For online merchants, one of the biggest challenges is providing a payment solution customers will want to use.
There’s no point in offering that one of a kind product at an unbelievable price, if it’s too much of a hassle for visitors to sign in with their credit card and place an order.
There are, of course, a ton of ecommerce and online shopping cart solutions for small businesses. Some of the best known solutions, of course, are from PayPal, Google Wallet and Check Out by Amazon.
Credit card reader Square has even created an online market for its merchants to try to make the process of selling products online easier.
Now, Amazon is offering a new service, Amazon Log In and Pay, to make it even easier for existing Amazon customers to buy from your site. See more in the video below:
The main draw of the new Amazon Log In and Pay program seems to be that Amazon customers can sign in and buy from you using their existing account. It differs from the older Checkout by Amazon, which requires copying and pasting a snippet of HTML. It also appears to offer a bit more integration than the older service.
Amazon says you get started by signing up for an Amazon Payments seller account and embedding a set of widgets and APIs on your site.
The company says its sellers get customers’ names, email addresses and postal codes when those customers log in with Amazon. This means you can build relationships with them and market to them in the future.
And, of course, payments can be made on any device so mobile payments are an easy option.
Amazon says its new payment method also allows you to add options for pre-orders, split-orders and in-store pick-up. There is also fraud protection and free phone support.
Be aware you’ll need your legal business name, contact information, a U.S.credit card and a U.S. address to sign up.
Image: Amazon