Brands that advertise online and on social media are constantly looking for new ways to target customers based on factors like interests and demographic data. But there's more to social media users than just their age, location, and listed interests. Now, ad-targeting startup Sensegon is giving businesses the option to target users based on their actual personality traits.
Sensegon's personality targeting tool, SenSplit, is a cloud-based intelligence engine that profiles a user's personality by taking into account their actual interaction Read More
The post Sensegon Adds Another Level to Ad Targeting appeared first on Small Business Trends.
