Marketing Lessons from Crazy Latinos, Coca-Cola and a Local Grocery Store

I just came from my local grocery store and they had local radio station blaring some Spanish music and marketing….Coca-Cola. There was a “crazy” Spanish guy leading the charge and exciting the crowd.

Lesson learned?

Sometimes you get too comfortable in your marketing and need to take things up a notch - big brands do - why not you?

Check out this video below of what Coca-Cola did with a local Spanish music crew (or see it here on Youtube)