Building a website is one thing, but getting website traffic and converting it into money is another. Steady growth should be your constant business objective. Have you planned a strategy to boost Web traffic without the use of marketing?
If you focus on conventional link building process for traffic generation, then tell me inform that you are missing out on lots of potential customers.
Although marketing is important for business success, there are a few secrets that help you double your website traffic without having to do any marketing. Without wasting too much of your time, below are a few tricks to implement to boost Web traffic to your site without marketing.
Work on Rich Snippets
Snippets add significant value to an organic listing in search engine results and can dramatically enhance website traffic. A rich snippet is a summary of the data that a user sees on a Web page. The data includes information regarding your product’s price, review count and product availability. They are useful for gaining an insight about a particular product or site at a glance without having to visit the site.
It is a painless task that can boost Web traffic and the number of clicks to your page by 33%. It improves the appearance of listings, increases real estate on the page for better visibility and provides more information to readers. Snippets help to verify what exactly the user is looking for, so when they click through your pages, they stick around.
The entire process minimizes bounce rate and maximizes time spent on the site.
Start Influencing Internal Links
Getting links from other Web pages is crucial. Optimizing internal links helps search engines recognize which pages on your website are the most important and the most valuable. Internal links help your visitors flow through your website. Through internal links, you get website visitors from point A to point Z in an efficient way without losing them midway through navigation.
Here are a few tips:
- Prepare a list of high-value pages you want to rank better for.
- Identify those pages on your website that have the maximum authority.
- Add a link from the authority page to the target page.
- Incorporate links to the authority page by using anchor text related to the keyword you want the target page to rank for.
Once you implement the above steps, search engines begin to associate the critical pages with your keywords and list those pages higher in search rankings.
Explore the Long-Tail Variation
Stop focusing on generic keywords and emphasize long-tail keywords which are easier to rank for and convert at a much higher rate than short generic terms. So how do you enhance the exposure to long-tail variations to boost Web traffic?
Identify the long-tail modifier and make use of the Google Keyword Planner to make a note of all long-tail variation. Then work these modifiers into your page copy.
Once a particular page is optimized, you no longer need to insert each long-tail search phrase verbatim into the page. Instead work on the unique variation.
Write Compelling Meta Titles and Descriptions that People Cannot Ignore
Meta title and Meta descriptions are attributes that determine how your Web page appears in search results. Unique titles and a short, crisp product descriptions can drastically boost Web traffic. The description, which is the short bit of text that shows underneath the title in search results, should be informative, clear and straightforward. If they are boring, they will never offer any compelling reason to click through to your page.
Highlight the primary keywords at least once in the title and description and ensure they flow naturally with the rest of the content.
The best thing to keep in mind while writing the title and description is the way an advertisement is written. This is because through your title and Meta description, you are highlighting your unique selling proposition, your expertise and the reason why customers should shop with you.
Apply Authorship Markup and Video Thumbnail
Having Google authorship benefits makes your search engine listing more inviting. The authorship allows you to associate your content with your Google+ profile. It then takes your Google+ profile image together with other profile information into search engine results for the content you author. Listings with author images and profile information attached will benefit from the perception of credibility and prevent fear of spammy content.
Similarly, video thumbnails are a page’s embedded videos that appear along a page listing. To get a video thumbnail, you need to create a video sitemap for Google. Just like product-based snippet, video thumbnail vividly upsurges the click through rate of the associated pages.
The Power of Search Engine Optimization
The most effective way to boost Web traffic to your site is through optimizing your website for search engines because it does not cost a thing. If your website holds a top ranking for even a mildly popular search term, it can obtain many visitors per month.
Are you surprised to see how traffic can be generated without marketing?
Implementing these six ways to boost Web traffic can deliver the maximum traffic required to accomplish your business goals.
Surprised Photo via Shutterstock
