Ignoring social media marketing outlets is done at your own peril. Without a doubt, if you can get people talking and posting about your company or products in a social media environment such as Twitter or Facebook, you can reap the rewards of the almost-impossible-to-measure yardstick: word of mouth. Were you to ask what âsocial media marketingâ could do for you, Iâd hazard to guess your business either (a) doesnât have a social media presence in the first place, or (b) has one but itâs either lackluster or youâre not sure what the heck to do with it in the first place. Sure, you might have a Facebook account for your biz - but whatâs the big deal, right (http://www.smallbiztechnology.com/archive/2011/08/the-case-for-social-media-marketing.html/)
The big deal is that, with the tools and resources that are out there these days, a little snooping around can uncover some pretty nice ways to âdress upâ your social media presence, ranging from inexpensive to luxury-ridden. Iâve listed a few here:
- Promojam lets you build your own promotions from ready-made templates, upload them, and then track their effectiveness. Somewhat expensive at a minimum of 249.99 a month, there is a 15-day free trial so you can try before you commit.
- Grosocial is similar to Promojam, in that you build, upload, and track your own promotions for your social media presence. Thereâs also an interesting âsocial media bootcampâ they offer that might be interesting to social media newbies. Theyâre a bit cheaper than Promojam, coming in at $59/month for their white label subscription and have a 30-day free trial.
- Wildfire is a Google app that builds, executes, and monitors your page-driven promotions. Whatâs interesting is that a lot of big business uses Wildfire (The Gap, Dairy Queen, Virgin Atlantic, and several pro sports teams, to name a few). Pricing seems pretty standard and there is a âtest driveâ option as well.
- Awareness and their âsocial marketing hubâ helps coordinate content publishing, management, and measurement across multiple platforms including Facebook, Twitter, Foursquare, Flickr, YouTube, and WordPress. Starting at $500 a month, theyâre up there with Promojam price-wise, but they also have some big customers as well.
- HootSuite manages social media content across a variety of media platforms, just as many of their brethren do, but HootSuite has a spectrum of about 44 (that I counted) social media platforms they interact with. A free version of their plan and a $9.99/month plan with a 30-day trial give pocketbooks a break, too.
There are tons of these types of sites out thereâ¦the goal of any business not utilizing them, or not properly coordinating their presence through them, means youâre not only wasting valuable time but also not bringing in customers due to engaging interactivity. Engagement and ease of use is where itâs all at.