Challenges and Opportunities of Mobile IT: Twitter Chat Recap

Flexible mobile tech solutions can allow small business owners and their employees to work where they want, when they want. But, of course, security is always an issue. On Wednesday, members of our small business community joined in a lively Twitter chat sponsored by HP. They also invited me and Ramon Ray of SmallBizTechnology.com to […]

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LG Could Unveil New Curved Phone in November

Just weeks after the announcement of the first curved smartphone, the Samsung Galaxy Round, images of a second curved phone have emerged. South Korean LCD display maker LG Display announced recently it would start mass-producing flexible OLED screens for smartphones. The organic LED display screen technology is used in computer monitors, PDFs, handheld games and other devices. […]

The post LG Could Unveil New Curved Phone in November appeared first on Small Business Trends.



You Can Now Schedule Tweets for Twitter Ads

If your business is planning a big event or promotion but maybe not for a few months yet, Twitter is giving you the ability to schedule Tweets Tweet about it now and then send it later. The microblogging platform announced the new feature recently for users of its Twitter Ads tools. But those users […]

The post You Can Now Schedule Tweets for Twitter Ads appeared first on Small Business Trends.



Google and GoDaddy Acquire, Xero Raises $150 Million and More

godaddy acquire

Big things are always happening in the world of small business. As a small business leader, you need to keep your finger on the pulse. The Small Business Trends editorial team can help you there. We keep you informed of the top stories impacting small business owners. And we tell you how they affect you.

Here’s our roundup of top stories for the week. Let’s jump in.

Google and GoDaddy Go Acquiring

Google buys Flutter. The new acquisition of the gesture technology startup is a good reminder. No matter how small, businesses with unique products can still catapult to huge success.

GoDaddy continues its buying spree. Small Business Trends founder Anita Campbell helps us suss out what the purchase of Media Temple means to the business community.

Small Business Accounting

Xero raises $150 million for small business accounting challenge. Anita Campbell has this look at the growth of Xero and what it means for the small business accounting software market. What kind of accounting software does your business use?

Web Hosting

Amazon offers introductory service. The company, also a huge Web hosting provider, is offering an introduction to its services. It’s called Amazon Web Service Activate. Here’s how it works.

New Tablets, Tech Trade-Ins and a Phone

New Dell tablets here for Windows and Android. Knowing there are many different work situations out there, Dell has created a variety of devices. Hopefully you’ll find one with the size and operating system right for you.

Trade your Surface in at Best Buy. Warning: You could probably get a better deal just listing your Surface online, but this is a quick way to upgrade. It’s only good through Oct. 21 however.

Another curved phone will be here soon. LG Display may introduce the new device next month. Will it be more accessible than the recent offering from Samsung?

Social Media News

Google Plus may use members in advertising. If you don’t want your preferences and profile used for advertising on Google Plus, follow some simple steps. How do you feel about profiles being used for advertising?

Ads at Foursquare now open worldwide. The limited pilot program for Foursquare advertising is over. Now businesses anywhere can take advantage of this new advertising channel. Anita Campbell has more.

There’s a whole new Facebook Page Insights. Facebook says the new analytics are both easier to use and offer more information than ever before. That’s good news if you manage a Facebook page for your business.

Twitter Triumphs

Twitter launches a new tablet app. This is big news, especially for Samsung Galaxy Note 10.1 users. That is the device the app will be available for, initially. Don’t worry though. It’s coming to others too.

Tweets can now be scheduled. You no longer need a third party app to do this, just a Twitter Ad account. Here’s how you can use promoted and organic tweets to transform your feed.

Policy and Finance

How the government shutdown hurt small business. A deal has been struck and government agencies are beginning to reopen, but here’s how the shutdown impacted small businesses.

Small tourism businesses took a bigger hit. Of all the small businesses affected, small tourism businesses may have had it the worst. Those around shutdown national parks will never recover the loss.

Is there a new source for small business financing? Scott Shane thinks so. Here Shane talks about peer-to-peer lending, what it is and what it means to small businesses.

Reading Photo via Shutterstock



Shutdown Cost Small Tourism Businesses Millions

government shutdown costs tourism

A U.S. debt default has been averted and many federal agencies have reopened. But at least one group of small businesses won’t recover so easily from the weeks of government shutdown.

No, it won’t be small businesses waiting on Small Business Administration backed loans. Critics have pointed out the SBA helps fewer of the smallest businesses who really need it than many Americans realize.

And it’s not even federal contractors. Sure, waiting for money over the shutdown likely caused an inconvenience. Still, most get paid per contract once the government starts operating again. That’s according to National Federation of Independent Business economist, Bill Dunkelberg.

No, one of the hardest hit groups may be small tourism and related businesses. This is particularly true of the businesses located around the 401 National Park sites closed during the shutdown.

Government Shutdown Costs Tourism: Park Lost More than $33 Million

Estimated losses around one large national park alone are staggering. Businesses within 60 miles of the 800 square mile Great Smoky Mountains National Park may have missed out on $33 million in visitor revenues.

And that’s just in the first 10 days of the shutdown, economist Steve Morse of Western Carolina University told CNN Money.

Unlike federal contractors, for example, these businesses never see revenues replenished when things get back to normal. When tourists cancel vacations, the money to local businesses for the season is lost permanently.

Grand Canyon and Statue of Liberty Open for Business

That’s why state and local funding was used to reopen the Statue of Liberty in New York City and Grand Canyon National Park in Arizona during the shutdown, reports Bloomberg Radio.

Projections showed six rafting businesses at Grand Canyon alone would have lost a combined $1 million in the final weeks of the 2013 rafting season.

That’s not counting restaurants, hotels and other lodgings, gas stations, outfitters and many other businesses serving the tourist industry.

Many Washington politicians say they support small businesses - but what do their actions demonstrate?

Shutdown Photo via Shutterstock




ToutApp Adds New Features That Help Boost Sales Efforts

For small businesses that engage in sales efforts, there’s no shortage of apps to help organize, manage, and improve your efforts. ToutApp, a San Francisco-based software solution that has been in business since 2010,is competing for those small business dollars, promising a full suite of solutions that can help sales professionals easily initiate and track communications across different e-mail platforms, which helps to boost sales efforts.

Earlier this year, Tout released a newer version of its app with improved e-mail functionality to make it easier for sales staff to follow up with prospects. These improvements include an improvement in presentation tracking for Gmail and Outlook, giving sales personnel insight into the actions being performed at the other end of an e-mail. Did a prospective client open your e-mail? View the presentation? With these new updates, sales staff will be more likely to have this information.

“We’ve revamped our Gmail and Outlook plugins to be faster, more reliable and include scheduling and presentation tracking,” the company announced in a news release about the improvements.

This tracking also extends to a company’s website, letting businesses see how many clients clicked through from a specific e-mail. But thanks to the updates, businesses will also be able to see customer actions on a website, including how many of those customers purchased a product or signed up for your e-mail newsletter.

Updates aside, e-mail tracking is one of several reasons ToutApp is a great choice for any small business sales team. ToutApp turbo-charges a sales team’s e-mail inbox, providing reminders when a lead needs a follow-up. With ToutApp’s lead scoring feature, sales staff can prioritize leads, which will ensure sales teams follow up with those who are most likely to close.

Many small businesses are excited about ToutApp’s template feature, which allows them to create templates for communications that are sent often, rather than typing the same e-mails repeatedly. With detailed information about previous communications, sales staff can also have all the information they need as they make that call or e-mail for better success.

With plans starting at $30 per month, ToutApp is within the reach of many small businesses. Unlike other apps, ToutApp provides the vast majority of its features in its cheapest plan, with only reporting and analytics, template sharing and collaboration, and logo and domain branding requiring an upgraded plan. To take a personalized tour to determine if ToutApp can work for you, the company recommends businesses contact one of its “Happiness Officers” for more information. Or you could try the app out using its free 14-day trial to determine if it works for your organization. Visit http://www1.toutapp.com/ to learn more.



ToutApp Adds New Features That Help Boost Sales Efforts

For small businesses that engage in sales efforts, there’s no shortage of apps to help organize, manage, and improve your efforts. ToutApp, a San Francisco-based software solution that has been in business since 2010,is competing for those small business dollars, promising a full suite of solutions that can help sales professionals easily initiate and track communications across different e-mail platforms, which helps to boost sales efforts.

Earlier this year, Tout released a newer version of its app with improved e-mail functionality to make it easier for sales staff to follow up with prospects. These improvements include an improvement in presentation tracking for Gmail and Outlook, giving sales personnel insight into the actions being performed at the other end of an e-mail. Did a prospective client open your e-mail? View the presentation? With these new updates, sales staff will be more likely to have this information.

“We’ve revamped our Gmail and Outlook plugins to be faster, more reliable and include scheduling and presentation tracking,” the company announced in a news release about the improvements.

This tracking also extends to a company’s website, letting businesses see how many clients clicked through from a specific e-mail. But thanks to the updates, businesses will also be able to see customer actions on a website, including how many of those customers purchased a product or signed up for your e-mail newsletter.

Updates aside, e-mail tracking is one of several reasons ToutApp is a great choice for any small business sales team. ToutApp turbo-charges a sales team’s e-mail inbox, providing reminders when a lead needs a follow-up. With ToutApp’s lead scoring feature, sales staff can prioritize leads, which will ensure sales teams follow up with those who are most likely to close.

Many small businesses are excited about ToutApp’s template feature, which allows them to create templates for communications that are sent often, rather than typing the same e-mails repeatedly. With detailed information about previous communications, sales staff can also have all the information they need as they make that call or e-mail for better success.

With plans starting at $30 per month, ToutApp is within the reach of many small businesses. Unlike other apps, ToutApp provides the vast majority of its features in its cheapest plan, with only reporting and analytics, template sharing and collaboration, and logo and domain branding requiring an upgraded plan. To take a personalized tour to determine if ToutApp can work for you, the company recommends businesses contact one of its “Happiness Officers” for more information. Or you could try the app out using its free 14-day trial to determine if it works for your organization. Visit http://www1.toutapp.com/ to learn more.



Understanding Health Insurance Marketplaces: Fast Facts

health insurance marketplaces

We’ve been talking about it for months and it’s finally here. October 1 has come and gone, making it open enrollment season, and your employees are officially able to enroll in the Health Insurance Marketplace if that is the direction you decided to take your benefits.

Although you might be done with the preparatory messaging and employee outreach, you’re still in the midst of answering questions as your employees work to determine if they want to obtain coverage through the marketplace. We’re willing to bet they have a lot of questions.

According to the 2013 Aflac WorkForces Report, three out of four (76 percent) are not very/not at all knowledgeable about federal and state health care marketplace. That’s why we have compiled a list of key details business leaders need to understand about health insurance marketplaces and the impact they will have on employer-sponsored benefits in 2014.

Health Insurance Marketplaces are a Web Portal to Buy and Sell Benefits

Health insurance marketplaces (also known as an exchange) are a Web portal where individuals and businesses can shop for and buy health insurance. The two marketplaces that will impact employee benefits are:

  • Public marketplaces: Run by state- and/or federal governments.
  • Private marketplaces: Run by private industry stakeholders.

The Health Insurance Marketplace Opened for Small Businesses and Individuals on Oct. 1

The Marketplace coverage will go into effect on Jan. 1, 2014.

Most anyone can use the Health Insurance Marketplace operating in their state to explore health insurance options, even if they already have insurance. Individuals must be U.S. residents, U.S. citizens (or lawfully present), and not currently incarcerated.

Small businesses with 100 or fewer full-time equivalent employees can also use the marketplaces. However, states can choose to keep the limit to those with 50 or fewer full-time equivalent employees through 2016.

Private Health Insurance Marketplaces Generally Provide Cost-Controlling Options for Businesses of all Sizes

Private health insurance marketplaces offer health coverage options to multiple workforce sizes. Additionally, they can sell all products and services, including voluntary insurance. Many private health insurance marketplaces can help employers to move toward a defined contribution model that can help control health care costs, while still providing employees robust benefits (PDF) options through a defined contribution.

Tax Subsidies Are Available Through the Health Insurance Marketplace

Individuals or small businesses may be eligible (PDF) for tax credits or subsidies through the state or federal public health insurance marketplaces. The purpose of this is to help offset the cost of coverage and defray some costs associated with using health care services.

“Silver” or 70/30 Coverage is the Health Insurance Marketplace Benchmark

What does this mean?

These plans pay approximately 70 percent of covered medical expenses or actuarial value. “Silver” is one of four levels of coverage offered in the marketplace. Each level varies depending on the proportion of medical expenses the insurance plan is expected to cover:

  • Bronze: Pays 60 percent of actuarial value.
  • Silver: Pays 70 percent of actuarial value.
  • Gold: Pays 80 percent of actuarial value.
  • Platinum: Pays 90 percent of actuarial value.

Silver is the benchmark for calculating subsidies, though individuals can “buy-up” to other plan levels, as well as dental coverage.

Health Insurance Marketplaces Affirm the Importance of Employee Education

Since employees are able to purchase health insurance coverage directly through the health insurance marketplaces, it is important for them to understand their coverage options and health risks.

The Affordable Care Act required businesses to tell employees about the Health Insurance Marketplace and potential eligibility for tax credits or subsidies. But, ultimately, employees are responsible for deciding how to spend their health care dollars.

Use this open enrollment season as an opportunity to further educate your workforce about the marketplace and other health care-related changes.

Healthcare Photo via Shutterstock

This material is intended to provide general information about an evolving topic and does not constitute legal, tax or accounting advice regarding any specific situation. Aflac cannot anticipate all the facts that a particular employer or individual will have to consider in their benefits decision-making process. We strongly encourage readers to discuss their HCR situations with their advisors to determine the actions they need to take or to visit HealthCare.gov (which may also be contacted at 1-800-318-2596) for additional information.




10 Tips for Outsourcing Email List Optimization

What advice would you offer an entrepreneur who wants to outsource the optimization of his or her email list?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

1. Use Someone You Trust Absolutely

Outsourcing email lists is a big deal. First, you would need to disclose to your site visitors that you share their information with partners. Second, you would need to make absolutely sure you trust the person. If anything goes awry and they do a poor job, you’ll lose people’s trust.
- Chuck Cohn, Varsity Tutors

2. Source a Qualified Partner

For B2C companies in particular, it’s easy and inexpensive to use a third-party solution to optimize things like time sent, subject line, product recommendations, etc., using data you already have. Personalizing these pieces alone helps increase conversions and offers customers a more personal experience. They also integrate with e-commerce platforms and ESPs, too.
- Erik Severinghaus, Simple Relevance 

3. Look for Someone With Experience

Optimizing an email list is a mixture of art and science. Effectively achieving such a big task requires somebody with specialized skills, knowledge and, most importantly, experience. Look for a resource with experience, and look for proof they can provide success for your email list and that they won’t waste your time or money.
- Tim Jahn, matchist

4. Outsource to Someone With Intimate Knowledge of Readership

There is potential danger in outsourcing the optimization of an email list. To do so effectively, you must have an intimate knowledge of readers and their interests, likes and dislikes, email access methods and what they want to read more about. It’s a real challenge for a complete stranger to figure out and fully understand this sort of information.
- Andrew Schrage, Money Crashers Personal Finance

5. Don’t Lose the Personal Touch

The most valuable thing you can do with your newsletter is actually respond to the people who write to you. The personal touch is often completely unexpected, and it builds the relationship in a way that very few other online mediums can do. Make sure if you outsource, there’s still someone who gets why your email marketing should be a two-way street.
- Sean Ogle, Location 180, LLC

6. Be Wary of Outsourcing

I would be wary of outsourcing the optimization of our email list. We know our contacts and audience best. Managing our own list allows us to segment and provide messaging that is relevant, which keeps our users engaged and pushes them farther down the funnel. That said, if you’ve reached the point where it’s simply too much, hire an email marketing manager, or train someone on your team!
- Arjun Arora, ReTargeter

7. Start With Your Dream Outcome

Optimizing an email list can mean many different things. Do you want to increase your open rate? Your engagement? Your click-through rate? Make more sales from each email? Start with the end in mind: What is your dream outcome from email marketing? What is your one big goal that you want to improve on? Start there, and the firm you work with can make your dream into a doable goal.
- Laura Roeder, LKR Social Media

8. Learn the Mechanics First

You can’t easily analyze what an outside company is offering to do for you if you don’t understand the underlying mechanics of the necessary work. If you aren’t familiar with the work you need done, you won’t be able to tell if you’re paying for the right help or if an unscrupulous vendor is taking advantage of you.
- Thursday Bram, Hyper Modern Consulting

9. Use Drop Dead Copy

Follow, learn from, and â€" if you want to outsource â€" hire my man John McIntyre fromDropDeadCopy.com â€" the autoresponder guy! He has helped a few of my friends build out their complete email autoresponder series and vastly increase conversions.
- Cody McKibben, Digital Nomad Academy

10. Outsource First, Then Bring It in-House

If you don’t have the expertise to build an email marketing framework, design, metrics infrastructure, etc., definitely use an agency or outsourced provider to get something up, tested and refined. Learn as performance and direction are set, and then take it in-house because it’s much more cost effective. Make sure you have an infrastructure that you can adapt.
- Trevor Sumner, LocalVox



10 Tips for Outsourcing Email List Optimization

What advice would you offer an entrepreneur who wants to outsource the optimization of his or her email list?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

1. Use Someone You Trust Absolutely

Outsourcing email lists is a big deal. First, you would need to disclose to your site visitors that you share their information with partners. Second, you would need to make absolutely sure you trust the person. If anything goes awry and they do a poor job, you’ll lose people’s trust.
- Chuck Cohn, Varsity Tutors

2. Source a Qualified Partner

For B2C companies in particular, it’s easy and inexpensive to use a third-party solution to optimize things like time sent, subject line, product recommendations, etc., using data you already have. Personalizing these pieces alone helps increase conversions and offers customers a more personal experience. They also integrate with e-commerce platforms and ESPs, too.
- Erik Severinghaus, Simple Relevance 

3. Look for Someone With Experience

Optimizing an email list is a mixture of art and science. Effectively achieving such a big task requires somebody with specialized skills, knowledge and, most importantly, experience. Look for a resource with experience, and look for proof they can provide success for your email list and that they won’t waste your time or money.
- Tim Jahn, matchist

4. Outsource to Someone With Intimate Knowledge of Readership

There is potential danger in outsourcing the optimization of an email list. To do so effectively, you must have an intimate knowledge of readers and their interests, likes and dislikes, email access methods and what they want to read more about. It’s a real challenge for a complete stranger to figure out and fully understand this sort of information.
- Andrew Schrage, Money Crashers Personal Finance

5. Don’t Lose the Personal Touch

The most valuable thing you can do with your newsletter is actually respond to the people who write to you. The personal touch is often completely unexpected, and it builds the relationship in a way that very few other online mediums can do. Make sure if you outsource, there’s still someone who gets why your email marketing should be a two-way street.
- Sean Ogle, Location 180, LLC

6. Be Wary of Outsourcing

I would be wary of outsourcing the optimization of our email list. We know our contacts and audience best. Managing our own list allows us to segment and provide messaging that is relevant, which keeps our users engaged and pushes them farther down the funnel. That said, if you’ve reached the point where it’s simply too much, hire an email marketing manager, or train someone on your team!
- Arjun Arora, ReTargeter

7. Start With Your Dream Outcome

Optimizing an email list can mean many different things. Do you want to increase your open rate? Your engagement? Your click-through rate? Make more sales from each email? Start with the end in mind: What is your dream outcome from email marketing? What is your one big goal that you want to improve on? Start there, and the firm you work with can make your dream into a doable goal.
- Laura Roeder, LKR Social Media

8. Learn the Mechanics First

You can’t easily analyze what an outside company is offering to do for you if you don’t understand the underlying mechanics of the necessary work. If you aren’t familiar with the work you need done, you won’t be able to tell if you’re paying for the right help or if an unscrupulous vendor is taking advantage of you.
- Thursday Bram, Hyper Modern Consulting

9. Use Drop Dead Copy

Follow, learn from, and â€" if you want to outsource â€" hire my man John McIntyre fromDropDeadCopy.com â€" the autoresponder guy! He has helped a few of my friends build out their complete email autoresponder series and vastly increase conversions.
- Cody McKibben, Digital Nomad Academy

10. Outsource First, Then Bring It in-House

If you don’t have the expertise to build an email marketing framework, design, metrics infrastructure, etc., definitely use an agency or outsourced provider to get something up, tested and refined. Learn as performance and direction are set, and then take it in-house because it’s much more cost effective. Make sure you have an infrastructure that you can adapt.
- Trevor Sumner, LocalVox



What’s Your Greatest Weakness?

job interview employment cartoon

I don’t remember where, why or how I learned that you need two eyes for depth perception. But it’s one of those things that everyone pretty much knows.

Anyway, for some reason I really wanted to do something with that idea and a cyclops and this cartoon presented itself, which you would think would be the hardest part, but not so.

I had to do a ton of looking around online to get an idea of features (besides that one eye, of course) that really said ‘cyclops.’ It was surprisingly difficult.

I think I got it right. And here’s to hoping he gets the job!




What’s Your Greatest Weakness?

job interview employment cartoon

I don’t remember where, why or how I learned that you need two eyes for depth perception. But it’s one of those things that everyone pretty much knows.

Anyway, for some reason I really wanted to do something with that idea and a cyclops and this cartoon presented itself, which you would think would be the hardest part, but not so.

I had to do a ton of looking around online to get an idea of features (besides that one eye, of course) that really said ‘cyclops.’ It was surprisingly difficult.

I think I got it right. And here’s to hoping he gets the job!