Have a business and/or technology event coming up in the New York City area that you’d like us to add to our weekly post? If so, email us at eve...@smallbiztechnology.com.
The Digital Marketing Toolkit for Small Businesses
May 20, 2013, - 10:00 AM to 12:00 PM, Pillsbury Law - Winthrop Room, 1540 Broadway, New York, NY 10036
For the typical small business owner, digital marketing is a bewildering array of options. Choosing the right tools to reach your goals is essential. Join a panel of thought leaders, who specialize in helping small businesses with all aspects of online marketing. We’ll discuss using advertising and email, offers and community, and other strategies to help your small business acquire and retain customers using digital channels.
Our goal: to shed light on which tools and strategies give the most in return, so small business owners can spend more time on what really matters: running their business.
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Marketing Your Summer Event
May 20, 2013, - 3:00 PM to 5:00 PM, In Good Company, 16 West 23rd St, 4th Fl, New YorkÂ
Events present wonderful branding opportunities for entrepreneurs and solopreneurs to connect with fans, network with future collaborators and meet potential clients. If you are interested in planning and executing events to market your expertise, join Nicole McGarrell for Marketing Your Summer Event. The workshop will cover the following topics:
- Event marketing strategies and tools to get the right attendees in the door
- How to set up and manage your event in one complete, easy-to-use online solution
- How to promote your event, send invitations, accept registrations, process payments seamlessly
- Using your event to lead to future customers and sales
- How to use events to build your brand even further
What Sci-Fi Can Teach Us About Gestures
May 20, 2013, - 6:30 PM to 8:00 PM, WeWork Labs, 175 Varick Street, New York, NY
We’re not all waving at our computers to check email yet, but like the jetpack of yesteryear, nearly all of us have seen Minority Report and Iron Man and kind of expect it to be just around the corner. Sci-fi is leading the public conception of what gestures mean for our audiences as users and ourselves as designers, and we should examine that carefully before we accept it as what’s best.
Christopher Noessel, co-author of the book Make It So: Interaction Design Lessons from Sci-Fi, will be leading an interactive presentation live from San Francisco, talking about the gesture chapter of the book: covering the paradigm that Hollywood has (accidentally) invented, what a narrative point of view means for gestural interfaces, and see illustrative clips from sci-fi to back up the analysis.
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Big Data, NoSQL, Now What?
May 22, 2013, - 7:00 PM, AlleyNYC, 500 7th ave 17th floor, New York, NYÂ
Big Data technologies are evolving to suit the needs of real-time analytics for 2013 and beyond. During this interactive discussion we will explore this evolution starting with a brief recap on Hadoop and related technologies, how NoSQL technologies fit in the Big Data landscape and where things can/should go from here. Of course, this dialogue would not be complete without discussing the new and changing roles in IT, what IT managers should know vs developer/architect concerns
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B2B Mobile Leadership Forum
May 23, 2013, - 8:00 AM to 12:30 PM, New York University Midtown Campus, 11 West 42nd St, Room 1027, New York, New York 10036
By now we understand the trends with mobile. Almost all business decision makers have smartphones and most of them identify their phone as their primary business communication tool. Tablets are increasingly the device of choice to consume content for business leaders. Mobile traffic is growing at an unprecedented rate.
The B2B Mobile Leadership Forum is limited to 75 senior marketing and communications executives from major B2B brands and agencies. Our format will include case study presentations followed by a 60 minute interactive moderated panel discussion where attendees will have an opportunity to ask questions and share their insights with the audience.
