Best Practices for Managing Employee Departures

manage employee departures

As the job market improves, job options for workers are increasing and so is employee turnover. According to the Bureau of Labor Statistics, the average tenure of the American worker is 4.6 years. For a Millennial worker born between 1977 and 1992, the wanderlust comes even sooner. Millennials move on an average of every 3.2 years.

Employee turnover is a trend that shows no sign of stopping, making it increasingly important for employers to offer competitive pay and benefits to their staff. For those that do jump ship, it’s critical for employers to ensure they’re taking the correct steps manage employee departures.

Changing jobs is a lengthy process for both employees and employers, which is why it’s crucial for companies to have a formal process in place. Whether employees leave involuntarily or of their own volition, HR managers should carefully follow exit procedures with employee departures. There are five steps you should consider when you and your employees split ways.

1. Exit Interviews

As an employer, the benefit to exit interviews for you is hearing a realistic take on what workers think about your company, management and the host of other items that come with a job.

Since departing employees are more likely to be open and honest about any problems they might have with the organization, you can take their feedback and apply it as necessary moving forward.

Use exit interviews to gather important information about whether salaries and benefits are up to par with competitors, as well as to improve culture, processes, management and development programs.

2. Timing of Final Paychecks

Most states have a timeline for when employers need to issue final paychecks to departing employees. Violating these regulations could lead to fines, penalties and interest payments.

Make sure you’re aware of the law in your state. FindLaw is a website for small business owners with a list of final paycheck requirements by state.

3. What’s Included in Final Paychecks

Each state has its own law regarding what has to be included in final paychecks. While you may be aware of requirements for hours worked and potential severance pay, make sure you know your state’s policy about compensating for unused sick or vacation time.

4. Health Insurance Benefits

When an employee covered under a company’s health plan leaves to take another job, he or she is protected by the Health Insurance Portability and Accountability Act. If new group health insurance coverage is available, either at the worker’s new job or through his or her spouse’s employer-sponsored plan, the departing worker must request enrollment in the new plan within 30 days.

To ensure that pre-existing conditions are covered under the new plan, the worker’s former employer is required to provide a certificate documenting previous continuous coverage.

COBRA

Workers who are laid off, quit or retire from companies with 20 or more employees, and who participated in their employers’ group health plans, may qualify to continue coverage under the Consolidated Omnibus Budget Reconciliation Act (COBRA). Employers must provide these departing workers with written notice explaining their rights under COBRA, and the workers have 60 days from the date of notice or the date coverage ended, whichever comes later, to sign up for COBRA coverage. COBRA coverage remains in effect for 18 months, or longer in some cases.

Voluntary Benefits

Some employers offer workers the opportunity to enroll in voluntary health care benefits in addition to major medical insurance plans. These voluntary benefits vary from company to company and may include disability insurance, long-term care insurance, accident and hospitalization insurance, cancer or specified-disease insurance and more. When meeting with exiting workers, employers should discuss their enrollment in these plans. In some cases, coverage terminates when employment ends. In other cases, coverage may be portable and remain in place as long as the worker continues to pay the policy premiums.

5. Retirement Benefits

Although you might offer all of your employees some type of retirement benefits, everyone will need different information upon departure. A Millennial will need different details than say, a Boomer, who is a few years away from retirement.

You should provide departing workers with copies of their retirement plan summary descriptions, as well as individual benefit statements. Explain if, when and how benefits can be collected, either at retirement age or in a lump-sum payment, as well as whether benefits can be rolled over to an IRA or to a new employers’ plan.

According to the 2013 Aflac WorkForces Report, 48 percent of workers are likely to look for a new job in the next 12 months. While retention should remain a top priority for all employers, businesses should always have a plan in place for professionally handling employee departures and prepare to discuss these topics with them.

It is in the best interests of both your company and your workers to avoid loose ends and ensure that everyone is on the same page.

Employee Leaving Photo via Shutterstock




Tech Thursday (10/31): Tech News and Updates from GoDaddy, Nitro, CakeMail and Brother

It’s Tech Thursday from Smallbiztechnology.com. Each week we take a quick look at recent small business and tech news and updates for the small business community and share them with you in a quick and simple round-up.

GoDaddy Acquires Ronin - Integrates Invoicing Into Online Bookkeeping

5th Acquisition in 15 Months Fuels GoDaddy’s Mission to Help Small Businesses

GoDaddy, the Web’s top platform for small businesses,has announced the acquisition of Ronin â€" an online invoicing company. The acquisition, made quietly in April, has been fully integrated into GoDaddy Online Bookkeeping â€" providing a full-service solution for any small business looking to simplify and organize their finances and get back to business.

“I am a new online business entrepreneur with very little business experience,” said Kelly’s Gourmet Doggie Owner Kelly Krieger. “GoDaddy Online Bookkeeping has made managing my revenue as well as costs so simple. It’s like Business Management for Dummies! As a one-person operation, there is very little time left in my day to manage my books, but thankfully GoDaddy Online Bookkeeping does it for me. I would recommend GoDaddy Online Bookkeeping to any business large or small, they have saved me!”

Online Bookkeeping combines GoDaddy’s 2012 acquisition of Outright.com with Ronin. Outright helped small businesses track their income, expenses and taxes. Ronin, founded by Lu Wang, was recently listed on Mashable.com’s “27 Free Invoicing Tools for Small Businesses,” and was described as an “ideal solution for both small businesses and freelancers.” Ronin created a user-friendly invoicing product â€" taking the complexities out of the process for small businesses trying to get paid by their clients.

For more on this acquisition, click here.

Nitro Debuts Latest Version of Award-Winning Document Solution With New Cloud Integration

Nitro Pro 9 Offers the Most Robust Feature Set to Date With Addition of Cloud Offering


Nitro, a leading provider of document productivity and workflow solutions, today announced the release of Nitro Pro 9. This latest version of Nitro’s desktop offering provides integration with Nitro Cloud, a new service that gives powerful flexibility to businesses when sharing, signing, and collaborating with documents.

Nitro Pro 9 expands on the award-winning set of features that have helped the company become the trusted provider of PDF tools for over 50% of the Fortune 500, and the standard PDF software preload for PC giant Lenovo. The pairing of Nitro Pro 9 with the new Nitro Cloud offering demonstrates the company’s commitment to the paperless office, document productivity, and workflow efficiency.

“The latest release of Nitro Pro delivers on our promise to make the document lifecycle as painless as possible,” said Nitro’s Founder and CEO, Sam Chandler. “Pro 9 is an evolutionary leap forward for anyone who works with documents. For the first time, we connect the desktop to the cloud, enabling sharing, signing and collaboration online. Send documents to anyone for review, markup, or e-signing, all in the browser.”

In addition to the integration with Nitro Cloud, Pro 9 contains several new desktop features and enhancements, and an all-new look and feel. Highlights in the latest version include:

  • Nitro Cloud Integration. Nitro Cloud enables document sharing, signing and collaboration in the browser, with no desktop software required. Send documents for review, contracts for signing, and invite people to collaborate using Nitro Cloud’s online markup tools. Track everything, including document views, document versions and collaboration history.
  • All-new Look and Feel. Updated to the Windows 8/Office 2013 application style, Nitro Pro’s user interface is familiar to anyone who uses Microsoft Office, which means virtually no learning curve.
  • Compare PDFs - Visually & by Content. Nitro Pro’s PDF compare tool allows you to easily spot the differences when comparing two versions of a document. Quickly analyze inconsistencies in your documents, accelerating review processes and improving collaboration.
  • Enhanced Text Editing. New and enhanced intuitive text editing tools allow changes to text in paragraphs or line-by-line as well as easy switching between the two editing modes.

Nitro Pro 9 is priced at USD 139.99 per single user license. A free, fully functional 14-day trial is available for download.

For more on this story and the features offered, click here.

CakeMail Launches CakeMail 4

Helping Small Businesses Engage Customers by Providing Simple, Cost-Effective Email Marketing Application

CakeMail Inc. has announced the launch of CakeMail 4, an email marketing application that simplifies the way small businesses engage with customers. The new product is an
affordable, easy-to-use solution, created to help small businesses begin their email marketing efforts - regardless of the marketing resources, design background or technical expertise they have.
CakeMail 4 allows businesses to manage contacts, create personalized email campaigns from templates and simply send. It’s targeted at small businesses looking to build relationships with existing and potential customers, increase customer loyalty and retention, create brand awareness and drive revenue. 

“We want to be part of the success and growth of small businesses,” said CakeMail CEO Francois Lane. “Our goal was to put a simple yet powerful tool in the hands of small businesses; if they can email, they can CakeMail. We’ve removed the barriers of cost, complexity and time required to create email campaigns, so that millions of small businesses could begin reaping the benefits. CakeMail 4 was created with a ‘less is more’ philosophy - less time to send an email campaign, more time to focus on the core of your business.”

For more on this launch, click here.

Brotherâ„¢ Introduces New Line of Compact, Multi-Page Scanners that Bridge the Gap Between Workgroup and Portable Scanners

The Flagship ImageCenter™ ADS-1500W Helps Users Maximize Productivity and Organization 

Brother International Corporation, a leader in business technology, today announced the launch of the ImageCenter™ ADS-1500W, the flagship model in their new series of compact scanners for small office/home office (SOHO) and small business users. With the introduction of this series of compact desktop scanners, Brother now offers a complete lineup of scanners including newly redesigned mobile scanner models and an award-winning1series of workgroup scanners.
Brother created the ADS-1500W to be a tremendous value for business customers, combining the economical price point and size of mobile scanners with a variety of advanced functions typically reserved for more costly desktop workgroup scanners. The ADS-1500W has a compact footprint of only 11.2” wide and 4.1” deep, but is packed
with advanced scanning features including simplex/duplex color scan speeds of up to 18 ppm2, a 20-sheet capacity uto document feeder, and web connectivity3. Plus, the ADS-1500W is compatible with Windows®, Mac® and Linux®operating systems, so it can be used in almost any small business, workgroup or home office environment.

The ADS-1500W can connect to a wireless network and the 2.7” color TouchScreen display lets users scan directly to popular cloud services including FACEBOOK™, ICASA
WEB ALBUMS™, FLICKR™, GOOGLE DRIVE™, EVERNOTE®, BOX and SKYDRIVE.3 Users can access a variety of scan-to destinations such FTP, network, e-mail server, USB flash drive4 as well as scan directly to compatible mobile devices using the Brother iPrint&Scan app.5.

For more on this from Brother, click here.



Tech Thursday (10/31): Tech News and Updates from GoDaddy, Nitro, CakeMail and Brother

It’s Tech Thursday from Smallbiztechnology.com. Each week we take a quick look at recent small business and tech news and updates for the small business community and share them with you in a quick and simple round-up.

GoDaddy Acquires Ronin - Integrates Invoicing Into Online Bookkeeping

5th Acquisition in 15 Months Fuels GoDaddy’s Mission to Help Small Businesses

GoDaddy, the Web’s top platform for small businesses,has announced the acquisition of Ronin â€" an online invoicing company. The acquisition, made quietly in April, has been fully integrated into GoDaddy Online Bookkeeping â€" providing a full-service solution for any small business looking to simplify and organize their finances and get back to business.

“I am a new online business entrepreneur with very little business experience,” said Kelly’s Gourmet Doggie Owner Kelly Krieger. “GoDaddy Online Bookkeeping has made managing my revenue as well as costs so simple. It’s like Business Management for Dummies! As a one-person operation, there is very little time left in my day to manage my books, but thankfully GoDaddy Online Bookkeeping does it for me. I would recommend GoDaddy Online Bookkeeping to any business large or small, they have saved me!”

Online Bookkeeping combines GoDaddy’s 2012 acquisition of Outright.com with Ronin. Outright helped small businesses track their income, expenses and taxes. Ronin, founded by Lu Wang, was recently listed on Mashable.com’s “27 Free Invoicing Tools for Small Businesses,” and was described as an “ideal solution for both small businesses and freelancers.” Ronin created a user-friendly invoicing product â€" taking the complexities out of the process for small businesses trying to get paid by their clients.

For more on this acquisition, click here.

Nitro Debuts Latest Version of Award-Winning Document Solution With New Cloud Integration

Nitro Pro 9 Offers the Most Robust Feature Set to Date With Addition of Cloud Offering


Nitro, a leading provider of document productivity and workflow solutions, today announced the release of Nitro Pro 9. This latest version of Nitro’s desktop offering provides integration with Nitro Cloud, a new service that gives powerful flexibility to businesses when sharing, signing, and collaborating with documents.

Nitro Pro 9 expands on the award-winning set of features that have helped the company become the trusted provider of PDF tools for over 50% of the Fortune 500, and the standard PDF software preload for PC giant Lenovo. The pairing of Nitro Pro 9 with the new Nitro Cloud offering demonstrates the company’s commitment to the paperless office, document productivity, and workflow efficiency.

“The latest release of Nitro Pro delivers on our promise to make the document lifecycle as painless as possible,” said Nitro’s Founder and CEO, Sam Chandler. “Pro 9 is an evolutionary leap forward for anyone who works with documents. For the first time, we connect the desktop to the cloud, enabling sharing, signing and collaboration online. Send documents to anyone for review, markup, or e-signing, all in the browser.”

In addition to the integration with Nitro Cloud, Pro 9 contains several new desktop features and enhancements, and an all-new look and feel. Highlights in the latest version include:

  • Nitro Cloud Integration. Nitro Cloud enables document sharing, signing and collaboration in the browser, with no desktop software required. Send documents for review, contracts for signing, and invite people to collaborate using Nitro Cloud’s online markup tools. Track everything, including document views, document versions and collaboration history.
  • All-new Look and Feel. Updated to the Windows 8/Office 2013 application style, Nitro Pro’s user interface is familiar to anyone who uses Microsoft Office, which means virtually no learning curve.
  • Compare PDFs - Visually & by Content. Nitro Pro’s PDF compare tool allows you to easily spot the differences when comparing two versions of a document. Quickly analyze inconsistencies in your documents, accelerating review processes and improving collaboration.
  • Enhanced Text Editing. New and enhanced intuitive text editing tools allow changes to text in paragraphs or line-by-line as well as easy switching between the two editing modes.

Nitro Pro 9 is priced at USD 139.99 per single user license. A free, fully functional 14-day trial is available for download.

For more on this story and the features offered, click here.

CakeMail Launches CakeMail 4

Helping Small Businesses Engage Customers by Providing Simple, Cost-Effective Email Marketing Application

CakeMail Inc. has announced the launch of CakeMail 4, an email marketing application that simplifies the way small businesses engage with customers. The new product is an
affordable, easy-to-use solution, created to help small businesses begin their email marketing efforts - regardless of the marketing resources, design background or technical expertise they have.
CakeMail 4 allows businesses to manage contacts, create personalized email campaigns from templates and simply send. It’s targeted at small businesses looking to build relationships with existing and potential customers, increase customer loyalty and retention, create brand awareness and drive revenue. 

“We want to be part of the success and growth of small businesses,” said CakeMail CEO Francois Lane. “Our goal was to put a simple yet powerful tool in the hands of small businesses; if they can email, they can CakeMail. We’ve removed the barriers of cost, complexity and time required to create email campaigns, so that millions of small businesses could begin reaping the benefits. CakeMail 4 was created with a ‘less is more’ philosophy - less time to send an email campaign, more time to focus on the core of your business.”

For more on this launch, click here.

Brotherâ„¢ Introduces New Line of Compact, Multi-Page Scanners that Bridge the Gap Between Workgroup and Portable Scanners

The Flagship ImageCenter™ ADS-1500W Helps Users Maximize Productivity and Organization 

Brother International Corporation, a leader in business technology, today announced the launch of the ImageCenter™ ADS-1500W, the flagship model in their new series of compact scanners for small office/home office (SOHO) and small business users. With the introduction of this series of compact desktop scanners, Brother now offers a complete lineup of scanners including newly redesigned mobile scanner models and an award-winning1series of workgroup scanners.
Brother created the ADS-1500W to be a tremendous value for business customers, combining the economical price point and size of mobile scanners with a variety of advanced functions typically reserved for more costly desktop workgroup scanners. The ADS-1500W has a compact footprint of only 11.2” wide and 4.1” deep, but is packed
with advanced scanning features including simplex/duplex color scan speeds of up to 18 ppm2, a 20-sheet capacity uto document feeder, and web connectivity3. Plus, the ADS-1500W is compatible with Windows®, Mac® and Linux®operating systems, so it can be used in almost any small business, workgroup or home office environment.

The ADS-1500W can connect to a wireless network and the 2.7” color TouchScreen display lets users scan directly to popular cloud services including FACEBOOK™, ICASA
WEB ALBUMS™, FLICKR™, GOOGLE DRIVE™, EVERNOTE®, BOX and SKYDRIVE.3 Users can access a variety of scan-to destinations such FTP, network, e-mail server, USB flash drive4 as well as scan directly to compatible mobile devices using the Brother iPrint&Scan app.5.

For more on this from Brother, click here.



Employment Litigation: Who is Your Enemy?

employment litigation

When a company is sued by an employee, the company naturally views the employee as the problem.  But in many cases, another equally dangerous enemy exists in employment litigation - disguised as the company defense lawyer.  The legal fees paid to defense firms can easily eclipse the amount paid to resolve the case.

The legal profession as a whole has come under attack for being too expensive and inefficient.  Law school applications are declining and compensation paid to lawyers is falling as clients demand better value.

Many sectors have adjusted to the new climate, but the major employment defense firms remain largely unchanged. Let’s explore.

Your Legal Bill May Exceed the Cost of Settlement

Most employment defense firms today are made up of hundreds of lawyers and support staff in offices located throughout the country at prestigious addresses.  The lawyers are well compensated and enjoy large private offices.

Who pays for this massive overhead?

You do when you hire one of them to defend you. These giant legacy operations thrive on inefficiency.  They have a financial incentive to protract disputes to generate fees. This is why these firms send two lawyers to take the plaintiff’s deposition.  And it is why these depositions last an entire day or more.

That deposition, however, could easily be handled by a single lawyer in one or two hours.

Multiple Seven Hour Depositions of Employees

A recent wage and hour case brought by security guards serves as an example of billing abuse.  In that case, the security gaurds sued to recover overtime pay.  The issues were simple.  The job of a security guard is no secret.

Yet the defense firm deposed each guard for an entire day.  Two lawyers for the defense were present at each deposition.  The settlement obtained by the guards mostly likely was less than the fee earned by the defense lawyers.

The business owner would have been better off paying the guards early in the case.

Slim Odds and Big Bills

Summary judgment is another billing bonanza for defense firms.  In almost every case, these firms file motions and generate sizable bills.  The motions, however, are rarely effective and can easily be defeated simply by showing a material factual dispute.

Material fact disputes exist in most employment cases.

Affordable Alternatives and Better Service

The large traditional defense firms are safe choices for large enterprises with deep pockets or insurance.  The problem with these firms is that they are not cost effective.

Why pay $80,000 to solve a $40,000 problem?

Here is a simple road map:

Assess Legal Costs in Advance

Conduct an early realstic assessment and try to resolve the matter before legal costs mount.  The employee and their firm are equally motivated to resolve the matter early and will do so at a discount.

Minimalistic Defense

If early resolution is not possible, take an aggressive, focused and minimalistic defense of the claim.  Do only what is abosultely necessary to win the case.  Most all cases are winnable.

Seek Project Pricing

Use a law firm that offers project pricing with upfront, agreed upon prices for each task. For example, the deposition of the plaintiff should take no more than two hours and cost $2000 or less.  Consider hiring a firm the also represents employees as they may have a more balanced approach.

Mediate a Resolution

Mediate a resolution if possible. Know that 95% of employment cases settle and your case will also. So keep your costs down but be prepared to win at trial if necessary.

Court Photo via Shutterstock




Salesforce’s Task App Do Is Done

salesforce do app

Salesforce.com will shutter its task app Do on January 31. The app is one of many that enables teams including small businesses to coordinate a wide variety of tasks via mobile device.

Do allows teams to share task lists, organize projects, track contacts and attach files to task lists or other project information.

In an announcement to its community recently, the Do Team explained:

“Here at Do, our customers have been the driving force behind our mission to change the way people work together. While the last two years have been an incredible journey, we’ve made the tough decision to discontinue the Do service on January 31, 2014.”

Do was the reincarnation of Manymoon, a project management application.  Salesforce.com has had a strategy of renaming products with common one-word domains.  Other Salesforce products include Desk.com, Work.com, Data.com and even Force.com.  Somehow, though, the name Do.com never caught on.

Part of the problem Do faced is the sheer number of these tools already on the market.   There are literally dozens of task apps, collaboration tools and project management apps â€" with lots of crossover of functionality and purpose.  A few include Microsoft’s Yammer, Salesforce’s other management tool Chatter, and tools like Campfire and Asana.  We noted 20 project management tools back in 2010 and the list was by no means complete even then.

In a field test of Do earlier this year, a CITE World author opined the app just wasn’t as intuitive as some other apps on the market.

Members of the community have been told an exporting tool will be ready by November 15 for anyone interested in exporting their data out of their Do account.

Current members can continue using the app until the end of January if they wish and may even add new members and to existing groups, projects and tasks. However, registration for new users has been closed.

All data remaining on the Do servers will be deleted shortly after shutdown January 31, 2014.  In other words, get your project data from Do.com before January 31, 2014 or it may be lost forever.

Image: Salesforce




Why Postal Mail Marketing Is Not Dead! (Video)

In this day and age of small business marketing everyone seems to be focused on digital and social marketing techniques in order to reach a larger number of people for a much lower cost. While this can be an effective way to extend your brands reach, mail marketing, if done correctly, can be a much more effective way of reaching potential customers. Here’s why postal mail marketing is not dead!

I recently received, in the mail, a small package from DIY website builder, Jimdo. In this package was a hand written note, a small Jimdo screen cleaner and a mini pack of gummi bears. Check out my video about this here, or watch below to see why this package had successful effects on me and why I’ll remember them much differently than the other providers in their category.

I’ve recently heard a lot of stories about other companies who’ve achieved great success with mail marketing campaigns. The guys at Iron Tribe Fitness shared the success they had with a mail marketing campaign to potential customers at a recent event we held on NYC. As Forrest Walden, CEO and Founder, noted to the group, “you have to find a creative way to get past all the ‘junk mail’ so they open your package”. Iron Tribe did this by sending a small mailer that included a spy glass with it’s marketing information. The fact that the recipient knew the package contained something moved it immediately to the ‘must open - I’m intrigued’ pile and the response they received was huge.

As Seth Godin said at another recent event in NYC, “Be Weird!”. Effective business marketing is sometimes about being weird and thinking outside of the box to come up with something creative that ‘sticks’ with whomever you are marketing to. Ultimately what you are trying to achieve is being that one company that they think about when they are ready to make a purchase. Mail marketing can have that effect - so don’t bury it just yet!



Why Postal Mail Marketing Is Not Dead! (Video)

In this day and age of small business marketing everyone seems to be focused on digital and social marketing techniques in order to reach a larger number of people for a much lower cost. While this can be an effective way to extend your brands reach, mail marketing, if done correctly, can be a much more effective way of reaching potential customers. Here’s why postal mail marketing is not dead!

I recently received, in the mail, a small package from DIY website builder, Jimdo. In this package was a hand written note, a small Jimdo screen cleaner and a mini pack of gummi bears. Check out my video about this here, or watch below to see why this package had successful effects on me and why I’ll remember them much differently than the other providers in their category.

I’ve recently heard a lot of stories about other companies who’ve achieved great success with mail marketing campaigns. The guys at Iron Tribe Fitness shared the success they had with a mail marketing campaign to potential customers at a recent event we held on NYC. As Forrest Walden, CEO and Founder, noted to the group, “you have to find a creative way to get past all the ‘junk mail’ so they open your package”. Iron Tribe did this by sending a small mailer that included a spy glass with it’s marketing information. The fact that the recipient knew the package contained something moved it immediately to the ‘must open - I’m intrigued’ pile and the response they received was huge.

As Seth Godin said at another recent event in NYC, “Be Weird!”. Effective business marketing is sometimes about being weird and thinking outside of the box to come up with something creative that ‘sticks’ with whomever you are marketing to. Ultimately what you are trying to achieve is being that one company that they think about when they are ready to make a purchase. Mail marketing can have that effect - so don’t bury it just yet!



What the Strike Down of the Amazon Tax Law Means for Illinois Affiliates

illinois amazon tax

How states should tax Internet sales is one of the hottest issues in state legislatures today, as cash-strapped states look to close perceived loopholes and put more money in their coffers.

Over the past few years, several states such as California, New York, North Carolina, and Illinois, have passed laws requiring out-of-state retailers to collect sales taxes on purchases made by customers in the state, regardless of whether the merchant has a physical presence in the state or not.

The laws particularly affect large online merchants like Amazon.com and Overstock.com, who previously had not charged sales taxes.

On September 18, Illinois’ Amazon tax law that required online businesses to collect state sales tax on purchases made by Illinois residents was invalidated in a 6-1 ruling by the Illinois Supreme Court.

According to the Performance Marketing Association (PMA), the plaintiff who filed the lawsuit, there were approximately 9,000 Illinois-based affiliates in 2010, generating more than $744 million in advertising revenue. After the law took effect in 2011, out-of-state retailers, such as Amazon.com and Overstock.com, terminated their relationships with Illinois affiliates in order to avoid the new sales tax obligations.

According to PMA, one-third of affiliates left Illinois because of the ruling, and the other two-thirds either downsized or went out of business altogether.

Now, out-of-state merchants can reinstate their advertising agreements with Illinois-based affiliates. Once large merchants like Amazon and Overstock reinstate their relationships with Illinois companies, it will be time for any displaced affiliates to move back to Illinois.

If you’re thinking about starting an affiliate business in Illinois, below are the steps needed to make your business legit:

1. Incorporate Your Business

Over the past two years, an Illinois-based company would need to incorporate in another state (such as Delaware, Nevada, and Wyoming). However, now it’s recommended for a small business affiliate (“small” is defined as under five shareholders) physically based in Illinois to incorporate or form an LLC in Illinois.

That way, you don’t have to deal with the added fees and paperwork associated with operating “out of state” (i.e. when you incorporate in Delaware, but have a physical presence in Illinois).

2. Establish a Federal Employer Identification Number (EIN)

You’ll need to obtain a tax ID number from the IRS for your new company. You can apply for your EIN online through the IRS site.

3. Open a Business Bank Account in Illinois

Once you have your corporation/LLC established and have an EIN, you can set up a business bank account for your affiliate business, and begin to receive payments under your business name.

4. Get Any Necessary Local Business Licenses

Don’t forget to apply for any local business licenses from the city or county where you have established your new business.  

If you’re an existing Illinois-based affiliate who may have moved out of state after the 2011 law went into effect, you may want to think about moving your business back to Illinois. In this case, you will want to dissolve the corporation/LLC in the other state and then establish a new business in Illinois.

Please consult with your CPA to figure out the best timing for this action in terms of tax implications. Fortunately, it can be relatively quick and painless to incorporate your new company online once you’re ready to do so.

If you aren’t located in a state currently affected by the Amazon sales tax law, you should still keep a close eye on your state’s legislative activity.

Court Photo via Shutterstock




What the Strike Down of the Amazon Tax Law Means for Illinois Affiliates

illinois amazon tax

How states should tax Internet sales is one of the hottest issues in state legislatures today, as cash-strapped states look to close perceived loopholes and put more money in their coffers.

Over the past few years, several states such as California, New York, North Carolina, and Illinois, have passed laws requiring out-of-state retailers to collect sales taxes on purchases made by customers in the state, regardless of whether the merchant has a physical presence in the state or not.

The laws particularly affect large online merchants like Amazon.com and Overstock.com, who previously had not charged sales taxes.

On September 18, Illinois’ Amazon tax law that required online businesses to collect state sales tax on purchases made by Illinois residents was invalidated in a 6-1 ruling by the Illinois Supreme Court.

According to the Performance Marketing Association (PMA), the plaintiff who filed the lawsuit, there were approximately 9,000 Illinois-based affiliates in 2010, generating more than $744 million in advertising revenue. After the law took effect in 2011, out-of-state retailers, such as Amazon.com and Overstock.com, terminated their relationships with Illinois affiliates in order to avoid the new sales tax obligations.

According to PMA, one-third of affiliates left Illinois because of the ruling, and the other two-thirds either downsized or went out of business altogether.

Now, out-of-state merchants can reinstate their advertising agreements with Illinois-based affiliates. Once large merchants like Amazon and Overstock reinstate their relationships with Illinois companies, it will be time for any displaced affiliates to move back to Illinois.

If you’re thinking about starting an affiliate business in Illinois, below are the steps needed to make your business legit:

1. Incorporate Your Business

Over the past two years, an Illinois-based company would need to incorporate in another state (such as Delaware, Nevada, and Wyoming). However, now it’s recommended for a small business affiliate (“small” is defined as under five shareholders) physically based in Illinois to incorporate or form an LLC in Illinois.

That way, you don’t have to deal with the added fees and paperwork associated with operating “out of state” (i.e. when you incorporate in Delaware, but have a physical presence in Illinois).

2. Establish a Federal Employer Identification Number (EIN)

You’ll need to obtain a tax ID number from the IRS for your new company. You can apply for your EIN online through the IRS site.

3. Open a Business Bank Account in Illinois

Once you have your corporation/LLC established and have an EIN, you can set up a business bank account for your affiliate business, and begin to receive payments under your business name.

4. Get Any Necessary Local Business Licenses

Don’t forget to apply for any local business licenses from the city or county where you have established your new business.  

If you’re an existing Illinois-based affiliate who may have moved out of state after the 2011 law went into effect, you may want to think about moving your business back to Illinois. In this case, you will want to dissolve the corporation/LLC in the other state and then establish a new business in Illinois.

Please consult with your CPA to figure out the best timing for this action in terms of tax implications. Fortunately, it can be relatively quick and painless to incorporate your new company online once you’re ready to do so.

If you aren’t located in a state currently affected by the Amazon sales tax law, you should still keep a close eye on your state’s legislative activity.

Court Photo via Shutterstock




Increase Your Website Credibility in the Age of Content Marketing

your website credibility

As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.

Consumers are looking for someone they can trust - period. And trust isn’t something you can fake.

So for business owners and marketers looking to succeed in this age of inbound marketing, having a website that conveys trustworthiness, credibility and authenticity is going to be paramount.

So how do you do this? How do you make sure your website stand out among less credible resources online?

1) Show Who’s Behind Your Business

Let’s face it, your business’s biggest asset is you. Don’t hide behind your logo or business name. Let your website visitors know there are real people behind your business and/or brand.

You can do this in a variety of ways, including:

  • Place your photo on your “About” page.

  • Prominently display your contact information (refrain from using general email addresses like info@your-company.com when possible).

  • Display photos of your business and location (if you have a brick and mortar storefront, public office space, etc.).

  • Profile employees (if you’re more than a “one man band” in business).

2) Show Who’s Writing Your Content

This is, I believe, going to be a make it or break it proposition for businesses in the content marketing age.

Don’t assume that your audience demands your personal involvement in all areas of your content marketing such as emails, blog posts and social media updates. Most will understand that you simply don’t have time to do it all.

If you have staff to perform these functions for you, be transparent by having them include their names and credentials.

3) Show That Others Like You

Offering social proof on your website is a not-so-subtle way of saying, ‘Hey, others like me, why don’t you?’ Help alleviate fears your website visitors may have about connecting with you by showing that others have done it before.

You can include social proof on your site by using social media counters, showing the number of email subscribers you have or by displaying verifiable testimonials.

4) Show That Your Content is Current

There are obviously some sites and types of content that are, by their very nature, timely and up-to-date (think news sites, travel booking sites, shopping sites, etc.). But if it’s not immediately obvious that your content is fresh and timely, you may be losing credibility without even realizing it.

Make sure your blog posts are dated, and that any ‘newsy’ type content is clearly labeled as current. Of course, if you’re not regularly updating your website, this is going to hurt your credibility, so be aware of this up front.

5) Be Clear About Your Biases

Whether you have an eCommerce site, a content-based site or a site that simply represents your online and/or brick and mortar business, be clear and transparent about the purpose of your site and any potential conflicts of interest that could arise.

For instance, if the ultimate goal of your website is to sell your web design services, don’t masquerade your site as something else. Be up front about what you do, why you’re doing it and if or how your content may be affected.

In a time where content needs to be reliable and authentic in order to stand out from the pack, content marketers are going to need to be diligent about conveying this credibility to their website visitors.

By following the general rule of being clear and transparent about all aspects of your site and business, you’ll be well on your way to gaining the trust and respect of your website visitors both now, and in the future.

What tactics do you use to establish trust and increase your website credibility?

Suspiscious Photo via Shutterstock




Increase Your Website Credibility in the Age of Content Marketing

your website credibility

As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.

Consumers are looking for someone they can trust - period. And trust isn’t something you can fake.

So for business owners and marketers looking to succeed in this age of inbound marketing, having a website that conveys trustworthiness, credibility and authenticity is going to be paramount.

So how do you do this? How do you make sure your website stand out among less credible resources online?

1) Show Who’s Behind Your Business

Let’s face it, your business’s biggest asset is you. Don’t hide behind your logo or business name. Let your website visitors know there are real people behind your business and/or brand.

You can do this in a variety of ways, including:

  • Place your photo on your “About” page.

  • Prominently display your contact information (refrain from using general email addresses like info@your-company.com when possible).

  • Display photos of your business and location (if you have a brick and mortar storefront, public office space, etc.).

  • Profile employees (if you’re more than a “one man band” in business).

2) Show Who’s Writing Your Content

This is, I believe, going to be a make it or break it proposition for businesses in the content marketing age.

Don’t assume that your audience demands your personal involvement in all areas of your content marketing such as emails, blog posts and social media updates. Most will understand that you simply don’t have time to do it all.

If you have staff to perform these functions for you, be transparent by having them include their names and credentials.

3) Show That Others Like You

Offering social proof on your website is a not-so-subtle way of saying, ‘Hey, others like me, why don’t you?’ Help alleviate fears your website visitors may have about connecting with you by showing that others have done it before.

You can include social proof on your site by using social media counters, showing the number of email subscribers you have or by displaying verifiable testimonials.

4) Show That Your Content is Current

There are obviously some sites and types of content that are, by their very nature, timely and up-to-date (think news sites, travel booking sites, shopping sites, etc.). But if it’s not immediately obvious that your content is fresh and timely, you may be losing credibility without even realizing it.

Make sure your blog posts are dated, and that any ‘newsy’ type content is clearly labeled as current. Of course, if you’re not regularly updating your website, this is going to hurt your credibility, so be aware of this up front.

5) Be Clear About Your Biases

Whether you have an eCommerce site, a content-based site or a site that simply represents your online and/or brick and mortar business, be clear and transparent about the purpose of your site and any potential conflicts of interest that could arise.

For instance, if the ultimate goal of your website is to sell your web design services, don’t masquerade your site as something else. Be up front about what you do, why you’re doing it and if or how your content may be affected.

In a time where content needs to be reliable and authentic in order to stand out from the pack, content marketers are going to need to be diligent about conveying this credibility to their website visitors.

By following the general rule of being clear and transparent about all aspects of your site and business, you’ll be well on your way to gaining the trust and respect of your website visitors both now, and in the future.

What tactics do you use to establish trust and increase your website credibility?

Suspiscious Photo via Shutterstock




Having A Mobile Website is Crucial: Wix Develops New Product To Make That Simple

Every business is looking for a way to build a better mousetrap. Wix.com, a company that allows users to create dynamic DIY websites, is trying to do just that with building a mobile website. As I’ve covered before, formatting websites to fit a mobile platform is an increasingly important in this age of smartphones and tablets, and Wix now allows its 38 million users to fine tune the mobile experience of their website.

Wix has been an increasingly viable option over the past few years for building a website. From its drag-and-drop ease to its ever evolving tool set, including Shopify and Google Apps, it continues to work to provide a straightforward experience for making a website. Hundreds of templates and the ability to create an e-commerce website are just a few more of the features that Wix offers. But, like any business that’s still growing, its mobile presence was lacking.

“There are many responsive design solutions out there that work in blocks, scaling and rearranging components based on screen size. Wix, however, is built on flexible layers so we set out to create an infinitely flexible and customizable mobile offering to match and augment the Wix platform,” said Avishai Abrahami, Wix co-founder and CEO. “Our goal has always been to put the power of the web into the hands of our users by providing tools to create and manage a professional and comprehensive online presence. The new mobile solution is the latest addition to the Wix suite, allowing SMBs, entrepreneurs and creative professionals to compete effectively however the market evolves.” 

In the U.S. alone roughly 56% of adults own a smartphone, and 35% of Americans over the age of 16 own a tablet computer. With these staggering markets, it’s safe to say that mobile experiences are a large cut of a website’s audience. For many, that means converting a desktop optimized website, but sometimes the end result can fall flat.

Wix converts the desktop website to the mobile platform, and then allows users to fine tune the experience exactly to their liking. Want to change the design around a bit? Wix lets you do that. Want to hide content you feel your audience won’t make use of through a mobile platform? Wix lets you do that, too. The Wix mobile offering adheres to critical web and mobile best practices including a single URL structure across versions, a single source code, and a single source of content. Not only are these best practices great for SEO, they also make it easy for Wix users to maintain and manage their web presence, desktop to mobile, from a single location.

Short of hiring a web designer for your business to painstakingly (and in all likelihood, expensively!) create your mobile experience, Wix can be a handy alternative to creating both an online and mobile experience to fit the needs of your business. Have you optimized your website for the mobile user? If not, what are you waiting for?!



Having A Mobile Website is Crucial: Wix Develops New Product To Make That Simple

Every business is looking for a way to build a better mousetrap. Wix.com, a company that allows users to create dynamic DIY websites, is trying to do just that with building a mobile website. As I’ve covered before, formatting websites to fit a mobile platform is an increasingly important in this age of smartphones and tablets, and Wix now allows its 38 million users to fine tune the mobile experience of their website.

Wix has been an increasingly viable option over the past few years for building a website. From its drag-and-drop ease to its ever evolving tool set, including Shopify and Google Apps, it continues to work to provide a straightforward experience for making a website. Hundreds of templates and the ability to create an e-commerce website are just a few more of the features that Wix offers. But, like any business that’s still growing, its mobile presence was lacking.

“There are many responsive design solutions out there that work in blocks, scaling and rearranging components based on screen size. Wix, however, is built on flexible layers so we set out to create an infinitely flexible and customizable mobile offering to match and augment the Wix platform,” said Avishai Abrahami, Wix co-founder and CEO. “Our goal has always been to put the power of the web into the hands of our users by providing tools to create and manage a professional and comprehensive online presence. The new mobile solution is the latest addition to the Wix suite, allowing SMBs, entrepreneurs and creative professionals to compete effectively however the market evolves.” 

In the U.S. alone roughly 56% of adults own a smartphone, and 35% of Americans over the age of 16 own a tablet computer. With these staggering markets, it’s safe to say that mobile experiences are a large cut of a website’s audience. For many, that means converting a desktop optimized website, but sometimes the end result can fall flat.

Wix converts the desktop website to the mobile platform, and then allows users to fine tune the experience exactly to their liking. Want to change the design around a bit? Wix lets you do that. Want to hide content you feel your audience won’t make use of through a mobile platform? Wix lets you do that, too. The Wix mobile offering adheres to critical web and mobile best practices including a single URL structure across versions, a single source code, and a single source of content. Not only are these best practices great for SEO, they also make it easy for Wix users to maintain and manage their web presence, desktop to mobile, from a single location.

Short of hiring a web designer for your business to painstakingly (and in all likelihood, expensively!) create your mobile experience, Wix can be a handy alternative to creating both an online and mobile experience to fit the needs of your business. Have you optimized your website for the mobile user? If not, what are you waiting for?!



Six Unique Ways to Boost Web Traffic Without Marketing

boost web traffic

Building a website is one thing, but getting website traffic and converting it into money is another. Steady growth should be your constant business objective. Have you planned a strategy to boost Web traffic without the use of marketing?

If you focus on conventional link building process for traffic generation, then tell me inform that you are missing out on lots of potential customers.

Although marketing is important for business success, there are a few secrets that help you double your website traffic without having to do any marketing. Without wasting too much of your time, below are a few tricks to implement to boost Web traffic to your site without marketing.

Work on Rich Snippets

Snippets add significant value to an organic listing in search engine results and can dramatically enhance website traffic. A rich snippet is a summary of the data that a user sees on a Web page. The data includes information regarding your product’s price, review count and product availability. They are useful for gaining an insight about a particular product or site at a glance without having to visit the site.

It is a painless task that can boost Web traffic and the number of clicks to your page by 33%. It improves the appearance of listings, increases real estate on the page for better visibility and provides more information to readers. Snippets help to verify what exactly the user is looking for, so when they click through your pages, they stick around.

The entire process minimizes bounce rate and maximizes time spent on the site.

Start Influencing Internal Links

Getting links from other Web pages is crucial. Optimizing internal links helps search engines recognize which pages on your website are the most important and the most valuable. Internal links help your visitors flow through your website. Through internal links, you get website visitors from point A to point Z in an efficient way without losing them midway through navigation.

Here are a few tips:

  • Prepare a list of high-value pages you want to rank better for.
  • Identify those pages on your website that have the maximum authority.
  • Add a link from the authority page to the target page.
  • Incorporate links to the authority page by using anchor text related to the keyword you want the target page to rank for.

Once you implement the above steps, search engines begin to associate the critical pages with your keywords and list those pages higher in search rankings.

Explore the Long-Tail Variation

Stop focusing on generic keywords and emphasize long-tail keywords which are easier to rank for and convert at a much higher rate than short generic terms. So how do you enhance the exposure to long-tail variations to boost Web traffic?

Identify the long-tail modifier and make use of the Google Keyword Planner to make a note of all long-tail variation. Then work these modifiers into your page copy.

Once a particular page is optimized, you no longer need to insert each long-tail search phrase verbatim into the page. Instead work on the unique variation.

Write Compelling Meta Titles and Descriptions that People Cannot Ignore

Meta title and Meta descriptions are attributes that determine how your Web page appears in search results. Unique titles and a short, crisp product descriptions can drastically boost Web traffic. The description, which is the short bit of text that shows underneath the title in search results, should be informative, clear and straightforward. If they are boring, they will never offer any compelling reason to click through to your page.

Highlight the primary keywords at least once in the title and description and ensure they flow naturally with the rest of the content.

The best thing to keep in mind while writing the title and description is the way an advertisement is written. This is because through your title and Meta description, you are highlighting your unique selling proposition, your expertise and the reason why customers should shop with you.

Apply Authorship Markup and Video Thumbnail

Having Google authorship benefits makes your search engine listing more inviting. The authorship allows you to associate your content with your Google+ profile. It then takes your Google+ profile image together with other profile information into search engine results for the content you author. Listings with author images and profile information attached will benefit from the perception of credibility and prevent fear of spammy content.

Similarly, video thumbnails are a page’s embedded videos that appear along a page listing. To get a video thumbnail, you need to create a video sitemap for Google. Just like product-based snippet, video thumbnail vividly upsurges the click through rate of the associated pages.

The Power of Search Engine Optimization

The most effective way to boost Web traffic to your site is through optimizing your website for search engines because it does not cost a thing. If your website holds a top ranking for even a mildly popular search term, it can obtain many visitors per month.

Are you surprised to see how traffic can be generated without marketing?

Implementing these six ways to boost Web traffic can deliver the maximum traffic required to accomplish your business goals.

Surprised Photo via Shutterstock




NYC Event: From Marketing to Management - Finding the Right Customers and Keeping Them for Life!

New market realities have businesses changing faster than ever. The post-recession consumer dominated climate has created new opportunities and new obstacles for small business owners. How do you maneuver your way through while gaining market share and build a great customer base? Come and find out in our exciting and engaging NYC event:

From Marketing to Management: Finding the Right Customers and Keeping Them for Life!

       Date: Thursday, November 14, 2014

       Time: 6 pm to 9 pm

Location: CUNY Graduate Center

              365 5th Ave., New York, NY

Presented by Ramon Ray of Infusionsoft and

Lisa Hendrickson of FutureLAB Media

   

In this workshop you will learn the “8 Special Steps” to boost revenue along with the “5 Customer Stages” that predictably and reliably will increase profits at every step.

Using a customer-centric approach, we’ll show you how to use today’s best strategies to build a great customer experience that will increase your revenues and your profits by providing an amazing customer experience throughout the lifecycle of the customer.

Inspirational Thought Leaders Ramon Ray and Lisa Hendrickson will share with you the secrets to boosting revenue, reducing customer acquisition costs and increasing profits while turning customers into advocates.

Ramon Ray will share with you:

  • How to convert leads into customers
  • Use 8 special steps to boost revenue
  • Attract traffic with lead magnets

Lisa Hendrickson will share with you:

  • The 5 stages of customer lifecycle including their profit points
  • Where companies win and where they “blow it” with customers
  • How to avoid the pitfalls of generally accepted customer service practices that reward bad customer behavior
  • Turning customers into advocates

So ask yourself: “Do I have a solid strategy that translates into getting new customers and maximizing the profits of the ones that I have?” If the answer is no or you’re not doing enough to win and keep business, this workshop is a must for you.



NYC Event: From Marketing to Management - Finding the Right Customers and Keeping Them for Life!

New market realities have businesses changing faster than ever. The post-recession consumer dominated climate has created new opportunities and new obstacles for small business owners. How do you maneuver your way through while gaining market share and build a great customer base? Come and find out in our exciting and engaging NYC event:

From Marketing to Management: Finding the Right Customers and Keeping Them for Life!

       Date: Thursday, November 14, 2014

       Time: 6 pm to 9 pm

Location: CUNY Graduate Center

              365 5th Ave., New York, NY

Presented by Ramon Ray of Infusionsoft and

Lisa Hendrickson of FutureLAB Media

   

In this workshop you will learn the “8 Special Steps” to boost revenue along with the “5 Customer Stages” that predictably and reliably will increase profits at every step.

Using a customer-centric approach, we’ll show you how to use today’s best strategies to build a great customer experience that will increase your revenues and your profits by providing an amazing customer experience throughout the lifecycle of the customer.

Inspirational Thought Leaders Ramon Ray and Lisa Hendrickson will share with you the secrets to boosting revenue, reducing customer acquisition costs and increasing profits while turning customers into advocates.

Ramon Ray will share with you:

  • How to convert leads into customers
  • Use 8 special steps to boost revenue
  • Attract traffic with lead magnets

Lisa Hendrickson will share with you:

  • The 5 stages of customer lifecycle including their profit points
  • Where companies win and where they “blow it” with customers
  • How to avoid the pitfalls of generally accepted customer service practices that reward bad customer behavior
  • Turning customers into advocates

So ask yourself: “Do I have a solid strategy that translates into getting new customers and maximizing the profits of the ones that I have?” If the answer is no or you’re not doing enough to win and keep business, this workshop is a must for you.



clearString: A Web Content Management System Developed For and Catering To Small Business

When it comes to open-source, free to use content management systems, the first thing that pops into every tech-savvy’s mind would either be WordPress or Joomla. Though, they’re best at what they promise, but when we measure the quality and compatibility of their features and add-ons (plug-ins to be precise), some of us might feel a bit reluctant to use these systems - or at least the add-ons/plug-ins. The reason is quite evident - security loopholes, lack of trust on third party add-ons, synchronized updates of the system and add-ons, compatibility with the current system and the list goes on. [Please read ths article by Tom Ewer to know more about the vulnerabilities of WordPress plug-ins.]

The problem is that there is no guarantee of the plug-in’s/add-on’s compatibility with the system version you’re using for your site. Whether they’ll work out for you or not totally depends on the developers’ constant updates to keep up with the system and the end user’s feedback on every product and its update.

Keeping this in mind, many companies have come up with their own free (limited functionality) or paid content management systems. These companies would develop everything for their systems in-house or at least monitor the development by third party suppliers; thereby, eliminating the fear of compatibility and security issues. Sitecore is one of the few names that has been dominating the paid CMS industry for a while but a new competition has emerged by the name clearString. The company recently announced in a press release that they have made available the newest release of the company’s integrated web CMS designed for small businesses.

So what differentiates clearString from the open-source CMS giant WordPress and a paid CMS like Sitecore?

It incorporates the best of both worlds and brings a product that has the functionality and versatility of both open-source and paid systems. For a broader understanding, let me give you a brief overview of the capability and advantages of clearString.

The Background

Built on the neatComponentsâ„¢ engine, clearString is a web content management and web application development software. What makes it unique is that it is the only CMS that is built exclusively to cater the small businesses and budget centric enterprises. Building this system on the neatComponent platform has empowered clearString with commendable traits such as easy installation, creation, management and distribution of data driven web content and applications.

The Features

  • Easy one click installation.
  • Automated database installation and management.
  • Social Media integration.
  • Optimization for SEO.
  • Full integration of public (internet) and private (intranet) sites.
  • WYSIWYG controls.
  • Highly secure.
  • Easy Google Analytics integration.
  • Unlimited user-generated micro-sites.
  • Drag and Drop page and section building.
  • Intelligent searching and reporting.
  • Marketing campaign creation with integrated email.
  • Unlimited customizable forms to collect and display data.
  • Powerful Themes system to change appearances for all media devices.
  • Dynamic site map and automatic navigation.
  • eCommerce with a fully integrated engine that includes multiple currencies, multi-part product bundles, stock control, shopping cart, shipping and tax calculations, payment gateway integration and more.
  • Role-based Administration with multi-level access.

For a complete list of features including details for developers and end-users, please use this link.

clearString is built on a Windows foundation for ease of maintenance in a business environment and has multiple hosting options from high security Intranet through to the unlimited capacity of Amazon Cloud Services. Robust, affordable training is available direct from clearString in the USA and UK.

The software can be controlled and implemented by a small set of employees. Creating landing pages or micro sites is a breeze and can then be utilized by the marketing teams to quickly implement new marketing ideas to the benefit of the company.

clearString is not dependent on .NET or customized coding but instead uses the best of the best current technologies to integrate web design, data integration, user management and security into a proprietary licensed software suite designed for one-click install onto Windows platforms. clearString is very competitively priced with an Enterprise license for the Content Management System with an unlimited number of concurrent users, unlimited records and unlimited public access at under $10,000 per server.

clearString web development software makes it effortless to build highly functional websites and apps and still have full control over style, design and appearance. clearString dynamically writes the code to automatically build the site or application around the content. The sites and applications run on any Windows machines or a bare bones Cloud or Hosted server. There is no additional web development software to buy - use any standard web browser to perform all the tasks. Also, there are no additional license costs for an unlimited number of developers and system users.

With so much to offer, do you think clearString can become the next big thing for your business?



clearString: A Web Content Management System Developed For and Catering To Small Business

When it comes to open-source, free to use content management systems, the first thing that pops into every tech-savvy’s mind would either be WordPress or Joomla. Though, they’re best at what they promise, but when we measure the quality and compatibility of their features and add-ons (plug-ins to be precise), some of us might feel a bit reluctant to use these systems - or at least the add-ons/plug-ins. The reason is quite evident - security loopholes, lack of trust on third party add-ons, synchronized updates of the system and add-ons, compatibility with the current system and the list goes on. [Please read ths article by Tom Ewer to know more about the vulnerabilities of WordPress plug-ins.]

The problem is that there is no guarantee of the plug-in’s/add-on’s compatibility with the system version you’re using for your site. Whether they’ll work out for you or not totally depends on the developers’ constant updates to keep up with the system and the end user’s feedback on every product and its update.

Keeping this in mind, many companies have come up with their own free (limited functionality) or paid content management systems. These companies would develop everything for their systems in-house or at least monitor the development by third party suppliers; thereby, eliminating the fear of compatibility and security issues. Sitecore is one of the few names that has been dominating the paid CMS industry for a while but a new competition has emerged by the name clearString. The company recently announced in a press release that they have made available the newest release of the company’s integrated web CMS designed for small businesses.

So what differentiates clearString from the open-source CMS giant WordPress and a paid CMS like Sitecore?

It incorporates the best of both worlds and brings a product that has the functionality and versatility of both open-source and paid systems. For a broader understanding, let me give you a brief overview of the capability and advantages of clearString.

The Background

Built on the neatComponentsâ„¢ engine, clearString is a web content management and web application development software. What makes it unique is that it is the only CMS that is built exclusively to cater the small businesses and budget centric enterprises. Building this system on the neatComponent platform has empowered clearString with commendable traits such as easy installation, creation, management and distribution of data driven web content and applications.

The Features

  • Easy one click installation.
  • Automated database installation and management.
  • Social Media integration.
  • Optimization for SEO.
  • Full integration of public (internet) and private (intranet) sites.
  • WYSIWYG controls.
  • Highly secure.
  • Easy Google Analytics integration.
  • Unlimited user-generated micro-sites.
  • Drag and Drop page and section building.
  • Intelligent searching and reporting.
  • Marketing campaign creation with integrated email.
  • Unlimited customizable forms to collect and display data.
  • Powerful Themes system to change appearances for all media devices.
  • Dynamic site map and automatic navigation.
  • eCommerce with a fully integrated engine that includes multiple currencies, multi-part product bundles, stock control, shopping cart, shipping and tax calculations, payment gateway integration and more.
  • Role-based Administration with multi-level access.

For a complete list of features including details for developers and end-users, please use this link.

clearString is built on a Windows foundation for ease of maintenance in a business environment and has multiple hosting options from high security Intranet through to the unlimited capacity of Amazon Cloud Services. Robust, affordable training is available direct from clearString in the USA and UK.

The software can be controlled and implemented by a small set of employees. Creating landing pages or micro sites is a breeze and can then be utilized by the marketing teams to quickly implement new marketing ideas to the benefit of the company.

clearString is not dependent on .NET or customized coding but instead uses the best of the best current technologies to integrate web design, data integration, user management and security into a proprietary licensed software suite designed for one-click install onto Windows platforms. clearString is very competitively priced with an Enterprise license for the Content Management System with an unlimited number of concurrent users, unlimited records and unlimited public access at under $10,000 per server.

clearString web development software makes it effortless to build highly functional websites and apps and still have full control over style, design and appearance. clearString dynamically writes the code to automatically build the site or application around the content. The sites and applications run on any Windows machines or a bare bones Cloud or Hosted server. There is no additional web development software to buy - use any standard web browser to perform all the tasks. Also, there are no additional license costs for an unlimited number of developers and system users.

With so much to offer, do you think clearString can become the next big thing for your business?



How to Monetize Your Knowledge

monetize your knowledge2

According to statistics, most small businesses today are service providers. They may be financial advisors, lawyers, personal trainers, accountants, dentists, pool cleaners, consultants, engineers or in similar occupations. Essentially businesses like these sell time, not a product.

Time is a finite resource. We each only have so many hours in a day.

That means it is harder to scale a service business where you sell your time. Typically you have to hire more employees or outsource certain activities. And labor, especially for knowledge workers, is expensive.

So the question remains: How do you grow when you’ve started and run a service business?

That’s where the power of your knowledge and today’s trend of content marketing work to your advantage.

Evolving to a Subscription Based Business Model

According to Greg Head, Chief Marketing Officer of Infusionsoft, a marketing automation software provider, one of the ways to scale a service-based business is to turn your knowledge into a subscription-based model. “With a subscription-based model, you can automate educational services online â€" and even the services you provide through in-person interactions,” he noted. By incorporating self-service access to their expertise, small businesses can expand and transform their operating models beyond in-person engagements, he added.

Infusionsoft and research firm Audience Audit teamed up on a study earlier this year of more than 1,100 small businesses that showed a growing interest in subscription-based delivery models. Those small business owners focused on growth spent more of their time and budget on marketing and sales, and they also used technology to gain a competitive advantage. All the businesses in the study had annual revenues of more than $250,000. Head told us:

In the new education economy, knowledge is becoming a prized and valuable tool to get attention and attract new customers.

Small businesses that embrace online content marketing typically attract and convert new leads through educational materials such as blogs, ebooks, videos and tutorials. Once they start using knowledge for their marketing, they convert their followers’ interest into recurring revenue streams through a membership site. Head added:

An increasing number recognize that they have a revenue-generating opportunity once the demand for their content is established. They start giving away less free content and move their premium educational services to subscription-based membership sites.

Membership sites are websites that provide gated, permission-based access to educational content, including ebooks, videos, tutorials, articles and more. They allow subscribers to access services on demand or participate in online communities with other members. The membership site’s owner controls access to the content, which might entail a one-time, monthly or annual membership fee and free content.

Monetize Your Knowledge Using a Membership Site

With that in mind, we asked Head for his advice when it comes to membership site best practices. He recommends these six essential elements of a successful membership site:

1. Monthly Recurring Income

Small businesses with special expertise can generate recurring revenue by charging a monthly or annual subscription fee for access to valuable educational content. Simply load the information chosen to be shared with members, set the membership level pricing structure, and update the site according to the content model.

Billing occurs at the frequency that’s been defined, which helps in predicting future cash flow. As long as the content is valuable to customers, they’ll continue to pay for their subscription.

2. Lead Capture

Provide free access to some content behind the registration wall captures contact information that can be used in subsequent marketing.

3. Prospect Nurture

Once the prospect’s contact information is captured, nurturing can continue on the membership site by sending the individual more content and previews of premium content that encourages an upgrade in membership.

4. Customer Service

Updates and training can be provided as new products and services are released. This allows customers to gain access to common customer service questions without having to contact the company directly.

5. Product Introductions and Upsells

Increasing average revenue per customer is critical to business growth, and current customers are the best targets for additional sales. A membership site simplifies the introduction of new products and services and provides a low effort, low friction opportunity to recommend complementary offerings.

6. Modernizing Your Small Businesses

Jermaine Griggs, founder of Hear & Play Music, an online music learning center, uses membership sites to deliver training and tutorials to his growing community of music students. Using a membership site has allowed him to not only build a loyal fan base, but it has resulted in repeat sales increasing by 90 percent. His lifetime customer value also went from $90 to $375 and he reduced his work week by 60 percent.

“He’s a prime example of someone that’s succeeding in this new education economy by using membership sites,” Infusionsoft’s Head told us.

A Matter of Successful Growth

Small business success has always been a matter of making the most out of limited time and resources. With an online membership site and other Web based tools, small businesses with educational based products and services can elevate their unique value propositions and transform their operations.

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