Tip #2: Inject Your Personality Into Your Facebook Page
Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing†(Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.
Buy Ramon’s latest book on February 19th and get a digital box of goodies as your gift for buying the book, educating yourself and growing your business with Facebook.
In The Facebook Guide to Small Business Marketing, you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.
Tip #2: Inject Your Personality Into Your Facebook Page
There is an ongoing debate about how much personal you bring into your business ‘social’ space.  We’ve even written articles about it here on Smallbiztechnology.com.  While there is a balance that should be maintained, there is no reason to toss all personality aside when designing your Facebook business page. After all, your business is YOU…so go ahead and show the world!  It may help others feel more connected to your business knowing that there’s an actual ‘human’ behind it all!
Here are three simple tips from ‘The Facebook Guide to Small Business Marketing’ on how you can inject personality into your Facebook business page:
- Steer clear of stock images and use real pictures of your business. Â
- Get creative with the cover photo to display your product / service - it can be a great selling tool and a fantastic way to showcase your work.
- Use conversational language, not business jargon.  Eliminate superfluous, unwieldy language and speak to your followers (don’t sell to them) in the way you’d want to be spoken to.
