Facebook Unveils Scheduled Posts, Segmented Sponsored Posts for Marketers

This week Facebook announced a few new tools that companies can use to better manage their Facebook pages, including the ability to schedule posts, the ability to create sponsored posts that don't need to appear on the page's timeline, and more control over permissions for third party tools.

The ability to schedule posts on Facebook pages was previously only possible through the use of third party tools such as HootSuite. Now, through its Pages Graph API, Facebook allows page admins to schedule posts for anywhere from ten minutes to six months in the future, without the use of an outside app.

Facebook page admins can also create unpublished page posts, which could be useful for companies who want to create sponsored posts for segmented marketing campaigns. These posts can be created specifically with a certain demographic in mind, and don't have to be published to the page's timeline, which displays posts for all Facebook fans.

The third and final change for Facebook marketers is the ability to control which permissions to grant to third party apps and tools. Previously, those Facebook page admins who wanted to use third party apps had to grant full permission, even if that's more than the app required. Now, if, for example, an admin wanted to use an ad management app, they would only need to grant permission for the Ads Creator tool.

These are not the first changes that Facebook has made to try and improve marketing abilities for page admins in recent months. It's launched new apps, new capabilities, and more. And these likely won't be the final changes that Facebook page users can expect, as the social media giant is constantly making changes and adding features to help marketers make the most of their Facebook pages.

Page admins who want to learn more about the new tools can visit Facebook's official announcement, or see the Pages Graph API to get started.

Unveil Photo via Shutterstock

Black Hat 2012: Malware analysis system could aid research, boost defenses

LAS VEGAS -- A new malware analysis environment being demonstrated this week at the Black Hat 2012 Briefings could put millions of free malware samples in the hands of security researchers, aka "good guys," speeding reverse analysis of attacks and ideally providing the information security industry with a new line of defensive technologies.

Even if you had access to the millions of samples, you wouldn't have the machine power to analyze, so the researchers can now get ahold of this and get back the results.

Rodrigo Branco,
Qualys Inc.

That's the hope of Rodrigo Branco, director of vulnerability research at Redwood City, Calif.-based vulnerability management vendor Qualys Inc., who said his cloud-based malware analysis system already contains hundreds of thousands of samples. Researchers are testing the system, he said. Up until now the security community has been responding with new defensive capabilities based on a hunch, Branco said, not necessarily by determining the most pervasive evasion technique.

"Researchers need to give a focus on real data instead of what they feel is possible," Branco said. "The purpose of the research is to stop and look at what is really out there and then create defensive capabilities."

Once fully deployed, Branco said he expects the system to have close to 10 million malware samples in its database and dozens of built-in analysis tools to test the samples on various systems.

The system was designed, Branco said, as an open architecture, letting researchers develop and share new analysis capabilities. He said the security community has gone too long without collecting and sharing malware data.

A partnership with a group of banks based in Brazil is helping boost the early analysis being conducted by the system. The data will be unveiled during Branco's Black Hat presentation this week.

"One of the results we are going to show is comparing what we see in the world to what we're seeing specifically targeting Brazil, because we have this relationship with the banks," Branco said. "It shows that some real valuable data can be gained."

Researchers are not keeping up with the onslaught of new malware samples detected each week. Access to malware samples is provided by pay services, reducing the access of valuable data to those who can afford it, Branco said. Thousands of different malware variants need to be tested so antivirus and other security technologies can detect and mitigate a threat. Branco said malware authors are using a variety of techniques to disrupt attempts of disassembly, debugging or analyzing malware in a virtualized environment. It makes the malicious code more sustainable and results in increased infections, he said.

"If you don't work for an AV company or another big company, you don't have access to a lot of [malware] samples," Branco said. "Even if you had access to the millions of samples, you wouldn't have the machine power to analyze [them], so the researchers can now get ahold of this and get back the results."

The new malware analysis system uses a variety of techniques, including static analysis to scan the malicious code. The system collects malware samples from a variety of sources, including antivirus vendors, software makers and intrusion detection and prevention vendors, Branco said. The back-end system does the processing of the analysis to create a catalogue of the various evasion techniques, which can be mined by researchers, Branco said.

Dynamic code analysis helps address attack code that is encrypted or obfuscated by the malware author. The system could give a much needed leg-up to security researchers who say it has become increasingly difficult to reverse engineer some of the latest malware because the code is so heavily protected. More than 50 different detection plug-ins will help build a database of techniques used by attackers to evade detection by security software.

What You Need To Know About Integrated Payments and Why It May Be Right For Your Business

If you're reading this, you are probably wondering what “integrated payments” means in this context. The term is used to express the integration of different payment solutions into one single payment portal that would manage all purchases, whether from a mobile phone, a payment terminal at your point of sale, a desktop browser, or any other place where cash flows digitally.

The integration phenomenon may or may not be difficult, depending on your situation and how available these solutions are to you. However, integrating multiple payment gateways into one single system provide a number of benefits; the most immediate being the ability to pay one price for multiple transaction gateways. Just like ordering in bulk, this saves you a lot of money and heartache.

Greg Hammermaster, the President of Sage Payment Solutions, provides some solid reasons why passing your payments through one centralized system could ultimately help your business run more efficiently:

• Cash flow increases - When you feed all of your transactions straight to your bank, you have the advantage of making your business more of a fluid cash cow and less of a bear sitting on grass made of checks and receipts.
• Streamline sales - If your transactions are taking extra little steps to get to your bank account, you're basically generating friction in your cashflow, costing you money along the way. You essentially become a leaky bucket.
• Get rid of data entry messes - If you're entering data into a POS system, you're losing time. The time it takes for a transaction to complete is suddenly increased by a factor of two. This is a sluggish way to operate when the technology already exists to turn your business into a spigot.
• Reduce errors - One of the coolest aspects of having an integrated payment solution is that you're not going to have to worry about errors as much as you would with the old brick and mortar systems. Errors can be devastating to the customer-provider relationship and can definitely lose you some opportunities. Errors also cost time, something that can be more precious than money at times.
• Get advantages from newer features â€" Payment integration platforms are always changing and adding features to their repertoires. This gives you an edge whenever the platform introduces something new. You can simply integrate it and enjoy giving your customers the benefits of things like rewards systems and mobile payment applications.
• … And why not? - Why pass up the opportunity of getting your hands on something that used to be offered only to bigwigs? Now, a small business can integrate these things in a jiffy and barely let out a bead of sweat. Get on the train and ride it!

Integrating payments isn't only about saving money. It's also about making your business cool enough to make your customers want to stick around. After all, their happiness and fulfillment usually equates to a higher revenue for you, thereby giving you the power to further increase their convenience and your revenue, and so on.

The Rules of Employee Engagement

The other night I was at an event with dozens of my former employees. As we chatted about what's going on in our lives, I heard a recurring theme. One woman told me about her most recent job, “I was hired to replace two people who left.” She started out handling the workload of two people, and did it so well that she eventually got handed the workload of three.

Another friend told me how the more successful he is at his job, the more responsibility he gets. Of course, that's normal, but what was happening to him seemed a little extreme. He started out overseeing 20 websites for his employer and now handles 96, “I'm just glad they hired some people under me.” But with his duties increasing exponentially, he's struggling to keep up.

These employees are singing a familiar song, one I heard echoes of in the latest Global Workforce Study by Towers Watson, a global professional services firm. The study, which found almost two-thirds of U.S. workers are not fully engaged in their work, defined three types of engagement:

1. Traditional engagement: Employees' willingness to expend discretionary effort on their jobs.
2. Enablement: Having the tools, resources and support to do their jobs effectively.
3. Energy: Having a work environment that actively supports physical, emotional and interpersonal well-being.

Overall, just 37 percent of U.S. workers are highly engaged in what Towers Watson defines as a “sustainable way” (meaning they scored well on all three elements of engagement). Here's a more specific breakdown:

• About one-fourth (27 percent) are unsupported, meaning they are willing to go the extra mile but don't have the necessary enablement and/or energy.
• Thirteen percent are detached, meaning they feel enabled and/or energized but aren't willing to go the extra mile.
• Nearly one-fourth (23 percent) are totally disengaged, meaning they score poorly on all three aspects of engagement.

Why the lack of engagement? Towers Watson says it's:

“The result of almost a decade of pressure to do more with less and respond to the challenges of global competition, ever-evolving technology and the ongoing need for strict cost management.”

Sounds familiar, right? More specifically:

• Only 43 percent of disengaged employees say their supervisors have removed obstacles that prevent them from doing their jobs well.
• Just 26 percent say management involves employees in decisions affecting their lives.
• Less than half (48 percent) feel the amount of work they are required to do is reasonable.
• Only 40 percent say they have enough staff on their team to do a good job.

The employees who reported being highly engaged were far more likely to be positive about these areas.  When you look at what sustainable engagement requires you to give employees, it's really pretty simple:

• Enough support from their supervisors to do the job well.
• The tools and resources they need to do the job well.
• Enough staff to do a good job.
• Mental, emotional and physical downtime so they can come back and keep doing their jobs well.

What is at risk for your business if your employees aren't engaged? This isn't just a feel-good thing. In some related research, Towers Watson looked at sustainable engagement scores for 50 global companies and found that companies with high sustainable engagement had operating margins almost triple those of organizations with a largely disengaged work force.

There are other risks, too. Remember my friend who was doing the work of three people? When she found out her employer was about to take on another huge project that she'd be in charge of, that was the last straw. Not ready to do the work of four, she quit and is now her own boss for the first time in decades. “I'm so glad I did it,” she told me.

How engaged do you think your employees are â€" and what are you doing about it?

Help Photo via Shutterstock

Symantec sacks CEO Enrique Salem as Q1 profits drop 10%

Symantec has sacked CEO Enrique Salem as the security supplier's profits fell in its latest results.

The news follows Symantec's first quarter results which saw profits fall by 10% to $172m (£111m) for its first quarter and sales growth of 1% to $1.69bn.

The board of directors has appointed Steve Bennett president and chief executive officer, in addition to his continued role as chairman of the board.

Bennett said: “My view is that Symantec's assets are strong and yet the company is underperforming against the opportunity.”

“The board's decision to make a leadership change was not based on any particular event or impropriety, but was instead made after ongoing consideration and a deliberative process,” said Dan Schulman, Symantec's newly-appointed lead director.

 

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7 Ways to Foster Loyalty

Building relationships takes time but growing and maintaining them long term takes perseverance, energy and purpose.  Jack Trout, Ad Exec and Author of  Big Brands, Big Trouble says:

“Marketing battles take place in the mind of a consumer or prospect. That's where you win. That's where you lose.”

We live in seriously disposable times. People outgrow their use for things and each other, sadly rather quickly. I always take note when people talk about following people and companies for a “long time.”  That's really hard to do today.  So how do you build a long term following, loyalty and community? How do you win in the minds of the consumer?

Here are seven ways that can foster loyalty:

Be Authentic and Real

Be who you are, walk your walk and do what you tell others to do. People are way more savvy today and pic up on wrong or suspect intentions and motives. Sure we all have something to sell, but let people know you have their back and “get” their pain. Can people relate to you?

Deliver Fresh, Fab and Fun

It's all about the experience we create and have with people and companies we interact with. Make sure you are refreshing your sites, visuals, marketing materials and presentation.  We all love things that are new, but a different spin on something we like is cool too. Make things easy to follow, entertaining and culturally relevant.

Directly Acknowledge Others

Nobody achieves success without the support of others. Be vocal and step up in directly acknowledging people, who step up and support you. Use your social media streams to shout out, re-post and let others know that you appreciate them.

Rewards, Incentives and Exclusivity

Develop ways to give extra value to people who show you loyalty.  Make them feel exclusive by creating a separate database for them, that you can extend exclusive offers, content or incentives. Show them an “inner circle” status. Look at all the premium loyalty programs that exist today and follow that model.

Network, Connect and Introduce People

Always be finding reasons to connect people together for the right reasons and most apparent synergy. When I meet people at conferences or events, I just know who I should be introducing then in my sphere's. Act on it quickly, while meeting them is current.

Feature, Reference and Mention

Know your audience, customers and followers. Use them as examples of the things you write about, present on, things you value. Blogging and social media are great ways to do this.

Collaborate and Partner

In today's business landscape, adding value to what you offer or deliver can be easily accomplished by joining forces with other companies, products and services that are complementary to yours. Look at all the multi-branding and cross-branding that you see in travel, consumer products, education, sports and entertainment. I can now go to one store or shopping area and get groceries, eyeglasses, flowers, auto supplies,  yogurt and stamps. Find ways to collaborate and partner but be very careful to “vet” people and know who you are entering into  partnerships with.

Loyalty and longevity are the highest compliments a business can be given by their public. They are earned by valuing a deep appreciation for others and maintained by showing others that appreciation consistently.

Here are some awesome articles about brand loyalty from BrandChannel.  What are some of the ways you are fostering loyalty?

Loyalty Photo via Shutterstock

“No-Reply@” Do\'s And Dont\'s

Everyone tells you to interact as much as you can with your customers, but they never tell you what kind of mailing system to set up to achieve this. An astonishing amount of people resort to the “no-reply” convention to solve this issue without getting bombarded with replies on their inboxes.

A “no-reply” solution involves using an email that doesn't have a live inbox to send messages to customers in newsletters and announcements. You may have seen an email like this when you ordered something online. The order confirmation might have come from a “no-reply” email address. Sometimes, the company even attaches an auto-responder in case customers reply and disregard the message that says “Do not reply to this email.”

If you want to implement a “no-reply” email, you shouldn't be discouraged. However, you're missing out on some opportunities to get genuine feedback from your customers. Of course, you'll get the occasional auto-reply in the inbox and a couple of useless junk messages. Sometimes, you might have to sift through a lot of it. That's why some companies implement “no-reply” emails, and nobody blames you for doing so. But perhaps you want a little guidance on when to implement “no-reply,” and perhaps an alternative that lets you implement it rigorously while eliminating the uncaring attitude.

Here are some cases in which a “no-reply” email is detrimental:

• When you send out emails for order confirmations, personal invitations, and rewards. The person on the receiving end might appreciate having the ability to reply to the email with any questions he/she might have.
• When you send notifications for changes within the business (such as opening hours). Some customers would like to protest this or praise it, depending on what is convenient for them. You might want to read those emails.
• When you announce new arrivals. Let's say you start putting in a back order for Samsung's smartphones to place in stock. You make the announcement, saying that you're now stocking up with Samsung smartphones. Some people might want to ask you if you have the Galaxy S III or some other model they want. This can give you an idea of what you should get in your next order if you don't have it yet. If you have the item in stock, and you reply with a nice firm “yes” to your customer, you might see some new faces pop up on your doorstep.

There is one case in which “no-reply” is more than acceptable: When you're sending an email to hundreds or thousands of subscribers at the same time. The bounces might be enormous, and if you don't have a verification system to make sure that a person subscribes with a live email address, you might get incessant “Mailerdaemon” replies saying that the recipient email address does not exist. This can be annoying. If you have a verification system set up, you still might get a few bounces, but this might help you clean out your mailing list and rid it of any email addresses that really don't exist.

Here's one alternative: If you absolutely feel like you must send “no-reply” emails, make sure you write some contact information at the end in case a customer wants to reach out and seek some assistance. For example, at the bottom of your email, you can write “For all inquiries related to this message, please send an email to h...@mybusiness.com.” You should do this preferably in bolded text, so as to attract the attention of the reader.

In the end, the benefit of possibly engaging your customers into a relationship with your business outweighs any inconvenience caused by using a live inbox or directing them towards assistance.

How To Make Sure Your Website is Safe And Secure When You Are Out Enjoying Some Sun and Fun

Security for your business is a big deal, whether it's for your POS systems, or for any other aspect of your business. But what about your website and/or online store's security?

Fact is, your website isn't going to be watched by you all of the time.  There are times that you may want to take a small break or vacation from your business, just as we all should from time to time. You might think, during these times, that your website is sitting safe and secure and can't be messed with, but your business's online persona is out there for everyone under the sun to see, even the hackers that will be much more likely to target a small business than a larger one.

There might indeed be more hackers gunning for you and your business, and you might have some of the bases covered, but isn't it usually the case that when something's going to go wrong, it goes wrong when you're out of reach or out of town?  My job would be remiss if I just told you there's a threat and you should worry, and then not give you some ideas for countering that.

There are many companies offering services in this area (just do a Google search for “Securing Web Sites” and see if you don't get over fourteen million hits). Some, such as CloudFlare, are actually very beneficial for small businesses. I bring this company to the spotlight not just because of the protection it can offer your online services, but because it can also enhance the speed at which it operates.  CloudFlare automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance. They also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.

Here are a few other reasons that you should check them out:

• Coverage. Like the SPF-50 protection you need by the pool, getting the best coverage is crucial. One thing I like about CloudFlare's business is that it is a community that learns from itself the more it grows, so one experience is translated across the entire spectrum.
• Speed. You might not sprint down the beach to an old 80s movie tune in slow-motion, but your site might run in slow-motion if its traffic spikes. This can cause you problems not just with your visitors, but with search engines as well, which might discriminate against you if your site is moving 1200-baud style. Also, if bandwidth is an issue (and when is it not), optimizing the delivery of your site can mean big savings and big business.
• Security. Placing decent password security should be a priority; this means not using your birthday or ‘1234,' ever, as passwords. Hackers love the fact that you might use the exact same password everywhere; sure it's easy for you to gain access to your site's innards and data, but if a hacker discovers your password, it's game over throughout.

Since CloudFlare's core feature is free, and since the word ‘free' is particularly special, you might check them out to see if they can do anything for you. There's no software to install, and setting up will only take a few minutes. A little piece of mind can go a long way towards a more relaxing time away from work.

5 Ways To Build A Better Business Through Blogging

Blogging comes chock full of benefits. It increases your authority in your market, it ensures there is always content to promote, and it can give you a boost in the search engines. But those aren't the only ways blogging can help your business.

Did you know that by adding a blog to your existing Web site, it can actually help make you a better, savvier business owner? I believe it can.  Below are just a few ways that I believe blogging not only helps you attract customers, but actually strengthens your business:

1. It Brings Out Your Human Voice

Remember back to the last time you wrote content for your Web site. Not for your blog, but for your home page or your list of services. Wasn't it awful? It probably felt kind of awkward and you weren't sure how to explain what you do without sounding like someone you'd never want to do business with in the first place. Blogging corrects this. It reminds you to talk to your customers in your human voice, not your corporate voice. In your blog, it's easier (and necessary) to talk to your customers as if they were standing right in front of you. In the long-term, it becomes easier to keep this voice when creating all of your other marketing materials which, in the end, will make them more effective and relatable. No one likes reading marketing copy. They like talking to people they know and have a relationship with.

2. Puts The Focus Back On Your Customer

Any blogger worth their salt knows the conversation is not about you â€" it's about your customer. Your blog is a space for you to provide value to them by answering their problems, talking about their issues, and helping them to understand the value in your company. By forcing you to put the focus back on your customer and not your company's agenda, you become more aware of their needs. The more you're able to think like your customers and address their problems, the more successful your business will become.

3. Blogging Emphasizes Story Telling

Blogging brings us back to the days of educating our customers through stories. We use blogs to share anecdotes to help customers relate to us, understand our values, and to make them part of our businesses. We share stories to help them understand important industry issues and how it impacts their life. By going back to the days of storytelling, we naturally become better marketers and are more successful in our attempt to attract, engage and convert a potential customer.

4. It Forces You To Listen To The Conversation Around You

One of my favorite aspects of blogging is that it connects you to a larger ecosystem and opens you up to different issues, topics, opinions, and news pieces you may not have seen otherwise. The result is that you become a more well-rounded business person who is involved in the community around them, caring about more than just their own bottom line. As customers see you as part of this larger ecosphere, they value your brand more and they trust you. It also makes you a better consultant because you're aware of issues outside of just your own.

5. Get To Know Your Customers Better . . And By Name

As a consumer, one of the neat things I love about reading corporate blogs is that it introduces me that business on a more personal level. I get to learn about their values, I meet their staff, I get a backstage look at what they're working on, etc. And that works both ways. As a blogging business owner, it also gives you direct access to your customers. You learn who is interested in what aspects of your business (which you can use to target offers in the future…), you can assign names and faces to orders, and you get a more intimate look at the people you're targeting offers to. You're then able to take this information back inside your business and use it to for more informed decisions. You can't top that kind of market research.

Above are just a few ways that blogging can help your business from the inside out. What benefits has your blog brought to your business? How has it helped you to open doors?

Building Online Photo via Shutterstock

Apple and Amazon Plan New Mobile Devices

Apple and Amazon plan new mobile devices as competition escalates to satisfy the huge market for mobile technology. Business use of this technology allows greater efficiency and versatility, so business users will likely be an important part of that market. But even as these two companies announce their new offerings, other devices are already selling big. Here are some of the devices either already on the market or coming soon:

Apple Takes Another Bite

The shape of iPhones to comeRead More

From Small Business Trends

Apple and Amazon Plan New Mobile Devices

Anonymous to release 40GB cache from hacked ISP

The hacker behind yesterday's defacements against Queensland Government websites will release a sample of a massive data cache, which is allegedly stolen from one of Australia's largest internet service providers.

The hacker, claiming to be associated with Anonymous, told SC Magazine Australia that they would not release user details contained in the stolen data or name the telco, but said that it was 'one of Australia's largest'.

The cache was said to be a 40Gb database backup and was accessed through an unpatched Adobe ColdFusion vulnerability. The hacker said the unnamed telco later found and removed the remote shell they uploaded to the server and patched the vulnerability. 

The data was stolen 'to prove a lack of security at ISPs and telcos to properly protect the information' which would be stored under the Federal Government's data retention draft policies. Yesterday, the same hackers operating under the banner of Anonymous defaced a string of Queensland Government websites, including those linked to tourism, science and economic development, in protest against the draft policies. The text of of each defacement was removed shortly after the attacks.

Traffic filtering data was stolen reportedly through a local file inclusion vulnerability on the Queensland Department of State Development website and uploaded to the ParAnoia website, operated by the Anonymous research wing.

Defacements of Australian websites are a daily occurrence and are considered basic in information security circles. The latest round is targeted as a protest against the proposed data retention policy.

The government has held talks with internet service providers for the past two years on the proposal, which would mandate providers to store up to two years' worth of a users' online historical data and provide easier access to social networks such as Twitter.

Explosion of Blackhole to be evaluated at Black Hat

If 2011 was the year of the breach â€" and assuming every year going forward is not going to take on the same moniker â€" then perhaps 2012 is the year of the exploit kit.

The sheer speed by which attacks are added to malware frameworks like BlackHole following vulnerability disclosures affecting widely used products, such as Windows and Java, are astonishing.

During a Thursday afternoon talk at the Black Hat conference in Las Vegas, Jason Jones, the team lead for advanced security intelligence at HP's DVLabs, will examine exploit toolkits, which have gone mainstream and taken the complexity out of scanning for vulnerabilities, compromising websites, foisting malware and building botnets. 

“I'm going to provide a good understanding of exploit kits, and how they've been evolving,” Jones told SC Magazine US. “And based on some of these trends, get an idea of where they're going and how to combat them.”

Jones will dive into the state of the market, in which a number of smaller players are seeking to compete against the big guns like BlackHole, he said. They recognise how much money is being made by leasing out these kits, sometimes for as much as $1,000/month per renter.

“The biggest reason they've become popular is they are easy to use and they've been successful,” Jones said. “Until they quit being successful, [the criminals are] going to do more and more.”

Why have they been so successful? Jones will cover that too by discussing some of the functionality built in to the kits to evade anti-malware detection -- or the prying eyes of researchers like Jones wanting to study them. These include obfuscasted JavaScript and anti-web crawling components.

Novell moves into mobile management space with launch of ZENworks

Novell has announced the launch of a mobile management product to extend its offering to iOS, Android, Symbian, Windows Mobile and other ActiveSync enabled devices.

According to the company, Novell ZENworks Mobile Management addresses the issues associated with BYOD (bring your own device), application and file sharing, asset and inventory management and compliance issues.

It claimed that ZENworks Mobile Management will ensure users have the right credentials and access to applications and files on their mobile devices, while reporting and auditing functionalities aid in compliance as visibility is provided into who controls actions and processes.

Eric Varness, vice president of product management and marketing for Novell, said: “The release of ZENworks Mobile Management provides enterprises with an easy-to-install solution to oversee mobile devices, while ensuring security and fostering workplace productivity.

“Employees get what they need to be productive from anywhere without undue risk and expense to the enterprise. Adding MDM to organisations endpoint management capabilities is the next logical step to ensure the security and integrity of enterprise data and applications.”