If youâve been curious about the new Twitter advertising platform, you may have a good reason to try it out soon. But youâll have to be a small business customer using one of Chase Bankâs financial products first. Twitter announced a partnership with Chase Bank last week aimed at trying to encourage use of its little more than a year-old advertising service.
Twitter advertising was launched on an invitation-only basis to select users in March of 2012 and was opened to all U.S. users in April of this year. The new program would award $1 million worth of free Twitter advertising credits in $100 increments to âeligibleâ Chase small business customers.
As part of the partnership between Twitter and Chase, the bankâs estimated four million plus small business customers, including those using Chaseâs Business Banking, Ink from Chase credit card and Chase Paymentech (a system for merchants to accept credit cards on mobile devices, will get other benefits too. Some of those will include access to research, best practices and workshops about using Twitter to grow a business. No word yet on how many of these customers will be eligible for the free small business advertising credits, but Twitter has promised more details early this fall.
The popular social site will also be sharing customized content through a new @ChaseSmallBiz Twitter account.
On the official Twitter blog, Russ Laraway, head of small business for Twitter, wrote:
Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content. Weâll be posting videos, infographics, white papers and a how-to guide developed by Chase and Twitter to help small businesses learn more about the value of Twitter.
This isnât the first time that Twitter offered advertising credits underwritten by a sponsor. Â Another program was rolled out in 2012.
Bottom line: the advertising credits from Chase wonât be available for several months yet. Stay tuned and we will update you when they are rolled out to small businesses.
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