Book Review: “The Sandler Rules” by David Mattson Offers 49 Timeless Selling Principles

I recently had the chance to read “The Sandler Rules” by David Mattson.  This book is about 49 timeless selling principles and how to apply them.

The book ‘Sandler Rules’ highlights all of the principles taught in the Sandler system. It’s an easy and enjoyable read, concise, practical, and will be the best money you ever spend on any kind of sales book! Especially, the first 6 tips creates the fundamentals on how to apply all the strategies mentioned in this book. They are:

1. You Have to Learn to Fail to Win
2. Don’t Spill Your Candy in the Lobby
3. No Mutual Mystification
4. A Decision Not to Make a Decision is a Decision
5. Never Answer an Unasked Question
6. Don’t buy Back Tomorrow the Product or Service You Sold Today

Check out my full video review here or watch it below: