For several years, weâve come to know GoDaddy as doing two things very well: a) selling cheap domain names and b) advertising those domain names through scantly clad women. The strategy looks like itâs paid off.
However, there has been an audience turned off by GoDaddyâs advertising as well. Godaddy is a new company - from what I can tell.
Iâm impressed to see that over the past several years (maybe itâs been months) GoDaddy has toned down and even done away with its racy advertising and has been more focused on events, advertising its awesome products and services and investing in services to help small businesses succeed.
It recently announced the purchase of Locu, a San Francisco-based company that helps local merchants âget foundâ online. Competing in some ways with Yext, Yodle and ReachLocal, Locu ensures your companyâs local listing is right on a variety of locally focused web sites.
Iâm happy to see GoDaddy continue to provide a staggering tool kit of powerful online services for small business owners.
From domain names, to web hosting, to web site creation, GoDaddy offers a complete suite of small business offerings.
Competing head to head with GoDaddy is Yahoo, Webs.com, Network Solutions, Intuit, Google (to some degree) and others.