Yahoo Unveils News Digest, Digital Magazines But Without Clear Niche

Yahoo CEO Marissa Mayer and other company executives recently unveiled a News Digest feature and new digital magazines Consumer Electronics Show in Las Vegas. The new products look a lot like a new news brand for the Web giant.

The trouble is that Yahoo’s target audience seems to be, not a small niche group, but…well, everybody!

How To Build a Branded News Niche

The independent news brand can be a fertile opportunity for small online businesses and digital startups.

By focusing on a small niche group, small publishers can deliver specially created or curated news and information. That content is tailored specifically for an underserved audience.

Think Instapundit for Libertarian conservatives, The Huffington Post for liberal progressives, TechCrunch for the tech startup community, and Marketing Land for the online marketing community.

Some of these brands have since been acquired by larger companies. But the key to their early success, and in many ways to their continued growth, has come from serving these groups.

It was the same with Mashable, a startup that began life as a tech blog run by a teenager out of his house. But last week, Mashable announced $13 million in venture funding, its first outside investment.

With the money, Mashable will open more editorial offices and hire more journalists to create more original content.

The company has already expanded its categories of news coverage from primarily tech and social media to include business, entertainment and other topics. However, stories covered are still aimed specifically at a Web savvy audience.

Yahoo Announces News Digest

By contrast, Yahoo’s News Digest app seems built on the notion that there’s too much information out there already. And that a large news company not a small independent news brand should decide what’s important to customers.

Yahoo product manager Nick D’Aloisio explains:

Newspapers used to provide comprehensive summaries of current affairs, but on mobile, there is so much to choose from that it’s become overwhelming. So we wanted to design a new product around the idea of being quickly informed on all the need-to-know stories of the day.

So, Yahoo News Digest uses an algorithm and some human curating to put together the top stories (about nine of them) the company feels you should see. One digest will be delivered on the app in the morning and one in the evening.

These digests will be gathered from multiple sources in segments called “atoms” including text, infographics, maps, video, financial tickers and more, says D’Aloisio.

But there’s no talk of giving users the content they want, or for that matter of who the news app’s target audience might be.

Here’s more on the app from Aloisio:

Digital Magazines and Global Anchor Introduced

Yahoo is also unveiling a group of digital magazines. David Pogue is a vice president of editorial for Yahoo and a former correspondent for The New York Times. He introduced one of the publications entitled Yahoo Tech at the Las Vegas event. Another magazine called Yahoo Food has already been launched with more on the way, CNET reports.

But here again, Yahoo’s offering seems to suffer from a lack of purpose. Pogue describes Yahoo Tech as a publications for the 85 percent of the U.S. outside the more technically sophisticated areas of New York City and the West Cost.

(In other words, the magazine will be tech for non-tech people?)

Mayer also introduced Katie Couric, a former television reporter and host for all three of the major networks.Yahoo recently announced Couric as its new global correspondent. Couric said she hopes to interview news makers, politicians, sports figures, philanthropists, tech leaders and social entrepreneurs. (Don’t we all?) But it was less clear what specific audience the new Yahoo content would serve.

Conclusion

In short, Yahoo seems to be banking on its well-known brand to give it a large general customer base for its general news product. But company leaders don’t seem to have thought much about what niche that content is targeted to reach.

It’s too early to determine whether this approach will be effective. However, it is the opposite of the strategy used successfully by most independent news brands in recent years.

When creating independent branded news as part of your business, focus carefully on the audience or customers you most wish to reach. Start by targeting the customers most likely to buy the products or visit the advertisers you have on your site.

Image: Wikipedia



10 Tips For Organizing Your Small Business This Year

An organized business is a productive business. You may not consider yourself blessed with natural organizational skills, but now is the perfect time to get your business and work space organized.

Below are 10 tips to help you do that and get on track in the new year.

Purge Your Office

Even if you don’t mind a little mess and dust, too much clutter can add to daily stress and chaos. Clutter exists because we think that everything is important. With the new year, toss out whatever is outdated, no longer relevant or a duplicate.

For example:

  • Recycle the broken electronics you may have stashed in a closet.
  • Delete all those old voice messages.
  • Donate anything you don’t need or use.
  • Keep the basics and anything you’ve used in the past year; all else can go.

When your workspace is clean and uncluttered, you’ll enjoy spending time at your desk and won’t waste time searching through junk or moving piles around.

Organize Your Paper Files

One study found that the average person wastes over 4 hours per week searching for papers. Go through your filing cabinets and shred anything that’s out of date or no longer relevant to your business.

If you’re worried you might one day need four-year old notes from a client project, then scan the originals and throw out the paper files to make more room.

Ditch Paper Receipts

Considering the IRS accepts electronic copies of receipts, there’s really no reason for you to continue hanging on to all those tiny paper slips from restaurants, taxis, office supply stores, etc.

Find a receipt management scanner or app for your smartphone (such as Neat Receipts) and make sure your solution lets you export data to whatever expense reporting/accounting app you use.

Use the Cloud for Storage and Sharing

If you haven’t done so already, start using cloud-based tools to share and save documents. For example, Google Drive lets you store up to 15GB for free, while giving clients or colleagues access to collaborate. Other tools include Dropbox and Box.

By housing files in the cloud, you can help clean up your personal storage, as well as save valuable time spent emailing documents back and forth when collaborating with others.

Tame Your Inbox

If your email inbox has become a catchall for every email you’ve received over the past years, it’s time to clean house. It is possible to manage your email inbox so you only see the messages you still need to deal with and everything else is neatly archived for safe keeping. Start with a clean slate by filing away everything you no longer need to respond to.

Next, tame the level of new emails you get each day by unsubscribing to newsletters or other subscriptions you no longer read. Create specific folders where non-essential emails go automatically, so they don’t interrupt your daily flow.

Get the Right Note-Taking Tool

One key to staying organized and effective as a small business owner is having the right solution for jotting down any tasks or inspirations when they strike.

Whether you prefer to use pen and paper, voice recording on your smartphone or an app like Evernote, the most important thing is that the solution fits into your lifestyle so you’ll use it consistently.

Tidy Up Your Social Media Profiles

It’s not just your email inbox and desktop that fall prey to clutter. Your social media profiles can also become clogged and out of date.

First, take stock of where your business has a social presence and drop any accounts that are no longer in use. There’s no point in having multiple Pinterest, Twitter, Facebook, LinkedIn, Tumblr and Instagram profiles if you’re not actively posting and monitoring each account.

You can also use a tool like JustUnfollow to weed out any followers who are inactive or aren’t following you back.

Meet with a Tax Advisor

Don’t wait until it’s time to file your returns to start thinking about taxes. Make an appointment with a CPA or tax advisor early in the year.

If your business is still structured as a sole proprietor, now’s the time to think about protecting your personal assets and gaining other benefits through a formal business structure like an LLC or corporation.

Take Charge of Your Books

If you run a small business, you already have some kind of process in place for invoicing, processing payments, recording expenses and tracking projects. But if you haven’t updated your process lately, chances are there’s an app out there to help make these administrative tasks easier and more efficient.

Take a look at your tablet/smartphone app store for a new tool that could help you get organized and take charge of your books in the new year.  For example, there’s FreshBooks, Mint, Kashoo, and InDinero to name a few.

Tie Up Any Legal Loose Ends

This is a perfect opportunity to tie up any loose ends you’ve been putting off in prior years. For example, did you file a DBA (Doing Business As) for your business name? Did you get a Tax ID number? Are all your licenses and local permits in order? Did you make any changes to your corporation and LLC and still need to file an Articles of Amendment to record those changes with the state?

What other tips can you offer to get your business organized this year?

Organization Concept Photo via Shutterstock



Read “The Entrepreneurs” for Relevant Entrepreneurial Lessons

Read “The Entrepreneurs” for Relevant Entrepreneurial Lessons

If you like books with profiles of real-life entrepreneurs who became successful even when the odds seem against them, then you are going to love “The Entrepreneurs: Success and Sacrifice.” This is a book to inspire and motivate you in your own entrepreneurial journey.  Most importantly, it is a book with lessons and insights from …

Content

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Summary

One of the most authentic books about real-life entrepreneurs today, with relevant entrepreneurial lessons you can actually use.

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