Social media blogging site Tumblr just announced that advertisers and brands using the site will have access to a new third-party analytics dashboard, which can help users track overall engagement with other users over time, identify key influencers, and analyze posts and tags to learn what type of content most resonate with their network.
The site partnered with Union Metrics, which was founded in 2009 and until now was known mainly for its Twitter analytics product TweetReach, to Read More
The post Brands and Advertisers Want Data. Tumblr Plans to Give It appeared first on Small Business Trends.
