I recently read âInfluence Marketingâ by Danny Brown and Sam Fiorella - a book designed to show you how to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
This book defines what influence marketing is and how it impacts your brand. In the book, Brown and Fiorella share a âblueprintâ to follow that will help you increase your bottom line through influential relationships. Itâs all about getting others to be your brand advocates and spread the word about your product and service.
Check out my full video review here, or watch below: