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Facebook or myspace and other social support systems are good for engaging as well as keeping in contact, but nothing to beats owning your details (such as consumer lists) and having the ability to reach leads or customers within their inbox with your own individual and relevant information.
Whilst Facebook should be a part of your online marketing strategy, have a look at the cost of e-mail marketing. Strong e-mail marketing en ables you to nurture leads and build relationships along with existing customers. Therefore a powerful online marketing strategy needs to integrate both email and social media.
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