Reality is Weighing on Small Business Optimism

business optimism

Small business owners are an optimistic lot, with studies showing that they tend to have a rosier outlook than other people. Yet four years into the economic recovery, surveys show them in a relative funk.

What gives?

It’s pretty simply, really. Small business owners’ relative pessimism reflects reality. Despite an economy that has been expanding since mid-2009, conditions remain relatively poor for the typical small business owner.

Let’s start with small business owners’ attitudes. The most recent Wells Fargo Small Read More

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