David Chen, CEO of do it yourself website design company Strikingly (www.strikingly.com) knows a good web site when he sees it. Hereâs his top 5 mistakes that he sees so many web sites make.
TOO MANY CLICKS:
Traditional websites ask people to âclick aroundâ, but clicking is the most unnatural experience to the human brain. Every click requires the page to refresh, leaving your audience with a complete white screen for half a second.
NOT EASILY UPDATED:
If youâre required to pay an outside company to update your website, the costs will add up, and you may even be left without access to important files. You need to have a way to update your site yourself without having any technical knowledge.
SO UGLY ON MOBILE THAT IT HORRIFIES USERS:
Websites should not only be accessible on mobile, but also offer a completely different and beautiful experience.
COMPLICATED WORDING:
Most business websites donât explain what they actually do in a simple way. Too much information is boring and time consuming. Encourage people to take action and click through quickly, with clear wording thatâs not confusing.
MUCH TOO MUCH CONTENT:
A screen filled with text might make a website look âfullâ but itâs not easy on the eyes. Have a few bullet points that get the message across, and pair that up with multimedia content.