A Compelling Case for Shorter Work Weeks

shorter work weeks

Does your boss consider you lazy for not working more than 40 hours in the workweek? Most companies in America believe that the more hours you work, the more productive you're likely to be. However research shows this rationale isn't always the case where overall productivity and disposable income seem to increase as annual hours worked lessen. Also workers with more free time tend to be more loyal, are healthier and can ultimately be more productive and valuable in the long run.

Most countries in Europe favor a mid 30 hour work week compared to the 40 hours worked in the U.S, however, are nearly equally productive in terms of annual hours worked relative to the country's GDP.

Then again, if you want to get ahead with your own startup, you may find yourself working 80 plus hour weeks. So the important thing to remember is to work smarter, not necessarily longer utilizing intelligent prioritization of tasks, resources and any help you can get to accomplish your goals.

Do you think you would be more productive if you could work less hours each day?

shorter work weeks infographic

[Click image for larger version]

Republished by permission. Original here.

Image: Inc

The post A Compelling Case for Shorter Work Weeks appeared first on Small Business Trends.

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5 Key Principles to Design Effective Online Advertisements

how to design online ads

Online marketing has never been more important. Today, people turn to the Web for even the most minor tasks. If something can be done online, that's where people will accomplish it. And your business needs to be where the people are.

But online marketing isn't about creating a single standard campaign, getting ads on a few websites, and calling it a day. The process and strategies for successful online efforts have become incredibly sophisticated, especially with the growing demand for mobile options.

To effectively target your customers, you need to:

  • Understand what types of advertising make them convert.
  • Make them understand the value you're providing.

You'll need five key principles to develop a campaign that converts.

How to Design Online Ads

1. Understand the Goal

All business owners know their company needs marketing to get in front of potential customers and create revenue, but many fail when it comes to strategizing. A general ad campaign that hasn't been tweaked for local markets or tested is unlikely to generate the kind of demand you seek.

The Wall Street Journal reported that when small businesses hire large online marketing firms to create a campaign, they miss out on local reach and get disappointing results.

MECLABS, a third-party research and testing company, is one business that helps advertisers excel at online marketing. It tests many different elements of ads, such as text length and banner placement, to determine which aspects lead to higher click-throughs and better conversion rates.

This testing helps MECLABS understand which calls to action drive consumer response, allowing its team to adjust strategies accordingly.

Additionally, they also match landing page messaging to creative messaging, which leads to higher conversion rates. Consistent messaging throughout the purchase cycle is a key best practice to keep in mind for any marketing plan.

2. Define a Plan of Action

Your business needs to define a game plan for your overall strategy and for each type of campaign you plan to deploy. The messaging and language throughout should be consistent and scale to local campaigns, which will allow you to target specific demographics in a meaningful way.

Cheeseboy, a quick-service grilled cheese restaurant chain, understands the benefits of hyper-local advertising. To attract customers to its 2nd Annual Free Grilled Cheese Day, the company used PlaceLocal to build online ad campaigns for each of its six New England locations. By using ads targeted by ZIP code, Cheeseboy was able to let customers know what was happening at the locations nearest them.

Cheeseboy made more money per person than it spent on advertising, and by attracting thousands of people to the event for a free sample of its product, Cheeseboy boosted brand awareness and increased customer loyalty.

3. Create Effective Calls to Action

To reap the full benefits of your online marketing strategy, your ads should have a specific call to action. Effective calls to action should be:

  • Visually appealing. The design should catch users' attention and compel them to click.
  • Brief. Keep the message direct — preferably fewer than five words.
  • Action-oriented. Set expectations, and make it clear what their click accomplishes.
  • Focused on value. Be sure to state exactly what visitors will get if they click on the CTA (call to action). "Click here" tells the user nothing, whereas "download your free ebook" sets expectations and expresses value.

Be sure to keep calls to action consistent with your brand. Exciting, youth-oriented brands would not benefit from subdued CTAs, while larger tech firms shouldn't try to overdo it with overzealous verbiage or flashing buttons.

4. Identify a Mobile Champion

Considering that there are now more mobile devices in the world than people, you cannot have an online marketing strategy without factoring in mobile.

According to Small Biz Club, 51 percent of consumers said they are more likely to purchase products and services through a mobile-optimized site. Additionally, 90 percent of mobile searches result in action in a day, and coupons delivered via mobile have 10 times the redemption rate of traditional coupons.

Mobile ads make it convenient for users to take action, especially when the marketing is localized and it's easy for them to pursue your offer.

5. Focus on Your Audience

Remember, it isn't all about you. Businesses that struggle to create effective online ads do so because their strategies focus on telling potential customers what the company does, rather than how it can help them.

Instead, focus your messaging around users and what problem or challenge you're solving in their lives. Try different calls to action based on improving your users' experience, and tailor your marketing to where customers are in the buying process.

In the end, small business advertising encompasses the key elements of all marketing: creating thoughtful, relevant campaigns that resonate with a targeted group of people. And with the tools available, it's never been easier for small businesses to learn about their target audience and use this information to optimize their ads for maximum conversions.

Computer Photo via Shutterstock

The post 5 Key Principles to Design Effective Online Advertisements appeared first on Small Business Trends.

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Users Aren’t Happy That Twitter Now Reweets Favorites and Follows

twitter retweets favorites

A new Twitter experiment shares favorites and follows in others’ Twitter streams as if they were retweets – and a vocal group of users aren’t too thrilled about the idea.

The latest experiment fills your Twitter timeline with the activity of the people you follow. This means, specifically, that when those you follow favorite a Tweet or follow a new user, it gets posted on your timeline. Previously Twitter limited tweets in another user’s timelines to retweets from accounts they were following.

The new approach to favorites and follows being tested on an undetermined number of Twitter accounts is somewhat similar to the way Facebook operates all its accounts today. There is, for example, the activity feed on the right side of your news feed where friends’ actions are sometimes displayed. And there are comments made by your friends on other posts that appear in your news feed too from time to time.

Twitter is not Facebook, obviously. But some changes made to the platform recently may indicate the site is moving in that direction. Consider the new look recently given to user profiles on Twitter.

However, there are Twitter users who have voiced strong objections to the new Twitter features, reports The Next Web.

Here are just a few:

Hey @Twitter, when I favorite a tweet it’s because I want to bookmark it, not RT it into someone else’s timeline. That’s what RTs are for.

— Peter Stringer (@peterstringer) August 18, 2014

Why does it show when people favorite other peoples tweets on my timeline now when did I ask for this I never did @twitter

— brandon (@brandontagura3) August 18, 2014

But it seems not everyone is against the size:

i am totally into twitter's new fav in the timeline system keep up the good work twitter you can even use my tweets as an example

— samir mezrahi (@samir) August 18, 2014

Similarly, on her blog, Margarita Noriega, community editor at Thomson Reuters writes:

“My argument in support of the new functionality is simple. If you are forced to see new tweets that are purely in the control of whom you follow, you will learn more about the behavior of people you follow, and you will gain another entry point to communities that weren't on your radar before.”

Twitter has tested many previous features including new longer comments for retweets only to have them never fully implemented. It remains to be seen whether shared favorites and follows on Twitter are here to stay.

Twitter Photo via Shutterstock

The post Users Aren’t Happy That Twitter Now Reweets Favorites and Follows appeared first on Small Business Trends.

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Top 100 Small Business Podcasts: 2014 Edition

podcast

As the years roll on, podcasts still continue to be popular. We're excited to announce the 5th Annual Top 100 Small Business Podcasts 2014 Edition.

As many of you may already know, each year we choose 100 of the most informative small business podcasts we can find. While there are many great business podcasts out there, the ones listed below are the ones that we think small business owners, entrepreneurs, managers, startups and marketers will find particularly valuable.

Congratulations to all those listed here!

If you don't see your favorites or you didn't make the list this year, don’t despair. Simply leave a comment and tell us who you recommend. For those of you that have made the list, feel free to grab a badge for your site to let your visitors know.

To get started, click the "Single Page" button below to begin viewing our Top 100 Small Business Podcast picks on a single page, or click the “View Slideshow” button to view it as a slideshow. Enjoy!

small business podcasts 2014

Total Picture Radio — With Peter Clayton. This podcast focuses on talent acquisition, HR, leadership, and similar topics.

It features career empowerment interviews with best-selling authors, senior executives, leadership coaches and entrepreneurs.

Twitter: @TotalPicture


small business podcasts 2014

HBR IdeaCast — By Harvard Business Review. This weekly audio podcast gathers analysis and advice from the leading minds in management. Interviewees include professors, scientists, authors, and other leaders across the business community.

Twitter: @HarvardBiz


small business podcasts 2014

Manager Tools Podcasts — With Mauzenne and Co. The goal of this podcast is to give listeners information about new tools and easy techniques that can further their management and career objectives. The two weekly podcasts are free and intended for anyone in a management or leadership role.

Twitter: @ManagerTools


small business podcasts 2014

The Engaging Brand — With Anna Farmery. This is a podcast to motivate, inspire and engage people at work. It features tips for various business types. Topics range from SEO to leadership and everything in between.

Twitter: @EngagingBrand


small business podcasts 2014

The Bottom Line — With Evan Davis. This podcast uses a roundtable format where business leaders discuss a variety of issues that impact businesses and their customers.

Twitter: @EvanHD


small business podcasts 2014

Breakthrough Business — By Michele Price. This podcast features in-depth interviews with entrepreneurs and other business professionals who offer tips and insights about things like marketing, sales, and technology.

Twitter: @ProsperityGal


small business podcasts 2014

Home Work — With Aaron Mahnke and Dave Caolo. This is a weekly podcast for people who work from home, whether freelancers or telecommuters. The show offers advice about all aspects of working from home, including listener-submitted questions.

Twitter: @amahnke

Twitter: @davidcaolo


small business podcasts 2014

Marketing Over Coffee — By John Wall and Christopher Phenn. This podcast stays on top of all that's new in the world of business marketing. The hosts share new information and tips about topics like social media, new technology offerings, and other marketing tools. The show also features interviews with experts in the marketing field.

Twitter: @MktgOverCoffee


small business podcasts 2014

Duct Tape Marketing — By John Jantsch. Jantsch provides interviews with influential marketing professionals and those who demonstrate advanced marketing tactics. They discuss topics relevant to all types of businesses — everything from profit to leadership.

Twitter: @DuctTape


small business podcasts 2014

Small Business Big Marketing Show — With Luke Moulton and Timbo Reid. Hear how other small business owners from around the world go about their marketing. This Australian-based marketing podcast features practical tips, interviews, and answers to listener questions.

Twitter: @TheRealSBBM


small business podcasts 2014

The Official BNI Podcast — With Dr. Ivan Misner. This podcast is a weekly audio discussion with Dr. Ivan Misner, the Founder and Chairman of BNI. The BNI Connect system intends to give local business owners a true global network. And the show discusses some of the features of the group and its membership.

Twitter: @IvanMisner


small business podcasts 2014

Clarity Advantage's Sales Thoughts — With Nick Miller. This podcast discusses all aspects of the sales process. Listeners gain tips and techniques for prospecting, negotiating, coaching, and managing the sales process.

Twitter: @Clarity_Adv


small business podcasts 2014

I Love Marketing — With Dean Jackson and Joe Polish. This is a talk show about new marketing ideas. These may include things like referral marketing and email marketing. Each episode features different experts and tips focused on a specific marketing topic.

Twitter: @JoePolish


small business podcasts 2014

Accelerate Your Business Growth — With Diane Helbig.  Whatever it is that keeps small business owners up at night — this podcast discusses it. The two shows per month cover a variety of different topics and feature different guests from various parts of the business world.

Twitter: @dhelbig


small business podcasts 2014

The Smallbiz Brain — By David Wolf. This podcast features interviews with small business experts and leaders. Topics featured include everything from mobile technology for businesses to tax issues and employee management.

Twitter: @SmallBizAmerica


small business podcasts 2014

Accounting Best Practices — With Steve Bragg. As its name suggests, this podcast covers a broad range of accounting topics and other financial-related matters.


small business podcasts 2014

Marketplace — With Kai Ryssdal. This podcast offers daily business and economics news updates. The Marketplace team also works on a few more specialized podcasts, including those focused on topics like technology.

Twitter: @kairyssdal


small business podcasts 2014

The Clark Howard Show — With Clark Howard. Consumer expert Clark Howard shares how buyers can save more, spend less, and avoid scams.

Twitter: @ClarkHoward


small business podcasts 2014

DH Unplugged — With John Dvorak and Andrew Horowitz. This podcast offers hard hitting commentaries on the financial market and the economy.

Twitter: @andrewhorowitz

Twitter: @THErealDVORAK


small business podcasts 2014

Back to Work — With Merlin Mann and Dan Benjamin. This podcast covers a number of topics relating to workplace culture. These topics include productivity, communication, barriers, constraints, useful business tools, and more.

Twitter: @hotdogsladies

Twitter: @danbenjamin


small business podcasts 2014

This Week in Startups — With Jason Calacanis. This video podcast looks at entrepreneurs of startup companies. Each show features a different startup and discusses other news stories from the week that could impact web companies.

Twitter: @TWiStartups


small business podcasts 2014

Work at Home Success — With Leslie Truex. Leslie shares business tips, tools and resources for those who work from home. On each show, she interviews a different professional who offers insights into the working from home world.

Twitter: @ltruex


small business podcasts 2014

Solo Smarts Solopreneur Podcast — With Kelly McCausey. Kelly interviews solopreneurs on each show, and offers tips and updates related to running a solo business. The show places emphasis on Internet-based businesses.

Twitter: @kellymccausey


small business podcasts 2014

I Should Be Writing — With Mur Lafferty. Mur shares tips, insights and motivation for writers. Topics covered include publishing, freelancing, overcoming writer’s block, and more.

Twitter: @mightymur


small business podcasts 2014

The Force Field — With Rick Savoia. This podcast is a half hour production dedicated to the small, independent IT service provider. The show covers topics related to technology and running a technology-centered company.

Twitter: @theforcefield


small business podcasts 2014

Entrepreneur's Journey — By Yaro Starak. Yaro provides specific help to those starting and running Internet businesses such as how to take payments online, sell e-books or launch a new product. He also features various business owners who have found success online.
Twitter: @yarostarak


small business podcasts 2014

The Hobson & Holtz Report — With Neville Hobson and Shel Holtz. The twice-weekly show includes insights about online communication and public relations, and specifically how the two can connect.

Twitter: @shelholtz

Twitter: @jangles


small business podcasts 2014

Grit — By Dan Benjamin. Formerly known as “Quit,” this is a call-in show helping people sort out their lives, reevaluate their options, get out of their crummy jobs, and start something awesome.

Twitter: @danbenjamin


small business podcasts 2014

The Boagworld Show — By Paul Boag. This is a podcast for those who develop and run websites. Each show shares advice about digital transformations and web strategies.

Twitter: @boagworld


small business podcasts 2014

Internet Business Mastery — With Jeremy "Sterling" Frandsen and Jason "Jay" Van Orden. This podcast is aimed at listeners who are trying to escape the 9-to-5 grind. The show offers tips about turning your life's passion into an Internet business.

Twitter: @jeremyfrandsen

Twitter: @jasonvo


small business podcasts 2014

Spark — With Nora Young. A weekly podcast of smart and unexpected trendwatching, Spark discusses the latest news surrounding technology and culture.

Twitter: @nora3000


small business podcasts 2014

Smart Companies Radio — With Kelly Scanlon. This is a weekly radio show that tells the stories of successful small business owners. It also includes information about small business issues, advice and resources.

Twitter: @IThinkBigger


small business podcasts 2014

One-on-One — With Brent Leary. Leary interviews a different top industry leader on each show. The interviews cover a wide variety of small business topics.

Twitter: @smallbiztrends


small business podcasts 2014

Business Insanity Talk Radio — With Barry Moltz. If you run a business, then you know it can be a hectic, crazy life. This show focuses on all the craziness that can surround small businesses.

Twitter: @barrymoltz


small business podcasts 2014

Zane Safrit — Safrit talks with his guests about small business, innovation, word-of-mouth, leadership, generating positive cash-flows, topgrading, social media, and the economy.

Twitter: @ZaneSafrit


small business podcasts 2014

Small Business Advocate — With Jim Blasingame. The Small Business Advocate Show is a two-hour show that airs every weekday. It includes live interviews with small business experts and thought leaders and covers topics related to small business issues.

Twitter: @JimBlasingame


small business podcasts 2014

Mixergy — By Andrew Warner. A video podcast with downloadable audio, Mixergy features interviews with startup founders and business experts who help teach others from their personal experiences.

Twitter: @Mixergy


small business podcasts 2014

The Tropical MBA — With Ian and Dan Andrews. The hosts of The Tropical MBA run two businesses that are location independent. Their blog and podcast are aimed at helping others do the same.

Twitter: @AnythingIan

Twitter: @TropicalMBA


small business podcasts 2014

The Smart Passive Income Podcast — With Pat Flynn from the Smart Passive Income blog. Learn about online business and blogging strategies with this weekly podcast. The show also includes information about income sources and shares marketing tips specifically aimed at online businesses.

Twitter: @PatFlynn


small business podcasts 2014

From Scratch —  By Jessica Harris. This radio show tells the stories of entrepreneurs who have found success in various industries.

Twitter: @JessGHarris


small business podcasts 2014

The Schiff Report — By Peter Schiff. This video podcast combines a marketing outlook with a dose of current news events.

Twitter: @peterschiff


small business podcasts 2014

Ambitious Entrepreneur — With Annemarie Cross. Aimed at female business owners, this podcast offers practical tips on marketing, money management, and various other aspects involved in running the business of your dreams.

Twitter: @AnnemarieCoach


small business podcasts 2014

Done! — By David Stiernholm. Stiernholm discusses structure and how to visualize, simplify and use the strategies that increase the amount of time at your disposal.

Twitter: @stiernholm


small business podcasts 2014

Great Work Interviews –- With Michael Bungay Stanier. Stanier talks with thought leaders about how to find the great work of your life as well as how to sustain it.

Twitter: @boxofcrayons


small business podcasts 2014

The Entrepreneurial Thought Leaders — These are podcasts from the Stanford Technology Ventures Program. Each show features a different entrepreneur or leader who speaks about their organization and the business world at large.

Twitter: @ECorner


small business podcasts 2014

The Economist — The podcast offers audio content from The Economist magazine.

Twitter: @TheEconomist


small business podcasts 2014

Peter Day's World of Business — with Peter Day. Day shares insights into the business world, along with interviews and news from global businesses.

Twitter: @BBCRadio4


small business podcasts 2014

Freakonomics Radio — By Stephen J. Dubner. Explore "the hidden side of everything." This podcast covers a variety of business and economic topics with a unique spin.

Twitter: @freakonomics


small business podcasts 2014

EconTalk — By Russ Roberts. This is an economics podcast for daily life. The show features weekly interviews with guests ranging from small business owners to Nobel Laureates.

Twitter: @EconTalker


small business podcasts 2014

Six Pixels of Separation — With Mitch Joel. Joel talks about digital marketing, new media and personal branding for online businesses.

Twitter: @mitchjoel


small business podcasts 2014

The Social Hour — With Amber MacArthur and Sarah Lane. MacArthur and Lane take the pulse and reveal what's happening on the social Web right now. They talk about new social tools, trends, and upcoming technology in the world of social media.

Twitter: @sarahlane

Twitter: @ambermac


small business podcasts 2014

Foundation — By Kevin Rose. Rose offers interviews with tech entrepreneurs.

Twitter: @foundationkr


small business podcasts 2014

Building 43 — By Robert Scoble. This video podcast takes a geek’s-eye-view of Silicon Valley and interviews technology innovators and executives. It is intended for small businesses looking to make a big impact with technology.

Twitter: @Scobleizer


small business podcasts 2014

Social Pros Podcast — By Jay Baer. Baer highlighs real people doing real work in social media. Each show features insights from the most successful social media managers in the world. Listeners can gain tips tested by large corporations such as Ford, Dell, and IBM.

Twitter: @jaybaer


small business podcasts 2014

Online Marketing & Communications — By Jon Buscall. This podcast looks at how to get the most out of online marketing and communications to help you grow your business. Each show focuses on a different topic like content marketing or new online tools.

Twitter: @jonbuscall


small business podcasts 2014

Deborah Shane Metropolis — By Deborah Shane. Shane offers information, trends and resources for careers, work, new media, branding and motivation. On each show, she interviews business owners, authors, and others relevant to the professional world.

Twitter: @DeborahShane


small business podcasts 2014

33voices — 33Voices. The podcast is a global conversation about things that matter in business and in life. The show features speakers and collaborations between thought leaders in the business community.

Twitter: @33voices


small business podcasts 2014

Ms Ileane Speaks — By Ileane Smith. Listeners get basic blogging tips and learn social media ninja techniques for a variety of platforms including Facebook, Google+, and YouTube.

Twitter: @Ileane


small business podcasts 2014

Rethink your Business Las Vegas — By Dave Hall. The podcast offers quick pieces of advice aimed specifically at businesses in the Las Vegas market.

Twitter: @DaveHallSBA


small business podcasts 2014

Inside PR — With Gini Dietrich, Joseph Thornley and Martin Waxman. This weekly podcast covers social media and public relations. The show uses a roundtable discussion format to talk about a variety of topics from content marketing to online reviews.

Twitter: @martinwaxman

Twitter: @thornley

Twitter: @ginidietrich


small business podcasts 2014

Social Media Marketing Podcast — By Michael Stelzner. The podcast allows busy marketers and business owners to discover what works with social media marketing. The show, from Social Media Examiner, features interviews from social media experts and tips for various platforms.

Twitter: @Mike_Stelzner


small business podcasts 2014

Linking into Sales Podcast — By Martin Brossman and Greg Hyer. The show discusses cutting edge techniques for using LinkedIn, Twitter, Facebook and Google+ to prospect for, support and grow your business with sales.

Twitter: @LinkingIn2Sales


small business podcasts 2014

Social Geek Radio — By Deb Evans and Jack Monson. This podcast discusses the use of social technologies on today’s Web in the franchise industry.

Twitter: @DebCE


small business podcasts 2014

Online Business Success — By Connie Ragen Green. The podcast focuses on sharing online marketing tips, focusing on topics ranging from affiliate marketing to offering information products online.

Twitter: @ConnieGreen


small business podcasts 2014

Brilliant Business Girlfriends — By Tai Goodwin. This show is aimed at spiritually-conscious female entrepreneurs. The show looks at how to grow your impact, influence, and income.

Twitter: @TaiGoodwind


small business podcasts 2014

The Small Business Marketing Report — By Sean Clark and Robert Tyson. The bi-weekly podcast shares tips, news and views on small business marketing, startups and social media.

Twitter: @TheTysonReport

Twitter: @SeanClark


small business podcasts 2014

Business Rockstars Radio — By Ken Rutkowski. The radio show speaks to the 30 million “wantrepreneurs” in the U.S. Each episode features an interview with a different business rockstar.

Twitter: @bizrockstars


small business podcasts 2014

The Small Business Series podcasts — By Troy and Angi McElfresh. The series offers interviews and insight on topics like leadership, negotiations, planning, networking, marketing and more. The interviews and topics are meant to be relatable for business owners, featuring guests that are hard-working, regular people.

Twitter: @aWorldofMouth


small business podcasts 2014

The Tim Ferriss Show — By Tim Ferriss. Ferriss deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

Twitter: @tferriss


small business podcasts 2014

The Smart Business Revolution Podcast — By John Corcoran. The podcast is dedicated to entrepreneurs and business owners growing their business strategically and intelligently. Topics range from social media tips to interviews with entrepreneurs.

Twitter: @JohnCorcoran


small business podcasts 2014

Blog Aid — By MaAnna Stephenson. The podcast offers non-geeky tips for bloggers. Aimed specifically at WordPress users, the show offers information about different tools bloggers can use to better their online businesses.

Twitter: @BlogAid


small business podcasts 2014

The New Business Podcast — By Chris C. Ducker. The show talks about the next generation of marketing strategies for entrepreneurs and small businesses.

Twitter: @chrisducker


small business podcasts 2014

Go Fire Yourself Podcast — By Laurel Staples. Listen to this podcast to get hooked up with priceless how-tos, advice and inspiration for quitting your job, running your own profitable business and never looking back.

Twitter: @laurelstaples


small business podcasts 2014

Social Media Unscrambled — By Chris Curran and David Deutsch. This weekly interactive show tries to make sense of the ever-changing world of social media. The show features interviews, tips, and interaction from listeners.

Twitter: @smUnscrambled


small business podcasts 2014

The Content Champion Podcast — By Loz James. James interviews the Web’s most successful content marketing experts, so you can learn proven strategies to grow your online brand.

Twitter: @contentchampion


small business podcasts 2014

Reach Your Next Level of Greatness — By Stacie Walker. Eavesdrop on conversations with self made entrepreneurs from around the world. Learn what has worked and what hasn’t for each business.

Twitter: @staciewalker


small business podcasts 2014

The Entrepreneurs — By Monocle. This business show is aimed at people who run their own company — or want to. The show features interviews and a variety of topics that impact the business world.


small business podcasts 2014

The Small Biz Express — By Mike Monroe and Gary Shouldis. This podcast is for online and offline entrepreneurs who want to cut to the chase when it comes to actionable business advice. The show breaks down each small business topics into three actionable steps.

Twitter: @3BugMedia


small business podcasts 2014

Entrepreneur on Fire — By John Lee Dumas. Entrepreneur on Fire is a podcast created for the entrepreneur, side-preneur, or small business owner. Its aim is to guide and inspire listeners using the experiences of successful entrepreneurs.

Twitter: @johnleedumas


small business podcasts 2014

Wall Street Journal on Small Business — By WSJ Radio Network. The show offers insights into starting and running a small business, from the Wall Street Journal, Startup Journal and experts in areas such as management and finance.

Twitter: @WSJRadio


small business podcasts 2014

Planet Money Podcast — By NPR. The show says it offers everything you need to know or want to learn about money and finance.

Twitter: @planetmoney


small business podcasts 2014

WSJ's Your Money Matters — This podcast by The Wall Street Journal looks at how to keep your personal finances in tip-top shape, from credit cards to budgeting.

Twitter: @WSJ


small business podcasts 2014

Money Box — With Paul Lewis. The podcast offers news about savings, investments, credit cards, loans, pensions, banking, taxes, benefits and giving to charity.

Twitter: @paullewismoney


small business podcasts 2014

Listen to Lucy — By Lucy Kellaway. The Financial Times management columnist looks at fads and jargon from the world of management and talks about the ups and downs of office life.

Twitter: @lucykellaway


small business podcasts 2014

Business Daily — By the BBC. The podcast explores business from the largest industries to the smallest scale start-ups and covers issues like free trade, technology and investment on a global scale.

Twitter: @BBCWorldBiz


small business podcasts 2014

On The Media — From NPR. The podcast is intended to make sense of the huge amount of information out there in the media. Listeners are intended to determine what’s important.

Twitter: @onthemedia


small business podcasts 2014

FT Money Show — By The Financial Times. The show brings you engaging and insightful coverage of the week's major personal finance issues. Topics relate to businesses large and small in countries around the world.

Twitter: @ftmoney


small business podcasts 2014

TLDR — By WNYC, New York Public Radio. The weekly podcast features short, surprising stories about the internet and is hosted by PJ Vogt and Alex Goldman.

Twitter: @PJVogt

Twitter: @AGoldmund


small business podcasts 2014

The Influencer Economy — By Ryan Williams. The podcast features conversations with passionate, inspiring and creative individuals who have launched their careers from content, social media, and digital platforms.

Twitter: @ryanjwill


small business podcasts 2014

The Entrepreneur’s Radio Show — By Sandra Champlain and Travis Lane Jenkins. This show offers real, raw and unscripted conversations with thought leaders and industry experts that will grow your business.

Twitter: @travisandsandra


small business podcasts 2014

350 Third Podcast — By Scott Barstow and Anders Brownworth. This bi-weekly podcast covers the impact of the Internet on business. The show discusses online tools and mobile platforms and how they can impact brands.

Twitter: @anders94

Twitter: @scottbarstow


small business podcasts 2014

Eventual Millionaire — By Jaime Tardy. The podcast features interviews with millionaires, entrepreneurs and business minded individuals.

Twitter: @eventualmillion


small business podcasts 2014

The NextMarket Podcast — By Michael Wolf. Listeners hear conversations with tech and media makers, “lifehackers,” and paradigm “shifters.” Topics include digital publishing, investing, podcasting, crowdfunding, and pretty much anything else related to tech businesses.

Twitter: @NextMarketCo


small business podcasts 2014

The Friday Hangout — By Jane Fouts. Welcome to this gathering of the movers and shakers in online marketing, talking about favorite apps and the future of social media. The show pulls together a small group of individuals each week to discuss topics such as social media, marketing, PR, and other business related news.

Twitter: @jfouts


small business podcasts 2014

The Work Talk Show — By Nick Westergaard and DJ Waldow. The show is about productivity, work life balance and similar issues that can face entrepreneurs and other business professionals.

Twitter: @NickWestergaard

Twitter: @djwaldow


small business podcasts 2014

The Reluctant Speakers Club — By Eamonn O’Brien. The show has interviews about how to make powerful speeches, improve your communication skills in your daily worklife and more.

Twitter: @TheReluctantSC


small business podcasts 2014

Marketing Mavericks — By Tonya Hall. The show offers interviews with top marketing professionals to discuss case studies, communication strategies, brand insights,  social media, trends, and analytics.

Twitter: @TonyaHallRadio


small business podcasts 2014

The High Performance Lifestyle — By Kosio Angelov. The podcast was created for the highly driven individual, looking to increase his or her productivity and reduce stress.

Twitter: @KosioAngelov


small business podcasts 2014

Disrupt This! — By Carlos Rodela, Matt Ruby and Michael Wolf. The podcast looks at the lighter side of the tech and startup world. The show includes news and jokes related to the world of technology.

Twitter: @TechFMPodcasts


small business podcasts 2014

Breaking Down Your Business – With Brad Farris and Jill Salzman. This podcast tackles the question a business owner often is asking himself / herself, “How do I make more money without driving myself nuts?” The show hosts are covering five things during the episode, e.g., Top 5 Things Business Owners Do Wrong.

Twitter: @BDYbiz

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