used money from the program to travel to a European trade show. There, company representatives learned more about European regulations on their products and also about what their overseas competition was up to.

During a recent hearing before the U.S. Senate Committee on Small Business and Entrepreneurship, Hahn explained:

"The STEP program greatly contributed to my company's success. It allows us to take our dreams and formalize those into actions. We didn't have a lot of that at our disposal in terms of expertise or money to go overseas."

Since its creation in 2010, the program has awarded $58,973,276 in grants with federal funds making up between 65 and 75 percent match to local state funds, according to the U.S. Small Business Administration.

But that funding had a part in generating more than $900 million in small business exports, according to the  U.S. Senate Committee on Small Business and Entrepreneurship.

In a prepared release, U.S. Senator Maria Cantwell (D-WA), chairwoman of the Senate committee explained:

“One way to continue to help the U.S. economy and create U.S. jobs is to help small and medium sized companies look at export opportunities. As the middle class around the world continues to grow, it is going to expand from 2 billion today to nearly 5 billion by 2030, so exports represent a huge economic opportunity to create jobs right here at home."

U.S. Senaror Jim Risch (R-ID), another strong supporter of the program, added:

"Most Americans are aware that trade business is important. I think what they're not aware of is how difficult it is for small businesses to do this. If you're a big company, you have an army of lawyers and consultants to help you do this. If you're a small business, it's very difficult."

Both Cantwell and Risch’s home states were among the top 10 in return on investment from the STEP program.

Hear the video remarks  from Mark Calhoon, manager of state grants for the Washington state Department of Commerce, in testimony before the Senate Committee on Small Business:

Supporters of STEP would like to see it made a permanent program under the U.S. Small Business Administration.

The post STEP Program Renewal Could Boost U.S. Small Business Exports appeared first on Small Business Trends.

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Best of Our Blogging and Content Marketing Tips

blogging and content marketing

We are entering our 11th year running a blog that long since has evolved into a news site and content resource.

As the founder and CEO of Small Business Trends, I am proud to report that it’s a business that supports a substantial team.  With upwards of 12,000 articles, we have tons of blogging and content marketing experience.   Articles come from some of the best and brightest in the industry.  And they all focus on small businesses.

Here are some of our best articles on the topic of blogging and content marketing.

What to Write About

The hardest part of blogging sometimes is figuring out WHAT to write about.  Luckily, our crackerjack staff writers and contributors can help you break through writer’s block.   You’ll never again say to yourself, “What do I write about next?”

100+ Blogging Ideas for a Small Business

It never misses.  You sit down at your computer or tablet, and your mind goes blank.  But fear not, Lisa Barone has put together an awesome list of 104 ideas for blog posts.   Read the list of blog ideas …

Create an Editorial Calendar for Your Blog

If you are blogging for business, then you will want to structure and organize your activities.  An Editorial Calendar is invaluable. But there’s more to creating an Editorial Calendar than meets the eye.  Create your calendar …

16 Tools to Come Up With Ideas for Posts

People often ask us where we come up with article ideas.  This excellent list from Editor Shawn Hessinger identifies some of the tools we use (in fact, two of the tools are owned by my company, Small Business Trends).  See the tools …

50+ Content Curation Tools

Today, it’s not just about what YOU create.  Curating and sharing content created by others can position you as a thought leader who always “finds the best stuff.”  Provided you give attribution to the original creator, in general it’s fine to leverage other people’s content.   View the content curation tools …

How to Write Blog Posts

SEO may help introduce first-time visitors to your site, but search engine traffic only goes so far.  You’ll want loyal return readers. For that, you need fantastic content.

Steps for Writing A Great Blog Post

This article offers a checklist, of sorts, to help you create great blog posts every time.  Follow the steps…

Blogging Tips – Don’t Be a Content Robot

Stand out!  Readers are attracted to content coming from a writer with passion for the subject.  And they don’t want it boring, says Susan Payton.  This list provides tips to help you write more interesting yet professional posts.  Read these 10 tips…

5 Ways To Build A Better Business Through Blogging

Yes, blogging can actually improve your business.  This article explains how to build personal relationships with customers, current and future.  Read how to blog with customers in mind …

Create an Article Quality Checklist – 4 WordPress Plugins

Wouldn’t it be nice to ensure that all your authors and contributors have an easy checklist of do’s and don’ts for writing quality articles?  We think so!  And so does Ann Smarty.  Create article checklists …

Become a Better Blogger in 7 Easy Steps

A great blog site isn’t created overnight. It takes dedication and solid processes. This 7-step guide helps you focus — and deliver.  Learn how to become a better blogger…

How to Market Your Content

Once you create your content, you can’t just write and expect people to find it.  You have to actively market your content and build a readership.

8 Content Marketing Practices That Power Your Impact

Blogging and content marketing ultimately is about having an impact.  This list focuses on using best practices and developing a content strategy to define and build your brand, says Deborah Shane.  See the best practices …

4 Blog Mistakes

Is your blog gaining loyal readers?  If not, maybe it’s how your blog is designed and presented, says Melissa Fach.  See why people don’t read your blog …

10 Best Content Marketing Books for Small Businesses

Reading a print book about blogging and online content is ripe with irony. This list courtesy of our Book Editor, Ivana Taylor, covers 10 books.  See the content marketing books …

14 WordPress Content Marketing Plugins

Do you use WordPress for your blog? If so, plugins can assist with marketing and make your content easier for readers to share. Megan Totka has the scoop. See the content marketing plugins …

Simple Steps To Improve Your Business Blog

A stale business blog could send the wrong impression. See how to keep your site fresh, new and engaging. Learn how to build readership…

Computer Photo via Shutterstock

The post Best of Our Blogging and Content Marketing Tips appeared first on Small Business Trends.

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Sharp considering exiting European home appliance market: source

TOKYO (Reuters) - Japanese electronics maker Sharp Corp is considering exiting the European market for home appliances, and is in talks over licensing Taiwanese and Turkish firms to make and sell its products there, a source with knowledge of the matter said.






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Google reverses decision to delete British newspaper links

(Reuters) - Google Inc GOOGL.O GOOG.O on Thursday reversed its decision to remove several links to stories in Britain's Guardian newspaper, underscoring the difficulty the search engine is having implementing Europe's "right to be forgotten" ruling.
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Spain's Gowex says it will provide action plan on Monday

MADRID (Reuters) - Spanish wireless network provider Gowex said late on Thursday it would present an action plan on Monday in relation to a report from Gotham City Research LLC which questioned the company's revenue reporting.






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Some prominent hedge funds hurt by tech are back with gains

BOSTON (Reuters) - For some hedge funds hurt by tumbling technology stocks earlier this year, tenacity has been a virtue.






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