Considering Heading Freemium: Think about These Tips First

Heading freemium has used a few strikes recently in main news outlets, which includes questioning the quality and sustainability from the model. Which being considered, the particular freemium model has some advantages more than others with regards to advertising brand awareness. Although it is not the silver bullet, there are some particular strategies which you can use to assist position your own freemium software offering to achieve your goals.

Power “Word associated with Mouth”Â

Referral marketing is certainly generally known as probably the most efficient ways to gain devoted customers. It really is natural that individuals will look for their peers and recognized companies to look for the best business methods. However , numerous companies do not wish to share information relating to their business equipment.

Freemium application is positioned to have an advantage right here. While businesses look down on on the inclusion of the software company's logo design on paid equipment, it only is practical to include this and other credentials inside a freemium edition.

MailChimp â€" an organization that found excellent success by heading freemium â€" helps clients design exceptional email promotions. Recently i talked to Bill Chestnut, the TOP DOG of MailChimp, as well as asked him regarding the freemium design:

“Freemium is ideal for advertising.  A few of our competitors includes their logo within the footer of each single email their own customers distribute.  We have always felt uncomfor table performing that, especially having a paying consumer.  But whenever we give it for you at no cost, then we now have a right to talk about a bit of the area.  And we put our logo design in the footer for those of our totally free customers. ”

Provide Clear Upgrade Advantages

Customers need a valid reason to upgrade from the free design, or they merely won't get it done. Because of this, it could be difficult for a few companies along with freemium offerings to discover a stability, because the totally free version must be adequate to hook customers, but not so great that they is just not update.

A few services, such as "mind keep" , come with an upgrade path built-in that attains better perceived value since the customer uses the particular service and gains a lot more benefit from this. Paying to update for more storage does not make sense whenever a consumer is just using 1/10 of the free storage space. When they are generally near capacity and also have integrated the item into their life, however , the to upgrade to some paid model gets more and more common.

Avoid Increase Price Without Raising Worth

Among the worst matters a freemium company can perform is arbitrarily enforce a cost upon the previously free services. This is simply not since the service is useless, but rather simply because customers have already related the cost of “free” with all the software program.

Transforming that value although it is not adding any extra benefits will persuade customers that a business is attempting to tear them off. Although it was not the freemium service, the particular price hike associated with Netflix this past year caused bulk outrage amo ngst its numerous users, permanently tarnishing what was every near-flawless status.

Clients are smart â€" until you are offering software program as part of a totally free trial (and a person make which clear), usually do not charge them just for something that was once totally free.

The particular freemium model might not be the right answer that a few believe it to become, however it must not be dismissed because useless either. Businesses with a model that may increase in worth over time and provide clear good upgrade might be able to obtain more (and a lot more loyal) followers by heading the freemium path.

Promotion Photograph through Shutterstock

Electronic Rights: This particular Pitch will Self-Destruct within Ten Minutes

Within an age when managing content is becoming a growing number of important, various services are making this easier. By utilizing these providers, you can withdraw or delete content when you choose, enabling you to fixed deadlines on material a person post, in addition to restore content which has changed. This really is done using some thing called digital rights administration, which was typically used to manage copyrighted info.

“The capability to share content safely with customers, providers and partners is crucial to numerous mission-critical business procedures, ” stated Melissa Webster, system vice president in IDC to get content and digital press technologies. “Simple document transfer just isn't sufficient - customers have to be in a position to apply policies towards the content to safeguard it because it travels outside of the organization, as well as expire the content or even revoke access as essential to protect their mental property. And they also need a alternative that not only shields but also reliably provides all types of content material - including rich press and video clip. ”

Rimage , an innovator in online posting, illustrated its alternative, Rimage Signal On the internet Publishing, in the recent National Organization of Broadcasters conference within Las Vegas. However the company stresses the solution isn't merely to get entertainment companies and tv producer s. Digital rights administration is especially helpful for businesses coping with sensitive info.

“On the organization communications part, Signal is ideal for board marketing communications, mergers and purchases, meetings below NDA, or something that requires sensitivity or even manage, ” Rimage leader and CEO Sherman Dark said. “Signal makes sure that anything transmitted in the business setting remains with intended recipients and it is a whole new and appropriate edition. ”

Could it be time for the small business to begin using digital legal rights management? Here are some methods digital rights can assist your business get more control of the content material.

• Delicate data transmission: On implementation, your companies can install the program on all Personal computers that will be utilizing it. Content makers will use a posting panel to provide content material to co-worke rs inside the organization, using the content being carried via a secure link.


• Discuss videos: Content administration isn't only restricted to documents. And you also won't be restricted to simply controlling whenever content is carried. Regarding Rimage's software program, you can manage the order by which your content is actually viewed. Since Rimage explains this, you can need a viewer to very first read a record, then watch a, in support of then have the ability to view the slideshow. This assists take delivering presentations out of the panel room and onto the pc display.


• Remove content whenever you really want: You've pushed a out for watching by everyone associated with building your shed, however, you don't want which video to linger available indefinitely. Electronic rights management will help you to remove it to protect your own copyright or even substitute it with new content material.

Because digital r ights software can also affect mobile devices such as tablets and mobile phones, this kind of software will probably only be popular within the coming many years. Services such as Rimage Signal Online Posting can help associated with process simple for small businesses in order to carry out.

Amos Winbush associated with CyberSynchs: Hooking up The Data

Frequently, the road that leads you to definitely your ultimate fate is a long and also winding street.  Those who remain the course reach their own destiny much earlier than those who turn out to be distracted by shortcuts and also crossroads.  Amos Winbush, TOP DOG of CyberSynchs, ties Brent Leary to talk about the story from the path to their destiny.  A fate that lead to the particular creation of a effective, first era, universal information synchronization firm.  And you know what? Amos features a secret to talk about!

2. * * * 2.

Small company Trends: Could you tell us slightly regarding CyberSynchs and your private history?

Amos Winbush: We started the company within 2008 and, in a nutshell, we focus on the problem that cu stomers have got with information splintering. What which means is most products don't communicate with one another.  You possess a BlackBerry which communicate with your own iPhone or doesn't talk to your Windows cellular gadget.

All of us developed a system which allows for all of the devices to talk to one another.  Not just a mobile gadget, but may also send content to some digital camera or even an Internet enabled inkjet printer.  That is exactly what CyberSynchs is actually.  We certainly are a first generation general data synchronization firm.

We are 28 and another of those children that decided they failed to desire to be in university anymore.  I wished to go out and also perform.  Of program, my parents disliked this, but…

Small company Trends: They will like it right now, correct?

Amos Winbush: They will like it right now.  But at that time, these people did not enjoy it a lot. We are the y oungest associated with three children.  Two older siblings, grew up within Louisiana, really centered on music a great deal. My friend and dad each encouraged me to get that creative part.  That creativity through music went into creativity and technology and i also am all of the greater for this.

Small company Trends: Exactly how difficult is it for individuals to have all their data in the device of the choice once they require it?

Amos Winbush: It is extremely tough. Our main concentrate is to determine what the customer desires.  If an business has employees along with BlackBerrys, apple iphones, and Windows mobile phones â€" and others devices tend not to communicate with one another â€" then that's the reason the reason why CyberSynchs is available.

I believe accessing the information is one point.  Having complete possession and manipulation of this data is yet another.  We're about having complete entry to that in formation.  Meaning it is possible to change it, it is possible to modify it, add this, delete it but it will surely also alter in all from the devices which are related to CyberSynchs which particular bit of information.

Small company Trends: Exactly how did you get began at such a early age? You stated your parents were unsatisfied when you made a decision to move on from practice.  But people like Zuckerberg, Entrance and Jobs did a similar thing?

Amos Winbush: Yes, however when you glance at the scenery, during those times I had been a 19 or even 20-year old child, with parents which grew up within the late 50's earlier 60's. Upward flexibility for them was using a stable job and also having a degree that you could fall back again upon.

I usually had the mindset that I failed to want to work with anybody.  But I did so not understand what that meant till I really began to focus on songs.  I am a powerful believer in thi s, based on in which you are in every area of your life, it pieces you up for the following stage. When I did not really focus on songs, I would not need moved to Nyc.  I may not have began CyberSynchs.

For me personally, it had been having the ability to place the pieces together within the music sector.  I could bring which into launching a technology company.  Because it has the all about piecing important things together at the correct time and in the correct location.

Small company Trends: Exactly how were you capable of getting to in which you are today without needing access to the type of technology function models that a few of the folks We mentioned acquired?

Amos Winbush: I might be remiss merely said that it had been not so difficult.  It has been very difficult. I recall going into that one conference in Nyc and becoming the only Black in a space of 800 individuals.

While i first began CyberSync hs, I did so not have people role models. I additionally did not possess a major community associated with tech people that We grew up about. I did not really go to a technology school, and i also was not aware of having a lot of VC dollars after i started the corporation.  So opportunities just failed to sling open for me personally. I put to work very hard and I made a decision to build my very own street.  As difficult because it was, it had been probably the best decision I had have got available.

The very first year and fifty percent to two years associated with CyberSynchs existence, it had been very touch and also go.  It had not been all peaches and also lotion.

Small company Trends: Whenever was the moment a person said, “You understand what?  I believe I will allow it to be. ”

Amos Winbush: I believe when we agreed upon our first partnership at the end of 2010 having a company in Main and South America which b rought on board over the seven year time period 118 million dollars in to the company.  That was the very first light that assisted me to express, “I believe we will be alright right now. ”

Small company Trends: Exactly where can people find out more about CyberSynchs regarding Amos Winbush themselves?

Amos Winbush: We are always on social media.  On Tweets, @TechCEO is actually my personal account and also @CyberSynchs could be the company accounts. We love to communicate with individuals via Twitter .

Small company Trends: Could you tell us regarding the TV show you will make an appearance upon?

Amos Winbush: Nicely, I can't state too much because We do n't know if FONEM would like which.  But I required part in an incredible show where I get into a community and also take on another identification.  I use amazing organizations which are changing the way in which that not just their community works, their state works, but the nation operates. Otherwise the planet. The display is called Solution Millionaire plus it airs on FONEM.

This particular interview is a part of our One-on-one number of conversations which includes of the very thought-provoking business owners, authors and specialists in business these days. This interview continues to be edited for distribution. To hear sound of the full job interview, click the correct arrow on the grey player below. You can even see a lot more interviews within our interview collection .

Whether or not you're growing your company or starting a brand new venture, Blackberry mobile phones solutions offer the independence you want and also the control you require. [Series sponsor]

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Cultural Shopping (F-Commerce) Made easy With Graphite through 8thBridge

Facebook or myspace commerce, or even F-commerce if you're therefore inclined, has been touted as the following big point …then almost when, announced to be a failing ( having a funds “F” ). Evidently, people failed to like the concept of shopping where they will liked to hang away and socialize; these article above states it's regarding ‘mentality' â€" if you are hanging out in a bar after do the job, you're not generally there to shop…you're there to hold out and revel in your pals.

Could roll-out has been an inability, it's too soon (only 2 yrs since) to say success or failure along with anything. The reality is, because Facebook nears a billion dollars users worldwide, which just too juicy several to disregard. Just what 8thBridge has been doing is develop a system known as ‘Graphite' that brings the particular stores to the individuals, not another way close to, but get it done without creating an additional cluttered interface filled with icons, advertisements, and other stuff th at will go overlooked. They allow it to be seamless, simple to use, and many importantly, allow it to be sharable. 8thBridge acknowledged the simple proven fact that people on Facebook or myspace are there to convey themselves and really feel essential.

To that particular finish, Graphite brings 3 key, core components to Facebook advertising, such as:

• Public Expressions. Expanding for the “Like” function by causing it directly into “Want, ” “Love, ” “Neeed” (yes, along with three E's), and so on, this brings the opportunity to exhibit wishlists and posting, which itself turns socializing; one individual mouse clicks “Want, ” an additional recommendations “Wishlist, ” another chooses “Love, ” every of them reveal this with their realms, which leads in order to more shares, and so forth. In essence, it is a snowball associated with unstoppable advertising.


• Shoppable Tales. When a individual s hares that they need something, this displays in their news give food to, the particular ticker, and schedule. It creates the shoppable store directly within the Facebook window therefore the user does not keep Facebook, or maybe significantly change their own environment. 8thBridge offers stated that customers are usually 18 times more online in this environment compared to when faced with simply clicking one of the links â€" which equals big company.


• Curiosity Graph API. This really is Facebook's own application that Graphite interacts along with to bring all this together and also automate the knowledge. For example, in case a customer “Wants” the dress, when which dress goes on purchase, the program may generate a message towards the user in Facebook or myspace to make them the particular provide.

8thBridge offers designed Graphite to ensure that any business with it can easily go ahead and make adjustments to the interface nonetheless they want. This consists of generating reports which show how many stocks they've gotten, what exactly buttons are more efficient than others, visitors measuring, and so on.

To have an excellent visual from the concept, have a look at 8thBridge's Graphite Release presentation right here . Minus a whole hour to view the display, which is in fact very interesting throughout, quick forward it to sixteen: 35 watching for two a few minutes; this will offer you a great idea of such a monster this might turn out to be.

Taap. this Moves to Interactive Record Format and Makes a System That\'s Thrilling Rewarding!

Ranking restaurants and other smaller businesses has become favored by mobile customers. Actually we protected Tello's rating application a week ago. However Taap. this turns ratings in to an interactive, cultural experience, encouraging customers to share great companies with their friends as well as colleagues.

At this point Taap. it really is taking the cultural experience a step additi onal by pivoting for an interactive journal file format. The site will offer rewards just for reviews, like a gift credit card for free coffee with Starbucks or perhaps a free burrito with Chipotle . These types of rewards will also give a fun method for users to connect to close friends.

“Instead associated with rating items away from home, you may also challenge your pals to you know what if you're taaping, ” mentioned Duy Huynh, TOP DOG of Taap. this. “Say you're returning to your home town, and you are a eating place that you as well as your high school close friends used to visit.  You'll taap the dish at that eating place, and challenge all of your high school close friends to guess what it really is.  Whoever becomes it right will get either a rewar d a person (such, “I'll buy a person dinner if you imagine it right”) or through Taap. this (like, the “$50 coupon best case scenario Buy”). ”

Along with challenging close friends, Taap. This users can also make use of the Journal area of the app for any gaming-like encounter. Questions is going to be posted towards the Journal section which, when answered properly, unlock the actual taap. Just one person can uncover a taap therefore the challenge would be to answer the issue correctly before other people. Every user has effectively unlocked the taap, she or he is going to be rewarded ten factors. These rewards may eventually be traded set for real awards.

Taap. This sets itself in addition to the crowded area of ratings apps simply by encouraging users to statement not only where they may be but the actual performing. This enables for an fascinating collaboration betwe en reviewing as well as social networking that additionally provides rewards. For this reason rewards program, small businesses stay to benefit because clients will develop a aggressive drive that pushes these to post testimonials. This means much more feedback for you personally, along with the excellent opportunity to get publicity for your brand name.

Included in its services, small businesses will certainly receive entry to Taap. actually is eCommerce marketplace, any where smaller businesses can setup storefronts to market goods via mobile phones. Consider it Craigslist ads for smartphones as well as tablets. Based on Taap. this, this market, known as mCommerce, is really a 31 billion-dollar market that is growing every year.

Pres ently, much of the actual site's database of companies is centralized to Nyc. Still users are including new businesses constantly. Through creating an account as well as adding your business in order to Taap. it's program, you can assist ensure your area is actually covered. Because Taap. By using a user's place to show what companies are nearby, set up app noesn't need a presence in your area, you may there once they start to turn up.

GymnatiCorp\'s Share: Tumbled Once again

is parked ,

Individuals who know I'm the cartoonist often state:

“I wager your kids offer you a lots of materials! ”

Usually, I just concur and nod and have a good laugh politely, but hardly any of what my children say can make it into my operate. (Although my girl calling an incubator a great “egg-inator” is almost as well good to pass upward. “I'll end up being bawk! ”)

Exactly what does land in my operate are scenarios and circumstances my kids experience. Like my girl takes a starting gymnastics class with the local park area, and one day time they were revealing their own tumbling. Which obtained me thinking about shares. Which got myself thinking that the gymnastics co mpany might believe differently about tumbling costs.

That is where this toon came from, kind of indirectly via the girl. (Thanks, darling! )

Qualys provides security and compliance system for the private impair

Qualys offers launched a private impair offering from the QualysGuard security and also compliance system.

The particular QualysGuard Cloud Platform provides an integrated suite associated with security and compliance options and includes vulnerability administration, policy conformity, PCI conformity, web application checking, malware detection and also the Qualys SECURE Close off. It added internet application firewall and prolonged malware and zero-day recognition and mitigation recording.

Based on the business, the private impair version allows users in order to host and operate security guard industry and compliance system within their data centers to meet the various needs of personal, community, open public and hybrid cloud solutions. Packaged as being a virtual application to permit for rapid application into existing digital infrastructures, the particular QualysGuard Private Cloud System is a standalone edition of the complete mu lti-layer, multi-tenant solutions architecture from the QualysGuard Cloud System, deployed for that private utilization of a specific consumer or companion. Â

Philippe Courtot, chief and CEO associated with Qualys, stated: “As organisations and also government agencies carry on and consolidate data centers, leverage virtualisation systems and open their THIS environments to business companions and third events, they have a chance to build protection into the fabric of the data centers.

“The brand new virtualised QualysGuard Private Impair Platform permits us to extend the security and compliance strategies to such environments that need a private impair instance on idea, offering the entire benefits of the cloud solutions with no complexity and price associated with deploying conventional enterprise software program. ”

Apple company discreetly updates text upon security of OS By

Apple company has changed the text on its website to mention which "built-in defences in OPERATING SYSTEM X keep you secure from unknowingly downloading harmful software on your own Mac".

Since spotted through CRN, the written text of 'it does not get PC viruses' continues to be updated. Formerly it look at: “A Mac basically susceptible to the a large number of viruses hurting Windows-based computers. Which thanks to built/in defences in Mac OPERATING SYSTEM X that a person safe, with no work on your own part. ” This said that OS By "defends against viruses as well as other malicious applications" along with virtually no effort for the consumer.

Still now it declares "it's built to become safe", with textual content reading that OS By "is designed with effective, advanced technologies basically hard to maintain your Mac safe" through its sandboxing abilities.

An evaluation from the 'before and also after' website text c an be obtained here, thanks to Sophos.

Graham Cluley, mature technology consultant on Sophos, stated: “Mac malware is really a reality nowadays, with normal users finding their computer systems are becoming contaminated. The problem might not be as substantial as Windows adware and spyware, but it is available.

“A recent analysis by Sophos discovered that 2 . seven per cent (one within 36) of Macs that downloaded our free anti virus product were found to become infected by Mac pc OS X adware and spyware. So the is actually real and Apple company seems to be being a little bolder within acknowledging it. We view the modifications in our messages forced out by their marketing and advertising department as some essential baby simple steps. ”

The particular recent Flashback botnet has been reported to have impacted around 600, 500 Macs, with Ruskies anti-virus firm Dr Internet saying which 817, 879 robots had linked to Fl ashback at once yet another, and typically 550, 500 infected machines interacted having a control server on the 24-hour foundation.

Inside a recent interview along with CSO On the web, Kaspersky Lab TOP DOG and owner Eugene Kaspersky stated Apple's lack of assistance for older Macintosh systems is placing Mac pc users into the route of in-coming cyber protection attacks, and known as Flashback the "wake-up call" for Apple company to improve protection.

“Apple offers stopped supporting some old operating systems, however there are still thousands of people providing a few systems. It indicates if vulnerabilities are located, any type of criminals will be liberated to infect these devices, ” he stated.

“Ten years back, Microsoft has been vulnerable because there was many mistakes inside the software requirements, and exploits had been possible to be created for Microsoft. Still it committed to a source-code examination to m ake sure there was no vulnerabilities and also introduced patch techniques. ”

LinkedIn provides salting after password frighten

LinkedIn offers claimed that it offers implemented salting capabilities to safeguard user security passwords.

The particular social network declared it experienced "been working throughout the clock" because it learned last Wed that a possible fraud of passwords had happened.

This said that its analysis found that the taken passwords were not released with corresponding e-mail logins; those people it considered to be in danger had their security passwords disabled and were delivered an email by it is customer service group.

This said: “At this time around, there has been no reviews of compromised LinkedIn balances due to this particular password theft. We have been continuing to do business with police force as they check out this crime. The fitness of our system, as measured simply by member growth and wedding, remains as powerful as it was ahead of the occurrence. ”

Following a incident, this said that the technologies team at LinkedIn offers completed a long-planned changeover from a password data source system that hashed security passwords, to a program that both hashes and also salts the passwords to give an extra coating of safety.

“We are usually profoundly sorry with this incident. Associate security is very important to all of us, and transparency is really a priority too. We are going to provide further improvements as warranted by any kind of new advancements. ”

Additionally, the blog post by Cloudmark declared more than 4 per cent from the emails received simply by LinkedIn users, in regards to quarter of the million, had been tagged as junk simply by recipients. It is spam-filtering system found that the specific signature had been assigned towards the LinkedIn information, which allowed scientists to estimate the number of were marked because spam, resulting in users not being aware of that they a new compromised pass wor d.

Toby Conway, Cloudmark specialist,  told SOUTH CAROLINA Magazine ALL OF US: “LinkedIn has a tendency to send out lots of messages that individuals don't wish to look at. LinkedIn ought to be more careful concerning the general emails which they send to the people so users give consideration when the organization has something to express. ”

Poor Behavior And How this Threatens Internet Business

Obvious disputes and bad habits are among the risks to Internet business nowadays. Our roundup discusses a few of the methods patents can hurt online companies and customers, several recommended solutions, and exactly how bad behavior through entities large and little are threatening business development on-line.

The Patent on Advancement

One step in the incorrect direction . Envision finding a product important to your needs simply to have a competitor company bring a fit for patent infringement towards its creators. Experts say patents targeted at protecting intellectual property or home can sometimes stifle development and innovation when fits are used in order to push competitors out from the market or even grab some the startup's achievement. TechDirt

Ideas from a disgruntled client . The storyplot associated with four-year-old Maya, exactly who cannot communicate with the girl parents except by way of a special application, puts a encounter on the way obvious disputes over technology tend to be affecting not only company growth but individuals. Here her mom recounts more details about how the technology got enhanced her life and exactly how it feels to get it yanked aside. Uncommon Feeling

Repairing a opening . There has been a few suggestions presented recently about how to slice down on the amount of innovation-hindering obvious suits plaguing nearly every Internet or some other tech company which has been successful sufficient to make itself a stylish focus on. TechDirt

A much better mousetrap . Teachers Jason Schultz as well as Jennifer Urban through the University of Ca, Berkeley, College of Law, get put together more information about how open up innovation communities may help address issues associated with intellectual property while staying away from the “thickets” of software program patents threatening development. Social Technology Research System

Spamming Social media marketing

They must know much better . Spamming is just not limited, it appears, in order to small-time operators running websites of inferior. Some huge media types are training what social website Reddit considers spamming using the social system only to promote their ver y own content and never to take part in the city. Big journals like The Atlantic as well as BusinessWeek have been briefly banned to be spammy, destructive, or for participating in what Reddit phone calls “cheating. ” The particular Brink

Social media marketing vampires .  An affiliate editor and social networking editor on the Atlantic, might have attempted to video game Reddit to siphon away readers for the Ocean at what Reddit states is the expense from the larger network. You have to know how some communities look at this activity to prevent having your very own accounts and URLs likewise sanctioned.  An joining forsensic study.  The Every day Us dot

Have you been a social networking spammer ? Properly, you may be, particularly on social s ites such as Reddit where the guidelines for taking part in the community tend to be pretty strict. The very best advice would be to know your own community's rules and also to avoid being among those individuals who is using the social media site first matter, self advertising. Instead, try out becoming section of the community and you could be amazed what you be in come back. The Every day Us dot

Whenever social media spams back again . A week ago when LinkedIn delivered notifications to users about a issue with compromised security passwords, about four %, or a one fourth of a mil, were discarded because spam. The issue isn't the information of the nachrichten themselves, but which LinkedIn sends too much e-mail in order to its users, based on the author of the article.  Cloudmark

Property Grabs and Bad Policing

That will own the Web ? Critics grumble that major players such as Google and Amazon tend to be engaged in a property grab for new domain names like. application,. store,. guide,. enjoy,. children, and. pizzas, with the amount of applications submitted that they will obtain an unfair online benefit and then do away with competitors. Area owners can control exactly who gains a website name and the actual can do by using it, potentially fulfilling their best customers as well as denying access to other people. The Mom or dad

Poor actors destroy company . Finnish online community and virtual globe creator Sulake has dropped a key investor as well as garnered some very poor publicity mor e than a scandal involving their Habbo game. A study reveals you can actually inability to manage illicit content discussed and hosted on their site that is obviously inappropriate for its thirteen to 16 yr old principal market. Inability to law enforcement and address problems such as this can be quite damaging to the network. TechCrunch