Often times in small business there is one major reason that we are not getting more leads and customers; itâs lack of follow-up. As small business owners we get busy handling all the day-to-day functions that keep our business going. Sometimes we forget or say, âHey - Iâll just do that tomorrowâ, and then tomorrow becomes the next day and then before you know it a month has gone by and now follow-up just seems silly. But follow-up is an essential part of growing your business that you canât just toss aside.
Check out this video on a why follow up is so important and how it could have changed the outcome for my friend looking for a donation to her great cause.
See why itâs so important to follow up?! Everyone gets busy, so donât assume that youâre being ignored or that the person youâre trying to connect with isnât interested. Follow up and stay present in their field of vision. Use a CRM solution to help create a program you to ensure that you are not overly reaching out to them, but reaching out to them in the most effective way possible.
Once you create a system and add follow up as a standard in your business, you just might see a higher rate of conversion in sales and long term customers / clients.