You Could Win a $25,000 Makeover for Your Business!

 

Marketing Makeover

You’ve created the perfect product or service and are getting great feedback from your initial customers. So it seems as if you’re on to something and are offering your customers a value at a price they feel is reasonable.

There’s only one problem, though. You’re marketing efforts seem to be falling short.

The good news is that now you can get a marketing makeover with some help from the pros in the Marketing Makeover for Your Small Business contest!

The grand prize winner will receive (at an estimated value of $25,000):

  • Creation and distribution of one streaming ad on the CBS Radio online network in the market of your choice.
  • Creation and distribution of display ads on CBS Local websites, again, in the market of your choice.
  • Strategy advice from the experts at CBS Local and Constant Contact on a marketing plan for your business.
  • Six months of CBS Local Search and search engine marketing campaigns.
  • A year of Constant Contact’s Toolkit Essential Package.

Second prize (valued at $5,000) will include:

  • Creation and running of a streaming audio ad on CBS Radio’s online network.
  • Creation and distribution of display ads on CBS Local websites (again, in both cases, in the market of your choice).

Third place prize will include:

  • A Gold Audio Ad Center package
  • Creation of a custom audio ad.

Winners will be chosen by a panel of judges all of whom are experts at small business marketing. They include Technology Evangelist at SmallBizTechnology, Ramon Ray; author and Associate Professor of Marketing at the Wharton School at the University of Pennsylvania Jonah Berger, Director of Digital Marketing Education at Constant Contact, Ron Cates; and CEO of Small Business Trends, Anita Campbell.

The contest is open to U.S. small businesses only and will end June 30, 2014.

So don’t waste any time –  ENTER NOW TODAY!

The post You Could Win a $25,000 Makeover for Your Business! appeared first on Small Business Trends.

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Social inequality in San Francisco spurs verbal brawl among VCs

SAN FRANCISCO (Reuters) - Ongoing tensions over how to handle social inequality in San Francisco sparked an a rare outburst among venture capitalists Monday.






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Head of eBay's PayPal unit steps down to join Facebook

SAN FRANCISCO (Reuters) - David Marcus, who has led eBay Inc's fast-growing payments unit PayPal for the past two years, will step down this month to run Facebook Inc's messaging products, the companies announced on Monday.
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Wal-Mart.com CEO Joel Anderson to step down

(Reuters) - Wal-Mart Stores Inc said Joel Anderson, chief executive of its United States website, Walmart.com, would step down, at a time the company plans to speed up investments in technology to boost sales at its fast-growing e-commerce business.






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Netflix investors reject proposal to split chair, CEO roles

(Reuters) - Shareholders of video streaming service Netflix Inc on Monday voted against a non-binding investor proposal to split the roles of chairman and chief executive officer, the jobs held by co-founder Reed Hastings, according to preliminary vote tallies released by the company.
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How to Turn Your Home Brewing Hobby into a Business

how to turn home brewing into a business

Michael Langone, the entrepreneur behind HopBox.co, combined a variety of different skills and interests when launching his home beer brewing business.

Langone started brewing while attending college in Syracuse, N.Y.  Back then he was studying to become an architect, and didn't expect to make brewing into a career.

Langone was frustrated with the lack of decent home brewing supplies available. He would end up storing the large bucket and other supplies in his closet or basement instead of the kitchen. As a result, he would not brew very often.

how to turn home brewing into a business

So he used his knowledge of design, brewing, and woodworking to create something new – the HopBox (pictured above). In an interview with author and infomercial personality Matthew Lesko he explains:

"Looking back now, it makes a surprising amount of sense. I was just coming out of architecture school sort of with an eye for design, love for woodworking, and a home brewing hobby. And it all kind of came together."

HopBox now offers various home-brewing kits and supplies handmade from rustic pine. The kits are intended to scale for various sized kitchens in homes and apartments and add an element of style beyond the basic kits available from other retailers.

Langone turned to Kickstarter to fund the launch of HopBox. He completed a successful fundraising campaign at the end of May. The kits are currently available for pre-sale and are scheduled to begin shipping in July.

Langone is also now in business with lifelong friend Matt Gorman, who he introduced to brewing a couple of years ago. The pair hopes give even more people the satisfaction they say comes with home brewing using their stylized kits and supplies.

On the HopBox website Langone says:

"I wanted to inspire people to brew, to experiment with new recipes, to feel the satisfaction that comes with sharing something you have made with family and friends. I also realized I wanted to make it more than a hobby – I wanted to make it my career. So I went all in! I quit my day job, emptied my accounts, and started living out my dream."

The post How to Turn Your Home Brewing Hobby into a Business appeared first on Small Business Trends.

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How to Manage Remote Developers

how to manage remote developers

It's increasingly rare for every team member to work the same hours in the same location. In many ways this is beneficial – developers can work on projects they're passionate about when and wherever they want, while employers can hire talented, driven developers regardless of geographic limitations.

With these benefits, however, come new and unexpected challenges. Lack of physical proximity means everyone isn't always on the same page. Some even find they're expending extra time and energy making sure projects are completed promptly and correctly.

This doesn't have to be the case. Below, you'll find a handful of strategies for minimizing the challenges associated with managing remote developers. While they may seem like additional work, these practices can make working with remote developers more rewarding and less stressful.

How to Manage Remote Developers

Communication is Key

Many of the problems that arise with remote workers can be solved by better communication. The following practices will ensure that everyone is on the same page:

  • Direction — Because they can't drop by your desk for clarification, they might be hesitant to contact you when they run into problems. Make it easier on them (and yourself) by working in short sprints of one to two weeks and being clear about your expectations. Break complex projects into smaller parts, and include mockups, screenshots, and screen cam movies.
  • Daily Meetings — Communication doesn't end with directions. A voice or video meeting with remote workers each morning gives them the opportunity to ask questions and allows you to gauge progress and determine whether touching base later in the day is necessary.
  • Trust or Discuss — Monitoring remote workers constantly indicates distrust, while ignoring them completely signals their contribution doesn't matter. If projects aren't completed, it's important to work together to resolve whatever is standing in the way.

Build Community Among Remote & Local Workers

Because they're not part of the office atmosphere, it's easy for remote workers to feel isolated – sometimes even worrying about job security. Along with communicating regularly, the following practices let remote workers know they're valued team members:

  • Partner Up — Rather than leaving them to work on isolated tasks for long stretches of time, facilitate communication by pairing remote and local workers for programming, code review, or testing.
  • Knowledge Backup — It's a good idea to designate a remote worker to serve as knowledge backup for a local worker. This not only encourages communication, but ensures that someone with relevant knowledge is available during off hours.
  • Encourage Communication Among Teams — Your remote team should talk together, and your local team should be online and responsive as often as possible. To prevent questions on the coders channel from going unanswered, have tech team leads take turns acting as moderators.
  • Capitalize on Time Differences — Instead of letting them limit you, take advantage of differences in time zone. Have local workers resolve blockers or problems so that remote workers can pick back up the next day. Conversely, any problems that local workers encounter toward the end of their workday can be resolved by remote workers.
  • Include Remote Workers in Company Events — In meetings, make sure that notes on the whiteboard are easy to read and recorded in real-time so that remote workers can fully participate. Periodically ask them for input since it can be hard to remotely interject. So they know they're more than just labor, be sure to leave Skype up and running to include them in fun events.

Be Conscious of Differences

As much as you encourage communication and community, sometimes you have to understand that working with remote developers is a different experience. Be sure to:

  • Let Them "Put on their Headphones" — Just like local workers, sometimes remote workers need to put on their headphones and get things done. Know that even when you can't get in touch with them immediately, that doesn't mean they aren't working.
  • Acknowledge Time Differences — As much as it can work to your advantage, having workers in different time zones can be a challenge. Know that their days are different than yours, and take care not to plan a three hour meeting during their lunch hour.

Though it might seem easier to simply hire workers who live in your area, the benefits of working with remote developers outweigh the minor inconveniences. When you hire skilled workers who love what they do, taking the extra steps to communicate regularly and ensure they're part of the team will be more than worth the effort.

Video Call Photo via Shutterstock

The post How to Manage Remote Developers appeared first on Small Business Trends.

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30 Crowdfunding Sites to Take Your Venture to the Next Level

crowdfunding sites

Small business owners frequently do not have the capital to pursue new venues, and they can find it difficult to secure loans from banks. Startups and entrepreneurs may find many lending doors closed to them when they need it most. Crowdfunding is one way to obtain needed funds to bring your innovative business ideas from dream to reality. Below you will find 30 crowdfunding sites, organized by specialty, to get you off the ground. Commissions, fees, and terms vary or change from time to time, so always double check the "fine print," as the saying goes.

Crowdfunding Sites

Indiegogo

Indiegogo allows you to raise funds for anything. You can choose an all-or-nothing option or an option that allows you to keep funds you have raised even if you haven't met your goal. They charge a 3% – $25 transaction fee and either 4% or 9% depending on if you meet your goal or if you choose to walk away with funds without meeting your goal. They also offer non-profit discounts on their fees.

GoFundMe

Another general fundraising site is GoFundMe. They charge a 5% commission and a 3% transaction fee.

Fundly

Fundly allows you to raise funds even from your mobile device. It is social integrated and lets you post blog updates on your fundraising page. Its monthly fee schedule is based on how many campaigns you want to run at once (one at a time has no monthly fee, 4.9% commission and 3% transaction fees).

FunderHut

crowdfunding sites

FunderHut is a crowdfunding service that targets small businesses, communities, non-profits and individuals. Their all-or-nothing campaigns have a 5% fee if the goal is reached and a 3% payment processing fee. If you choose the "variable" plan, you pay 7.5% if you do not meet your goal.

CrowdTilt

CrowdTilt is an all-or-nothing crowdfunding website that focuses on getting funds from groups. It charges 5% on its "Sell Something" campaigns, but transaction fees are free.

WpmuDev

If you want to do donation fundraising from your own WordPress site, WpmuDev offers a plugin for a flat rate of $19 and only Paypal transaction fees after that.

Reward: Free or Discounted Product Received in Return

RocketHub

Rockethub allows you to find other funding if your goal is not met. There is a 4% commission for successful projects or 8% for those that don't meet their funding goals, as well as a 4% transaction fee.

Small Knot

crowdfunding sites

If you want to get your community involved, Small Knot focuses on encouraging people in your community to fund your projects in exchange for special perks, services, goods, or benefits. They charge 3% for successful campaigns and 2.9% for transactions.

Kickstarter

Kickstarter, probably the best known crowdfunding site, is an all-or-nothing crowdfunding platform (you must reach your fundraising goal or you receive no funds) for creative works (technology, food, fashion, etc.). You set your goal and offer an incentive. If you reach your goal, there is a 5% project fee and 3 – 5% transaction fees.

FundAnything

FundAnything is Donald Trump's reward-based fundraising platform. Like others, there is a 9% fee if you do not meet your goals and a 4% fee if you do with a 3% transaction fee.

Peerbackers

Focusing on entrepreneurs and small businesses, Peerbackers allows you to find funding from your friends in exchange for rewards. They charge a 5% "success fee" and a 2.9% transaction processing fee.

InvestedIn

crowdfunding sites

InvestedIn is a reward based crowdfunding platform that allows you to create your own fundraising group.

Debt Platform: You Pay Back the Funds to the Investor With Interest

LendingClub

The LendingClub offers businesses the loans they may not be able to find elsewhere. Interest rates vary based on your financial information and credit score.

Funding Circle US

Funding Circle US focuses on offering loans to US businesses and allows others to invest in loans. Again, your interest rates will be determined by your credit score. There is also a UK website.

Kiva

You can receive interest-free loans through Kiva or Kiva Zip if you are located in the US or Kenya. For startups that would prefer repaying donated funds, this is a great method of raising them.

Equity Platform: The Investor Owns a Share of Your Company

Fundable

crowdfunding sites

You have the option of offering rewards or equity with Fundable. They have their own marketing platform and you set minimum donations for rewards (equity minimums must $1000). There is a monthly fee during campaigns.

RockThePost

RockThePost has been around for a while but is undergoing a fee transition, so you will have to check their website for more details. However, under the new scale, you can choose how much you want them to handle your fundraising for you. Right now it costs nothing if you do it all yourself.

MicroVentures

Despite its name, MicroVentures helps startups and businesses generate $100,000 – $1,000,000 in capital in the entertainment, tech, social, and gaming sectors.

CircleUp

CircleUp is looking for innovative retail and consumer companies. Your company needs to be able to show it can turn a profit in 1 – 3 years to get accepted.

EarlyShares

crowdfunding sites

For a variety of equity options, try EarlyShares. Terms vary based upon the options you choose.

Niche: For Special Fundraising Needs

Apps Funder

If you need funding for app creation, pitch your idea to Apps Funder and reward investors or offer them return on their money. This is an all-or-nothing funding website. They charge 8% commission on completed campaigns, 3% transaction fee, and 5% of revenue when the app is finished.

VentureHealth

VentureHealth is an equity based funding platform that specifically seeks entrepreneurs with technology in the health sector. They do not fund research, but they target biotechnology, healthcare services, medical devices, digital health, pharmaceuticals, and diagnostics. They charge 20% carried interest on profits.

Startacure

Startacure is for cancer research funding. They charge 5% on all funds raised and 3% transaction fees.

Quirky

crowdfunding sites

Inventors and small business owners with product ideas, but little knowledge on how to build and market their products themselves may want to give Quirky a try. It is not a typical crowdfunding website in that you get a commission for your product based on how much of the process you put into it. The crowd helps select products that get to make it past the first stages.

Fractured Atlas

Artists (in the broad sense of the term) can use Fractured Atlas to find space and obtain business scholarships. Their free artful.ly software allows you to get donations, sell tickets, and track your fans right from your own webpage.

RealtyShares

RealtyShares offers investment money for people who flip houses. It is a debt service that requires value added repayment in 6 – 18 months.

MyEvent

If you need funds for an event (or want to sell tickets to a fundraising event), you can use MyEvent to do it. The basic membership is free. Other memberships range from $19.95 – $39.95 per month.

Unbound

crowdfunding sites

Authors can find people to fund their books at Unbound in exchange for a copy of the book and possibly a goodie bag upon publication. You must pitch your book to them.

TechMoola

TechMoola offers reward crowdfunding for innovation and technology. It charges a 10% flat rate for met goals, 15% for unmet goals less than $25,000 and 20% for unmet goals over that amount.

Pledge Music

Musicians can use Pledge Music to post and market their needs. They charge a 15% flat commission. It covers transaction costs, and they give you tips for meeting your goals.

Slated

Slated is a niche crowdfunding resource for film that brings industry, filmmakers, and investors together.

I'd love to hear about any experiences you’ve had with crowdfunding sites.

Money Photo via Shutterstock

The post 30 Crowdfunding Sites to Take Your Venture to the Next Level appeared first on Small Business Trends.

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