SBA: When Lending Declines, So Do Small Business Exports

small business exports

A sharp decline in small business exports during the financial crisis of 2008 and 2009 caused researchers to wonder. Could there be a connection between lending and small business exports The result is a report confirming just that. As lending declines, so do small business exports.  A new report from the U.S. Small Business Administration’s Office of Advocacy lays out the data.

The report, “The Impact of Credit Availability on Small Business Exports” (PDF) looks at how “big Read More

The post SBA: When Lending Declines, So Do Small Business Exports appeared first on Small Business Trends.



Affordable Care Act: Small Business Health Care Exchanges Delayed

affordable care act

Small business owners will have to wait at least until 2015 before they’ll be able to offer an array of health care plans to their employees.

In the latest development of the Affordable Care Act, the administration of President Barack Obama announced that it is going to have trouble meeting the 2014 deadline it established in allowing small business owners the ability to offer a variety of health care plans to their employees through small business health care exchanges.

The Read More

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JC Penney’s Marketing Strategy: Mistakes and Lessons

JCP Logo

In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships.

According to Forbes, JC Penney has seen their sales drop by as much as 20 percent in a single quarter. Even worse is the fact that their Read More

The post JC Penney’s Marketing Strategy: Mistakes and Lessons appeared first on Small Business Trends.



Two Video Conferencing Tools To Meet Different Business Needs

Video conferencing is a great tool for keeping engaged and productive when you’re not around, and reaching out to disparate groups of people. If you’re a busy business owner, video conferencing can be a lifesaver and a very necessary connection to your employees. There are a lot of fantastic, robust tools out there that make video conferencing easy. Today we’ll be looking at two of the best.

Google+ Hangouts

Hangouts are fantastic and free, allowing for up to 10 participants on camera. You get Google Drive integration so everyone can be collaborating on a single file or project. You and your employees can make changes to important presentations, get live input from remote team members, or just plan a company party over coffee. There’s screen sharing capabilities, and if you’re doing a webinar, it’s just a couple of clicks to be instantly broadcasting to the world. Plus, when you’re done, your webinar is automatically archived on your YouTube account.

It’s a really handy, awesome free tool. The problem is if you don’t want your webinar going live to anywhere and anyone. If you want to restrict things a little more â€" say with an invite-only webinar, you’re going to need something like our next solution:

Citrix HDFaces

With Citrix GoToWebinar, GoToTraining and GoToMeeting, you’ve got three distinct solutions to various video conferencing issues.

GoToTraining allows you to train between 1 and 200 employees at once, with screen sharing and interactivity. It costs between $149 and $349 a month.

GoToWebinar allows for presenting to up to 1,000 people, with invitation and registration capabilities. It costs between $99 and $499 per month.

GoToMeeting allows you to collaborate with up to 25 others, with screen sharing and file sharing. GoToMeeting is included with GoToTraining and GoToWebinar. You can also get it à la carte for $49 a month.

According to Citrix, HDFaces is an industry first, featuring Multistream HD Technology which offers the highest resolution video conferencing quality currently available among web conferencing providers.

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For more on video conferencing solutions, check out our archives.

What video conferencing solutions do you use Tell us about it in the comments below!



Two Video Conferencing Tools To Meet Different Business Needs

Video conferencing is a great tool for keeping engaged and productive when you’re not around, and reaching out to disparate groups of people. If you’re a busy business owner, video conferencing can be a lifesaver and a very necessary connection to your employees. There are a lot of fantastic, robust tools out there that make video conferencing easy. Today we’ll be looking at two of the best.

Google+ Hangouts

Hangouts are fantastic and free, allowing for up to 10 participants on camera. You get Google Drive integration so everyone can be collaborating on a single file or project. You and your employees can make changes to important presentations, get live input from remote team members, or just plan a company party over coffee. There’s screen sharing capabilities, and if you’re doing a webinar, it’s just a couple of clicks to be instantly broadcasting to the world. Plus, when you’re done, your webinar is automatically archived on your YouTube account.

It’s a really handy, awesome free tool. The problem is if you don’t want your webinar going live to anywhere and anyone. If you want to restrict things a little more â€" say with an invite-only webinar, you’re going to need something like our next solution:

Citrix HDFaces

With Citrix GoToWebinar, GoToTraining and GoToMeeting, you’ve got three distinct solutions to various video conferencing issues.

GoToTraining allows you to train between 1 and 200 employees at once, with screen sharing and interactivity. It costs between $149 and $349 a month.

GoToWebinar allows for presenting to up to 1,000 people, with invitation and registration capabilities. It costs between $99 and $499 per month.

GoToMeeting allows you to collaborate with up to 25 others, with screen sharing and file sharing. GoToMeeting is included with GoToTraining and GoToWebinar. You can also get it à la carte for $49 a month.

According to Citrix, HDFaces is an industry first, featuring Multistream HD Technology which offers the highest resolution video conferencing quality currently available among web conferencing providers.

-

For more on video conferencing solutions, check out our archives.

What video conferencing solutions do you use Tell us about it in the comments below!



For CISOs, California Right to Know Act would raise privacy emphasis

Responding to growing pressure from privacy groups, California is poised to establish a new standard for how corporations use consumer data, and should it come to fruition, it will likely add to the workload of harried enterprise chief information security officers.

The Right to Know Act of 2013, also known as AB 1291, if passed, would mandate that companies send consumers reports that outline how they used their personal information each year.

In the past few years, there has been a groundswell of interest in the U.S. and abroad regarding how to better protect consumer privacy. The European Union has been developing the EU Data Protection Regulation, which has a similar goal and includes a requirement that companies delete all instances of an individual’s information once a person makes that request. Domestically, the Federal Trade Commission has taken an interest in this area as well.

The California law was introduced in February, amended in March, and could become a model for other states and the federal government. For instance, the California Online Privacy Protection Act, which requires websites to conspicuously show a privacy policy, started as a state-only initiative, but blossomed into a standard national policy. AB 1291 forces companies to tell consumers how personal information -- including their health, finances, location, politics, religion, sexual orientation and buying habits -- are used by either the company itself or any of its partners. The law applies to both online and offline enterprises.

The American Civil Liberties Union of California, California Public Interest Research Group, Consumer Federation of California, Consumer Watchdog, Electronic Frontier Foundation, Internet Sexuality Information Services and the Privacy Rights Clearinghouse all support AB 1291. These groups think that businesses are collecting volumes of personal information about their customers and disclosing it in unexpected and potentially harmful ways.

Vendors, such as Facebook Inc. and Google Inc., and consortiums, such as the European Network and Information Security Agency, have opposed such laws for a variety of reasons.

"Regulations tend to increase the cost of doing business," said Pete Lindstrom, principal at Spire Security, an information security analyst firm.

Indeed, new business processes may be needed if AB 1291 and other proposals become law. The first step, Lindstrom said, is figuring out who will be responsible for developing additional privacy protection procedures.

"Privacy has often fallen onto security administrators' laps," Lindstrom said. "However, new job titles, such as chief privacy officer, and new business units have emerged as companies have tried to interact with customers more intimately."

In addition, Lindstrom added, corporations will need to be able to track how customer data is used, consolidate that data in new reports, and put mechanisms in place to securely share that data with customers. They will also have to develop auditing functions to ensure proper procedures are followed.

Laws tend to be quite broad, Lindstrom noted, and translating them into narrow business transactions can be challenging. For instance, the definition of personal data is not simple. Many firms collect data at the composite level rather than the individual level, and it is unclear how the California bill views data of that nature.

Security managers have been trying to stay on top of a long and ever-growing list of industry and government regulations. With the recent explosion in big data analytics, enterprises have been collecting, slicing and dicing personal data in new ways, often blurring the line between what consumers do and don't consider acceptable use of their data.

Though the prospects of AB 1291 remain unclear, the specter of new privacy regulation in California and elsewhere looms on the horizon. Lindstrom recommended that security professionals monitor these legislative actions in order to gauge the potential effects on their companies in advance of the passage of any law.

Paul Korzeniowski is a freelance writer specializing in technology issues. He is based in Sudbury, Mass. and can be reached at paulkorzen@aol.com.




Four Tools That Streamline Your Online Orders and Supply Chain Processes

Have you ever had one of those days when orders were so excessive, you nearly broke down trying to administer everything without getting an aneurysm Despite the great possibilities that technology has given you, nothing can stress you out more than a day full of orders from different online outlets like eBay, Shopify, or Etsy.

So, as you may have seen, the technology could only go so far. Keeping yourself organized and streamlining the order/shipping process makes running an online business a nightmare. Added to that, you have to also worry about marketing and actually getting the shipping done.

Today, Amit Kumar, the CEO and founder of Lexity, will show you what you can do to completely streamline your business’ online orders:

  • Use Stitchlabs to automate your inventory. Stitchlabs will synchronize all your order data from different online shopping venues. All you have to do is focus on keeping up with demand! This is especially useful if you’re selling stuff on more than two sites. Logging into your account and checking in with your customers takes up a lot of time. Stitchlabs will unify all of those platforms into one while providing crucial metrics about your sales.
  • Use Ordoro to sail smoothly through the whole order process. Ordoro is one of those tools that completely streamlines the entire ordering process from the moment an order arrives in your shopping cart. Ordoro allows you to easily print shipping labels with major shipping companies. Their integration helps you quickly get your products to your customers without having to run all the way to FedEx or UPS.
  • Get customers back on the wagon with MailChimp. You’ve probably done it yourself: You’re window shopping on a website, fill up a cart, and leave it behind to pursue other things. Sometimes, you even forget you ever visited the site. MailChimp lets you email customers that abandon their carts. This doesn’t necessarily guarantee a sale, but it certainly increases your chances for one significantly.
  • Warehouse your stuff with Whiplash. If you’re selling things you make, you probably don’t have all the time to individually ship stuff out to people. This is where Whiplash comes in. Much like how Amazon operates, Whiplash lets you ship your products to them. Then, they ship whatever products you need shipped on demand. Whiplash integrates with Shopify, Bigcommerce, and Bandcamp.

Now that you have the tools, all you need to do is get started! Using such a software chain can get the wheels rolling in your business and can seriously enhance your productivity.



Four Tools That Streamline Your Online Orders and Supply Chain Processes

Have you ever had one of those days when orders were so excessive, you nearly broke down trying to administer everything without getting an aneurysm Despite the great possibilities that technology has given you, nothing can stress you out more than a day full of orders from different online outlets like eBay, Shopify, or Etsy.

So, as you may have seen, the technology could only go so far. Keeping yourself organized and streamlining the order/shipping process makes running an online business a nightmare. Added to that, you have to also worry about marketing and actually getting the shipping done.

Today, Amit Kumar, the CEO and founder of Lexity, will show you what you can do to completely streamline your business’ online orders:

  • Use Stitchlabs to automate your inventory. Stitchlabs will synchronize all your order data from different online shopping venues. All you have to do is focus on keeping up with demand! This is especially useful if you’re selling stuff on more than two sites. Logging into your account and checking in with your customers takes up a lot of time. Stitchlabs will unify all of those platforms into one while providing crucial metrics about your sales.
  • Use Ordoro to sail smoothly through the whole order process. Ordoro is one of those tools that completely streamlines the entire ordering process from the moment an order arrives in your shopping cart. Ordoro allows you to easily print shipping labels with major shipping companies. Their integration helps you quickly get your products to your customers without having to run all the way to FedEx or UPS.
  • Get customers back on the wagon with MailChimp. You’ve probably done it yourself: You’re window shopping on a website, fill up a cart, and leave it behind to pursue other things. Sometimes, you even forget you ever visited the site. MailChimp lets you email customers that abandon their carts. This doesn’t necessarily guarantee a sale, but it certainly increases your chances for one significantly.
  • Warehouse your stuff with Whiplash. If you’re selling things you make, you probably don’t have all the time to individually ship stuff out to people. This is where Whiplash comes in. Much like how Amazon operates, Whiplash lets you ship your products to them. Then, they ship whatever products you need shipped on demand. Whiplash integrates with Shopify, Bigcommerce, and Bandcamp.

Now that you have the tools, all you need to do is get started! Using such a software chain can get the wheels rolling in your business and can seriously enhance your productivity.



10 Ways to Avoid Becoming a Customer Service Robot

customer service robot

In thinking about another area of business where brands often fail due to over-automating activity, customer service comes to mind. Who hasn’t been a victim of a customer service rep mechanically reading off of a script, never pausing to genuinely ask how we’re doing

If you train customer service representatives for your company, pay attention. And if you’re a solopreneur and running the customer service yourself, you’ll also need this advice for how not to become a customer service robot.

1. Start with a Script…Then Throw it Away

There is value in using a template of sorts to help anyone in customer service understand the key points to hit in a phone call. But relying on that script too much leads to an unfeeling and unpleasant experience for the customer. If you’re training, run through plenty of scenarios until your staff feels comfortable winging it. This should be common sense:

Hello, Ms. Smith. How are you today How can I help you

You can include prompts in your software to help reps deal with specific types of situations, but encourage them to extrapolate what they need to say, rather than reading it verbatim.

2. Engage in Chitchat

While starting a casual conversation with a customer might cost your business money in call-time, not doing so could cost you as well. After all, your customers are human, and they like being asked how their day is going. There’s ample opportunity to talk about the weather, kids and other generic topics and doing so can help keep a distraught customer calm, providing better results.

3. Invest in Culture Training

The biggest complaint customers have about brands that outsource their customer service is that they can’t connect emotionally with the reps. That’s usually due to different culture sets. Imagine how you’d fare if you were hired to address customer service issues for Chinese customers. Where would you begin What would be okay to talk about and what would be crossing a cultural line

There are consultants who specialize in training overseas teams to better understand American tastes and interests. If you’re trying to save money by outsourcing, this is an investment that will reap benefits over time.

4. Simplify the Call Process

A few years ago, I participated in Dell’s Customer Advisory Panel. One of the complaints we customers had was the number of buttons we had to push to reach a human, only to be transferred repeatedly to someone else. The company listened and a year later, reported that they’d reduced the number of transfers a person experiences on a call by 40%. That’s significant.

5. Expand Your Customer Service Connect Points

There’s nothing worse than emailing a customer service department only to never get a return email. Invest in more ways your customers can reach you and use them. Email and social are easy to implement and they don’t have to be responded to in real time. But do respond in a reasonable amount of time (same day or less).

6. Define Your Company Culture

Customer service is a high-turnover industry. But that doesn’t mean you shouldn’t invest in identifying what you want your company culture to be. Just look at Zappos. Customer service is its priority and it makes plenty of resources available to its customer service team, including boot camps, coaching and forums.

7. Look at the Right Numbers

In his Inc. Magazine article, 37Signals Co-founder Jason Fried talks about paying attention to the right numbers: customer numbers. Move away from stressing the importance of your call-time numbers to save money and instead focus on the bigger, better picture: How many calls are you getting with customer issues How can you reduce that How many satisfied customers do you have

8. Examine Your Efforts

Just like with marketing, it’s important to look at what’s working and what’s not in customer service. Listen in on your reps’ calls to understand how they’re interacting with customers and how customers are responding. Try new things and measure results. If customers are being turned off because your reps are trying to upsell them, nix that effort.

9. Respond Quickly

Customers want answers and they want them now. Taking too long to respond to a customer may trigger them to leave a bad review for you on Yelp or a nasty comment on Twitter. But that shouldn’t be your motivation for quick response. Simply aiming to exceed customer expectations should be.

10. Underpromise and Overdeliver

If you’ve ever received something sooner than expected, or if a company did a better job than promised, you were probably delighted. On the other hand, if a company told you it would do something and didn’t, you were probably peeved. Try to promise what you know that you can absolutely deliver, and then some. You’ll consistently impress customers and they’ll tell their friends.

We’re all human, whichever side of the customer service equation we fall on. It’s time we act like it.

Customer service Robot Photo via Shutterstock




Deciphering Storage Solutions And What Your Business Really Needs

The best and worst aspect of technology has always been the speed at which it evolves. Between buying the latest smartphone and getting home, it has already become obsolete. Tablets are getting faster, thinner, and more capable. High definition, 3D, Blu-ray, 4G, LTE, it’s almost too much to handle. But one technology that has been quietly improving is storage for computers, and this is one that Tom Buiocchi, the CEO at Drobo, says businesses can’t afford to pass on.

The split is between hard drives (HD) and “flash” drives, for computers called Solid State Drives (SSD). The regular hard drive anyone using a computer is familiar with, a large drive that allows for increasingly more space as time goes on. When I was young hard drives could hold around 200 MBs worth of data, while today it’s not uncommon for newer computers to hold up to two Terabytes of data (roughly just over 2 million MBs.) Hard drives are mechanical devices that use a spinning disk to access data. It’s able to hold so much, but these moving parts take time to access this data.

Solid State Drives, on the other hand, are completely electronic and contain no moving parts. This can improve system speed and file access by leaps and bounds. This is the type of memory used in iPads, other tablets, new notebook PCs, and smart phones. It enables them to start up faster and be much more “mobile” than if they had hard drives. The only downsides to flash technology is that it can’t hold nearly as much data as standard hard drives and, as a newer technology, it is much more expensive. Most businesses can’t afford to move to flash storage because of these reasons; why have less storage and pay more.

But there is a simple answer to these problems. If your company has a lot of data that needs to be stored, but also needs to be accessed quickly every day, businesses might want to look into getting “hybrid” drives. This includes a standard hard drive for storage, along with a smaller amount of flash that allows for big performance differences. Tom has a simple way to imagine it, ” Think Reese’s Cups - with chocolate and peanut butter together you get the best of both.”



Deciphering Storage Solutions And What Your Business Really Needs

The best and worst aspect of technology has always been the speed at which it evolves. Between buying the latest smartphone and getting home, it has already become obsolete. Tablets are getting faster, thinner, and more capable. High definition, 3D, Blu-ray, 4G, LTE, it’s almost too much to handle. But one technology that has been quietly improving is storage for computers, and this is one that Tom Buiocchi, the CEO at Drobo, says businesses can’t afford to pass on.

The split is between hard drives (HD) and “flash” drives, for computers called Solid State Drives (SSD). The regular hard drive anyone using a computer is familiar with, a large drive that allows for increasingly more space as time goes on. When I was young hard drives could hold around 200 MBs worth of data, while today it’s not uncommon for newer computers to hold up to two Terabytes of data (roughly just over 2 million MBs.) Hard drives are mechanical devices that use a spinning disk to access data. It’s able to hold so much, but these moving parts take time to access this data.

Solid State Drives, on the other hand, are completely electronic and contain no moving parts. This can improve system speed and file access by leaps and bounds. This is the type of memory used in iPads, other tablets, new notebook PCs, and smart phones. It enables them to start up faster and be much more “mobile” than if they had hard drives. The only downsides to flash technology is that it can’t hold nearly as much data as standard hard drives and, as a newer technology, it is much more expensive. Most businesses can’t afford to move to flash storage because of these reasons; why have less storage and pay more.

But there is a simple answer to these problems. If your company has a lot of data that needs to be stored, but also needs to be accessed quickly every day, businesses might want to look into getting “hybrid” drives. This includes a standard hard drive for storage, along with a smaller amount of flash that allows for big performance differences. Tom has a simple way to imagine it, ” Think Reese’s Cups - with chocolate and peanut butter together you get the best of both.”



Google Analytics 101: Your Guide To More Clicks And More Sales

Google Analytics is a powerful resource for doing business online. Tracking how people get to your website and what they do when they get there is key to understanding your customers and figuring out how to adjust the way you market your business in order to get more sales or clicks. You might find different keywords are working for you and discover a niche you didn’t know about.

If you don’t have Google Analytics, and you’re not paying for something you like better, get it. It’s free and easy to use. You just plug the code into your website and you’ve got instant tracking. Those of you with platforms like WordPress, Blogger or Tumblr will have an easier time with installing the code. If you have a custom-coded website, Mashable says, you’ll either need to implement the code on each page manually, or speak to your web developer about how the site generates content.

Your Analytics Dashboard

With Google Analytics, here’s what you can measure:

  • Audience: This gives you demographics (geographic location and languge), behavior (new vs. returning visitors, engagement), technology (which browser they’re using, what operating system they run), mobile (which device they use), visitors flow (graphical representation of the paths visitors took through your site, from the source, through the various pages, and where along their paths they exited your site), and the ability to measure custom variables (too numerous to count, but here are twenty ways you can use this feature).
  • Traffic Sources: You can see where people are coming from, broken down by referrals, clicks through search engines, ad campaigns, search engine optimization, social, and AdSense.
  • Content: Here you can see how fast your page is loading for people, which pages are popular landing pages and which pages people are leaving from, what people search for once they’re on your site, events (when a user interacts with something on your page, such as clicking ‘play’ on a video).
  • Conversions: This focuses on goals (see next section), ecommerce (product performance, sales performance, transactions and time to purchase), and multi-channel funnels (this tracks how your customer ended up purchasing something. Typically, the final click before the transaction gets all the credit, but with customers doing a lot of research before they buy something, you want to know what led to that final click and what you can optimize to get more conversions).

As you can see, it’s incredibly robust, especially for a free product. Let’s take a look at how you can get the most out of Analytics:

Focus on the end result

When you set up your website, you did it with a goal in mind - whether to make sales, get leads, or just connect more customers with your brand. You know that your website is working for you when you’re reaching those goals.

Set up goals in Analytics to track the user actions that matter to you, such as:

  • Purchases
  • Completed forms (Contact Us, Get a Quote, etc.)
  • The number of pages viewed
  • How much time people spend on your site
  • Track the success of your AdWords ads.

Visit the Advertising Report to see how many visitors who completed goals came from your AdWords ads.

You can see results by ads and keywords, and adjust each element of your advertising campaign to bring in more leads and sales, as well as clicks.

If you don’t have some form of analytics on your website, you’re flying blind. Give us a shout in the comments, tell us your experiences with analytics and tips if you’ve got them!



Is The Google SEO Crackdown Affecting Your Search Rankings

Search engine optimization (SEO) has become an integral part of business marketing in recent years. As consumers increasingly toss phone books aside in favor of searching via computers and mobile devices, small business owners are realizing the importance of search engine placement. Appearing below competitors in search engine results will keep you from acquiring new customers and potentially hamper your long-term success.

In the battle to nab the top spot in Google search engine results, many businesses have learned to “work the system.” This includes carefully-strategized keyword placement and external linking techniques. Search engine marketing experts have found new careers in helping businesses gain maximum exposure in the new search engine-driven world. But, like anything else, SEO has its dark side. “Black hat” SEO techniques such as keyword stuffing (jamming as many keywords as possible into content) and backlinking (excessive linking to your site from a large number of other sites) are in clear violation of Google’s terms of service, but that didn’t stop people for trying.

So Google cracked down on SEO, tightening its algorithms to maintain the integrity of its search results. Google Penguin, as this update was called, has had a few repercussions for small businesses legitimately marketing their services. Recently, Seattle marketing company Portent recently released a report titled A Changing Standard for SEO Spam: Google Penguin, Link Penalties, and Declining Leniency, which details the results of a study into 500,000 Internet links. These links were taken from Portent’s own library of sites that have been penalized by Google.

From its studies, Portent determined that Google has increased its restrictions in recent months. Where the company once penalized sites that had manipulative links totaling 80 percent or more, the bar seems to have lowered to 50 percent. So a site with links where one of every two of those links is manipulative will likely be slapped with major penalties in search rankings.

How does your small business avoid these penalties Portent has a few helpful tips:

  • Ask questions. If you’re outsourcing your SEO, make sure you’re using a service built around existing strategies. If you use SEO software, make sure you’re paying for results. Portent says SMBs need to start asking their search firms exactly what they’ll get for the money.
  • Start marketing. Google’s declining leniency means the days of overnight search success are over. SMBs should stop taking shortcuts and focus on marketing the right way.
  • Watch your back. It’s easier than ever for unethical companies to sabotage a competitor’s website and Google rankings by mass-producing bad links to the site. In fact, a business owner may be the victim of a negative SEO attack without even knowing it.

While many small business owners have been using legitimate SEO strategies, ranking high on today’s mobile searches is vital to reaching customers. Small businesses can stay abreast of their own search engine results by regularly searching keywords related to their industry. Don’t forget to check location-based results using your favorite mobile devices. Noting what customers are seeing when they search for keywords near your location is crucial to drawing customers to your business.



Global cyber security research centre to open in Oxford

Foreign Secretary William Hague has announced a £500,000 investment in a Global Centre for Cyber Security and Capacity Building that will be based at the Oxford Martin School at the University of Oxford.

The centre will act as a research hub that aims to help the UK and other nations better understand how to adequately protect themselves from cyber attacks. Hague has previously claimed cyber attacks are one of the biggest threats to the UK.

“The new Global Centre for Cyber Security and Capacity Building in Oxford University's Martin School will coordinate global work on cyber threats and cyber policies which will help protect the UK's security,” said Foreign Secretary William Hague. “We are dedicating £500,000 per year to this centre to be a beacon of expertise and put the UK at the forefront of cyber policy development.”

As well as working with the UK and other governments the centre will also coordinate with private organisations and other international groups. One of those groups is IBM, whose Institute for Advanced Security Europe will be working alongside the new Global Centre in Oxford.

“The Cyber Security Capacity Centre initiative is an exceptionally timely and important contribution to the activities of the global community seeking to secure cyber space,” said Martin Borrett, director of the IBM Institute for Advanced Security Europe. “The IBM Institute for Advanced Security Europe and our international operations look forward to working with Oxford and their partners to ensure a safe and sustainable cyber space for all.”

The development of the new centre is part of the UK's National Cyber Security Strategy, a multi-million pound project aimed at improving the way the UK is able to deal with evolving threats in cyber space.

Francis Maude, minister for cyber security in the Cabinet Office, said this latest initiative will help improve the UK's cyber defences. “‘Capacity' includes having comprehensive national programmes and the policies, cooperation, skills and workforce, technology and expertise to tackle online threats and reduce harm, while ensuring cyber space supports innovation, economic growth and social benefits,” he said.

“The range and depth of capacity required here and in other countries is considerable,” Maude added.

The announcement comes ahead of the G8 Foreign Ministers meeting on 10 and 11 April 2013, being held in London, where further details are expected to be revealed.



Global cyber security research centre to open in Oxford

Foreign Secretary William Hague has announced a £500,000 investment in a Global Centre for Cyber Security and Capacity Building that will be based at the Oxford Martin School at the University of Oxford.

The centre will act as a research hub that aims to help the UK and other nations better understand how to adequately protect themselves from cyber attacks. Hague has previously claimed cyber attacks are one of the biggest threats to the UK.

“The new Global Centre for Cyber Security and Capacity Building in Oxford University's Martin School will coordinate global work on cyber threats and cyber policies which will help protect the UK's security,” said Foreign Secretary William Hague. “We are dedicating £500,000 per year to this centre to be a beacon of expertise and put the UK at the forefront of cyber policy development.”

As well as working with the UK and other governments the centre will also coordinate with private organisations and other international groups. One of those groups is IBM, whose Institute for Advanced Security Europe will be working alongside the new Global Centre in Oxford.

“The Cyber Security Capacity Centre initiative is an exceptionally timely and important contribution to the activities of the global community seeking to secure cyber space,” said Martin Borrett, director of the IBM Institute for Advanced Security Europe. “The IBM Institute for Advanced Security Europe and our international operations look forward to working with Oxford and their partners to ensure a safe and sustainable cyber space for all.”

The development of the new centre is part of the UK's National Cyber Security Strategy, a multi-million pound project aimed at improving the way the UK is able to deal with evolving threats in cyber space.

Francis Maude, minister for cyber security in the Cabinet Office, said this latest initiative will help improve the UK's cyber defences. “‘Capacity' includes having comprehensive national programmes and the policies, cooperation, skills and workforce, technology and expertise to tackle online threats and reduce harm, while ensuring cyber space supports innovation, economic growth and social benefits,” he said.

“The range and depth of capacity required here and in other countries is considerable,” Maude added.

The announcement comes ahead of the G8 Foreign Ministers meeting on 10 and 11 April 2013, being held in London, where further details are expected to be revealed.



Google Analytics 101: Your Guide To More Clicks And More Sales

Google Analytics is a powerful resource for doing business online. Tracking how people get to your website and what they do when they get there is key to understanding your customers and figuring out how to adjust the way you market your business in order to get more sales or clicks. You might find different keywords are working for you and discover a niche you didn’t know about.

If you don’t have Google Analytics, and you’re not paying for something you like better, get it. It’s free and easy to use. You just plug the code into your website and you’ve got instant tracking. Those of you with platforms like WordPress, Blogger or Tumblr will have an easier time with installing the code. If you have a custom-coded website, Mashable says, you’ll either need to implement the code on each page manually, or speak to your web developer about how the site generates content.

Your Analytics Dashboard

With Google Analytics, here’s what you can measure:

  • Audience: This gives you demographics (geographic location and languge), behavior (new vs. returning visitors, engagement), technology (which browser they’re using, what operating system they run), mobile (which device they use), visitors flow (graphical representation of the paths visitors took through your site, from the source, through the various pages, and where along their paths they exited your site), and the ability to measure custom variables (too numerous to count, but here are twenty ways you can use this feature).
  • Traffic Sources: You can see where people are coming from, broken down by referrals, clicks through search engines, ad campaigns, search engine optimization, social, and AdSense.
  • Content: Here you can see how fast your page is loading for people, which pages are popular landing pages and which pages people are leaving from, what people search for once they’re on your site, events (when a user interacts with something on your page, such as clicking ‘play’ on a video).
  • Conversions: This focuses on goals (see next section), ecommerce (product performance, sales performance, transactions and time to purchase), and multi-channel funnels (this tracks how your customer ended up purchasing something. Typically, the final click before the transaction gets all the credit, but with customers doing a lot of research before they buy something, you want to know what led to that final click and what you can optimize to get more conversions).

As you can see, it’s incredibly robust, especially for a free product. Let’s take a look at how you can get the most out of Analytics:

Focus on the end result

When you set up your website, you did it with a goal in mind - whether to make sales, get leads, or just connect more customers with your brand. You know that your website is working for you when you’re reaching those goals.

Set up goals in Analytics to track the user actions that matter to you, such as:

  • Purchases
  • Completed forms (Contact Us, Get a Quote, etc.)
  • The number of pages viewed
  • How much time people spend on your site
  • Track the success of your AdWords ads.

Visit the Advertising Report to see how many visitors who completed goals came from your AdWords ads.

You can see results by ads and keywords, and adjust each element of your advertising campaign to bring in more leads and sales, as well as clicks.

If you don’t have some form of analytics on your website, you’re flying blind. Give us a shout in the comments, tell us your experiences with analytics and tips if you’ve got them!



How to Avoid Mobile Device Overload

mobile device

Many business owners are concerned about information overload, and rightly so. But times are moving fast and there’s a new challenge in town:  mobile device overload.

We’re not talking about the concern about being addicted to your mobile phone or constantly connected. We’re not even talking about a pure technology problem. We are talking about the sheer number of devices that we have to manage now. A study by Juniper Networks says that:

  • The average mobile business person owns at least three Internet connected devices.
  • The average person owns about five devices between work and home.

So, if you thought that information overload and surfing the Web for the latest Grumpy Cat photos was making it tough on your productivity, just wait until you add another tablet.

In a conversation held recently with Judi Hembrough, Small Business Marketing Director of Plantronics, she shared some ideas on how to keep your mobile devices from getting out of hand (my pun, utterly intended).

1. Get Exponential “Gadget Growth” Under Control

Do you really need all those devices Sure, it’s exciting to unbox and try out a new gadget - I know that feeling well!  Part of my job is to try out new devices and stay on top of the latest technology for small business owners.

If you’re like me, you have at least one laptop, a tablet computer, and a mobile phone, along with a hands-free Bluetooth headset. Then on top of these, we may have a portable desk phone at the office or at home. We might have an iPod or other MP3 player that we keep with us.  Add to those the chargers to go with each device, cords, carrying cases, portable keyboards â€" and you have a big pile of gadgets and gadget-related items.

But with each device comes a time commitment.

First, there’s the need to learn how to use it.  Most of us use only a small fraction of the features in each device.

Second there’s the challenge of simply managing all the hardware and accessories.  One of the challenges I face most often is, which one of those chargers or cords goes with my phone, or camera, or headset, or tablet.  It sounds easy when everything first comes out of the box.  But what about later  It’s often not easy to remember which goes with which, and sometimes the chargers and cords aren’t well marked.

  • Tip:  remember the old adage - “a place for everything and everything in its place.”  Have a place such as a drawer or basket to store chargers, cords and accessories so you don’t have to scramble around looking for them when you’re late and trying desperately to get out the door.
  • Another tip: try applying a small adhesive tag or piece of masking tape wrapped around the cord, to identify which cord/plug goes with which device.  Want something more upscale  Try Dotz color-coded cordstraps.
  • Yet another tip: keep each cord wrapped loosely and secured with a twist tie or Velcro closure.  A little more stylish are these Blue Lounge CableClips.  Whatever you choose, avoid a tangled jumble of cords you have  to waste time sorting out.

2. Choose Devices That Converge

The idea here is having headsets and other auxiliary devices that work with multiple primary devices.  For instance, I use my Voyager Legend with an iPad2, a Nexus 10 and two different smartphones. (Note, I was a big fan of the Voyager Legend long before being asked to write this article for Small Business Trends. )

Not only do you cut down on the expense and clutter with multiple devices, but you can save time switching back and both.  More on the benefits here.

3. Don’t Just “Grab and Go” When Traveling

Experiment to see what you REALLY need to take with you.  The tablet can, in many instances, replace a laptop when going out for the day or even on a short business trip or weekend getaway.  I have heard from many readers that they have survived, and even thrived, living with just their iPhone 5 or Samsung S3. I paired mine with a great keyboard from Kensington and it works wonders for quick, travel-light type trips.

A checklist helps, too.  Judi Hembrough of Plantronics says, “When you’re going on a trip, have a checklist just to be sure you don’t leave a critical device charger or other vital piece of technology behind.” I agree.  I mean airline pilots have checklists, some surgeons use them (to keep track of those sponges), and you may survive leaving home without your American Express, but not your smartphone charger.

Finally, make sure to fire up your device a day or a few hours before you leave the office or home, especially if you haven’t used it in a while.  Give it a chance to fully charge.   Also, this gives it a chance to update with the latest operating software, security patches or apps.  Many mobile phones and tablets update automatically.  But if you haven’t used a device in a while, sometimes it will force an update at an inopportune time â€" such as those precious minutes between  flights.

4. Keep Your Data in the Cloud (or Your Company’s Private Cloud)

Recently I read somewhere that most small business owners and personnel don’t know what the term “the cloud” means.  So let me give you a practical example of what the cloud means to your work productivity.  If you keep your data online (i.e., in the cloud) in various applications and online software services, then it makes it much easier to switch between devices.  You don’t have to worry about syncing up your contacts or email, for example, because you always have access to the most up to date information.  It’s hardware independent.

It is one of the reasons why apps and tools like Evernote, Dropbox, GMail, Google Apps for Business, and Google Drive have exploded in popularity. You can access your information from any device. It’s automatically synchronized without you having to do anything.  You’ll be working with the most up-to-date information no matter which device you happen to have in your hands.

Cell Phone Overload Photo via Shutterstock




Check Point targets branch office security with new 1100 appliance

Check Point has unveiled a new entry-level next-generation firewall appliance that it says offers enterprise-class security to branches and remote offices.

According to Check Point, the new 1100 appliances offer 1.5Gbps of max firewall throughput, 220Mbps of max VPN throughput and a 31 SecurityPower unit (SPU) rating.

It uses the company's Software Blade Architecture technology, which enables organisations to tailor their security infrastructure to specific threats. Check Point claims this means customers can deploy a range of security technologies, such as firewalls, VPNs, application control, DLP and anti-virus.

The appliances come pre-loaded with security technologies that Check Point says are vital to keeping small and branch offices of one to 100 workers protected.

This includes a desktop form-factor, with ten one-gigabit Ethernet ports, and what Check Point describes as a simplified management platform so set-up and configuration can be done by non-IT people, which is important in smaller branch offices where there may not be that expertise.

It also features Check Point's SmartCenter, a management platform that can offer either localised web-based management or profile-based centralised management.

Dorit Dor, vice president of products at Check Point, said that while headquarters and other main offices are often well protected, organisations can sometimes forget to secure their smaller branch offices. This can offer attackers an easy route into the enterprise network.

“Branch offices can be considered enterprises' weakest link. Security solutions for remote sites cannot be neglected, regardless of the site's size or purpose,” he said. “The 1100 appliances offer Check Point's industry-leading security for branch offices and come complete with customisable management, optimal performance and appropriate hardware pricing and design.”

The Check Point 1100 appliances come in three models (1120, 1140 and 1180) and are available now, the company said.



Check Point targets branch office security with new 1100 appliance

Check Point has unveiled a new entry-level next-generation firewall appliance that it says offers enterprise-class security to branches and remote offices.

According to Check Point, the new 1100 appliances offer 1.5Gbps of max firewall throughput, 220Mbps of max VPN throughput and a 31 SecurityPower unit (SPU) rating.

It uses the company's Software Blade Architecture technology, which enables organisations to tailor their security infrastructure to specific threats. Check Point claims this means customers can deploy a range of security technologies, such as firewalls, VPNs, application control, DLP and anti-virus.

The appliances come pre-loaded with security technologies that Check Point says are vital to keeping small and branch offices of one to 100 workers protected.

This includes a desktop form-factor, with ten one-gigabit Ethernet ports, and what Check Point describes as a simplified management platform so set-up and configuration can be done by non-IT people, which is important in smaller branch offices where there may not be that expertise.

It also features Check Point's SmartCenter, a management platform that can offer either localised web-based management or profile-based centralised management.

Dorit Dor, vice president of products at Check Point, said that while headquarters and other main offices are often well protected, organisations can sometimes forget to secure their smaller branch offices. This can offer attackers an easy route into the enterprise network.

“Branch offices can be considered enterprises' weakest link. Security solutions for remote sites cannot be neglected, regardless of the site's size or purpose,” he said. “The 1100 appliances offer Check Point's industry-leading security for branch offices and come complete with customisable management, optimal performance and appropriate hardware pricing and design.”

The Check Point 1100 appliances come in three models (1120, 1140 and 1180) and are available now, the company said.



Facebook tries to calm fears over Home privacy

Social network giant Facebook has released a Q&A in an attempt to quell some of the concerns over the privacy implications of Facebook Home, its new Android skin.

Facebook Home was launched at a much-anticipated event last week and is the company's latest attempt to improve its mobile offering. It is not a full Facebook phone, as some analysts were expecting, nor is it just an app. Essentially it is a wraparound or skin for the Android operating system that will make Facebook more deeply integrated with the mobile device.

However, some critics have expressed concerns about how much extra data Facebook will collect through Home and what it will subsequently do with it.

Now Facebook has responded to that criticism by saying Home will not collect data any differently from how its current apps do, nor does it alter any privacy settings.

“Home doesn't change anything related to your privacy settings on Facebook, and your privacy controls work the same with Home as they do everywhere else on Facebook,” Michael Richter and Erin Egan, Facebook privacy officers, wrote.

“Like other parts of Facebook, Home collects information when you interact with the service, such as liking or commenting on a post or sending a message. Home also may collect other information about how you use it,” they said.

One of the biggest concerns expressed about Home was that it would collect user data from other, non-Facebook apps. However Richter and Egan dismissed those claims. “Home will only see how you interact with Home itself. For example, Facebook could see that you launched a map application using the app launcher, but Facebook would not receive information about what directions you searched for or any other activity within the app itself,” they said.

“Of course, some apps already are Facebook-enabled so that you can share your activity within the app back to Facebook. This kind of integration existed long before we launched Home, and apps that have it will tell you if it is available,” the Q&A added.

Facebook also addressed concerns specifically related to location, saying that Home does not use the phone's location services “in any way that's different from the Facebook app you already have on your Android phone.”

Facebook is no stranger to privacy controversy and has been criticised for the amount of data it collects about its users and the frequent changes it makes to its various privacy policies.



U.K. To Get Its Own Version of Small Business Saturday

small business saturday u.k.

Small business owners in the U.K. will be getting Small Business Saturday in their country this year.  British businesses and shoppers will see their own version of the highly-popular event that has resulted in over $5 billion in sales for small businesses in the United States last year alone.

Small Business Saturday U.K. will be held on December 7, 2013.

Shadow Business Secretary Chukka Umunna has been a champion of the event in the United Kingdom.   Small business retailers there, like many in the U.S., have fallen on tougher times.  According to a report from the U.K. news outlet The Independent:

The UK version will be launched against the backdrop of a traumatic time for many retailers in town centres, where an average of one in seven shops is empty after a series of failures over the past five years.

Mr Umunna said: “I want to make Small Business Saturday a reality in Britain to actively champion, celebrate and showcase small, independent businesses on one of the busiest shopping days of the year.”

The initiative in the U.K. is being backed by seven influential business groups. Backers include the British Chambers of Commerce,  Federation of Small Businesses, The Association of Convenience Stores, British Independent Retailers Association, Forum of Private Business, the National Federation of Retail Newsagents and the Northern Ireland Independent Retail Trade Association.

Small Business Saturday in the U.S. is held the Saturday after Black Friday.  The concept and creation of Small Business Saturday may be a source of debate.  But it came into the limelight in the United States when American Express picked up on the trend in 2010 and began promoting it heavily around the holiday shopping season.  The Small Business Administratin (SBA) also supports it.  Small Business Saturday in the U.S.  now has hundreds of supporters including cities, states, chambers of commerce, small business advocacy groups, high profile public officials, and large brands like FedEx.

Small Business Saturday in the United States has become a major movement active year round.  It now has its own website at ShopSmall.com â€" and its own  Twittter handle (@shopsmall) and hashtag (#shopsmall).  It also has its own Facebook page with over 3 million Likes, wit conversation quite active all throughout the year.

In the United States Small Business Saturday will be held November 30, 2013.