Powtoon: Use It To Create Awesome Animations For Your Next Talk

During Christmas evening yesterday, as some were watching movies, others were playing Xbox (I sorely lost to a young friend 202 to 124 in Xbox NBA 2K basketball) I decided to check out Powtoon an animation creation service.

What I immediately like about Powtoon is that it's easy to use and feature rich.

Although you can create your own animations or presentations, with minimal efforts it's best to train your young in-house designer or hire someone off off of Elance (or Powtoon's marketplace)  to create a Powtoon presentation or animation for you.

I'm sure you've seen those slick animations by hot tech companies showcasing their product or service â€" right? You hear the European voiced guy or gal speaking excitedly about their product and wish you could have something as slick as that for your own business â€" with Powtoon â€" you surely can. It competes with tools such as GoAnimate, but I've found Powtooon to be easier.

Powtoon has a presentation mode, giving you “Powerpont like” controls or “animation” mode, letting you create more of a “movie” than a presentation.

Powtoon costs from $9 to $247 per month â€" quite affordable pricing to help you create a presentation that will wow and impress any audience.

 



Powtoon: Use It To Create Awesome Animations For Your Next Talk

During Christmas evening yesterday, as some were watching movies, others were playing Xbox (I sorely lost to a young friend 202 to 124 in Xbox NBA 2K basketball) I decided to check out Powtoon an animation creation service.

What I immediately like about Powtoon is that it's easy to use and feature rich.

Although you can create your own animations or presentations, with minimal efforts it's best to train your young in-house designer or hire someone off off of Elance (or Powtoon's marketplace)  to create a Powtoon presentation or animation for you.

I'm sure you've seen those slick animations by hot tech companies showcasing their product or service â€" right? You hear the European voiced guy or gal speaking excitedly about their product and wish you could have something as slick as that for your own business â€" with Powtoon â€" you surely can. It competes with tools such as GoAnimate, but I've found Powtooon to be easier.

Powtoon has a presentation mode, giving you “Powerpont like” controls or “animation” mode, letting you create more of a “movie” than a presentation.

Powtoon costs from $9 to $247 per month â€" quite affordable pricing to help you create a presentation that will wow and impress any audience.

 



Adobe Acquires Behance: Adds Community Features to Creative Cloud

Adobe recently announced its acquisition of online portfolio site Behance, which it plans to use to power its Creative Cloud community features.

Adobe's Creative Cloud is a subscription-based service focused on giving creative professionals access to online tools, software, and storage. But now with this acquisition, Adobe is looking to bring more community features to the service, such as publishing portfolios and interacting with other users.

Though Behance will be integrated into Adobe's online tools, it will also continue to serve users as its own entity. Its CEO, Scott Belsky, is becoming Adobe's Vice President of Community, and the rest of the team and its NYC based office will remain intact.

Users of Behance shouldn't notice much of a difference, at least for now. Current Behance accounts will continue to exist, and new sign-ups will also continue to be accepted, according to a post on Behance's blog.

For creative professionals, Adobe has offered tools to assist with creating various types of projects for many years. And since businesses and professionals are getting more social in plenty of other areas, it makes sense that the same professionals that use Adobe's products and services might also be interested in finding an outlet for sharing their work and seeking feedback from others in their field.

At this point, it's unclear exactly what the community features of the Creative Cloud will look like. But it's likely that some form of public sharing and communication options will soon join the site, which already offers ways to create, store, and share projects via more private channels.

Adobe did state in a blog post that all Creative Cloud member will soon gain access to the basic Behance capabilities such as portfolio creation and communication features, and paid Creative Cloud members will also gain access to extra capabilities like those offered by Behance ProSite.

Behance was founded in 2006 and currently has about 1 million members. Adobe's Creative Cloud launched in May and now has over 300,000 paid members, with another million that have signed up for the fermium version.




6 Things Every Business Owner Should Think About for the New Year

If I was dong this list myself there are a few things I'd take away and a few things I would add in regard to what to think about for the New Year â€" 2013. However, this list is a good starting point, courtesy of our friends from AT&T.

1.)    Forward-thinking: As a business owner, it is important to understand and implement innovation and advanced technologies in your business. Innovation and technology can drive increased efficiency and expand operations.  By employing solutions that keep the customer's evolving needs front and center, small businesses can do a better job of empowering their customer base and ensuring continued engagement. 

 

2.)    Social Media: According to a recent blog post by Intuit, Facebook has helped fuel sales for a variety of small businesses.  So strongly consider leveraging social networking sites such as Facebook, YouTube, Twitter and Pinterest to engage your audiences as a part of your overall business strategy to not only effectively  communicate what‘s new with your business, but also to directly help drive sales. 

 

3.)    Tech support: IT-related issues can deplete time and resources, but hiring part-time IT support or training an employee can also be inefficient and take time away from growing the business. Tech support services, like AT&T's Tech Support 360, provide 24/7 access to experts who can remotely troubleshoot issues over the phone and/or the Internet- quickly and easily.

 

4.)    Data Storage: Customer data is essential to small businesses' vitality. Restoring critical information is simpler, faster and more affordable than starting over if a disaster hits. Recovery plans can be as simple as regularly backing up to a CD, removable hard drive(s) or other portable hard drives, storing offsite or cloud-based storage using automatic online backup programs.

 

5.)    Marketing: Marketing your small business is even more important in this competitive landscape. Services such as mobile marketing connect businesses with consumers when and where they are ready to buy â€" either online or using their wireless device. Whether through SMS/MMS, push notifications, in-game mobile marketing or QSR codes, small businesses can provide customers personalized information that will ultimately influence their buying decisions.

 

6.)    Mobile payments: If your business sells products and/or services, invest the time to accept mobile payments. It's easy (only a smart phone is required); it widens your customer base (the consumer market prefers merchants who accept major credit cards); it's a fiscally efficient choice (they charge less per swipe than larger card-processing counterparts and the fees are steadily going down); and it's proving to be good for the bottom line (according to a recent article in Advertising Age, mobile payments will total around $1 trillion by 2014, up from $162 billion in 2010).  Mobile will continue to play a big part in consumers' lives and small businesses can leverage an advantage in this area.



Starting A Small Business: 7 Deadly Sins

starting a small businessA small business owner's life can be a real roller coaster. There's no road map, and pitfalls lurk around every corner. While making mistakes may be a great way to learn, it's a lot better to avoid them in the first place.

Having started a few businesses in my career, and having helped thousands of small businesses launch across the country, I thought it would be useful to highlight some of the hard-won experience I've learned throughout the process.  Below are 7 deadly sins for starting a small business:

1. Don't Underestimate a Business Plan

If you're launching a small business and aren't planning on pitching investors, it's tempting to skip the step of writing a formal business plan. However, taking the time to write out your business plan, forecasts, and marketing strategy can be a particularly effective way to hone your vision.

Your planning should center around a few essential questions:

  • How is my business serving a particular need or pain point?
  • Does this represent a major market opportunity?
  • How much will it cost to ramp up the business?
  • When can my projected revenues support the spending?

In addition, don't overlook your exit strategy at the beginning. Do you want your children to take over the company? Do you want to sell it? It's critical to think about these questions from the start, as the building blocks of your company (such as legal structure) should vary depending on your preferred final outcome.

2. Don't Incorporate as the Wrong Business Entity

Your business' legal structure affects the amount of taxes you pay, the employee benefits you can offer, the amount of paperwork you deal with, and more. In the U.S., the three most common business structures are:

  • LLC (Limited Liability Company)
  • S Corporation
  • C Corporation

All three entities protect the personal assets of the owners from the liability of the company, yet differ when it comes to tax treatment and more.

Here are some common mistakes made by small business owners. You may want to consult a tax advisor or CPA on what structure would be best for your particular situation:

  • A small business owner creates a C Corp for her business, then discovers what ‘double taxation' means when she has to file taxes for both her business and personal taxes. Her CPA advises her to elect for pass-through S Corp treatment to avoid this next year.
  • Two friends form an S Corporation for their new business. However, they're stuck paying taxes in direct proportion to their ownership, even though they've actually arranged to allocate the profits 75-25 the first year since one was responsible for significantly more work. Instead of the S Corp, they should have formed an LLC where they can have more flexibility when it comes to dividing the profits and their taxes.

Of course, the biggest mistake a small business owner can make is failing to create a legal business entity at all.

3. Don't Pick Delaware or Nevada for the State of Incorporation if you Don't Live There 

Many business owners think they should choose among Delaware, Wyoming, or Nevada when incorporating or forming an LLC. And yes, these are popular states for incorporation in the U.S. because of low filing fees and pro-business statutes.

However, these two states aren't necessarily the best choices for every business. For the small business (defined here as one with less than five shareholders), it's better to incorporate in the state where there's a physical presence, meaning where you live or have an office. Otherwise, there can be too many hassles associated with operating ‘out of state.' These include:

  • Difficulties opening a business bank account
  • Having to appoint a registered agent
  • Fees for operating as a ‘foreign entity' in your own state

4. Don't Underestimate the Importance of a Business Name

A business begins with a name. It's the cornerstone of company identity and shapes all that follows. Think about what's important to you and your business. What's the first thing you want a customer to think about with regard to your business?

For example, a young company breaking into the financial advising field may be more concerned about credibility and thus forgo the edgy, attention-grabbing name.

It's smart to check that a business name is available to use before you order your business cards, as you don't want to be on the wrong end of a trademark dispute. In most cases, you don't need an attorney to check if your name is available; you can perform these easy steps on your own:

  • Perform a free search online that looks at business names registered with the secretary of state in the state where you're located
  • Then take your search to the next level and conduct a free trademark search to make sure your name is available in all 50 states

5. Don't Fall Into a Discount Trap

At the beginning, too many young companies feel the pressure to heavily discount their prices in order to win business. While customer acquisition is important, attracting customers at unsustainable price levels will just result in a race to the bottom. I've learned that you're better off in the long run focusing on how to bring more value to customers, rather than simply slashing your prices.

6. Don't Go Against Your Intuition

Intuition is a critical part of the decision making process, and it's just as important in business as it is in other areas of your life. Business deals depend on relationships, whether it's with partners, employees, vendors, or clients. You need to get a read on other people you're involved with â€" and then trust your gut (even if the numbers are telling you otherwise).

7. Don't Be Afraid to Fail

Lastly, if you're scared of failing, you're probably playing it too safe as a business owner. Failure is practically a rite of passage for successful entrepreneurs. Valuable lessons can be learned through the experience…lessons which you would never learn from a business class.

Soccer coach Sven-Goran Eriksson once said:

“The greatest barrier to success is the fear of failure.”

If you find yourself nervous about what might happen, think about all the opportunities and possibilities you leave behind by not ever trying. Trying (no matter what the outcome is) is your first step toward success.

Young Businessman Photo via Shutterstock




The One Hit Wonder Approach Is Bad For Business

We all have our favorite songs. Some of them are by artists that had long and inspiring careers.

As we enjoyed song after song, album after album, a relationship formed. We began to understand what to expect from that artist. And that awareness creates a fan who organically checks out every new album and live event in their area - with a nudge, of course.

There is something to be said for repeat impressions. Twelve songs in, I know what to expect from Anita Baker, the mellow side of Coltrane, and Sade.

But what about the one hit wonder? 

Regardless of your style of music, there's probably a song that you love by an artist who only had one great moment. Well, one great moment is better than no great moment. But multiple moments is the best.

When it comes to marketing your goal is to create the best moment you can as often as possible. You want to be seen, heard and remembered. In a world where money grows on trees, then you can buy the biggest ad they make, the most airtime they have, a spot on the front page of all your favorite websites and run it forever.

But on the other side of never-never land there's a budget.

You are a small and wise business with a marketing budget that has limits, and you don't need the biggest ad to get the best impact. Think about it, when you encounter something new - a new piece of software, a new grocery store in your city, a new law firm or simply a new way of doing something - it takes a minute for it to stick.

You have to be exposed to it several times before you begin to remember on your own.

Each exposure is an impression. The more impressions, the more memorable the product, company or system becomes. Effectively marketing your business works the same way. The more marketing impressions, the more memorable your business.  It's all about multiple impressions.

In other words, avoid the one big ad - the one hit wonder. And purchase smaller, targeted but repeat ads instead.

A large impression once a year is nothing more than a tease. Smaller, consistent impressions is the making of a relationship. Get in front of your target audience and get in front of them often.

One Hit Wonder Photo via Shutterstock




Scoop.it Digital Magazine Creation

Scoop.it, the digital magazine creation platform, just launched a redesign of its news curation platform that aims to give users a cleaner design and easier ways to share and customize their content.

This redesign seems to be aimed particularly at online businesses and professional publishers that are looking to gain more web traffic and social interactions through their content, since it opens the door for more customization and a more professional overall look.

One new feature is called “Insight,” which allows users to add commentary or personalize the content they post in their stream. So for instance, if a user wants to add an article or video to their topic page, they can first include a brief description or opinion piece about it so that it isn't seen as simply recycling old content.

Other changes include more social integrations, allowing users to sign in with existing accounts and view their connections on other sites along with the content they post; real-time notifications and a stream of users' activity on the site; and a new user interface with larger images, better readability, and an improved publishing format.

When creating an account, you can use your existing Facebook, Twitter, or LinkedIn accounts to sign in, then you can choose your interests and create tags or keywords based on the type of content you would like to see. Scoop.it then crawls through its content to find the most relevant items that you can browse and select.

The photo above shows the community section of Scoop.it, showing users and their topics of interest, along with a real-time notification stream on the right.

For those who use the site, the changes simply mean a more professional looking and customizable layout, with easier ways to interact with other users and share content through various social channels.

But even for those who don't have an account, the changes could mean more growth for the site and thus more content discovery, which could drive traffic to small online publishers and businesses even without ever visiting Scoop.it.

The site offers a basic account for free, along with a pro version for $12.99 per month and a premium business version for $79 per month, which offers more branding, analytics, and content optimization options.

Scoop.it launched publicly last November, and this is the first major redesign for the site that allows anyone to curate and share online content in a digital magazine format. This redesign comes just after the site announced new integrations with SlideShare, Hootsuite and Buffer, in an effort to help users optimize their content marketing strategies through social media publishing.




Fiscal Cliff Causes Miserable Christmas for Small Businesses

If U.S. leaders wanted to give small business owners a great Christmas gift, the looming fiscal cliff issue would already be resolved. But instead they left for their holiday break, leaving U.S. job creators in the lurch with less than a happy holiday in store. U.S. small businesses must still plan for year's end and make the tough decisions small business owners and entrepreneurs always do. Here's the latest news and some tips for finishing out your year.

Uncertain Future

See ya. Wouldn't want to be ya. With time ticking away until tax increases and spending cuts take effect at the end of this year, U.S. leaders have left for the holiday break. Some remain optimistic, but small business leaders are left guessing without the certainty they need to plan for hiring, expansion, and growth in the new year. ABC News

Bah Humbug. Without a deal in place to avert the fiscal cliff, small businesses looked to as the key job creators to shore up economic recovery won't have a very Merry Christmas, writes Mike Whalen, a member of the Job Creators Alliance and CEO of Heart of America Group, owner of 27 restaurants and hotels in 10 metropolitan areas across six Midwestern states. U.S. News & World Report

Be Prepared

Time is money. Small businesses must face the fiscal cards dealt them by the economy and policy gridlock in Washington, while at the same time, never forget the employees who day in and day out help build a great brand, provide great customer service, and deliver great products and services consistently. This year, with a tight budget and uncertainty looming, small business owner Cynthia Kay decided to give the gift of more time with family. Washington Post

Count it up. There are a number of things companies must do toward the end of the year. And for businesses with considerable stock, year-end inventory is one of those necessities. Here is a brief overview of what you need to perform an effective inventory. Don't procrastinate. The end of the year is coming. It's time to get started. The Bottom Line

Stormy Weather

Tax truths revisited. Another deadline is coming at the end of this year. It's time for year-end tax planning and those decisions to contribute to your retirement fund, give charitable contributions, make major purchases, accelerate expenses, defer income, take advantage of the healthcare tax credit, and more. Grow Smart Biz

Blow me down. While you figure out your year-end tax planning, don't forget about the perfect storm. We're talking about super storm Sandy, here. There may be tax relief for businesses that were affected and tax benefits for those that wish to help the victims. If you want to know more about the options available and whether they apply to your business, check out this post by attorney Barbara Weltman. SBA.gov

Online effectiveness. Businesses outside the U.S. will also have plenty to focus on in the new year. Take e-commerce companies in the U.K., for example. A survey commissioned by Rakuten's Play.com, says 83 percent of U.K. customers now shop regularly online. In fact, U.K. e-commerce is expected to hit £77 billion in revenue by the end of 2012. Business Review Europe



Holiday Marketing Tips That Work All Year Round

Wanting to close the year out strong and benefit from the massive holiday spending that shoppers dive into, businesses tend to step up their marketing from October to December. It makes sense, if people are shopping, then why not shop with you?

Consequently, many companies make the bulk of their money in the fourth quarter.

So here's another question: if you find a strategy that works during this holiday season, why not use it all year?

Holiday Lights in May

You know how some people hang up holiday lights . . . and 3 months after Frosty the Snowman has melted and the Christmas trees have returned to the Earth and Santa has long been on vacation â€" their lights are still up? And it seems out of place?

I'm not talking about trying to have a black friday sale in the middle of Valentine's Day (though there is a way to do just that if you wanted to). But there are some holiday marketing tips that, with a few adjustments, can work for your small business all year round.

Speak the Holiday Language

Understand the holiday, your audience and the language and then dive into the conversation. Engage your people with holiday sales, guides, special holiday-only products if you want to.

But why not stay relevant all year round?

Don't stop at Christmas. Celebrate Valentine's Day, Labor Day or the First Day of Spring with your clients and prospects. Retail businesses already do this pretty well. They remind you that Mother's Day is coming, and then offer a solution to your problem with gift ideas. Of course, those gifts are in their shop and that's smart.

But why leave season-based marketing to the retail industry?

A service company could to the same thing.

Offer a labor day package, where “you rest and leave the work to us.” Whether your service is house cleaning, car wash or repairs, virtual assistant, you can celebrate the season with your audience and simultaneously spread the message about your brand.

Every small business can benefit from weaving the season and relevant current affairs into their marketing strategy.  Besides being relevant gives your business a heart beat which brings us to the next year-round, holiday strategy.

Spread the Love

The most powerful marketing messages tend to have a pulse behind them. Apple's “think different” beats to their consumers' need to feel savvy and innovative. While Samsung is playing to the same emotions with it's Galaxy S3 marketing message, “the next big thing is already here.”

Christmas and the other holiday's around it are full of meaning and emotion. If you pause to tap into it, you can weave that meaning into your marketing, but it doesn't have to stop as the clock strikes midnight and ushers in another year. There's meaning all year.

Business is about what you can do for others. Your marketing message is about making that benefit clear and engaging. The emotional element in marketing is everything. It's not about having a nice, short phrase like “think different.”

It's about how the product/service and the message surrounding that product or service makes your target audience different - and better and smarter because of that difference.

Emotion Drives Sales

Don't wait for Thanksgiving to give your business a pulse. Start now and keep that spirit all year round.

Lights In Summer Photo via Shutterstock




Key Payment Factors to Ensure a Successful Future

There's no doubt that commerce is undergoing a complete and rapid transformation. Whether examining changes to the regulatory business landscape or innovations in point-of-sale (POS) solutions, 2012 was a landmark year for the payments industry.

While many factors continue to contribute to the evolving payments ecosystem, there are key trends and requirements that are essential to small businesses' success in 2013 and beyond. For example, non-cash payments continue to be a significant component of most business' receivables. Beyond traditional debit and credit, transactions made by mobile devices and contactless cards continue to gain popularity.

According to our First Data study, 60 percent of consumers believe contactless payments translate into faster transactions, with 36 percent saying mobile purchasing is more convenient than using a credit or debit card in person at the store.  Small businesses must respond quickly as more empowered consumers expect an integrated buying experience that's quick and consistent everywhere.

Fortunately, smaller companies are nimble enough to adapt quickly and cater to today's tech savvy customers, but they must be mindful of new technologies and processes that can help contribute to the company's bottom line.

To stay relevant and remain competitive, business owners and decision makers should consider: 

Integrating Payments Solutions

Most would agree that 2012 was the year of “Universal Commerce” â€" where increased information, technology sophistication and access transformed commerce.  As payments, social networking, and commerce continue to intersect through smartphones, tablets, personal computers, and brick-and-mortar stores, consumers seamlessly blend and coordinate their shopping activities across online, offline, and mobile channels in pursuit of value, convenience, and a personalized buying experience.

Consumers are especially interested in how this can help save them time and money - for instance, self-checkout using a mobile phone, receiving special offers when near a store, or using mobile apps and web browsers on tablets to interact, review, browse, compare, manage, and buy - whether in a store, at home or on the go.

Research shows that one-third of consumers would like a seamless shopping experience - meaning any transaction, on any device, at any time. This creates both opportunities and challenges for small businesses.

Retailers that proactively invest in smart point-of-sale (POS) solutions can help future-proof themselves by ensuring they are prepared for inevitable changes in the industry. However, planning is a challenge as the market is still evolving and quite fragmented. There are many different approaches to eCommerce and mobile payments based on a variety of technologies, and the market has no clear winners yet.

Small businesses need a single point of integration with access to all payment types, all industries, and all platforms â€" anywhere. For example, some new solutions provide online test environments and readily available support resources, and offer accessible online certification management, tailored developer toolkits, and immediate access to innovative payment technologies, all through a simple Web portal. Payments partners can help small business owners identify these solutions and new technologies.

Layering Data Security Solutions

Payment experiences must be efficient, secure and reliable for both the customer and the small business owner. That's why businesses that accept credit or debit payments need to comply with the Payment Card Industry Data Security Standard (PCI-DSS). 

While small businesses have a responsibility to protect their customers' data, they do not have to do it alone. In fact today's payments providers offer solutions that help achieve and maintain PCI compliance much easier and faster. 

Solutions that combine the flexibility of software or hardware based encryption with random number tokenization technology help by removing the need for small businesses to store card data. Instead, data is replaced with a randomly assigned number called a token. This protects payment card data and prevents it from entering the merchant environment. As a result, systems never hold the actual card numbers from the transactions processed. These solutions can help business owners stay PCI compliant while securing their customers' data. 

In addition, payment providers can help small businesses stay up-to-date with emerging data security trends and technologies such as Europay, MasterCard and Visa (EMV) standards and smart card adoption that are becoming more important than ever. Small business owners should start considering what a smart card implementation might mean to their businesses and look into options for accepting new chip-based credit and debit cards to their customers. Implementing technologies like chip-based security, including EMV, can protect card-present transactions for both physical cards and virtual wallets. 

Complying with IRS Regulations

The regulatory landscape for the payments industry continues to change at a rapid pace. Section 6050W of the Internal Revenue Code containing revised transaction reporting and withholding requirements began impacting merchant transactions in 2011. Obligated reporting entities (the processors and financial institutions responsible for managing merchants' payment authorizations) must report merchants' payment card and third party network transactions, based on validated tax identification numbers (TIN) and tax filing names. 

Beginning in 2013, non-compliance will result in backup withholding being subtracted from merchants' daily deposits, which are based on the current IRS withholding regulations (currently 28 percent). The new standards require businesses to track and report gross dollar sales amounts for payments made with credit and debit cards, some gift and stored value cards, as well as payments handled by a third-party network payments provider. In addition to federal backup withholding, there are now a few states that are also requiring backup withholding, including California and Maine.

These requirements do not bring small business additional time to prepare. While the IRS has introduced a new document â€" the 1099-K â€" to support this change and serve as the reporting document officially used to report these results, small businesses should seek out a regulatory package to assist with compliance on such timely regulations as the IRS Tax Reporting requirements.

Ensure a Successful Payments Future

Developing a strategic plan to address the challenges and opportunities that come with today's evolving payment landscape requires a careful evaluation of a wide variety of factors.

Fortunately, small businesses are not alone in this endeavor. They can work partners that have relationships across the full Universal Commerce ecosystem and take advantage of today's opportunities to thrive by providing a consistent, seamless consumer engagement experience.

Credit Card Photo via Shutterstock




Facebook Location Based Business Recommendations

Facebook recently launched a revamped Nearby section of its mobile apps, which includes a guide to restaurants and other local businesses that are ranked based on Likes from friends, check-ins, and similar social data.

The updates to the new iOS and Android apps include the ability to browse and search for local businesses, as well as share those businesses with Facebook friends.

When opening the Facebook mobile app, users can choose “Nearby” from the main menu, and then view a selection of local businesses based on their current location. Users can also choose categories such as restaurants if they are looking for a particular type of business.

The screenshots above show both the page where users can browse different local businesses, and the details they see when they select a business to view. When browsing businesses in the app, users can see the business name, type, location, which friends like the business on Facebook, and its rating out of five stars.

The business suggestions in the Nearby section can become more personalized to each users as they (and their Facebook friends) rate, recommend, and check into different locations.

The new features aren't anything consumers haven't seen before from services such as Foursquare and Yelp. But since Facebook has such massive collections of data from its users, both individuals and businesses, the app could offer advantages over such competitors.

And since so many consumers are already on Facebook constantly, it seems likely that many of these people will prefer to use Facebook's Nearby features rather than opening up another mobile app to find local businesses and read reviews, especially since Facebook can offer recommendations from their actual friends and connections.

Because of these changes, it's important for businesses on Facebook to keep all information such as category listing, location, hours, contact information, and other parts of the About section up to date in order to take advantage of the potential mobile app traffic.

The updated app just began rolling out to a small amount of users, and should be available to all users soon.




Netflix Customers Experience Christmas Eve Outage

All entrepreneurs must learn this important lesson: No matter how great your product or service may be, how you deliver that product or service ultimately makes or breaks your business. Fail to deliver what customers expect, and you will suffer the consequences. Deliver consistently at or even above those expectations and you build a loyal army of followers who will keep buying from you while bringing even more customers to your door. Here we see evidence that even large brands can get it wrong when it comes to delivering on expectations and also hear some advice from small businesses on how to get it right.

Customer Relations

The gift that keeps on giving. On Christmas Eve, Netflix users discovered the streaming video service isn't always a good alternative to cable. An outage affected users in Canada, the U.S. and Latin America that evening and was not fully corrected until Christmas Day. It was not a great gift to Netflix customers, many of whom have abandoned cable and other forms of entertainment for the innovative service, and like many bad customer experiences, it may linger in their minds for some time to come. Reuters

Signing an unwritten contract. You may not think of it this way, but each time you make a sale of products or services to a customer, you effectively enter into an unwritten contract. Once you adopt this approach to customer relationships, you'll probably never look at your business the same way again…or want to. Instead of simply moving on from one sale to the next, you'll look at each transaction as a set of promises made between you and your customer, says blogger Harry Vaishnav. And they are promises that must be kept if your business is to succeed. Small Biz Viewpoints

Service with a Smile

Above and beyond the call of duty. The most successful businesses are those that do a little something extra. They are also the ones that make sure their customers know and remember the added benefits they provide in their products and services. Take the baker who always slips that extra bread roll into your bag, a “baker's dozen.” You remember that little extra the next time you're buying bread and decide which bakery to visit. Do the same in your business, says Tom Watson, and you'll keep them coming back for more. Cleaning 4 Profit

Up close and personal. Personalized service can be an important edge, especially for smaller companies. One important step in creating this personalized service is to get closer to your customers. This closer relationship lets businesses learn specifics about customer preferences and how to deliver on them effectively. Here business networking consultant Jeff Owen suggests some great steps that will bring you closer to your customer base. UPrinting

Communications & Community

How to change the channel. Customer service and engagement depend upon communicating with your customers and fans where they are, and like it or not, this does not always mean a single or small collection of channels. Not only do customers expect your brand to engage with them across multiple channels, but 97 percent of these customers expect their experience to be consistent no matter what channel they use to engage with your brand. The good news is that one study found those customers who engage you on multiple channels are likely to spend more money and be more loyal too. SalesPortal

Truth is more profitable than fiction. We all like to believe that our products and services help our customers. So the best kind of customer service should be to deliver those products and services in a way that will make our customers' lives better. But it turns out that telling the truth about what our customers need is also the best marketing. It may also be the best way of keeping customers loyal and bringing them back again and again. Business mentor Laura Humphreys tells the story of a dentist whose candor is winning business one patient at a time. Liber8Me

Talk to your community. Talk with your community and you create loyalty in ways you cannot fully calculate. As blogger Sian Phillips explains, your community allows you to connect in a way that goes beyond simple marketing and customer service. Ask them to answer a question or to share a blog post or other message, and they will respond. They are more than customers, clients, and fans, they are friends. These connections will serve you well and help you deliver products and services in tune with your customers and community. CorpNet



How To Manage A Dysfunctional Team

team managementDysfunctional people create dysfunctional situations. One team member with poor communication skills can explode a business environment. But a great communicator who never pulls his weight on the team can do the same thing.

The problem is office chaos created by unmanaged office politics.

Any time a group forms, there's going to be a play for power and positioning - that's natural. It happens in high schools, on athletic teams, in social organizations. And it happens in business settings. It's a normal function of groups.

The engagement, however, becomes dysfunctional, if it goes unchecked.

Who's In Charge?

You don't have to be a bulldozer to run a business or effectively manage a team. But you do have to be bold enough to set a standard, and then protect that standard.

In The Five Dysfunctions of a Team, a leadership fable by Patrick Lencioni, he highlights the idea that teams can be dysfunctional in layers. Depicted in the form of a pyramid, Lencioni says:

“The first dysfunction is an absence of trust…that stems from their unwillingness to be vulnerable in the group.”

Consequently, the trust issue creates a conflict issue that leads to a commitment issue as well as an accountability issue. By the time these four issues pile on top of each other, you end up with an underperforming team and company - which is the ultimate issue when it comes to small business impact.

Where Did The First Problem Come From?

If trust is the foundation to successful team relationships, then how does a small business loose it in the first place? A few things get in the way including:

  1. A lack of awareness that the trust was never earned.
  2. A leader who hopes the issue will fix itself.
  3. An owner who doesn't have time for these types of concerns.

Healthy teams don't build themselves. If nobody is actively responsible for the team, then you get what you get - a mess.

Trust

Lencioni says:

“The fact remains that teams, because they are made up of imperfect human beings, are inherently dysfunctional.”

Our personal chaos follows us where ever we go. We all have triggers, quirks, behavior issues that we have to manage. We're human, it's not an excuse, it's an observation.

Since we are people with issues, chances are we come through the door with concerns. If those concerns go unchecked, then there is no trust. But if they're effectively and consistently addressed, then we open up - a little at a time.  This opening creates a safe place to do business, to collaborate, to create amazing things together.

Keep in mind, the consummate professional will make the most of a bad situation no matter what. But here's the concern â€" what skills, what ideas, what witty inventions are being left on the table, because of your team's unchecked dysfunction?

Traction

Marketing is about promoting a message that means something to your target audience. The small business owner, ultimately hopes that his marketing efforts turn into paying customers. He wants his message to gain traction and gain attention.

Marketing not only happens outside of the company, but it also takes place within the team. Every time bad behavior goes unchecked, then a new standard gets attention, a dysfunction gains traction, and the team losses ground. A destructive team will ultimately erode the company.

Lencioni states:

“Inattention to results occurs when team members put their individual needs (such as ego, career development, or recognition) or even the needs of their division above the collective goals of the team.”

Again, teams don't build themselves, leaders do - and that takes time. Effectively working together is often a learned behavior. Somebody has to set the standard.

Time

The quality of your team impacts the quality of your business. If they turn on each other, eventually one of them is going to turn on your customers. Think about it, if your team fails to own up to their mistakes when dealing with each other and you, then that behavior is going to leak out. And when clients call in with issues you want them to encounter an honest, direct and solution-oriented team. Evasive and defensive is just bad business.

There's always time for leadership.

In Leadership Truths That Every Leader Needs To Know, Dale Kirke says:

“As a leader, you create an environment where people are encouraged to work harmoniously together using their own unique talents and skills to achieve common goals.”

The environment doesn't create itself. The leader creates the environment.

Here are three tools to help you redesign your office atmosphere:

  1. Clear expectations. Make sure your team understands what you expect. And then you live up to that expectation.
  2. Constant feedback on behavior. Make sure your team sees you respond to questionable behavior. Self-correction often happens with a little bit of guidance.
  3. Concrete course of action for conflict resolution. Every issue isn't a major one. Managers can check certain things just by speaking up. But some types of concerns including sexual harassment and other forms of bullying need a written and clear course of action.

You can be firm but fair, fun and effective. But you have to remain frank and focused on the kind of team and environment that you are creating.

Senior Manager Photo via Shutterstock




Take a Business Trip Without Missing a Beat on Productivity

travel for businessEver return from a business trip feeling like you're five steps behind on everything? (Come on, be honest, I won't tell).

Instead of ending up with a pile of work waiting for you when you get back, check out these productivity tips from my own travels and some my favorite road warriors on how to keep everything from your workouts to your inbox in check.

Inbox Zero

The way I personally keep my sanity every day is by returning to my hotel room at the end of each night and striving for a zero inbox. We use Gmail at our company, so I use the “Unread Emails First” filter to bring everything I haven't checked yet to the top of my inbox.

I use the Rapportive Gmail plugin, which gives me a quick snapshot of the person who sent me the email (including their recent Tweets or Facebook posts, if they've made them public.) Knowing who sent the email and how urgent it is to respond right away is the first step to email sanity.

The goal of “Inbox Zero” hotel time is to read every email, even if I don't have time to act on it until I get back. I file them into trip-specific folders that say, “Needs Attention,” or “Longer Term.” Anything that truly requires an immediate response gets an email back that same night.

The reason this is an important tactic for a traveler is because you can never know when you'll be distracted from answering your emails â€" a delayed flight, or stressful meeting can easily help me forget to respond to something, so I need to characterize it so I can remember everything.

Track Expenses as You Get Them

Nothing sucks more than getting home to a super-long expense report. Scott Orn, a venture capitalist at Lighthouse Capital Partners, tracks expenses as he goes by taking a photo of every receipt as he gets them, and sends them to his cloud storage account, immediately:

“It's really simple to take a photo of the receipts I accumulate on a business trip and file them directly into my expenses folder for the month. I can share the folder with anyone who needs access to it, like our finance and administration teams. It saves a lot of time at the end of the month when I scrambling to get expenses filed and I never have to worry about expenses falling through the cracks and not getting reimbursed.”

Whatever software you use, tracking receipts by taking a photo of them as you go is a good alternative to accumulating them for a month and then scrambling to complete your expense report using an old-school scanner. Plus you can easily avoid losing receipts by creating a paperless paper trail.

Expense Magic will even file receipts into whatever expense report format your company uses.

Actually Use Those Sneakers You Brought

It's easy to give in to the temptation of going to dinner or drinks with coworkers or clients every single day when you're on a business trip, but the “I'm on vacation. . .I'm away from home,” excuse doesn't fly when it comes to skipping workouts.

I've packed sneakers with the best of intentions and just not used them. But I try to make every effort to go for a jog or visit the fitness center in the morning, knowing that dinner or cocktail obligations will always seem much more fun to me than the gym.

Another option is to pack a yoga mat and do a workout right in your room. I love this “Nerd Fitness” 20-minute hotel room workout if you're stretched for time.

Use WiFi-Less Planes to Your Advantage

Most people freak out when they find out their plane has no wi-fi. On the contrary, an internet-less plane can be the most productive, zen time to work on documents like presentations or proposals that aren't entirely reliant on connectivity.

Think of the time in the air as dedicated focus time where you can't get distracted by the latest LOLCat (guilty as charged) or IM from a coworker.

Save yourself from a conversation with your row-mate by plugging in some headphones and just cranking on whatever project has been eating at you when you're usually distracted by phone calls, meetings or being online.

Business Woman Photo via Shutterstock




6 Things Every Business Owner Should Think About for the New Year

If I was dong this list myself there are a few things I'd take away and a few things I would add in regard to what to think about for the New Year â€" 2013. However, this list is a good starting point, courtesy of our friends from AT&T.

1.)    Forward-thinking: As a business owner, it is important to understand and implement innovation and advanced technologies in your business. Innovation and technology can drive increased efficiency and expand operations.  By employing solutions that keep the customer's evolving needs front and center, small businesses can do a better job of empowering their customer base and ensuring continued engagement. 

 

2.)    Social Media: According to a recent blog post by Intuit, Facebook has helped fuel sales for a variety of small businesses.  So strongly consider leveraging social networking sites such as Facebook, YouTube, Twitter and Pinterest to engage your audiences as a part of your overall business strategy to not only effectively  communicate what‘s new with your business, but also to directly help drive sales. 

 

3.)    Tech support: IT-related issues can deplete time and resources, but hiring part-time IT support or training an employee can also be inefficient and take time away from growing the business. Tech support services, like AT&T's Tech Support 360, provide 24/7 access to experts who can remotely troubleshoot issues over the phone and/or the Internet- quickly and easily.

 

4.)    Data Storage: Customer data is essential to small businesses' vitality. Restoring critical information is simpler, faster and more affordable than starting over if a disaster hits. Recovery plans can be as simple as regularly backing up to a CD, removable hard drive(s) or other portable hard drives, storing offsite or cloud-based storage using automatic online backup programs.

 

5.)    Marketing: Marketing your small business is even more important in this competitive landscape. Services such as mobile marketing connect businesses with consumers when and where they are ready to buy â€" either online or using their wireless device. Whether through SMS/MMS, push notifications, in-game mobile marketing or QSR codes, small businesses can provide customers personalized information that will ultimately influence their buying decisions.

 

6.)    Mobile payments: If your business sells products and/or services, invest the time to accept mobile payments. It's easy (only a smart phone is required); it widens your customer base (the consumer market prefers merchants who accept major credit cards); it's a fiscally efficient choice (they charge less per swipe than larger card-processing counterparts and the fees are steadily going down); and it's proving to be good for the bottom line (according to a recent article in Advertising Age, mobile payments will total around $1 trillion by 2014, up from $162 billion in 2010).  Mobile will continue to play a big part in consumers' lives and small businesses can leverage an advantage in this area.



Stolen credentials, basic security lapses at core of 2012 breaches

A common thread could be weaved through the high profile data breaches that took place in 2012. Attackers are targeting basic security lapses and configuration errors or bypassing security systems altogether by using stolen account credentials to appear as a legitimate user on the network.

In this edition of the Security Squad podcast, the SearchSecurity editorial team discusses some of the lessons learned from the top breaches of 2012. From source code leaks to credit card data, from poorly protected email and account credentials to intellectual property, attackers demonstrated that they can get into corporate systems and often remain there undetected for extended periods.  

Emerging password alternatives have some complex hurdles to climb before becoming mainstream. Multi-factor authentication is being implemented by more websites, but implementation needs to be rolled out systematically and more of an effort needs to be made to encourage people to more broadly adopt the protection.  

Security awareness training is essential in reducing social engineering attacks, but the training must be done in a way that makes it personal for the end user. Programs that teach employees how to protect their children and their banking activities could eventually foster awareness and translate into better protecting the company data, experts say.

Listen to the Security Squad podcast or right click and download the MP3.




How To Manage A Dysfunctional Team

team managementDysfunctional people create dysfunctional situations. One team member with poor communication skills can explode a business environment. But a great communicator who never pulls his weight on the team can do the same thing.

The problem is office chaos created by unmanaged office politics.

Any time a group forms, there's going to be a play for power and positioning - that's natural. It happens in high schools, on athletic teams, in social organizations. And it happens in business settings. It's a normal function of groups.

The engagement, however, becomes dysfunctional, if it goes unchecked.

Who's In Charge?

You don't have to be a bulldozer to run a business or effectively manage a team. But you do have to be bold enough to set a standard, and then protect that standard.

In The Five Dysfunctions of a Team, a leadership fable by Patrick Lencioni, he highlights the idea that teams can be dysfunctional in layers. Depicted in the form of a pyramid, Lencioni says:

“The first dysfunction is an absence of trust…that stems from their unwillingness to be vulnerable in the group.”

Consequently, the trust issue creates a conflict issue that leads to a commitment issue as well as an accountability issue. By the time these four issues pile on top of each other, you end up with an underperforming team and company - which is the ultimate issue when it comes to small business impact.

Where Did The First Problem Come From?

If trust is the foundation to successful team relationships, then how does a small business loose it in the first place? A few things get in the way including:

  1. A lack of awareness that the trust was never earned.
  2. A leader who hopes the issue will fix itself.
  3. An owner who doesn't have time for these types of concerns.

Healthy teams don't build themselves. If nobody is actively responsible for the team, then you get what you get - a mess.

Trust

Lencioni says:

“The fact remains that teams, because they are made up of imperfect human beings, are inherently dysfunctional.”

Our personal chaos follows us where ever we go. We all have triggers, quirks, behavior issues that we have to manage. We're human, it's not an excuse, it's an observation.

Since we are people with issues, chances are we come through the door with concerns. If those concerns go unchecked, then there is no trust. But if they're effectively and consistently addressed, then we open up - a little at a time.  This opening creates a safe place to do business, to collaborate, to create amazing things together.

Keep in mind, the consummate professional will make the most of a bad situation no matter what. But here's the concern â€" what skills, what ideas, what witty inventions are being left on the table, because of your team's unchecked dysfunction?

Traction

Marketing is about promoting a message that means something to your target audience. The small business owner, ultimately hopes that his marketing efforts turn into paying customers. He wants his message to gain traction and gain attention.

Marketing not only happens outside of the company, but it also takes place within the team. Every time bad behavior goes unchecked, then a new standard gets attention, a dysfunction gains traction, and the team losses ground. A destructive team will ultimately erode the company.

Lencioni states:

“Inattention to results occurs when team members put their individual needs (such as ego, career development, or recognition) or even the needs of their division above the collective goals of the team.”

Again, teams don't build themselves, leaders do - and that takes time. Effectively working together is often a learned behavior. Somebody has to set the standard.

Time

The quality of your team impacts the quality of your business. If they turn on each other, eventually one of them is going to turn on your customers. Think about it, if your team fails to own up to their mistakes when dealing with each other and you, then that behavior is going to leak out. And when clients call in with issues you want them to encounter an honest, direct and solution-oriented team. Evasive and defensive is just bad business.

There's always time for leadership.

In Leadership Truths That Every Leader Needs To Know, Dale Kirke says:

“As a leader, you create an environment where people are encouraged to work harmoniously together using their own unique talents and skills to achieve common goals.”

The environment doesn't create itself. The leader creates the environment.

Here are three tools to help you redesign your office atmosphere:

  1. Clear expectations. Make sure your team understands what you expect. And then you live up to that expectation.
  2. Constant feedback on behavior. Make sure your team sees you respond to questionable behavior. Self-correction often happens with a little bit of guidance.
  3. Concrete course of action for conflict resolution. Every issue isn't a major one. Managers can check certain things just by speaking up. But some types of concerns including sexual harassment and other forms of bullying need a written and clear course of action.

You can be firm but fair, fun and effective. But you have to remain frank and focused on the kind of team and environment that you are creating.

Senior Manager Photo via Shutterstock




HTML 5: The Geeky Internet Language That Every Business Professional Should Know About

HTML 5 is amazing. It continues to evolve and be used in a variety of online applications and enables those applications to have much more functionality than Flash or older versions of HTML.

HTML means you don't need plug-ins, online applications (such as Gmail) are more feature rich and more.

For business professionals who rely on online services such as video, online presentations and other online tools and services as much as you can use ones that are based on HTML 5.

For example, Brainshark let's you host videos for training purposes â€" host, train and track the videos you upload. Recently they announced that their mobile player has been upgraded to HMTL 5. The benefits:

  • View and respond to test and poll/survey questions within Brainshark presentations
  • Click to navigate to any point in a presentation
  • Share presentations instantly via email and social media
  • Open and view attachments associated with a presentation
  • And more
If your video host, collaboration vendor and other online services are not using HTML 5 and don't plan to, you MIGHT want to consider switching.

 



HTML 5: The Geeky Internet Language That Every Business Professional Should Know About

HTML 5 is amazing. It continues to evolve and be used in a variety of online applications and enables those applications to have much more functionality than Flash or older versions of HTML.

HTML means you don't need plug-ins, online applications (such as Gmail) are more feature rich and more.

For business professionals who rely on online services such as video, online presentations and other online tools and services as much as you can use ones that are based on HTML 5.

For example, Brainshark let's you host videos for training purposes â€" host, train and track the videos you upload. Recently they announced that their mobile player has been upgraded to HMTL 5. The benefits:

  • View and respond to test and poll/survey questions within Brainshark presentations
  • Click to navigate to any point in a presentation
  • Share presentations instantly via email and social media
  • Open and view attachments associated with a presentation
  • And more
If your video host, collaboration vendor and other online services are not using HTML 5 and don't plan to, you MIGHT want to consider switching.

 



Netflix Customers Experience Christmas Eve Outage

All entrepreneurs must learn this important lesson: No matter how great your product or service may be, how you deliver that product or service ultimately makes or breaks your business. Fail to deliver what customers expect, and you will suffer the consequences. Deliver consistently at or even above those expectations and you build a loyal army of followers who will keep buying from you while bringing even more customers to your door. Here we see evidence that even large brands can get it wrong when it comes to delivering on expectations and also hear some advice from small businesses on how to get it right.

Customer Relations

The gift that keeps on giving. On Christmas Eve, Netflix users discovered the streaming video service isn't always a good alternative to cable. An outage affected users in Canada, the U.S. and Latin America that evening and was not fully corrected until Christmas Day. It was not a great gift to Netflix customers, many of whom have abandoned cable and other forms of entertainment for the innovative service, and like many bad customer experiences, it may linger in their minds for some time to come. Reuters

Signing an unwritten contract. You may not think of it this way, but each time you make a sale of products or services to a customer, you effectively enter into an unwritten contract. Once you adopt this approach to customer relationships, you'll probably never look at your business the same way again…or want to. Instead of simply moving on from one sale to the next, you'll look at each transaction as a set of promises made between you and your customer, says blogger Harry Vaishnav. And they are promises that must be kept if your business is to succeed. Small Biz Viewpoints

Service with a Smile

Above and beyond the call of duty. The most successful businesses are those that do a little something extra. They are also the ones that make sure their customers know and remember the added benefits they provide in their products and services. Take the baker who always slips that extra bread roll into your bag, a “baker's dozen.” You remember that little extra the next time you're buying bread and decide which bakery to visit. Do the same in your business, says Tom Watson, and you'll keep them coming back for more. Cleaning 4 Profit

Up close and personal. Personalized service can be an important edge, especially for smaller companies. One important step in creating this personalized service is to get closer to your customers. This closer relationship lets businesses learn specifics about customer preferences and how they can deliver on these preferences more effectively. Here business networking consultant Jeff Owen suggests some great steps that will bring you closer to your customers. UPrinting

Communications & Community

How to change the channel. Customer service and engagement depend upon communicating with your customers and fans where they are, and like it or not, this does not always mean a single or small collection of channels. Not only do customers expect your brand to engage with them across multiple channels, but 97 percent of these customers expect their experience to be consistent no matter what channel they use to engage with your brand. The good news is that one study found those customers who engage you on multiple channels are likely to spend more money and be more loyal too. SalesPortal

Truth is more profitable than fiction. We all like to believe that our products and services help our customers. So the best kind of customer service should be to deliver those products and services in a way that will make our customers' lives better. But it turns out that telling the truth about what our customers need is also the best marketing. It may also be the best way of keeping customers loyal and bringing them back again and again. Business mentor Laura Humphreys tells the story of a dentist whose candor is winning business one patient at a time. Liber8Me

Talk to your community. Talk with your community and you create loyalty in ways you cannot fully calculate. As blogger Sian Phillips explains, your community allows you to connect in a way that goes beyond simple marketing and customer service. Ask them to answer a question or to share a blog post or other message, and they will respond. They are more than customers, clients, and fans, they are friends. These connections will serve you well and help you deliver products and services in tune with your customers and community. CorpNet