The Good News for Small Retailers Is That Shoppers Love You

Small retailers have lots of concerns this holiday season: A shorter than normal holiday shopping period, fallout from the government shutdown affecting consumers’ confidence and spending, and competition from big-box and online retailers with more sophisticated digital marketing tactics.

But there’s some good news that could potentially offset those difficulties: The 2013 Deluxe Annual Holiday Shopping Survey reports that consumers have a lot of goodwill toward small, local businesses and a great willingness to shop there.

More than one-third (35 percent) of consumers say they are going to shop at local, small businesses this year, an increase from the 27 percent who planned to last year. Of those, 57 percent are specifically doing so because they feel it is “important to support local businesses.” In addition to those who already plan to shop at small businesses, the vast majority (95 percent) of respondents say it’s important to support local independent businesses.

Offer Something They Can’t Get Anywhere Else

Clearly, prices are a concern for holiday shoppers, especially in these tough times. But only 25 percent say “good prices” are the reason they shop at small, local retailers. Instead, 49 percent say “unique merchandise” attracts them to small stores.

Rather than trying to beat Walmart at its own game, focus on finding and displaying unique, hard-to-find items. Play this up in your marketing. Consumers love being able to give unique gifts that suit the recipients’ personalities.

Serve It Up

Of course, service matters, with four in 10 shoppers who plan to buy from small retailers citing “personalized service” as a motivating factor. Start now getting your employees prepared. If you need additional help, tap into your networks of colleagues, friends and existing employees to find qualified workers.

Focus on hiring for attitude, not necessarily aptitude. You can teach someone how to work your cash register, but you can’t teach them to be warm and friendly. Make sure employees are educated on what you sell so they can help customers make choices (and keep them from whipping out their smartphones to look up information and buy online instead).

Tap Into Technology

Consumers increasingly use technology to plan and fulfill their holiday shopping needs, the survey notes. As a result, you need to leverage technology to attract customers and drive sales.

More than three-fourths (78 percent) of survey respondents plan to shop for holiday gifts online in 2013. But the good news is that one in four (28 percent) prefer a small business website. Since many consumers find gift ideas online, make sure your website is optimized for search engines so that it pops up in the first page of search results. (More than half of respondents say they never go past the first two pages of search results when looking for gift ideas online.)

Since many consumers use smartphones to find products or stores when they’re out and about, it’s also crucial to make sure your business is listed on local search directories and that your listing is current and optimized.

Last, but not least, review what people are saying about you on ratings and review sites like Yelp and try to fix any negative viewpoints.

Reward Your Customers

Now is the time to reward your regulars with appreciation gifts. Sure, you could send a card, but most consumers (47 percent) would rather get a discount on a future purchase. Sending an email or direct mail postcard with a discount is a great way to get shoppers headed in early.

Start Now

Just 15 percent of respondents say they’ll actually do most of their shopping on Black Friday or Cyber Monday. Instead, more than 40 percent plan to do most of their shopping earlier in November. If your business targets 18 to 34-year-olds, know that they’re the group most likely to do most of their shopping over Thanksgiving weekend (22 percent will do so).

Aiming at parents?

The 35 to 44-year-old group is most likely to wait until the last minute to finish their shopping (19 percent will do so).

Be a Part of Small Business Saturday

Small Business Saturday (November 30, 2013) taps into consumers’ desire to support small businesses in their communities by helping encourage people to shop at independent stores on the Saturday after Thanksgiving. Get involved, join a neighborhood circle and promote and prepare your marketing materials and website for the event.

Shopping Photo via Shutterstock

Epson Creates New Business Opportunities With Introduction of the SureColor F2000 Series Printer

Epson America, a company who was been creating technology ‘firsts’ for more than 100 years, recently introduced the new SureColor F2000 series printers, which puts them into a whole new category of business; Direct-to-Garment (DTG). These two all new, puprose-built direct-to-garment inkjet printers - SureColor F2000 Standard Edition and SureColor F2000 White Edition - are poised to become the new benchmark in high-performance garment imaging.

Engineered by Epson from the ground up, the new SureColor F2000 Series printers deliver industrial-level production, image quality, and reliability. With the ability to print directly onto garments - t-shirts, hoodies, jackets, tote bags, and more - ranging from 100 percent cotton to 50/50 fabric blends, the SureColor F2000 Series offers additional revenue opportunities for garment print shops of any size.

The SureColor F2000 Series printers leverage Epson UltraChrome® DG ink technology - an all new, garment ink formulation developed specifically for the Epson MicroPiezo® TFP® print head delivering precise and repeatable performance, image quality, and high reliability. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the Epson SureColor F2000 White Edition offers the added benefit of white ink for printing on dark or color fabrics.

Here’s a video that shows how this new printer works:

While the price tag for these new printers is a bit hefty, both start at around $19,995.00, it opens an opportunity for small businesses looking to screen print their own clothes and products. When averaged over the life of the printer to the cost to outsource printing, it offers a large savings along with the ability to print on demand, versus batch printing.  The opportunities become limitless, especially with the new online selling platforms like Etsy, that cater to unique and creative products.

So, do you see a new business opportunity in the future with this cool new printer or is the cost and investment just too much to consider? Let us know your thoughts in the comments section.

Epson Creates New Business Opportunities With Introduction of the SureColor F2000 Series Printer

Epson America, a company who was been creating technology ‘firsts’ for more than 100 years, recently introduced the new SureColor F2000 series printers, which puts them into a whole new category of business; Direct-to-Garment (DTG). These two all new, puprose-built direct-to-garment inkjet printers - SureColor F2000 Standard Edition and SureColor F2000 White Edition - are poised to become the new benchmark in high-performance garment imaging.

Engineered by Epson from the ground up, the new SureColor F2000 Series printers deliver industrial-level production, image quality, and reliability. With the ability to print directly onto garments - t-shirts, hoodies, jackets, tote bags, and more - ranging from 100 percent cotton to 50/50 fabric blends, the SureColor F2000 Series offers additional revenue opportunities for garment print shops of any size.

The SureColor F2000 Series printers leverage Epson UltraChrome® DG ink technology - an all new, garment ink formulation developed specifically for the Epson MicroPiezo® TFP® print head delivering precise and repeatable performance, image quality, and high reliability. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the Epson SureColor F2000 White Edition offers the added benefit of white ink for printing on dark or color fabrics.

Here’s a video that shows how this new printer works:

While the price tag for these new printers is a bit hefty, both start at around $19,995.00, it opens an opportunity for small businesses looking to screen print their own clothes and products. When averaged over the life of the printer to the cost to outsource printing, it offers a large savings along with the ability to print on demand, versus batch printing.  The opportunities become limitless, especially with the new online selling platforms like Etsy, that cater to unique and creative products.

So, do you see a new business opportunity in the future with this cool new printer or is the cost and investment just too much to consider? Let us know your thoughts in the comments section.

10 Creative Ways Businesses Can Give Back

Being part of the startup community means giving back â€" not only to other entrepreneurs, but to causes you feel strongly about supporting.

Despite your good intentions, it’s easy to lose sight of that goal. And not every startup can afford to (or should) incorporate social “good” into their business model. How do you use your business to give back when time and resources are in short supply?

We asked members of the Young Entrepreneur Council (YEC), an invitation-only organization comprised of the country’s most promising young entrepreneurs, to share the following:

“Name one creative way to get employees to give back to the causes they care about most.”

Here’s what YEC community members had to say:

1. Kickstart It

“I gave every employee a small quarterly allowance to back Kickstarter Projects they thought could impact hundreds, if not thousands, of people. We gave each employee about $150 to spend on these projects, and it was awesome to see where they would allocate the funds. Some of the projects backed included + Pool, Ghost, LowLine, Head in the Clouds and many others.” ~ Scott Ferreira, MySocialCloud

2. Lead by Example

“I am very involved with my community. I share my stories and encourage my team members to join me for the next event. I also make a point to support my co-workers at their events. Philanthropy can also be a great team-building event for your business. For example, our team is all doing an AIDS walk this weekend and a brunch afterwards. Not a bad way to spend a Saturday morning. ” ~ Alex Chamberlain, EZFingerPrints, LLC & EasyLiving, Inc

3. Give Back at What You’re Good At

“I actively encourage corporations and startups alike to participate in high value for time volunteering schemes. For example, don’t encourage software engineers to work in a soup kitchen, but have them instead teach STEM and CS at inner city schools in one or two day immersive programs. This way, maximum impact is achieved, and employees feel like truly valuable members of society.” ~ Christopher Pruijsen, Raising IT

4. Sponsor a Local Charity Event

“We usually sponsor the marketing for local charity events, and we get our team involved with supporting the organization of the event, as well as the online marketing initiatives. This is a good way to generate value for the charity organizations without having to ask your employees to put money on the line. By helping, they can help the organization generate its own money. ” ~ Andy Karuza, Brandbuddee

5. Make Social Good a Part of Company Culture

“For businesses that can’t incorporate social good into their models, there are still ways to make social good a part of the company culture. Companies can give their employees a full day every quarter on company time to volunteer for an organization of their choice, or they can create partnerships with local nonprofits to donate time and resources every month or quarter. ” ~ Sean Kelly, HUMAN (Helping Unite Mankind And Nutrition)

6. Give out an Annual Grant Stipend

“What if your employer just gave you money to give away? You’d feel obligated to put it to good use. A no-strings-attached annual grant stipend with a set dollar amount in which every employee is able to give to a nonprofit of their choosing is smart. It puts the emphasis on the employee, and it creatively gives employees a way to give back for social good. ” ~ Brett Farmiloe, Internet Marketing Agency

7. Align Interests

“We found a way to match employee interests to opportunities to give back. The company supports such initiatives and encourages our team members to share their personal causes with teammates, supporting through attendance and tickets or contributions. We have chosen two areas, health and education, which align with what we do. Each year, we support one organization.” ~ Shradha Agarwal, ContextMedia

8. Give Bonuses to Charities

“Set metrics or goals for your team to reach. If they reach the goal or certain individuals perform the best, give them a bonus that is meant to be given to their favorite charity. This way, it becomes a contest where everyone wins. Plus, they feel empowered to help with something they are passionate about. ” ~ John Meyer, Lemon.ly

9. Provide Incentives

“One of my girlfriends recently started working for a very large hedge-fund management company, and to my surprise, a lot of people in the office go casual â€" even wearing sneakers. The reason why: Every quarter they select a new charity to support, and any employee who opts to donate $15 or more gets to enjoy business casual for the quarter.” ~ Cody McKibben, Digital Nomad Academy

10. Go Pro Bono

“Because our company is socially oriented, we get asked this question by fellow entrepreneurs all the time. Nonprofits are in need of talent, but often they cannot afford to pay for it. For-profit employees need opportunities to give back and get leadership opportunities. Pro bono can be the answer to both, and we strongly encourage companies to leverage their talent to benefit nonprofits.” ~ Suzanne Smith, Social Impact Architects

Charity Photo via Shutterstock

4 Ways to Use Tech to Get Referrals for Your Small Business

Technology has changed almost every aspect of business, from attracting new customers to managing employees. But some basic principles still apply. Today’s businesses simply must learn how to use these tech tools to put those classic business principles to use; including how to get referrals.

Customer referrals are as important to 21st-century businesses as they were long before the advent of the Internet. In fact, word-of-mouth advertising dates back to before the first radio or television set. Neighbors telling neighbors about a great business has long been among the most powerful ways to find new customers. Studies repeatedly emphasize the value of referred customers. According to the Wharton School of Business, the average value of a referred customer is at least 16 percent higher than that of a non-referred customer with similar demographics. Referred customers stay around longer, buy more initially, and are generally more valuable, both short- and long-term.

But 21st-century customers are more likely to be interacting with friends on mobile devices than talking to neighbors during an evening walk. This means for businesses today, it’s important to find a way to reach those customers where they are today.

“The typical direct sales type tactics for asking for referrals were developed over 70 years ago,” says Sage One product marketing manager Lawton Ursrey. “And since you’re doing business now, and not with your grandpa, you need to do something different.”

While directly asking customers to tell people about your business can help, chances are you’ll have to give your customers a reason to refer you. Sure, some customers will enthusiastically tell everyone they know how great you are, but some well-meaning consumers simply forget to mention it. To sweeten the pot, so to speak, it’s important to give those customers a helping hand in providing referrals for your business.

Use a Service

Directly asking your customers for a referral can be awkward. Referlia handles the work for businesses, automatically sending an e-mail to let them know you appreciate their business and asking them to introduce you to others who would fit your idea of an “ideal” customer. It also encourages customers to share on their social media sites.

One of the best things about Referlia is that it tracks what happens after that referral request is sent. How many times was it shared on social media? Which customers referred your business? If a customer doesn’t open the e-mail, Referlia follows up with the customer with no action required from you. The monthly subscription fee of $79 could be a little high for some small businesses, though.

Host Events

Ursrey recommends hosting a special event that encourages customers to bring friends. The invitation can be sent out through your social media channels, with the request that customers forward the invite on to any local residents they think might want to attend. As word spreads about your event, you may find you have more potential customers than you ever expected.

“Think of something fun - like a wine tasting or a guided bike tour,” Ursrey says. “It needs to be something that your clients, and their friends, would want to attend. It’s really a win-win because your guests have a great experience, and you get to break the ice with potential new clients.”

Offer Incentives

Social media has given businesses a wide range of opportunities for incentive programs, encouraging sharing in exchange for a reward. “Like us for 10 percent off your next purchase,” for instance. One like on Facebook shares the name of your brand to that Facebook member’s network. It also allows you to market to that customer. You can also give those customers a word to share with friends that will earn them a reward. “Use the code FACEBOOK to get 10 percent off,” for instance. This will help word about your product spread quickly, potentially bringing in multiple referrals from each customer.

Sponsor a Contest

Ursrey has found contests are a great way to engage social media users. Instead of providing a discount to everyone who provides or receives a referral, consider hosting a contest with one winner. Each share or retweet equals one entry and, at the end of the contest, you’ll have a list of potential customers to whom you can offer a special discount. The publicity your site will receive will be priceless and your customers will have fun with it.

“This may seem a little gimmicky - but it works,” says Ursrey. “Everybody likes free things.”

As Ursrey points out, referrals have always been a great way to get new customers. Your brand champions are the best resources you have to reach out to the community, with their enthusiasm making others want to try the product. Using the technology available to businesses today, they can find creative new ways to reach out to those happy customers and encourage them to spread the word.

4 Ways to Use Tech to Get Referrals for Your Small Business

Technology has changed almost every aspect of business, from attracting new customers to managing employees. But some basic principles still apply. Today’s businesses simply must learn how to use these tech tools to put those classic business principles to use; including how to get referrals.

Customer referrals are as important to 21st-century businesses as they were long before the advent of the Internet. In fact, word-of-mouth advertising dates back to before the first radio or television set. Neighbors telling neighbors about a great business has long been among the most powerful ways to find new customers. Studies repeatedly emphasize the value of referred customers. According to the Wharton School of Business, the average value of a referred customer is at least 16 percent higher than that of a non-referred customer with similar demographics. Referred customers stay around longer, buy more initially, and are generally more valuable, both short- and long-term.

But 21st-century customers are more likely to be interacting with friends on mobile devices than talking to neighbors during an evening walk. This means for businesses today, it’s important to find a way to reach those customers where they are today.

“The typical direct sales type tactics for asking for referrals were developed over 70 years ago,” says Sage One product marketing manager Lawton Ursrey. “And since you’re doing business now, and not with your grandpa, you need to do something different.”

While directly asking customers to tell people about your business can help, chances are you’ll have to give your customers a reason to refer you. Sure, some customers will enthusiastically tell everyone they know how great you are, but some well-meaning consumers simply forget to mention it. To sweeten the pot, so to speak, it’s important to give those customers a helping hand in providing referrals for your business.

Use a Service

Directly asking your customers for a referral can be awkward. Referlia handles the work for businesses, automatically sending an e-mail to let them know you appreciate their business and asking them to introduce you to others who would fit your idea of an “ideal” customer. It also encourages customers to share on their social media sites.

One of the best things about Referlia is that it tracks what happens after that referral request is sent. How many times was it shared on social media? Which customers referred your business? If a customer doesn’t open the e-mail, Referlia follows up with the customer with no action required from you. The monthly subscription fee of $79 could be a little high for some small businesses, though.

Host Events

Ursrey recommends hosting a special event that encourages customers to bring friends. The invitation can be sent out through your social media channels, with the request that customers forward the invite on to any local residents they think might want to attend. As word spreads about your event, you may find you have more potential customers than you ever expected.

“Think of something fun - like a wine tasting or a guided bike tour,” Ursrey says. “It needs to be something that your clients, and their friends, would want to attend. It’s really a win-win because your guests have a great experience, and you get to break the ice with potential new clients.”

Offer Incentives

Social media has given businesses a wide range of opportunities for incentive programs, encouraging sharing in exchange for a reward. “Like us for 10 percent off your next purchase,” for instance. One like on Facebook shares the name of your brand to that Facebook member’s network. It also allows you to market to that customer. You can also give those customers a word to share with friends that will earn them a reward. “Use the code FACEBOOK to get 10 percent off,” for instance. This will help word about your product spread quickly, potentially bringing in multiple referrals from each customer.

Sponsor a Contest

Ursrey has found contests are a great way to engage social media users. Instead of providing a discount to everyone who provides or receives a referral, consider hosting a contest with one winner. Each share or retweet equals one entry and, at the end of the contest, you’ll have a list of potential customers to whom you can offer a special discount. The publicity your site will receive will be priceless and your customers will have fun with it.

“This may seem a little gimmicky - but it works,” says Ursrey. “Everybody likes free things.”

As Ursrey points out, referrals have always been a great way to get new customers. Your brand champions are the best resources you have to reach out to the community, with their enthusiasm making others want to try the product. Using the technology available to businesses today, they can find creative new ways to reach out to those happy customers and encourage them to spread the word.

The Secret to Using Video for Customer Service

In this 24/7 instant gratification world of the Internet, customers with questions are too impatient to wait on the phone or for a reply through email for their answer. It is also expensive for small businesses to staff this function so customers can receive a reply quickly. Instead, customers would much rather use Web self service and watch a short one minute video for customer service purposes to get their answer.

Ultimately, this will decrease company service costs while increasing customer satisfaction.

Successful small business owners use video for customer service effectively in three areas:

Pre Sale

These videos show how their product can be used. Studies prove that a video showing it in a real life situation by customers increases the purchase rate. This video for customer service answers the most important question, “But, how does it really work?”

Photos and descriptions are not nearly as effective. FibreGlast, a commercial distributor does this very well.

Post Sale Q and A

Using video to demonstrate common installation questions others have experienced will not only minimize calls to the company, but will relieve customer frustration. Photos and descriptives are not nearly as effective.

It is critical to be preemptive here and post a video for customer service before customers voice their concerns. This feature from Amazon is very popular.

One on One Replies to Customers

This is a perfect way to build a more personal relationship with a customer. It can be as easy as a 15 second recording from a desk cam where an employee thanks a customer for calling or posting a comment.

The key is to mention the customer by name and the specific issue that was identified. The video should then be posted on social media so other customers and prospects can see the brand promise in action. A link can then be sent to the customer with thanks. Here is an example from Nextiva.

These videos for customer service can be created by employees, but customers should also be encouraged to submit their own versions. Companies testing their products could never dream of all the ways their products could be used or issues that might eventually come up.

Videos submitted by real customers using products in their environment are a very powerful testimonial. Eighty seven percent of customers check reviews before completing their purchase.

Apps Photo via Shutterstock

This article, provided by Nextiva, is republished through a content distribution agreement. The original can be found here.

NYC Event: The New Old School - How To Grow Your Business with Flyers, Signage and Booths in the Digital Age

Flyers don’t work anymore, right? Actually… they do! At this NYC event, you’ll learn why old-school marketing tactics like flyers, signage, and booths are still great ways to reach new customers and how to connect them with online tools to create massive results for your business.

      Date: Tuesday, November 12th

      Time: 9 am to 11 am

Location: CUNY Graduate Center

                365 5th Ave., New York, NY

Presented by Ramon Ray of Infusionsoft and

Carmen Sognonvi of Urban Martial Arts

    

Urban Martial Arts is a karate and kickboxing school in Brooklyn, NY. Using these techniques over the last two years, it has grown its revenues by 170%, doubled its membership base, and tripled the size of its list.

At this event, owner and general manager Carmen Sognonvi will show you:

• How to turn your signage into a mobile marketing machine (no QR codes involved!)
• Why you should never hand out tchotchkes at a promotional booth - and what to give out instead
• How to use flyers to create 100 mini-billboards that will promote your business to prospects in your target market
• The single biggest mistake businesses make when it comes to designing their flyers - and how to avoid it
• And much, much more!

Then Ramon Ray will introduce you to Lifecycle Marketing and show you the steps to tying your all your marketing efforts together so you can create more leads and convert those leads into lifelong customers.

Nokia Introduces 6 Inch Phone with Business Functionality

Nokia’s new Lumia 1520 may be a big investment. The 6-inch phablet available in red, white, yellow, or black will have a suggested retail price of $749 and will be available soon. Nokia wants you to sign up to learn when the device will be available in stores. But the phone/tablet hybrid seems to include […]

The post Nokia Introduces 6 Inch Phone with Business Functionality appeared first on Small Business Trends.

Is the Aio Wireless ZTE Velox Tablet For You?

Smartphone screens are just a wee bit small after you hold a 10-inch or 7-inch tablet. According to different research studies, smartphone users often purchase a tablet. My guess is that many business owners are also parents who are tired of giving up their smartphone when a child calls for a device. But they want […]

The post Is the Aio Wireless ZTE Velox Tablet For You? appeared first on Small Business Trends.

Nokia Unveils Long Awaited Windows Tablet

Nokia’s bigger-screen-is-better mentality isn’t limited to just its new Lumia smartphone/phablets. Oh no. In fact, the long awaited Nokia Lumia 2520 boasts a 10.1-inch full HD screen. It also runs Windows 8.1 RT, is loaded with Microsoft Office and has a price tag of $499. So it may be another viable alternative to the 9.7-inch […]

The post Nokia Unveils Long Awaited Windows Tablet appeared first on Small Business Trends.

New Apple iPad Mini Will be Here for the Holidays

Yes, Virginia. There is a Santa Clause. And he just may be putting Apple’s new mini tablet into your stocking. Forget previous rumors that problems in production might delay availability of the new iPad mini until after the Holidays. Apple said in a prepared release the newest generation of its smaller tablet should be available […]

The post New Apple iPad Mini Will be Here for the Holidays appeared first on Small Business Trends.

NYC Event: The New Old School - How To Grow Your Business with Flyers, Signage and Booths in the Digital Age

Flyers don’t work anymore, right? Actually… they do! At this NYC event, you’ll learn why old-school marketing tactics like flyers, signage, and booths are still great ways to reach new customers and how to connect them with online tools to create massive results for your business.

      Date: Tuesday, November 12th

      Time: 9 am to 11 am

Location: CUNY Graduate Center

                365 5th Ave., New York, NY

Presented by Ramon Ray of Infusionsoft and

Carmen Sognonvi of Urban Martial Arts

    

Urban Martial Arts is a karate and kickboxing school in Brooklyn, NY. Using these techniques over the last two years, it has grown its revenues by 170%, doubled its membership base, and tripled the size of its list.

At this event, owner and general manager Carmen Sognonvi will show you:

• How to turn your signage into a mobile marketing machine (no QR codes involved!)
• Why you should never hand out tchotchkes at a promotional booth - and what to give out instead
• How to use flyers to create 100 mini-billboards that will promote your business to prospects in your target market
• The single biggest mistake businesses make when it comes to designing their flyers - and how to avoid it
• And much, much more!

Then Ramon Ray will introduce you to Lifecycle Marketing and show you the steps to tying your all your marketing efforts together so you can create more leads and convert those leads into lifelong customers.

NYC Event: The New Old School - How To Grow Your Business with Flyers, Signage and Booths in the Digital Age

Flyers don’t work anymore, right? Actually… they do! At this NYC event, you’ll learn why old-school marketing tactics like flyers, signage, and booths are still great ways to reach new customers and how to connect them with online tools to create massive results for your business.

      Date: Tuesday, November 12th

      Time: 9 am to 11 am

Location: CUNY Graduate Center

                365 5th Ave., New York, NY

Presented by Ramon Ray of Infusionsoft and

Carmen Sognonvi of Urban Martial Arts

    

Urban Martial Arts is a karate and kickboxing school in Brooklyn, NY. Using these techniques over the last two years, it has grown its revenues by 170%, doubled its membership base, and tripled the size of its list.

At this event, owner and general manager Carmen Sognonvi will show you:

• How to turn your signage into a mobile marketing machine (no QR codes involved!)
• Why you should never hand out tchotchkes at a promotional booth - and what to give out instead
• How to use flyers to create 100 mini-billboards that will promote your business to prospects in your target market
• The single biggest mistake businesses make when it comes to designing their flyers - and how to avoid it
• And much, much more!

Then Ramon Ray will introduce you to Lifecycle Marketing and show you the steps to tying your all your marketing efforts together so you can create more leads and convert those leads into lifelong customers.