The Affect of Heartbleed on Commonly Used Small Business Websites

As you might know by now, Heartbleed is a security flaw that enables unauthorized users to access your encrypted information. When you visit a website through a “secure connection,” in theory the information is encrypted and can’t be accessed.

According to CNN:

“Cybercriminals could exploit the bug to access visitors’ personal data as well as a site’s cryptographic keys, which can be used to impersonate that site and collect even more information.”

Just do a Google search for “Heartbleed” to see what you need to do. But in short, you need to:

  • Ensure that the websites you use have fixed the Heartbleed security flaw
  • If they’ve done this, you need to then change your password.

There seem to be so many security holes, flaws and ways for unauthorized users to access your network.

Here’s What You Should Do To Be As Secure As Possible

  • Be vigilant and aware when major secure flaws are announced by the general media.
  • Sign up for security notifications from your software vendors.
  • Regularly update your computer software (browser, operating system, software).
  • Backup your data and related software and applications.
  • Train your staff (and yourself) in the basics of computer security.
  • Be vigilant and smart (don’t write your password down on a piece of paper, for example).
  • Consider “two factor authentication” to have not only a password to access your websites, but also a secret code provided on a cell phone or other 3rd party device.

Affect of Heartbleed on Commonly Used Small Business Websites

Below are some popular small business online software websites and how they have been affected by Heartbleed.

Quickbooks Online: Not affected.

GoDaddy: If you use their SSL services read this statement on what to do.

PayPal: Not affected.

Dropbox: Was affected but has patched it’s servers, although a password reset is probably needed.

Evernote: Never affected and was secure.

Asana: Was affected and fixed their servers, but you might want to change your password.

Banks: Most all banks appear to have not been affected.

Infusionsoft: Not directly affected at all, however read this thorough blog post for more details.

Heart Photo via Shutterstock

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Solving the Information Exchange Problem in Healthcare Industry

Founders of H2S, who were from the healthcare industry, were aware of an acute pain point in the healthcare industry - information exchange between physicians and home health agencies.

More than 50% of home health Medicare claims are denied and most claims are denied due to missing signatures, insufficient documentation, and inaccurate descriptions. In fact, the average accounts receivable back log associated with non-compliant paperwork and lack of signatures is between $100,000 and $200,000.

To resolve these pain points in the healthcare industry, H2S was founded in 2013 by Luis Montes, Michael Stamatinos, and Sam Perlmutter. Luis Montes, a physical therapy doctor and a management graduate, had worked for over 12 years in rehab operations and mobile device sales. Michael Stamatinos had worked for over six years in orthotic and prosthetic services sales. Sam Perlmutter, a mechanical engineering graduate with a PhD in Neuroscience, had for over five years led product development projects at research and medical institutes.

The founders of healthcare software company H2S believe so much in listening to customers and delivering products customers need that they named their company after their favorite hibachi sushi restaurant that exemplified this philosophy. This successful restaurant in New York started as a small hole in the wall primarily serving hibachi to a local Japanese customer base. Hearing from his customers that they would like to have sushi with their hibachi, the owner decided to invest some of his profits on a sushi chef. Currently, the restaurant is one of the most successful sushi operations in New York that also serves hibachi.

H2S is an acronym for ‘Hibachi to Sushi.’ The founders plan to bootstrap through consulting (hibachi) and eventually make the sales of their software products (sushi) the true growth engine of their enterprise.

Following the Hibachi to Sushi philosophy, Luis, Michael, and Sam spent hundreds of hours talking to more than 250 home health agencies to understand their acute pain points and the products they needed. They found that physicians found it difficult to manage their work as well as reviewing and signing Medicare forms. In fact, a large number of health insurance claims were denied just because they were unable to sign the forms. This also resulted in serious cash flow issues for the health agencies.

H2S through its SaaS document exchange platform PatientDox automates the patient order management process in order to save time spent by physicians in documentation and decrease accounts receivables for health agencies. It allows health agencies and their referring physicians to send, receive, track, and e-sign time sensitive patient documents so that providers can be reimbursed for services on time. It empowers physicians and home health agencies to exchange documents safely and accountably without delay resulting in more time to focus on patient care.

PatientDox aims to improve the velocity of billing, account receivables, and cash flow. It will not only reduce claim denials and the time spent in reviewing and signing forms but will also streamline the tracking of forms.

PatientDox is available for a subscription fee of $150 per month per home health agency plus $0.25 per physician signature. Incorporated in January 2013, the company is in pre-revenue stage and is actively working on pilot projects with four customers: Premier Point Home Health Care, Best Home Health Care, and Pri-Med Private Home Health in Chicago and Griling Home Health Care in New York. Their personal industry connections and 60-day free pilot offers have helped them gain traction. Initially, PatientDox is focusing on the home health care agencies where over 500 million documents need to be signed every year by physicians.

Many electronic health record (EHR) vendors are opening up their API to numerous independent healthcare app developers to imbed more value added products into their EHR software. A very good example of this is Allscripts, which also has a dedicated third party development program.

In the home health care market, there are five EHR vendors that own about 80% of the Home Health EHR software market. Luis says the integration of PatientDox with other major EHR companies will give them the leverage they need to scale their business. PatientDox is currently ‘software agnostic’ and can be used with any EHR as long as customers can create a PDF from their system.

However, ease of use for the customer will be better with full software integration. H2S plans to develop strategic partnerships with these EHR companies and use them as distribution channels. The H2S team is already in conversations with two EHR vendors, Casamba and MedAdept.

Luis says they plan to bootstrap the company by doing consulting work in the sub-acute rehab market and getting closer to their customer base. They will target other sub-acute care providers such as skilled nursing facilities, rehab hospitals and providers, orthotic and prosthetic clinics, hospitals, and medical equipment companies. The total market size that they target is estimated to be over $1 billion.

Luis says their bootstrapping model gives them the flexibility and cash flow to truly give customers what they want or ‘find their sushi.’

Doctor Photo via Shutterstock



Fleetmatics Puts You In the Driver’s Seat of Your Vehicle Fleet

You don’t need a fleet of thousands of trucks or other vehicles to benefit from vehicle management software. A fleet of two or three vehicles for a small plumbing, pest control, HVAC or beverage distribution service can still see the difference.

Software can be used to optimize routes, minimize wear and tear and improve safety with driver behavior reports. And that’s just the beginning.

Fleetmatics Group PLC, says “mobile workforce solutions” can:

  • Reduce idle vehicle time.
  • Lower fuel costs.
  • Limit overtime pay.
  • Eliminate unauthorized vehicle usage.
  • Benchmark against industry performance.
  • Enhance customer service with on-the-fly scheduling and other technology-enhanced elements.
  • Increase productivity by connecting field workers directly to back offices via Fleetmatics’ mobile apps.

Joseph Boyle, Vice President of Customer Experience at Fleetmatics explains:

“Prior to becoming customers, we’d hear many small businesses say ‘I’m not driving my business. My business is driving me.’”

Small Business Trends attended the next generation of Fleetmatics management software recently in New York City.

The software is divided into two types:

  • WORK (to manage employees)
  • REVEAL (to manage vehicles)

vehicle fleet management software

Though the typical fleet size of Fleetmatic’s customers is about 10 to 12 vehicles, the company insists starting small will help your business scale more easily.

Loaded on a handheld device, the WORK app ensures your workers have job details, get every step done, know the prices quoted on a job or delivery, get the proper authorization and electronic signatures from customers, and properly discuss any connected warranties.

Boyle explains:

“In today’s world, you don’t really know whether your employee has documented all those steps. Our automation solves the issue where a field technician hands in a bunch of crumpled papers at the end of the week, only for someone else to then enter the data into one or more disconnected systems for billing, or accounting or other needs.”

Fleetmatics’ REVEAL Timeline enables businesses to see what’s going on with their vehicles at a glance:

vehicle fleet management software

Details provided by the software include: A travel and stop timeline, mapping features shoring vehicle location, idling and standing times, maximum speed and average distance traveled. Fleetmatics is Software as a Service is is sold by subscription for about $40 to $45 per month.

Each truck and worker would be a different subscription, either to the WORK or REVEAL version. So total cost would depend on the number of subscriptions your business needs.

Boyle adds:

“This new generation of Fleetmatics software will continually learn from users, which can translate into long-term incremental ROI. You’re able to use the information to move the bar and look for that next place to drive out incremental costs or find incremental revenue opportunities.”

Images: Fleetmatic



Rawstream - New Internet Monitoring Software Services Lets Employers Manage Internet Use

If you’re considering enabling an internet monitoring software  services for your employees, there’s a new service, Rawstream that you might want to check out.

Rawstream gives businesses peace of mind by identifying how much time employees spend on Facebook, Twitter, Netflix, even downloading movies overnight with office bandwidth (it actually happens).
Rawstream also identifies shared docs which infringe company policies. Rawstream doesn’t just track Dropbox, but also users who share files via Google Drive, OneDrive or Cubby. As Rawstream’s founder Brian Azzopardi says “we’re for facilitating the use of powerful consumer IT in business, while other vendors, and some IT Depts - want to block them.” Rawstream gives managers transparency into office related online activities (including remote workers) to increase productivity.
I asked Brian a few questions about Rawstream and he gave me a bit more input.

Agent-Deployment: depending on the OS, the Agent uses the appropriate method to hook into the internet activity to be able to monitor and filter internet traffic. On Windows/Mac Agent acts as a local proxy. On ChomeOS, the agent is a Chrome Extension that cannot be removed or disabled by end-users. Agents enable per-user policies, wherever the device is located.

DNS-based filtering: Rawstream supports monitoring and filtering based on DNS. Set the DNS config on the WIFI or internet router to use Rawstream DNS.

Hybrid Monitoring and Filtering: This is where Rawstream is innovative: you can have both DNS and Agents on the same network. The Agents override the DNS filtering. This allows an organisation to have a default network-wide policy for any device on the network, including guest devices. This makes BYOD simple and without adding to admin workload. For known devices, install the Agent and those devices will get their own policies.

This hybrid approach is innovative, unique and simplifies IT management.

ENDPOINT SUPPORT

Windows 

Rawstream Agent for Windows is a lightweight application. Can be deployed using existing deployment tools such as Active Directory Group Policy, WSUS and other third-party software deployment tools.

Chromebooks and other ChromeOS devices

Rawstream Agent for Chrome is deployed via the Google Apps for Business, or Google Apps for Education Management console. Deployment is completely automated - whether to a few devices or to an entire school.

Mac Support

Public Beta by June.

Why Rawstream Works Like It does

Speed

Other cloud-based competitors are either proxy based or VPN based. The problem with both of these is that all the traffic has to go to the vendor servers which is a potential security issue. Secondly, due to the extra hops, browsing speed suffers. Sometimes massively: a Websense support forum forum had one customer complaining of a 50% speed reduction.

Rawstream does not suffer from any speed problems: by pushing out filtering and monitoring out the endpoint, there are no speed or privacy problems (we do not see your web-email, we merely know you visited gmail.com)

Better data

All the other competitors show incorrect, inaccurate data for time spent on websites by users. They merely count all web traffic, including background traffic and all web traffic, not just the web page an employee is currently looking at. This makes all the reporting unusable for business use.

By having an Agent on the endpoint we can collect high quality data to deliver on the productivity promise. We show the business reliable accurate, reporting for how people spend their time online, correctly accounting for background tabs, background traffic, etc.

Consumer IT 

By having agents on the endpoint we are in a better position to shine a light on consumer IT in a business, and to be better able to secure it. Our Dropbox/GDrive/OneDrive reporting is the tip of the iceberg.

BYOD

Hybrid deployment makes protecting guest devices simple and automatic. None of the proxy-based competition can offer this.



Google Will Index Disqus Comments. Small News, Big Impact.

You know that search engines mine data on web sites - hence the content you produce is important.

Disqus recently announced that now Google can search Disqus comments as well.

This is not earth shattering news, but it does indicate one thing.

Your web site (blog, social) content is important but you can also gain some “keyword” love by commenting on discussing boards - in particular Discus.

Happy Chatting.



Creating the Ideal Customer Experience in Your Store

Have you heard of “total retail clienting?” I hadn’t either until I read the PWC whitepaper, “Taking the Total Retail Customer Experience to the Next Level.” 

Total retail clienting is technology that uses a mix of CRM, social media and data analytics to deliver real-time information about each customer to retail salespeople before the sale. PWC offers total retail clienting tools to help big retailers deliver a great experience to their customers, no matter how many locations they have.

You may be asking, “What does this have to do with my retail store?” While PWC’s retail clienting solution is clearly more than small business owners need or can afford, what I found fascinating about it is the product is meant to help big retailers recreate:

“…a time when local shopkeepers knew each and every customer who visited their stores. They knew their likes and dislikes. They knew what they needed, when they needed it.”

In other words, big retailers are turning to technology to help them act more like small retailers.

PWC says the rise of online retailing, social media and mobile technologies are driving the need for total retail clienting by enabling retail shoppers to shop 24/7 wherever they are, get more information than ever before about products they’re considering, and share their retail experiences with their networks instantly.

To create the ideal customer experience and make the sale in-store, retail salespeople are more important than ever before. PWC says:

“Friendly, helpful sales and service associates are vital to creating … moments of truth [that] keep [customers] coming back for more.”

How can you help your frontline salespeople create a total retail clienting experience?

Hire Right

Successful retailing today starts with hiring salespeople who truly like engaging with and helping peopleâ€"not hiding out in the stockroom or texting all day.

Make Sure Your Employees Have the Information They Need

Hold regular meetings to keep employees up-to-date on trends in your industry, what products are in stock and when new shipments of out-of-stock items will come in.

Investigate Loyalty Management and Rewards Tools

Loyalty apps like LoyalBlocks, Belly and Perka do more than reward customersâ€"they also collect detailed information about customer purchasing history, enable mobile marketing and make it easy to send your customers alerts and emails about products they’d be interested in. Some can even alert you when a loyal customer walks in the door and tell you the person’s name so you can greet them!

Provide the Equipment Needed to Create a Satisfying Sales Experience

Who doesn’t hate waiting in line? Enable salespeople to check out customers anywhere by providing tablets or smartphones they can use to take mobile payments. Put tablets in-store for customers to use to look up detailed info about products they’re debating between.

Create Add-On Services Employees Can Sell

This could include extended warranties or service contractsâ€"or you can even offer to provide small repairs for free or very low cost. This can provide a sense of security and confidence the customer won’t get from buying the product online (and knowing that if something goes wrong, they’ll have to ship it somewhere to be repaired and deal with lots of hassle).

Offer Information and Extras

A friend of mine recently visited a local camera store that’s been in business for decades. After comparing products in-store, she knew she could get the camera she wanted cheaper onlineâ€"but after finding out the store offered customers free photography classes with a camera purchase, she decided to buy from the retailer. You can offer freebies (like in-store poetry readings at a bookstore), freebies with purchase (like the example above) or even charge extra if what you provide is valuable enough (such as makeup lessons at a beauty supply store or cooking classes at a gourmet food store.)

How do you create a total retail experience at your store?

Shopping Photo via Shutterstock



Police investigating after hacker steals 500,000 records from cosmetic surgery practice

An unidentified hacker was able to access and exfiltrate almost half a million records on potential cosmetic surgery patients, it has been revealed.

The Harley Medical Group, based out of Thames Ditton, Surrey and a leader in cosmetic surgery with 21 practices around the UK, announced on Tuesday that a hacker had accessed details of nearly 480,000 people by compromising the firm's website.

These people had filled out an initial enquiry form on the website on the possibility of undergoing a procedure, with user details including names, addresses, dates of birth and contact details. The company has repeatedly stressed, however, that confidential clinical and financial data was not accessed.

It's not clear at this point on the method of the attack, but the motive clearly appears to be financial. Although the group did not go into detail on specifics of the attack (as the investigation is on-going), a spokesperson for the firm said that it was “very clear” that the hacker wanted financial settlement.

The firm told SCMagazineUK.com that it contacted police about the matter on April 3, “within days” of the attack. The company has since advised the Information Commissioner's Office about the incident.

Company chairman Peter Boddy has written to the people affected to apologise for the data breach:

“We recently became aware that an unknown individual had deliberately bypassed our website security, gaining access to information from initial website enquiries in an attempt to extort money from the company.

“…We acted immediately to deal with this situation. We have informed the police and will continue to provide whatever assistance that they may require to track down the perpetrator of this illegal act, and are also informing the Information Commissioners Office.”

An ICO spokesman added in an email to SC: “We have recently been made aware of a possible data breach involving the Harley Medical Group. We will be making inquiries into the circumstances of the alleged breach of the Data Protection Act before deciding what action, if any, needs to be taken."

Bob Tarzey, an analyst at IT consultancy Quocirca, told SCMagazineUK.com that cyber-criminals could seek out healthcare records of the rich and famous in order to line their own pockets.

"In general terms our individual health details are of little interest to anyone other than ourselves and our families, so there is little incentive for thieves to steal such data as it cannot be monetised," he said via email.

"The exception to this is the health details of the rich and famous which could be used for bribery and embarrassment. Apparently, in this case, the aim was to blackmail the company; that has clearly failed as it has disclosed the breach, but they may still have some interesting stuff to try and sell to the press (the breach only involved inquiries not actual patient details). 

"That said, in the UK at least, with the level of press scrutiny at the moment, given that Harley has disclosed, any editor is unlikely to want to be seen as using such data. Harley should have kept such data safer, but it has been right to admit to the link."

Adrian Culley, an independent information security consultant and formerly of Scotland Yard's Computer Crime Unit, added that it is encouraging to see private companies - and the ICO - reacting so quickly to the attack, especially in light of the fact that some companies - including Target - have taken months to disclose a breach.

"Those responsible appear to have been attempting extortion based upon access to sensitive medical data. Again this highlights criminals seeking to exploit digital opportunity for profit wherever they can, blending conventional crime with technology," he told SC. 

"It is encouraging that both the Office of the Information Commissioner and Law and Enforcement have been contacted at the earliest opportunity."

Fellow researcher, Graham Cluley - once of Sophos - was more damming on the breach, and said that it should act as another wake-up call for companies to use layered-security with encryption.

"It's worrying to hear that the private medical information of thousands of people has been exposed by sloppy security," he told SC.

"Any organisations storing sensitive information have a duty to properly defend it with layered security, properly hardened websites and strong tough-to-crack encryption. If firms don't take steps to properly protect their customers' information they shouldn't be surprised if they take their wallets elsewhere."



Insider data thieves get away \"scot free\"

Controls on access to data by both staff and ex-staff are lax, and even when caught, insiders stealing data get away 'scot-free' says new survey.

An insider-threat survey that unusually canvasses end-users as well as IT professionals has found that a worrying 40 percent of people have used their old passwords and user names to access company information after they have left.

The ‘UK Cybersecurity Survey', conducted by OnePoll for security firm LogRhythm, finds almost half of end-users have accessed or taken confidential data from their existing company. And while 20 percent have been caught doing so, in two-thirds of cases their boss just ‘had a word' and with 25 percent nothing happened to them.

The survey finds that, while businesses are increasingly aware of the insider threat, more than half have done nothing extra since Snowden to guard against it and organisations still lack enforceable controls to stop and punish culprits.

As a result, LogRhythm managing director for international markets Ross Brewer accuses UK companies of letting users get away with stealing confidential data “scot free”.

He told SCMagazineUK.com via email: “Post-Snowden we might have assumed that businesses would be far more vigilant of the data and systems that their staff access, given the incident elevated the issue in astronomical proportions, but it is apparent that this simply isn't the case. We know that some employees get caught, but the fact that there are no repercussions goes to show that organisations still aren't taking the issue of rogue insiders seriously enough.

“Businesses wouldn't sit back and let an external hacker waltz through their systems unperturbed, but that's what they are effectively doing when they don't punish the insiders doing it.”

Brewer added: “First and foremost organisations must have the systems in place to know when an employee is behaving abnormally and accessing information they shouldn't be. From there, they should be stopping and punishing the perpetrators. ‘Having a word' probably won't stop them from doing it again, nor deter others from doing the same - theft is a serious crime, and the punishment should therefore be fitting.”

Security expert Amar Singh, chair of the UK Security Advisory Group at information security professionals' organisations ISACA, said he was not surprised by the findings - and he too criticised companies for failing to direct employees.

“Organisations do not engage with their users on a regular basis to inform them of their responsibilities,” he told SCMagazineUK.com. “The assumption is that ‘we sent out a policy pack and T&Cs when he/she joined; they should know better'.”

Singh added: “I think the root cause of all this could be that organisations themselves have not understood the need to embrace a structured, company-wide information security management and governance approach to managing and securing their information.”

Among other results, the survey found that less than half of organisations (48 per cent) regularly change passwords to stop ex-employees gaining access, and that a third of IT professionals could not even say whether their organisation had ever suffered a breach.

Brewer commented: “Surely this knowledge should be the bare minimum? Businesses clearly need to increase the level of visibility that they have into their networks in order to spot any questionable activity.”

The survey questioned 1,000 IT professionals and 200 end-user consumers. It echoes a recent study by Vormetric and Ovum which found that just nine percent of European organisations feel safe from the insider threat and that “insider threats are among the most prominent IT security issues facing organisations today”.



How Does The White House Think Women Dress for Work?

Women work in a variety of different industries and because of that, there isn’t just one way to depict women in the workplace. But that’s what the White House recently tried to do, and the move was met with plenty of criticism.

Last week, the Obama administration sent out an email containing a graphic with statistics about the wage gap as part of its campaign for equal pay for women. Instapundit first drew attention to the story. The graphic contained a depiction of two female professionals in dresses (seen above).

Nia-Malika Henderson of She The People explained why some have issues with the graphic:

“It pictures two women, one in a pink dress carrying a handbag, the other in an orange dress, and both are wearing oh-so-practical stilettos. This is exactly what working women wear to work every day, right?  All those women who are lawyers, and doctors, and cashiers, and investment bankers, and biochemists, and nursing assistants and architects and engineers and cashiers at the Piggly Wiggly?  Perhaps this is why Obama was so focused on dry-cleaning bills at the White House signing ceremony? This is just not great messaging or symbolism for a White House that wants to also focus on women in minimum wage jobs.  It screams “Sex and the City,” not “9 to 5.”

What do you think of the White House’s depiction of women in the workplace? Do you consider it to be a huge misstep or a simple artistic choice that doesn’t truly illustrate the White House’s point of view?

It doesn’t show a very diverse view of working women, to be sure. Women don’t just work as secretaries for Mad Men-esque companies as the graphic might suggest. A dress and stilettos wouldn’t exactly be practical for a surgeon, factory worker or restaurant manager. The average female business owner doesn’t dress this way either.

However, some women do choose to wear pink dresses and heels to work and they should be taken just as seriously as those who don’t. Perhaps the White House’s graphic was trying to suggest that women shouldn’t have to hide their femininity to be taken seriously in the workplace.

Women might hold all of these diverse jobs, but if they are still depicted as they were 50 years ago, then attitudes that typecast women as high heel-wearing secretaries haven’t changed as much as they should. There is no problem with a woman choosing to wear a pink dress and heels to work and there is no problem with showing that in a graphic. But it’s far from the only way to depict working women.

Image: WhiteHouse.gov



Government slated as Mumsnet becomes first UK Heartbleed victim

The Government's reaction to the 'Heartbleed' flaw has been criticised after the Mumsnet parenting site became the UK's first known victim of Heartbleed hackers.

Around 1.5 million members of Mumsnet have had their account data exposed and have been forced to change their passwords after the company discovered it had been hacked last Friday, the day after it first heard about Heartbleed, realised it was vulnerable and applied a patch.

But it was too late - Mumsnet co-founder Justine Roberts told the BBC that they found out they had already been breached when her own username and password were used to post a message online. The hackers then informed the site's administrators that the attack was linked to Heartbleed and user data was at risk.

This is the first known breach in the UK caused by Heartbleed - which was first revealed by researchers from Google and Finland's Codenomicon on 7 April. But Heartbleed has also been blamed for an attack earlier this week on the Canadian tax authority which led to 900 people's social insurance numbers being stolen.

The flaw enables attackers to hijack the encryption keys in OpenSSL versions 1.0.1 to 1.0.1f and steal user data. Until patches are in place, Heartbleed has threatened an estimated 500,000 websites, as well as devices like routers and switches and operating systems including Android.

The US ICS-CERT agency, part of the Department of Homeland Security, first warned about Heartbleed on 10 April stating: “ICS-CERT is aware of several instances of targeted active exploitation of this vulnerability.”

But Tim Holman, UK president of the Information Systems Security Association (ISSA), which represents information security professionals, has questioned why the UK's own newly formed national CERT has remained silent.

Speaking about the Heartbleed flaw, he told SCMagazineUK.com via email: “This is a national cyber security incident. The latest advice on the Government's newly released CERT-UK that supposedly handles incidents like this is that Windows XP support is now end-of-life. If the Government cannot take issues like this seriously, then we don't stand a chance.”

Holman said: “Mumsnet have taken the initiative to check if their systems are vulnerable, have patched their systems and issued an appropriate response to their users, but I haven't seen any other organisations step forward and proactively alert their users, and I'm talking some pretty big names. Even if a site is not affected I'd quite like to know about it.”

He added: “Facebook and other big-name websites were given advance warning that the Heartbleed vulnerability was about to be made public, and given plenty of time to patch their vulnerable systems. Phew. The big names are OK, that's a relief, but what about the 500,000-plus SMEs that didn't find out about the bug until it hit the news, and then had to spend time working out if they were affected or not, whilst the black hat community uses every available means to land-grab as much personal data as possible? This is an absolute disaster - someone's tossed all OpenSSL users a live grenade and thrown away the safety pin.”

Mumsnet has told its members in a website posting: “We have no way of knowing which Mumsnetters were affected by this. The worst-case scenario is that the data of every Mumsnet user account was accessed. That's why we've required every user to reset their password.

“The bug allowed access to the information submitted via the login page. So that includes your username or email plus your password. It is possible that this information could then have been used to log in as you and give access to your posting history, your personal messages and your personal profile, although we should say that we have seen no evidence of anyone's account being used for anything other than to flag up the security breach, thus far.”

Citing the phrase “passwords are like underwear - change them often”, Mumsnet has urged its members to change passwords every few months, make them as secure as possible, and use different passwords for different accounts.

Mumsnet was contacted by SC UK for further comment but was not able to respond at time of writing.



Is It Time To Stop Using Checks? GoDaddy and Dwolla Encourage Move Electronic Payments

I was at my local Shopright last week and saw an older lady pull out her check book and write a check (cheque) for groceries. On one hand, it is quite “old fashioned” to write a check, but on the other hand, I bet that lady has little, if any debt. Yesterday I was at the auto body shop and a lady brought about $2,000 in cash to pay for something.

Cash and checks are nice - but they slow things down and are not so secure.

GoDaddy recently partnered with Dwolla to make it even easier to send and receipt payments. Dwolla competes with Paypal and Zipmark and makes it easy for you to send money to others and for others to send you money.

What’s nice about this partnership is that it

  • Extends GoDaddy’s offering to small business owners - lots of offerings from one company
  • It validates Dwolla and gives users more peace to use this relatively young company’s services
  • The partnership will grow and mature the market for online payments


What Emotional Responses To Colors Do People Experience?

Small business owners fret over what their logo looks like. They want it to be clean, cool or fancy. What they should really focus on is how it makes a customer feel since logos play a large role in their purchasing decisions.

Researchers at the University of Amsterdam found that children as young as two years old could recall a logo and its product 67% of the time. By eight, 100% of children tested could associate the logo with the product.

Brand logos are valuable property because they evoke emotions connected with buying. For the first time in the history of Interbrand’s Best Global Brands report, Apple was the top brand. Google jumped to number 2 and Coca-Cola, the brand that held the number one position for 13 years was number three. The total value of all 100 Best Global Brands was $1.5 trillion with the Google brand logo being worth over $100 billion alone.

According to a new research at FinancesOnline, colors evoke a specific emotional response from a customer. This is important since 75% of all buying decision are emotional. Here are what specific colors mean.

Red

Active, passionate, trustful, love, and intensity. Think Coca-Cola and Target. Red Bull wants customers to see their brand as intense and active.

Yellow

Energy and joy. Think Ferrari, Shell and Best Buy. McDonalds wants customers to associate their brand with happiness.

Orange

Creative, determined, joyful and the beach. It can stimulate mental activity. Think Fanta and Firefox. The Home Depot wants to help its customers be creative in the Do-It-Yourself market of home construction and repair.

Pink

Often associated with feminine brands. It means love, warmth, sexuality and nurturing. Think Barbie and T-Mobile. Oprah’s Oxygen network is aimed at women.

Blue

Depth, stability, calm, trust, comfort, and reliability. Think Samsung, IBM, Intel, GE and Ford. When a customer buys from Nextiva, they know that their office communications will always be reliably delivered.

Green

Relaxing, peaceful, hopeful and natural. Think Starbucks and BP. Heineken beer wants their customers to feel exactly this way.

Brown

Associated with the Earth. It means reliability, support, dependability and grounded. Think Godiva Chocolate and M&Ms (at least the brown ones). UPS has become synonymous with this type of consistent reliability.

Black

Formal, mystery, bold, luxurious and serious. Think Blackberry. Customers shop at Tiffany’s for that special occasion.

A logo should not just be “pretty or cool.” Determine what feeling you want your brand to evoke and then choose your colors wisely.

Color Photo via Shutterstock



What Emotional Responses To Colors Do People Experience?

Small business owners fret over what their logo looks like. They want it to be clean, cool or fancy. What they should really focus on is how it makes a customer feel since logos play a large role in their purchasing decisions.

Researchers at the University of Amsterdam found that children as young as two years old could recall a logo and its product 67% of the time. By eight, 100% of children tested could associate the logo with the product.

Brand logos are valuable property because they evoke emotions connected with buying. For the first time in the history of Interbrand’s Best Global Brands report, Apple was the top brand. Google jumped to number 2 and Coca-Cola, the brand that held the number one position for 13 years was number three. The total value of all 100 Best Global Brands was $1.5 trillion with the Google brand logo being worth over $100 billion alone.

According to a new research at FinancesOnline, colors evoke a specific emotional response from a customer. This is important since 75% of all buying decision are emotional. Here are what specific colors mean.

Red

Active, passionate, trustful, love, and intensity. Think Coca-Cola and Target. Red Bull wants customers to see their brand as intense and active.

Yellow

Energy and joy. Think Ferrari, Shell and Best Buy. McDonalds wants customers to associate their brand with happiness.

Orange

Creative, determined, joyful and the beach. It can stimulate mental activity. Think Fanta and Firefox. The Home Depot wants to help its customers be creative in the Do-It-Yourself market of home construction and repair.

Pink

Often associated with feminine brands. It means love, warmth, sexuality and nurturing. Think Barbie and T-Mobile. Oprah’s Oxygen network is aimed at women.

Blue

Depth, stability, calm, trust, comfort, and reliability. Think Samsung, IBM, Intel, GE and Ford. When a customer buys from Nextiva, they know that their office communications will always be reliably delivered.

Green

Relaxing, peaceful, hopeful and natural. Think Starbucks and BP. Heineken beer wants their customers to feel exactly this way.

Brown

Associated with the Earth. It means reliability, support, dependability and grounded. Think Godiva Chocolate and M&Ms (at least the brown ones). UPS has become synonymous with this type of consistent reliability.

Black

Formal, mystery, bold, luxurious and serious. Think Blackberry. Customers shop at Tiffany’s for that special occasion.

A logo should not just be “pretty or cool.” Determine what feeling you want your brand to evoke and then choose your colors wisely.

Color Photo via Shutterstock



French hardware maker LaCie admits year-long data breach

French hard drive manufacturer LaCie has begun notifying customers that their personal information may have been compromised if they bought products between March 2013 and 2014.

Confirming the data breach on its website, the firm - which specialises in  providing external hard drives, RAID arrays, optical drives, Flash Drives, and computer monitors - said that the FBI had notified them of the intrusion on March 19, and revealed that hackers had used malware to access and exfilitrate transaction data from the LaCie website.

“On March 19, 2014, the FBI informed LaCie that it found indications that an unauthorised person used malware to gain access to information from customer transactions that were made through LaCie's website,” reads the company's statement.

“…As a precaution, we have temporarily disabled the e-commerce portion of the LaCie website while we transition to a provider that specialises in secure payment processing services. We will resume accepting online orders once we have completed the transition. 

“Based on the investigation, we believe that transactions made between March 27, 2013 and March 10, 2014 were affected. The information that may have been accessed by the unauthorised person may include customers' names, addresses, email addresses, and payment card numbers and card expiration dates. Customers' LaCie website user names and passwords could also have been accessed, which is why we required a reset of all passwords.”

The firm began notifying customers on April 11 and is now working with a forensic team to work though details of the attack, as well as implement additional security measures. The news comes shortly after a Pew Research report revealed that one in five online US adults (18 percent)  have had “important personal information stolen”, such as their Social Security number, credit card or bank account information. This finding represents a 63 percent rise from the same report carried out in July 2013.



Thrive15: Learn About Business In 15 Minute Bursts

thrive 15

A new educational platform launching next month, called Thrive15, aims to educate people about creating a business.  And it does so without the need for an expensive degree.

What makes Thrive15 unique is that, instead of overwhelming participants with huge amounts of information and coursework, the platform will focus instead on providing short 15 minute videos. They are presented by high profile VIP’s in the world of business, who have been in the trenches and have proved themselves.

These VIP’s include David Robinson, former NBA champion with the San Antonio Spurs, and now a successful businessman. There’s also Lee Cockerell, former Executive Vice President for Operations at Disney World.

Add to this, accountants, CFO’s, a New York Times best-selling author, the man who introduced Stairmaster into the marketplace. Others include Jill Donavan of Rustic Cuff, who created a jewelry line that ships all over the world.  You can also learn from singer Garth Brooks’ web-developer of choice, a CPA who once oversaw 1,000 employees in a $2.1 billion dollar company. You get the idea.

CEO and Founder of Thrive15 Clay Clark explains:

“There are doctors, lawyers, existing business owners, and dropouts who have no clue how to grow a profitable business. Either I can stress myself out by trying to do the impossible and meet them all or I can find a scalable solution to this problem. My solution is Thrive.”

The site will be subscription-based and videos will cover many aspects of running a business from raising capital to marketing. Participants earn points for the videos they complete and are encouraged to share content through their social media channels.

Because the videos are only 15 minutes in length, they can be watched whenever the person has a spare minute. Whether that is commuting to work, exercising on the treadmill, or lying in the bath. The price for listening to all of this business wisdom is $50 per month.

There are even some prizes planned for participation. Every 3 months, Thrive will give away a Business Booster Prize Package. This will feature one intensive day of face-to-face business coaching with the Thrive Board. The entrepreneur who earns the most Thrive points will receive a $10,000 cash prize, which they can use to grow their business. Their business will also be promoted throughout the Thrive network.

The site does not launch until the beginning of May. But you can visit the site and register today.

Which successful businessperson would YOU like to be mentored by on the site?

Image: Thrive15 Video Still