Top Question in Our Business Community: Are You Afraid of Publicity?

We’ve searched our small business community and the sites we follow regularly. Here’s our community news and information roundup for the week. Hope you find it helpful as well.

Don’t Be Afraid of Publicity Market Witchcraft

Copywriter Patrysha Korchinski observes that one problem many small businesses may face when marketing is an actual fear of publicity. If you fear the notoriety publicity will give you, your marketing plans may be in trouble. Read more.

Main Streets Programs Promote Small Business Salem Main Streets

Does your community have a Main Streets program. These programs can create promotional events and help market the small businesses in your community in many ways. Read about Salem Mass.’s unique program and its efforts to promote small business in the community.

Connecting with Customers Milwaukee Community Journal

You’ve heard it all before. Start a blog for your business. Start a Facebook page. Start working at developing word of mouth. These aren’t just motions to go through. They are absolutely necessary to build a connection with your customers, reports C. Daniel Baker.

Business Relationships are Key WomenPartner.org

Another thing we hear often is about the importance of relationships in business. What we mention less often perhaps is that for entrepreneurs like Bonnie-Ross Parker, CEO and founder of Xperience Connections, helping foster those relationships can be a business in itself.

What Really Makes Your Brand Great? The hashbrown

Graphics guy Jacob Hershberger starts out discussing the pros and cons of the new logo for the 2014 Sochi Olympics and then ends up posing a fascinating examination of how logos really work. What’s the most important part of your business’s brand.

Mobile Will Change Your Marketing Think Tank Mobile Marketing

Mobile marketing is changing the business landscape. Fortunately there is an increasing amount of data that tells us what’s going on out there. Here’s an inforgraphic 12 statistics you absolutely need to be aware of.

Don’t Be a Master of Distration Zero Geelk Speak!

You’ve heard of hands free technology to make communicating while driving easier and (in theory) wsafer. Yeah, well, not everyone is convinced. Communications specialist William Brown has another take.

Why Are Customers Afraid of Your Online Store? Jeremy Said

Let’s face it. If customers don’t trust your online store, they are not going to buy from you. Business trainer Jeremy Smith has some insights about what might create lack of trust in your website.

Create a Community to Deliver Business Help BizSugar Blog

Suppose you run a business consulting service. But you find some clients aren’t able to pay. Perhaps it’s time to switch from a fee-based service. Build a community instead and charge for membership. Devine Perine shares the strategy behind EnMast.

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