Facebook is on a constant evolution to help very small businesses advertise on Facebook - to get more customers and/or keep the ones they have. If you have not yet tested the waters of Facebook advertising - try it out.
Recently, Facebook made things a bit easier by giving you free access to millions of Shutterstock images and a few other enhancements they did as well in regard to advertising and Facebook pages. Read the full announcement here.
My book âThe Facebook Guide to Small Business Marketingâ and a presentation I created about Facebook for business here can help you.
Twitter is also making big strides in making it easier for small business owners to use Twitter to advertise. I received a simply written email from Twitter which reads:
Challenge
@AlterBrooklyn wanted to drive more exposure and engagement on Twitter and attract new customers
Solution
They used Promoted Accounts targeted to users in New York City to grow a follower base of style mavens and potential customers. To reach an entirely new audience beyond their followers, @AlterBrooklyn used Promoted Tweets with sneak peek photos to drive awareness of their brand and to introduce new products.
- Quick results of the success of not success of your marketing
- Virality - ability to quickly reach others beyond who you directly marketed to
- Details measurement - through tracking links, hashtags and other methods you can get a granular view of how your marketing works
- Instant results - within minutes you can quickly see how your campaign is working (not hours, days, weeks or months for a radio, TV or print advertisement)
- You are in direct control - by advertising on social media you can control every detail of your advertising (the image used, how the copy looks and so much more, the time is launches)
- There are so many 3rd party services and solo professionals who can help you
- Thereâs lots of ways to learn - extensive help is all over the Internet
Remember social media advertising is not just about NEW customers - but itâs great to build loyalty with current customers as well!