Iâve always adhered to the idea of making my business look bigger than it is. Iâm not trying to misrepresent my company, but I know the resources that will give my one-woman shop more gloss and make me appear more professional to potential clients.
Donât buy into the idea that as a small business, youâre limited to your personal capabilities. Software is getting more affordable. And DIY is âinâ right now in a major way. The lines blur between âbigâ and âsmallâ business when it comes to tools and techniques like these.
Take advantage of whatâs available to you right now, and start living large.
Customer Relationship Management Software (CRM)
Iâm guilty of thinking CRM just works for giant corporations with multiple people accessing the same customer data. Iâm also guilty of thinking my small business couldnât afford it. But plenty of small business CRM programs (such as Insightly) are reasonably priced, and also cater to the needs of solopreneurs and boutique-sized businesses.
If you have customers, you need to track data about them. Thatâs what CRM does. I, for example, keep notes when I have phone calls with clients (Iâm terrible at remembering what weâve talked about), and I like linking emails to those conversations, or assigning tasks.
Visual and Audio Marketing
Even if you donât quite have the budget for TV or radio ads, you can still get your face (or voice) out to the masses. Podcasts are easy to set up and record, and are hugely popular with the small business segment.
Videoâs another great option for the budget-conscious entrepreneur. You donât have to spend thousands of dollars to have a professional-grade video produced. Anything from your camera phone to a nice digital camera that shoots video can create commercials, video blogs, or customer interviews you can share on YouTube, your site, and social media.
Project Management Software
Again, I assumed I needed a bigger staff to really benefit from project management software. And while Iâm pretty satisfied using Google Calendar to assign tasks for myself, itâs so much easier to assign tasks to others on my team, as well as see the status of what everyoneâs working on with the right software.
Promotional Items
While Iâm not a huge fan of pens with logos on them, you shouldnât overlook promotional items as a category. Small businesses typically wonât need tens of thousands of a given item, so you can order smaller products that cost more per unit, but pack a better punch.
Legend has it that once upon a time, when Amazon pretty much sold just books, the company would send little freebies with orders, like branded bookmarks and travel mugs. Those are probably collectorsâ items by now. Find something your audience will value, and theyâll actually use.
Email Marketing
Iâm still surprised at how many small businesses donât use email marketing, or who are settling for sending text emails directly from their provider, rather than through email marketing software (such as MailChimp, InfusionSoft, Constant Contact, etc.)
With a cost ranging from $0 to under 50 bucks a month, thereâs really no excuse for your business not to be marketing through email.
Social Media Monitoring
Sure, your companyâs on social media, but are you actively monitoring whatâs being said about your brand or your industry?
Donât let the big social media monitoring brands like Radian6 scare you off. You donât have to spend a gajillion dollars to track activity on social media. A simple search on the social site of your choice, or a social media platform that lets you save searches for specific keywords, will help you connect to people who are interested in your brand, or who fit the demographic you want to connect with.
Whether your business is big or small, you want to instill confidence in your clients. When you choose to invest in smart marketing and operations tools, your customers will feel good about investing in you.
Big Small Concept Photo via Shutterstock