Nutshell CRM, according to their cofounder is all about “pleasant software, that is easy to useâ€. I was able to catch up with them at SXSW and find out more about it.
(SXSW coverage sponsored by Infusionsoft - all in one sales and marketing CRM software for small business)
Watch out interview here  http://www.youtube.com/watch?v=lP7ZZxBW6lI or below