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What do women really want?
Sigmund Freud couldnât figure it out, but LinkedIn tried to in its recent survey, âWhat Women Want @Work.â Hereâs what the poll of more than 400 working women aged 18 to 65 uncovered.
Women Value Work-Life Balance
In fact, itâs the number one factor in whether women at work feel successful or not. Sixty percent of the working women surveyed define âcareer successâ as being able to have work-life balance. (Which is interesting, since I think thatâs an unachievable goal).
Thatâs nearly twice the percentage who defined success that way five to 10 years ago.
Women Believe They Can Achieve Work-Life Balance
Nearly 80 percent of women in the survey are confident about the ability to âhave it allâ - including a fulfilling career, a relationship and children. More than two-thirds (69 percent) of women without children do not think starting a family would hinder their careers or slow their advancement.
Of course, thatâs easy to say when you donât actually have children. Overall, 39 percent admit that juggling work and family is a career challenge. (Maybe those are the women who have children.)
To help with this challenge, women would like more work flexibility.
Two-Thirds Would Like Greater Flexibility at Work
In fact, flexible work arrangements were more likely to be cited as attributes of a good employer than was âgood remuneration/pay.â Women at work also say a flexible work environment will be the single most important factor determining the success of the next generation of women.
In comparison to flexibility and work-life balance, salary matters less. Just 44 percent of women say salary is the most important measure of professional success, compared to 62 percent who claimed it was their most important yardstick five to 10 years ago.
What do these results mean for your business?
While flexible work and work-life balance clearly mean a lot to women, a wide range of studies have shown how much employees of all types value these options. Whether your workforce is mostly young men, middle-aged moms or a mix of all ages and lifestyles, you really canât go wrong by offering more choices. This could include:
- Remote work
- Virtual work
- Flexible scheduling
- General paid time off versus clearly defined vacation and sick leave
- Job sharing
- Part-time work
- Temporary work
One thing you shouldnât treat this study as, however, is an excuse to pay women less in return for flexible work. While you may be able to pay less for jobs that offer flexible schedules, you certainly canât make pay contingent on someoneâs gender, marital or parental status.
In fact, 58 percent of women in the survey believe âunequal payâ is still a major stumbling block for women in the workplace.